Samsung Project Report Prithviraj
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Transcript of Samsung Project Report Prithviraj
A Project Report On
“A Study on Samsung Electronics Ltd”
With Special References to Una District
Under The Guidance Of
Prof. Shiavli
Submitted To
Amity Global Business School
In Partial Fulfilment Of
“Master Degree Course In Business Administration”
(2008-2010)
Submitted By
Prithviraj Singh
1
ACKNOWLEDGEMENT
In this project I have made an honest and dedicated attempt to make the research
material as authentic as it could. And I earnestly hope that it provides useful and
workable information and knowledge to any person reading it.
I dedicate this project to my teachers and to the Dealer’s of Una district who were
extremely kind and who at times went out of the way to help me. Without their co-
operation it would have perhaps not been possible to research a few places, which I
did, within the stipulated time frame.
Prithviraj Singh Jaswal
MBA (Marketing)
2008-2010
2
Preface
We look our training at SAMSUNG ELECTRONICS LTD. During the training was
to get an overview of the stores in the Una district. It was a firsthand experience to get
exposed to the professional set-up and face the market, which was really a great
experience.
3
INDEX
Sr.no. Contents Page no.
1. Introduction
2. Industry Profile
3. Company Profile
4. Product Profile
5. Objective of Study
6. Research Methodology
1.Primary data
2. Secondary data
3.Sampling
4. Scope of the study
5.Limitations of the study
7. Theoretical Background of the study
8. Data Analysis
9. Findings
10 Recommendations
11 Conclusion
10. Bibliography
4
INTRODUCTION
Before the liberalization of the Indian economy, only a few companies like
Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer
durables market, accounting for no less than 90% of the market. Then, after the
liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and
Aiwa came into the picture.
Today, these players control the major share of the consumer durables market.
Consumer durables market is expected to grow at 10-15% in 20011-2012. It is
growing very fast because of rise in living standards, easy access to consumer finance,
and wide range of choice, as many foreign players were entering in the market with
the increase in income levels, easy availability of finance, increase in consumer
awareness, and introduction of new models, the demand for consumer durables has
increased significantly. Products like washing machines, air conditioners, microwave
ovens, color televisions (C-TV) were no longer considered luxury items. The market
share of MNCs in consumer durables sector is 65%. MNC's major target is the
growing middle class of India. MNCs offer superior technology to the Consumers
whereas the Indian companies compete on the basis of firm grasp of the local market,
their well-acknowledged brands, and hold over wide distribution network. However,
the penetration
Level of the consumer durables is still low in India. So, the main aim of studying the
display patterns and doing a market research on Samsung stores was to know about
the various types of point of purchase display activities and what are the main
promotion and selling techniques which these stores are using to attract the customer
5
Indian Consumer durables market used to be dominated by few domestic players like
Godrej, Voltas, Allwyn and Kelvinator. But post liberalization many foreign
companies have entered into Indian market dethroning the Indian players and
dominating Indian market the major categories being LCD, REFRIGRATOR,
MICROWAVE OVEN and WASHING MACHINES.
India being the second largest growing economy with huge consumer class has
resulted in consumer durables as the fastest growing industries in India. LG,
SAMSUNG the two Korean companies have been maintaining the lead in the market
with LG being leader in almost all the categories.
The rural market is growing faster than the urban market, although the penetration
level is much lower .The LCD segment is expected to the largest contributing segment
to the overall growth of the industry. The rising income levels double-income families
and consumer awareness were the main growth drivers of the industries.
6
INDUSTRY PROFILE
The Consumer Durables industry consists of durable goods and appliances for
domestic use such as televisions, refrigerators, air conditioners and washing
machines. Instruments such as cell phones and kitchen appliances like microwave
ovens were also included in this category. The sector has been witnessing significant
growth in recent years, helped by several drivers such as the emerging retail boom,
real estate and housing demand, greater disposable income and an overall increase in
the level of affluence of a significant section of the population. The industry is
represented by major international and local players such as BPL, Videocon, Voltas,
Blue Star, MIRC Electronics, Titan, Whirlpool, etc.
The consumer durables industry can be broadly classified into two segments:
Consumer Electronics and Consumer Appliances. Consumer Appliances can be
further categorized into Brown Goods and White Goods. The key product lines under
each segment were as follows.
Industry Size, Growth, Trends
The consumer durables market in India was estimated to be around US$ 5 billion in
2007-08. More than 7 million units of consumer durable appliances have been sold in
the year 2006-07 with colour televisions (CTV) forming the bulk of the sales with 30
per cent share of volumes. CTV, refrigerators and Air-conditioners together constitute
more than 60 per cent of the sales in terms of the number of units sold.
In the refrigerators market, the frost-free category has grown by 8.3 per cent while
direct cool segment has grown by 9 per cent. Companies like LG, Whirlpool and
Samsung have registered double-digit growth in the direct cool refrigerator market.
7
In the case of washing machines, the semi-automatic category with a higher base and
fully-automatic categories have grown by 4 per cent to 526,000 units and by 8 per
cent to 229,000 units, respectively. In the air-conditioners segment, the sales of
window ACs have grown by 32 per cent and that of split ACs by 97 per cent.
Since the penetration in the urban areas for these products is already quite high, the
markets for both C-TV and refrigerators were shifting to the semi-urban and rural
areas. The growth across product categories in different segments is assessed in the
following sections.
Consumer Electronics
The CTV production was 15.10 million units in 2007-08 and is expected to grow by at
least 25 per cent. At the disaggregated level, conventional CTV volumes have been
falling while flat TVs have grown strongly. Market sources indicate that most CTV
majors have phased out conventional TVs and have been instead focusing more on
flat TVs. The flat segment of CTVs now account for over60 per cent of the total
domestic TV production and is likely to be around 65 per cent in 20010-11.High-end
products such as liquid crystal display (LCD)and plasma display CTV grew by 400
per cent and 150 per Cent respectively in 2009–10 following a sharp decline in prices
of these products and this trend is expected to continue. The audio/video player
market has seen significant growth rates in the domestic market as prices have
dropped. This trend is expected to continue through 2009- 2010, as competition is
likely to intensify to scale and capture the mass market.
8
COMPANY PROFILE
SAMSUNG – Introduction
Our Vision
Samsung is guided by a singular vision: to lead the digital convergence movement.
We believe that through technology innovation today, we will find the solutions we
need to address the challenges of tomorrow. From technology comes opportunity for
businesses to grow, for citizens in emerging markets to prosper by tapping into the
digital economy, and for people to invent new possibilities.
It’s our aim to develop innovative technologies and efficient processes that create new
markets, enrich people’s lives and continue to make Samsung a trusted market leader
Our Mission
Everything we do at Samsung is guided by our mission: to be the best “digital-
Company”.
9
Samsung grew into a global corporation by facing challenges directly. In the years
ahead, our dedicated people will continue to embrace many challenges and come up
with creative ideas to develop products and services that lead in their markets. Their
ingenuity will continue to chart Samsung’s course as a profitable, responsible global
corporation.
10
SAMSUNG HISTORY
2008
Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics
Launched OMNIA phone Completed establishing TV manufactory in Russia
Kaluga Became the official sponsor of 2010 Guangzhou Asian
Game Developed the world's first 2Gb 50 NANO Samsung takes No. 1 spot in U.S. cellphone market Opened Global Brand PR Centre ‘Samsung D'light'
No.1 worldwide market share position for TVs achieved for the 9th quarter in a row
2007
No.1 worldwide market share position for TVs achieved for the seventh quarter in a row
Developed the world's first 30nm-class 64Gb NAND Flash™ memory
BlackJack bestowed the Best Smart Phone award at CTIA in the U.S.
Attained No.1 worldwide market share position for LCD for the sixth year in a row
11
2006 Developed the world's first real double-sided LCD Developed the worlds' first 50nm 1G DRAM Unveiled 10M pixel camera phone Launched "Stealth Vacuum," a vacuum cleaner with the
world's lowest level of noises Launched the worlds' first Blu-Ray Disc Player
Developed 1.72"Super-Reflective LCD ScreenSeptember, 2005 The India Retail Forum has awarded Samsung as the Best Retailer of
the year 2005 in the consumer Durables category. James Damian,
SVP, Best Buy and his team handed over the award to Mr. Ravinder
Zutshi, Dy MD and Samsung India at the India Retail award function
held in Mumbai on 16th September.
February 2005 Mr. S. H. Oh appointed as the President and Chief Executive Officer
of Samsung South West Asia.
November 2004 Samsung received the Golden Peacock Special commendation
Certificate for Corporate Social Responsibility (Private Sector) for
the year 2004 from Mr. Shivraj Patil, Union Home Minister.
February 2004 India made regional headquarters for Samsung Southwest Asia.
February 2004 Mr. K. S. Kim appointed as the First President and Chief Executive
Officer of Samsung South West Asia.
November 2003 Inaugurated Samsung's new, High-Tech, advanced Refrigerator
facility.
August 2003 Commencement of production at refrigerator facility in Noida.
June 2003 Merger of SIEL with SEIIT.Software technology park set up at Noida
December 2002 Construction commences for 5,000,000 refrigerator plant in Noida
October 2002 Samsung unveils new technology for Consumer Home
Entertainment (DNIe™)
June 1996 Foundation Stone laid for CTV Factory at Noida, Uttar Pradesh.
May 1996 Launch in South
Home Appliances Launch
December 1995 Samsung India Electronics (SIEL) products launched in India.
August 1995 Certificate for commencement of business received by Samsung
12
GROWING TO BE THE BEST
Samsung India aims to be the ‘Best Company’ in India by the Year 2006. ‘Best
Company’ in terms of both the internal workplace environment as well as the external
context in which the Company operates . Samsung aims to grow in India by
contributing to the Indian economy and making the lives of its consumers simpler,
easier and richer through its superior quality products.
“Our aim is to gain technological leadership in the Indian marketplace even as our
goal is to earn the love and respect of more and more of our Indian consumers.”
Samsung in India
Samsung India is the hub for Samsung’s South West Asia Regional operations. The
South West Asia Regional Headquarters looks after the Samsung business in Nepal,
Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India, which
commenced its operations in India in December 1995, today enjoys a sales turnover of
over US$ 1Bn in just a decade of operations in the country.
Headquartered in New Delhi, Samsung India has a network of 19 Branch Offices
located all over the country. The Samsung manufacturing complex housing
manufacturing facilities for Colour Televisions, Colour Monitors,
Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung ‘Made
in India’ products like Colour Televisions, Colour Monitors and Refrigerators were
being exported to Middle East, CIS and SAARC countries from its Noida
manufacturing complex. Samsung India currently employs over 1600 employees, with
around 18% of its employees working in Research & Development.
13
SAMSUNG GLOBAL
Samsung Electronics is a global leader in semiconductors, telecommunications,
digital media and digital convergence technologies with 2004 parent company sales of
US$55.2Bn and net income of US$10.3Bn. Employing approx. 113,000 people in
over 90 offices in 48 countries, the company has of 5 main business units: Digital
Appliance Business, Digital Media Business, LCD Business, Semiconductor Business
and Telecommunication Network Business. Recognized as one of the fastest growing
global brands, Samsung Electronics Corporation is the world’s largest pro ducer of
Colour Monitors, Colour TVs, Memory Chips and TFT LCD’s.
Customized products for Indian Consumers
Samsung understands the local cultural sensibilities to customize its products
according to the Indian market. It has set up a “usability lab” at the Indian Institute of
Technology in New Delhi to customize Samsung products to meet the specific needs
of Indian consumers. This industry-institute partnership is helping Samsung to study
and analyze consumer response in aspects of product design, including aesthetics,
ergonomics and interface.
Through its research done on consumer preferences in India, Samsung has
concluded that Indian consumers want more sound oriented products. Thus, the
Samsung televisions for India have a higher sound capacity than their foreign
counterparts.
For the semi-automatic segment of Samsung washing machines, Samsung has
introduced for the first time in India a feature called Super Dry. It is present in three
of Samsung’s semi automatic models and dries the clothes better than the rest.
14
Samsung washing machines have an additional menu that takes care of the local
Indian wardrobes. They also have a ‘memory re-start’ that takes care of the frequent
power failures in India.
15
OBJECTIVES OF THE PROJECT
To locate number of Samsung stores in the una region.
To study brand ambiance of the stores and their promotion schemes.
To have a face to face conversation with the shop owners and get their opinion
about Samsung distribution.
16
Research Methodology
Research methodology is considered as the nerve of the project. Without a proper
well-organized research plan, it is impossible to complete the project and reach to any
conclusion. The project was based on the survey plan. The main objective of survey
was to collect appropriate data, which work as a base for drawing conclusion and
getting result.
Therefore, research methodology is the way to systematically solve the research
problem. Research methodology not only talks of the methods but also logic behind
the methods used in the context of a research study and it explains why a particular
method has been used in the preference of the other methods
17
Research design
Research design is important primarily because of the increased complexity in the
market as well as marketing approaches available to the researchers. In fact, it is the
key to the evolution of successful marketing strategies and programmers. It is an
important tool to study buyer’s behavior, consumption pattern, brand loyalty, and
focus market changes. A research design specifies the methods and procedures for
conducting a particular study. According to Kerlinger, “Research Design is a plan,
conceptual structure, and strategy of investigation conceived as to obtain answers to
research questions and to control variance.
Research design specifies methods and procedures for study. In this study the
company was interested to know the demand of different consumer durable product,
about competitors, and potential for SAMSUNG procedures to be used for the study
among retailers/dealer and. However it was exclusively personal interview.
Data Collection:
This report was prepared after collecting data from the retailers/ dealers and past data
was arranged from the various studies conducted in last few years and various other
records of company.
Primary Data:
These data were collected by personal interview with retailers/ dealer. For this
purpose questionnaires were prepared in such that all necessary data would be
collected.
Secondary Data:
18
Information regarding the project, secondary data was also required. These data were
collected from various past studies and through internet.
SAMPLING METHOD
Random Sampling method
SAMPLE SIZE
20 Dealers
Research tools:
Questionnaires and discussions
RESEARCH AREA
UNA DISTRICT-
Scope of the study
This project gives us great exposure to the distribution and display patters of the
company in rural areas because it includes product knowledge and field survey job in
which we visited the Samsung stores in Una.
While visiting the shops we
1. Calculated the display share of the SAMSUNG product in shop.
3 Found out the problems that the dealer were facing while selling the SAMSUNG
product.
4. Found out the customer response for SAMSUNG products by asking the owner of
the shop.
19
5. Talked about the after sale services of the company.
Scope
1. In term of purchasing power parity (PPP), India is the 4th largest economy in the
world and overtake Japan in the near future become the 3rd largest.
2. Indian consumer durable has reach $450 billion in 2010
3. India has the youngest population amongst the major countries. There were lot of
people in the different income categories nearly the two third population is below the
age of 35 and nearly 50% is below 25.
4. There were 56 million people in middle class, who were earning us$4,400-
US$21,800 a year. And there were 6 million rich household in India.
5. The upper-middle and high-income household in urban areas were expected to
grew to 38.2 million in 2007 as against 14.6 million in 2000.
OPPORTUNITY
1. In India the penetration level of white goods is lower as compared to other
developing countries.
2. Unexploited rural market.
3. Rapid urbanization.
4. Increase in income level, i.e. increase in purchasing power of consumers.
5. Easy availability of finance.
20
Threats
1. Higher import duties on raw materials.
2. Cheap imports from Singapore, China and from other Asian countries.
LIMITATION OF STUDY
Although I tried my best in preparation of this project, but this study has some
limitation:
1. The period of the project was not sufficient to study all the factors in deep.
2. Visiting various places for the study consumed a lot of time.
3. We cannot say that what the owners have revealed will be right for each and every
situation because their perception is influenced by many factors.
5. Some of confidential information viz. credit period, schemes, policies and sales
figure were not disclosed by the competitors.
6. Some of the problems may not have been reveled because we came from the
company headquarters.
7. Due to heavy rains accessibility to some parts were very difficult.
21
Theoretical Background of the study
Scope of market research in view of modern global business.
Research methods provide you with the knowledge and skills you need to
solve the problems and meet the challenges of a fast-paced decision-making
environment. Business research courses are a recognition that students in business,
not-for-profit, and public organizations – in all functional areas – need training in the
scientific method and its application to decision making. Two factors stimulate an
interest in more scientific decision making: (1) the manager’s increased need for more
and better information and (2) the availability of improved techniques and tools to
meet this need.
During the last two decades, we have witnessed dramatic changes in the business
environment. Emerging from a historically economic role, the business organization
has evolved in response to the social and political mandates of national public policy,
explosive technology growth, and continuing innovations in global communications.
These changes have created new knowledge needs for the manager. Other knowledge
demands have arisen from problems with mergers, trade policies, protected markets,
technology transfers, and macroeconomic savings – investment issues.
The trend toward complexity has increased the risks associated with business
decisions, making it more important to have a sound information base. Increased
complexity means there are more variables to consider. The competition is more
vigorous, with many businesses downsizing to make competitive gains. Workers,
shareholders, customers, and the public are better informed and more sensitive to their
self-interest. Government continues to show concern with all aspects of society. Each
of these factors demands that managers have more and better information upon which
to base decisions.
22
To do well in such an environment, you will need to be equipped with an
understanding of scientific methods and a means of incorporating them into decision
making. You will need to know how to identify good research and how to conduct it.
This book addresses these needs.
As the complexity of the business environment has increased, there has been a
commensurate, increase in the number and power of the tools to conduct research.
There is vastly more knowledge in all fields of management. We have begun to build
better theories. The computer has given us a quantum leap in the ability to deal with
problems. New techniques of quantitative analysis take advantage of this power.
Communication and measurement techniques have also been enhanced. These trends
reinforce each other and are having a massive impact on business management.
Sources of collection of primary and secondary data for market research.
The sources may be classified as either internal (organizational) or external sources of
information.
Internal Sources
Internal sources of organizational data are so varied that it is difficult to provide
generalizations about their use. Accounting and management information systems
create and store much of the internal data, research and development, planning, and
marketing functions also contribute. Examples are departmental reports, production
summaries, financial and accounting reports, and marketing and sales studies. The
collection methods used are unique to the specific situation, and collection success
depends on knowing just where and how to look. Sometimes the information may
exist in central files (i.e., at headquarters), in computer database, or in departmental
chronological files.
23
In other organizations, a central library keeps all relevant information. Systematic
searches should be made through exploratory interviews with everyone who handles
the information. Often company librarians, MIS, PR/communications or departmental
secretaries can help in pinpointing critical data sources. Internal data sources may be
the only source of information for many studies.
External Sources
External sources are created outside the organization and are more varied than internal
sources. There are also better defined methods for finding them. This discussion is
restricted to published sources, although other sources of information may be useful.
Published sources of data can be classified into five categories. The newest and fastest
growing one is computerized database. They are composed of interrelated data files.
The files are sets of records grouped together for storage on some medium. Access
may be through online search or CD-ROM. Online databases are often specialized
and focus on information about a particular field.
Major source of published information consists of diverse materials from special
collections. Within this category there are many reference books, each a compendium
of a range of information. A second group includes university publications, of which
there are master’s theses, doctoral dissertations, and research records. A third group
includes company publications such as financial reports, company policy statements,
and speeches by prominent executives, sales literature, product specifications, and
many others. There are miscellaneous information sources consisting of the
productions of various trades, professional and other associations. These
organizations often publish statistical compilation, research report, and proceeding of
meeting.
24
Data Analysis and Interpretation
Table No.1 Total number of display items in all stores
Sr. No. PRODUCT NO. OF RESPONDENTS1 T.V. 2082 LCD 1563 Washing machine 1734 Micro wave 925 Fridge 2136 AC 55 Total 897
INTERPRETATION:-
According to the survey the mast displayed product of Samsung was fridge and the
least on the display was AC
25
Table No.2
Si.no Major parameter for sales respondents1 Quality 72 Price 43 Discounts 9
Total 20
INTERPRETATION:-
According to the survey quality is the major parameter which the dealers think helps
in increasing the sales, whereas price is considered the least important parameter for
sale of Samsung products.
26
Table No.3 Shows Suggestion from dealers for SAMSUNG to increase the business
Sr. No. SUGGESTION NO. OF RESPONDENTS1 FAST AND REGULAR AFTER
SALES SERVICE 32 REDUCE PRICES 33 INCREASE DEALER MARGIN 45 IMPROVE QUALITY 16 REGULAR SCHEMES 8 TOTAL 20
INTERPRETATION:-
The survey shows that regular schemes are what mast of the stores want from the
company. Also mostly all the dealers are happy with the quality of the product.
27
Table No.4 People think Samsung to be a better brand than its competitors
Si.no Samsung better brand respondents1 Yes 132 No 7
INTERPRETATION:-
Most of the dealers think that customers think Samsung as a better brand than others
the main reason being the quality.
28
Table No.5 People pay more for quality
Si.no people pay more for quality respondents1 Yes 112 No 9
INTERPRETATION:-
11 dealers think that people pay more for the quality of the product. Although these
stores are in the more developed are of Una region. In the less developed region
people don’t pay more for the quality.
29
Table No.6 Reason for L.G. greater market share
Si.no Why L.G. has a greater market share respondents1 Ouality 2 Price 73 Promotion 54 Brand Image 8
INTERPRETATION:-
Price and brand image are the two main parameters due to which L.G. is more
successful in the market
30
FINDING
1. We came to know while visiting the shop all of the dealers sold entire consumer
durable product including TV, Refrigerator, Washing Machine, Microwave oven.
2. We came to know that during the survey in consumer durable industry in Una
district and rural area of Una district that there is a huge market for the product it
Samsung gets the contract from army to sell products in their canteen.
3. Study shows that quality is most important parameter for quality sale of Samsung
products and then price is considered by consumers.
4.All the dealers were not satisfied with the profit margin.
5.SAMSUNG product is costly as compare to LG and VIDEOCON.
6.Maximum rural area is covered by the VIDEOCON because of their low price
products.
7.We came to know while visiting the shops that there was big problem of after sales
service.
8.Many dealers were facing the problem of after sale service because there is no
follow up calls from Samsung.
9.Demo calls also not done properly.
10. LG and Videocon is the main competitor of Samsung.
11. Advertising of Samsung CTV is more effective as compare to the competitors.
31
SUGGESTIONS &RECOMANDETION
Company should improve the after sales service of products as it is the main
factor for the sales of consumer products.
If the SAMSUNG Ltd. reduces their product price like LG and VIDEOCON
then SAMSUNG will take over the LG in all categories.
Company should distribute free key chain, calendar, t-shirts for making brand
popular among people.
Company should introduce low price and low power consumption Refrigerator
for acquiring the middle income group.
Advertisements of the company’s products should focus on quality rather then
price.
Company should target upper middle class or premium class customers.
Company should introduce low cost products to satisfy the needs of low or
middle class.
Demo calls as well as follow up Help Company to maintain customer
relationship and hence the company should focus on these aspects.
SAMSUNG ltd. should concentrate on after sales service.
SAMSUNG ltd. should try to trap the rural market.
SAMSUNG ltd. Establish the service center in hamirpur region.
More awareness should be spread in less developed areas about the quality and
its importance.
32
Conclusion
With respect to the above study and the findings thereby, the company has
definitely entrenched into the urban market.
With few more concerted efforts, the said organization needs to enter the rural
market in order to completely establish itself all over.
33
ANNEXURE
A. Questionnaire
Study of Consumer Durable Market for SAMSUNG Electronics Ltd. With Special reference To Una district.
Name of shop: Address:
Contact no.:
1) What is the important parameter for more sales of Samsung?□ Price □ Quality □ Offers
2) Who is the major competitor of Samsung?□ L.G. □ Videocon □ Whirlpool □ Kenstar □ Others________
3) Display items□ T.V.______ □ LCD____ □ Washing machine______
□ Micro wave □ Fridge_______ □ AC_______
4) Do people think Samsung to be a better brand than its competitors?
□ Yes □No
5) Do you think people are ready to pay more for better quality?
□ Yes □No
6) What is the major reason of L.G. having a greater market share?
□ Quality □ Price □ Promotion □ Brand image
7) What are your suggestions for SAMSUNG to increase the sales?
_________________________________________________________
34
B. LIST OF DEALERS:-
Si.no Name of the store Name of the owner1 Shakti Traders Madan Dhiman2 Kathuria electronics Ravi3 Amandeep electronics Amandeep4 Saliya electronics Mukesh parmar5 Manoj Electronics Manoj Kumat6 Boathara Electronics Subhash Bothara7 Hari-Om(Next) mahesh8 Sai-Sakshi Electronics Umesh Shinde9 Sushil Electronics Pravin Lodha
10 Jupiter Appliances Bharat N.D.11 Shubham Electronics Sanjay Sanghvi12 Kirti Electronics Sumit Kochar 13 Pankaj Electronics Amol Sangvi14 NRTV ceter Pramod Patil15 SukheerElectronics Sukhbeer16 Ashoka Electronics Jitendra Gujrani17 Patwa Electronics Rushabh Patwa18 Shivam Electronics Narendra Deore19 Sai-Parth Electronics Jayant Deopurkar20 Jagdish Electronics Rajendra Rathi
35
B). Bibliography
1- http://www.samsung.com/in/aboutsamsung/index.html 2- http://www.samsung.com/in/aboutsamsung/corporateprofile/index.html 3- http://www.samsung.com/in/aboutsamsung/corporateprofile/history.html 4- http://www.samsung.com/in/aboutsamsung/corporateprofile/visionmission.html 5- http://www.samsung.com/in/consumer/index.html 6- Personal interview with dealers.
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