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SAMSUNG KEYNOTE

SPEAKERS: HS KIM, FEDERICO CASALEGNO, SEBASTIAN SEUNG,

TADASHI TED FUNAHASHI, EMILY BECHER

SAMSUNG

Samsung’s CES 2020 Keynote presents the firm’s vision for transforming the lifestyles of the

consumers, and enhancing the way individuals play, work, and connect with one another.

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HS KIM

President & CEO of Consumer Electronics Division, Samsung Electronics

FEDERICO CASALEGNO

Senior Vice President, Head of Samsung

Design Innovation Center

SEBASTIANSEUNG

Chief Research Scientist of

Samsung Research

TADASHI TED FUNAHASHI

Chief Innovation Officer of Kaiser Permanente Southern California

EMILY BECHERSenior Vice President,

Head of Samsung NEXT Global

• It’s a dawn of a new decade. A decade full of pro- mises and possibilities for the electronic industry

• The world is changing. Which means: – Rapid urbanization – Evolving living spaces – Shifting demographics

THE WORLDIS CHANGING

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• In the coming decade, we see the rise of the mega cities. Urban areas with more than 10 million people. In fact, by 2030, there will be 43 Mega Cities all over the world

• Homes becoming more than just a kitchen, a living room, a bedroom. For many it’s an office, a gym, an art studio or even a small business.

• Homes not just need to accommodate people. Today, pets are considered a part of the family. 67% of US households own a pet and see themselves as a pet parents, not the owners.

HS announced the age of experience: “Now to do this, you need a better understanding of lifestyles, perso-nal preferences, how you use technology in your daily routine, how you interact with the space around you. This understanding allows us to enable experiences that fit your lifestyle. Now have you accommodate technology. This is a Samsung mission to create un-forgettable moments that make your lives better. that make a difference for humanity and create a better world for us all.”

THE #AGEOFEXPERIENCE

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• 74% of people say they value experiences over products.

• “We are not looking to spend our money on things. You are looking to buy convenience, peace of mind and enjoyment.”

HS Kim introduced Ballie: a robot that is designed

to help consumers with their various tasks

at home.

BALLIE

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Kim describes Ballie as Samsung’s new personal

care invention designed to make the real life of their

consumers easier.

It’s a robot that connects with several Samsung devices to ma-nage the consumers homo. From

waking up people, to making coffee or call the vacuum cleaner.

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Sebastian Seung, Chief Research Scientist of Samsung Research, introduced Samsung Health: The next Evolution of Wellness Experience.

SAMSUNG HEALTH

• Wearables provide Feedback that’s tailored to you. For example: When you wake up in the morning it switches your television to heart pumping programs to get you energized.

• With Samsung Health you get Realtime engage- ment. Motion tracking checks your alignment. • Samsung Health is – Convenient – Immersive – Fun • Samsung Health is patterning with Kaiser Permanente to improve digital Health

CONVENIENT,IMMERSIVE AND FUN

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SEBASTIAN SEUNG ABOUT SAMSUNG WEALTH

NOTESHUNTER.COM | CES 2020 LAS VEGAS | SAMSUNG KEYNOTE

• Cardiovascular disease is a leading cause of death worldwide. • Over a million people in the US was suffer from a heart attack every year. And of those nearly 20% will pass away within a year.• Cardiac rehab reduces the risk of dying from a subsequent attack by nearly 30%.• Patients recovering from heart attacks are guided with Heart Wise through a cardiac rehab program using devices like wearables and smartphones• Since they launched in 2018, completion rates have more than doubled that of traditional rehab. Readmission rates have plummeted from 15% to less than 2%.

HEART WISE

Heart Wise is a virtual cardiac rehab program created through a collaboration between Samsung and Kaiser Permanente, introduced by Tadashi Ted Funahashi, Chief Innovation Officer of Kaiser Permanente Sout-hern California: “A marriage of technology and medi-cine brings healthcare to people where they are and when they want, and this means better, more acces-sible, and more equitable outcomes. The possibilities are endless are already exploring further applications from pulmonary we have to mental health. And as technology gets smarter the possibilities for synergy, get even more exciting synergies that save lives.”

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Federico Casalegno pointed out, that the function of homes are changing:

THE HOME AS A LIVING ORGANISM

• At the beginning, homes provide the simple protection from danger and from the environment.

• The second phase of home technology was mechanical. We develop system like plumbing and wiring. Homes went beyond basic shelter and become more comfortable and efficient.

• Today we are at the start of a surface: The home as a living organism. The home will be equipped with sophisticated sensors, Ai and robotics = the intelligent home. The goal isn‘t to add more devices and products, but is to enable us to live better, with more powerful, intuitive and simplified technologies

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Gait Enhancing & Motivating System

GEMS • GEMS was introduced last year at CES, as the walking assist.

• Now it‘s evolve with more features. Gems is essentially an integration of an exoskeleton

• With powerful softer, all connected to Samsung AR glasses, the Galaxy smartphone and watch and other devices.

• It provides a immersive workout experience

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Emily Becher, Senior Vice President, Head of Samsung NEXT Global, spe-aks about the Smart City. The massive growth of cities brings some opportu-nities, but also some challenges.

SMARTCITIES

• Today, half of the world‘s seven and a half billion people live in urban areas,

• By 2050 that number is going to 70%

• Smart buildings operate kind of brain: With the central nervous system that keeps everything humming along without anyone noticing anything.

• Samsung partner with Greystar, their global developer to design buildings with smart systems, built in from the ground up. These buildings delivered Samsung Smart appliances and smart things IoT platform to create truly connected convenience