Specification is not final and may change without prior notice

Confidential: Internal use only until official product launch

Samsung Smart PC 12-13 Power of a Laptop, Convenience of Media Tablet with Revolutionary Convertible Design

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Francisco Martínez Enterprise Mobility Solutions – B2B Samsung Electronics México

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What’s Smart PC?

Powerful laptop for limitless computing, In a Slate form factor to provide convenience of Tablet

Mobility & Convenience

Performance & Compatibility

Media Tablet Laptop Smart PC

Convertible UX

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Why Smart PC?

Fits both for Productivity and Entertainment, Creation and Consumption

Heavy Creation

Word, Power Point, Excel

With Keyboard, Touchpad

@Fixed Location

Instant Consumption

Web-browser, Video, Gaming

With Touch Screen, Sensors

@Various Location

Mode shift

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B2C Telco

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Why Smart PC?

Fits both for Productivity and Mobility, For Office and On-the-Go

Office: Productivity

Word, Power Point, Excel

With Keyboard, Touchpad

Performance, Multi-tasking

On-the-Go: Mobility

Web-browser, Video, Gaming

With Touch Screen, Sensors

Mobility, Thin & Light

Mode shift

4

B2B

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Product Positioning

Media Tablet

Mobile Fixed

Laptop

From fixed to mobile, Consumption to Creation Perfect device for any time, place and occasion

Consumption

+ Creation

Smart PC

B2C Telco B2B

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How Samsung Smart PC Wins?

Absolutely Outstanding, Complete Set of New Experience

Flexible Mode-shift Touch & Write App-Experience

Innovative Transform

Magnetic Keyboard

With Magnetic Keyboard, User can shift computing mode easily, Between Consumption and Creation

Superior Writing Experience

S Note, S Memo

Samsung S-Note Solution With High Quality S-Pen

Consistent UX with Galaxy Note

Unified Convergence

Across Samsung Devices

Consistent App / Contents Service Across Samsung Smart Phone, Tablet Smart PC, Laptop and All in One PCs

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B2C Telco

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How Samsung Smart PC Wins?

Absolutely Outstanding, Complete Set of New Experience

Flexible Mode-shift Touch & Write

Innovative Transform

Magnetic Keyboard

With Magnetic Keyboard, User can shift computing mode easily, Between Consumption and Creation

Superior Writing Experience

S Note, S Memo

Samsung S-Note Solution With High Quality S-Pen

Consistent UX with Galaxy Note

7

B2B

DRM

VPN

Intranet

Windows Compatibility

Utilize Windows-friendly

B2B Infrastructure

Utilize Company’s Current Infrastructure Without Developing New Applications

Compatible with current DRM, VPN, Intranet

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Samsung Smart PC Lineup

~2012

Series 7 (700T1A) - 11.6 HD (1366x768) - Digitizer Pen - Core i5 / ~4G / ~128GB - 12.9mmT / 860g - 4HRs Movie Play - Windows 7

2012. Q4~

- Windows 8 Home/Pro - 11.6 FHD (1920x1080) - Digitizer Pen (w/S-Note) - Core i5 / ~4G / ~256GB - 11.9mmT / 870g - 5HRs Movie Play - Magnetic Keyboard

- Windows 8 Home/Pro - 11.6” HD - Digitzer Pen (w/S-Note) - Clover-T / 2G / ~128GB - 9.9mmT / 747g - 9.8HRS Movie Play - Magnetic Keyboard

Intel ULV Core i5 / i3 / Pentium “Powerful Smart PC”

Intel Clover-Trail

“Mobile Smart PC”

- Windows RT - 10.1” HD - Digitzer Pen (w/S-Note) - Qualcomm / 2G / ~64GB - 8.9mmT / 574g - 13HRS Movie Play - Magnetic Keyboard

Qualcomm APQ8060A

“Mobile Windows Tablet”

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Unique Points

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Convert Fast and Easy, between consumption and creation

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With Magnetic Keyboard, User can shift computing mode easily, Between Consumption and Creation, without cumbersome dock port, guide pole or lock latches which inhibit fast mode changes.

Full sized keyboard and large touchpad enables users to create heavy documents and contents, exactly providing laptop’s high productivity experiences.

Customer Benefit

Intuitive Mode Shift – Magnetic Keyboard

Complete Laptop Experience 2xUSB DC-in Touchpad Full KBD

◀

Magnetic Connection (No dock port!)

◀

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Samsung S-Note Solution with High Quality S-Pen and Consistent UX.

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Outstanding Creativity – S Pen

Customer Benefit

Express Your Unlimited Creativity with S Pen, S Memo, S Note!

S Pen S Note S Memo & S Cloud

Precise - 1024 level pressure-sensitive Portable - Integrated into Slate (6.5x7.4mmΦ)

Various Templates - Meeting note, Idea Sketchbook Diary, Travel, etc. Writing and Object recognition

Sync across Samsung Devices - Windows Smart PC - Others

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Single App/Contents for All Samsung Devices

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Samsung Convergence Experience

Customer Benefit

Chat On / Media Hub / Video Hub / Music Hub / Learning Hub

Windows Mobile Windows Smart PC Windows Laptop Windows All-in-on PC

Smart TV

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Why Better than Laptop?

B2C B2B Telco

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Why Better than Laptop?

Innovative Pen-Writing

Rich App- Experiences

Touch-based Consumption

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Intuitive, Interactive Consumption by Touch

Touch-based Consumption

Best Device to Enjoy New Windows 8 Apps

How do you want to control these new Windows Apps?

Smart PC Laptop PC

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Reading eBook Playing Touch Games Taking Photo

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Express Your Limitless Creativity

Innovative Pen-Writing

With Most Advanced Pen Writing Tool for Mobile Computing

Scrap Webpage & Write Diary

Import Pictures, Deco and Share

Sketch Idea & Write Formula

Draw Objects & Make Diagram

Make and Conduct Creative Presentations

Entertainment Productivity

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Immersive and Interactive Computing

Rich App Experience with Various Sensors

GPS, Accelerometer, Gyro, Compass and Ambient Light Sensor

Variety of Games with Sensors Location Based Services and Apps

B2C Telco

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Personal Secretary for Business Travelling

New App Experiences

GPS, Compass and Various Sensors / Powerful Remote Desktop

GPS enabled Travel App Experience

B2B

Use Your Laptop In the office Remotely

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Why Better than a Laptop? Why Better than Tablet?

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Do it All, at Once

Powerful Multitasking

Powered by Genuine Windows

Single Task Single App On One Screen

New U/I : “Snap” Dual-tasking in on Single Screen

Desktop U/I : “Multi” Multi-Windows for Simultaneous Tasking

VS

Media Tablet Samsung Smart PC

VS

Extended Monitor Dual-Monitor Mode

Remote Desktop Location-free Computing

Video-Out Only Duplicated mode for large screen

B2C B2B Telco

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Media Tablet Samsung Smart PC

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Don’t Compromise Your PC Experience

Windows Compatibility

Run All Windows & Web Applications as You Did with PC

Connectivity Connect PC Devices and Storages as Laptop

Limited Devices Trough Special Docking Connector

100% PC Applications To Create, Manage, and Share

Apps for Consumption Limited Capability for Productivity

VS

VS

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Gracias…!

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