Samsung Group(2)
Transcript of Samsung Group(2)
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By
mani sajnani
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SAMSUNG
Innovation is crucial to Samsung's business. As new technologies are being
constantly introduced to the market, speed is essential for remain-ing competitive
in today's digital era, and new markets have to be pioneered
continuously.Through the interplay of creative, imaginative people; a global R&D
network; an organisation that encourages collaboration and cooperation among
business partners all along the supply chain; and a strong commitment to ongoing
investment, Samsung has put R&D at the heart of everything we do. The Samsung
Group (Korean: ) is the world's largest conglomerate by revenue,[3]
headquarters in Samsung Town, Seoul, South Korea. It is South Korea's largest
chaebol and composed of numerous international affiliated businesses, most of
them united under the Samsung brand, including Samsung Electronics, the
world's largest electronics company,[4][5][6]Samsung Heavy Industries, the world's
second largest shipbuilder[7] and Samsung C&T, a major global construction
company. These three multinationals form the core of Samsung Group and reflect
its name - the meaning of the Korean word Samsung is "tristar" or "three stars".
Samsung has been the world's most popular consumer electronics brand since
2005 and is the best known South Korean brand in the world. [8]Samsung Group
accounts for more than 20% of South Korea's total exports[9] and is the leader in
many domestic industries, such as the financial, chemical, retail and entertainment
industries. The company's strong influence in South Korea is visible throughout
the nation, which has been referred to as the "Republic of Samsung".
Samsung Group has reason to sing. The charbroil (family-controlled
conglomerate) has surpassed its former archrival, the erstwhile Hyundai Group,
to become the #1 business group in South Korea. Samsung's flagship unit is
Samsung Electronics, which is the world's top maker of DRAMs and other
memory chips, as well as a global heavyweight in all sorts of electronic gear,
including LCD panels, DVD players, and wireless phones. Other affiliated
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companies include credit-card unit Samsung Card, Samsung Life Insurance,
Samsung SDS (IT services), Samsung Securities, and trading arm Samsung C&T
Corporation.
Welcome to Samsung for 70 years, Samsung has been dedicated to making a
matter through diverse business that today span advanced technology,
semiconductors, skyscrapers and plant construction, petrochemicals, fashion,
medicine ,finance, hotels and more. Our flagship company, Samsung company
leads the global market in high tech electronics manufacturing and digital media.
Through innovative, reliable products and services talented people, a responsible
approach to business and global citizenship and collaboration with our partners
and customers, Samsung is taking the world in imaginative new directions.
Samsung India is the hub for Samsung's South West Asia Regional operations.
The South West Asia Headquarters, under the leadership of Mr. J S Shin,
President & CEO, looks after the Samsung business in Nepal, Sri Lanka,
Bangladesh, Maldives and Bhutan besides India. Samsung India which
commenced its operations in India in December 1995 enjoys a sales turnover of
over US$ 1Bn in just a decade of operations in the country.
Headquartered in New Delhi, Samsung India has widespread network of sales
offices all over the country . The Samsung manufacturing complex housing
manufacturing facilities for Color Televisions, Mobile phones, Refrigerators and
Washing Machines is located at Noida, near Delhi. Samsung 'Made in India'
products like Color Televisions, Mobile phones and Refrigerators are being
exported to Middle East, CIS and SAARC countries from its Noida manufacturing
complex. In November 2007, Samsung commenced the manufacture of Color
televisions and LCD televisions at its stateof-the-art manufacturing facility at
Sriperumbudur, Tamil Nadu. The Company is also manufacturing fully automatic
front loading washing machines at its Sriperumbudur facility
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Background
Samsung is the world's leading consumer electronics brand and one of the top
twenty global brands.
View of the Samsung logo inside the Time Warner Center in New York City.
Currently helmed by Lee Soo-bin, CEO ofSamsung Life Insurance, it has been
run by generations of one of the world's wealthiest families, formerly by chairman
Lee Kun-Hee, the third son of the founder, Lee Byung-Chull. Samsung Group also
owns the Sungkyunkwan University, a major private university in South Korea,
with many of its graduates being employed by Samsung Group affiliates.
Many major South Korean corporations such as CJ Corporation, Hansol Group,
Shinsegae Group and Joong-Ang Ilbo daily newspaper were previously part of the
Samsung Group. Though they are still controlled by ex-Chairman Lee Kun-hee's
relatives, they are no longer officially Samsung affiliates. Some leading companies
in South Korea, notably MP3 player manufacturer iriver and search engine portal
Naver, were established by ex-Samsung employees. A large number of South
Korean firms, particularly those in the electronics industry, are dependent on
Samsung for the supply of vital components or raw materials such as
semiconductor chips or LCD panels. This has led to continued allegations ofprice
fixing and monopolistic practices.
Samsung Group accounts for more than 20% of South Korea's total exports [9] and
in many domestic industries, Samsung Group is the sole monopoly dominating a
single market, its revenue as large as some countries' total GDP. In 2006, Samsung
Group would have been the 34th largest economy in the world if ranked, larger
than that ofArgentina.[11] The company owns or has taken over so many mid to
small sized businesses that it is often called a 'colonial empire' or 'hungry
dinosaur'.
The company has a powerful influence on the country's economic development,
politics, media and culture, being a major driving force behind the Miracle on the
Han River; many businesses today use its international success as a role model.
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The result is that all of our productsfrom memory chips that help businesses A
digital leader a responsible global citizen a multi faceted families of companies an
ethical business samsung is all of these and more. At samsung group and samsung
electronics our products our people and our approach to business are held to only
the highest standards so that we can more effectively contribute to the better
world.
The Samsung Philosophy
At Samsung, we follow a simple business philosophy: to devote our talent and
technology to creating superior products and services that contribute to a better
global society.
Every day, our people bring this philosophy to life. Our leaders search for the
brightest talent from around the world, and give them the resources they need to
be the best at what they dostore vital knowledge to mobile phones that connect
people across continents have the power to enrich lives. And thats what making
a better global society is all about.
Our Values
We believe that living by strong values is the key to good business. At Samsung, arigorouscode of conduct and these core values are at the heart of every decision
we make.
http://www.samsung.com/in/aboutsamsung/corporateprofile/download/sec_global_codeofconduct.pdfhttp://www.samsung.com/in/aboutsamsung/corporateprofile/download/sec_global_codeofconduct.pdfhttp://www.samsung.com/in/aboutsamsung/corporateprofile/download/sec_global_codeofconduct.pdf -
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People
Quite simply, a company is its people. At Samsung, were dedicated to giving our
people a wealth of opportunities to reach their full potential.
Excellence
Everything we do at Samsung is driven by an unyielding passion for excellence
and an unfaltering commitment to develop the best products and services on the
market
Change
In todays fast-paced global economy, change is constant and innovation is critical
to a companys survival. As we have done for 70 years, we set our sights on the
future, anticipating market needs and demands so we can steer our company
toward long-term success.
Integrity
Operating in an ethical way is the foundation of our business. Everything we do is
guided by a moral compass that ensures fairness, respect for all stakeholders and
complete transparency.
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Co-prosperity
A business cannot be successful unless it creates prosperity and opportunity for
others. Samsung is dedicated to being a socially and environmentally responsible
corporate citizen in every community where we operate around the globe.
VISION AMD MISSION
Our Vision
Samsung is guided by a singular vision: to lead the digital convergence movement.
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We believe that through technology innovation today, we will find the solutions we
need to address the challenges of tomorrow. From technology comes opportunity
for businesses to grow, for citizens in emerging markets to prosper by tapping
into the digital economy, and for people to invent new possibilities.
Its our aim to develop innovative technologies and efficient processes that create
new markets, enrich peoples lives and continue to make Samsung a trusted
market leader. Growing to be the best
Samsung India aims to be the 'Best Company' in India. 'Best Company' in terms
of the internal workplace environment, our manpower, our products as well as our
efforts to make our customers happy through our products and services. Samsung
aims to grow in India by contributing to the Indian economy and making the lives
of our consumers simpler, easier and richer through our superior quality
products.
"Our aim is to gain technological leadership in the Indian marketplace.
Our Mission
Everything we do at Samsung is guided by our mission: to be the best digital
Company
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Samsung grew into a global corporation by facing challenges directly. In the years
ahead, our dedicated people will continue to embrace many challenges and come
up with creative ideas to develop products and services that lead in their markets.
Their ingenuity will continue to chart Samsungs course as a profitable,
responsible global corporation.
SAMSUNG PROFILE 2008
PERFORMANCE
Wherever you are... in the hustle of the streets or the comfort of the
home...Samsung is part of the fabric of your life. As a global leader we are at the
forefront of change, anticipating today what our customers around the world will
want tomorrow.
2007 Financial Overview (WON/DOLLARS/EUROS)
2007 Financial Overview
AMOUNTS IN BILLIONS WON DOLLARS EUROS
Net Sales* 161,847.4 174.2 127.2
Total Assets 284,165.5 302.9 205.7
Total Liabilities 180,833.2 192.7 130.9
Total Stockholder's Equity 103,332.3 110.1 74.8
Net Income* 12,873.7 13.9 10.1
[Amounts in billions]
Won/U.S. dollar yearly average exchange rate: 929.20/1, Won/Euro: 1,272.72/1
Won/U.S. dollar as of the end of December 31, 2007: 938.20/1, Won/Euro:
1,381.26/1
Financial data includes Samsung affiliates ending their fiscal year at the end of
March 2008,
such as Samsung Life Insurance, Samsung Fire & Marine Insurance,
Samsung Securities, Samsung Investment Trust Management.
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Markets
Samsung is currently the world's No. 3 maker of compact cameras.
Samsung is the world's largest producer ofDRAM, SRAM and Flash
Memory.
Samsung is a leading manufacturer ofcomputers such as the Q1 Ultra
Mobile PC.
Samsung is the world's largest manufacturer ofLCD displays.
Samsung, the worlds number one manufacturer of CRT and TFT
computer monitors.
Samsung is the world's 4th-largest manufacturer ofHard disk drives.
Samsung SDI Co., the world's second- largest maker of Lithium-ion
batteries.
Samsung is the world's second- largest maker of multifunction printers
Device solutions business
Currently, Samsung has sixteen products that have dominated the worlds market
share, including: DRAM, color cathode-ray tube TVs (CPT, CDT), SRAM, TFT-
LCD glass substrates, TFT-LCD, STN-LCD, tuner, CDMA handset, color
television (CTV), monitor, flash memory, LCD Driver IC (LDI), PDP module,
PCB for handheld (mobile phone plates), Flame Retardant ABS, and Dimethyl
Formamide (DMF).
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Plus in the Television market, Samsung and LG make the only screens for LCD
TFT televisions and then later sell them on to the other companies.
According to Interbrand and BusinessWeek, Samsungs brand value ranked 43rd
(USD 5.2billion) in 2000, 42nd (USD 6.4 billion) in 2001, 34th (USD 8.3 billion) in
2002, 25th (USD 10.8 billion) in 2003, 21st (USD 12.5 billion) in 2004, and 20th
(14.9 billion) in 2005 among top global companies.
In terms of export that directly contributes to the Korean economy, Samsung took
up 18.1% of the all exports with USD 31.2 billion in 2000 and 20.7% with USD
52.7 billion in 2004. In addition, Samsung's tax payments to the Korean
government in 2003 was KRW 6.5 trillion, which is about 6.3% of total taxrevenue.
The market value of Samsung in 1997 reached KRW 7.3 trillion in 1997, which
amounted to 10.3% of the Korean market but this figure increased to KRW 90.8
trillion taking up 22.4% in 2004.
Moreover, the annual net profit of Samsung marked KRW 5.8 trillion in 2001,
KRW 11.7 trillion in 2002, KRW 7.4 trillion in 2003, and KRW 15.7 trillion in
2004, showing forth a steady increase.
In order to enhance the working environment and build a strong and trustworthy
foundation, the semiconductor sector of Samsung Electronics has been conducting
a Great Workplace Program called GWP since 1998. Then, in 2003, GWP has
spread throughout the entire Samsung Group as Samsung Fire and Marine
Insurance, Samsung SDI, Samsung Everland, Samsung Corporation, Cheil
Industries, Samsung Networks, and others started to apply its core principles. In
2006, 9 subsidiary companies of Samsung Electronics, 80 overseas branches, and
130 overseas business sectors have reported that they are actively applying the
GWP.
Dramatic surge in Net Profits starting in the late 90's: $2.2 billion (1999), $7.3
billion (2000), $8.9 billion (2002), $11.8 billion (2004).
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Samsung's Brand Value conducted by Interbrand of the world's top 100 brands:
$6.4 billion (2001), $8.3 billion (2002), $10.8 billion (2003), $12.5 billion (2004),
$14.9 billion (2005).
Market Capitalization (Ratio to the total market value of all Korean listed stocks):
A dramatic increase from 7.3 trillion KRW, 10.3% of the total national listing
value in 1997. At the end of 2004 national listing value in 22.4%.
Samsung's Annual Profits Growth: $4.5 billion (2001), $8.9 billion (2002), $5.6
billion (2003), $11.8 billion (2004) and Debt-to-Equity Ratio Decrease: 104%
(2000), 78% (2001), 68% (2002), 56% (2003), 51% (2004)
Affiliated companies
Samsung is comprised of companies that are setting new standards in a wide range
of businesses, from consumer electronics to petrochemicals, from advertising to
life insurance. They share a commitment to creating innovative, high quality
products that are relied on every day by millions of people and businesses around
the world.
Samsung SDI
Samsung Corning Precision Glass
Samsung SDS
Samsung Networks Samsung Techwin
Samsung Mobile Display
Samsung Digital Imaging
Samsung Heavy Industries
Samsung Total Petrochemicals
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Samsung Petrochemicals
Samsung Fine Chemicals
Samsung Life Insurance
Samsung Fire & Marine Insurance
Samsung Card
Samsung Securities
Samsung Investment Trust Management
Samsung Venture Investment
Samsung C&T Corporation
Samsung Engineering
Cheil Industries
Samsung Everland
The Shilla Hotels & Resorts
Cheil Worldwide
S1 Corporation
Samsung Medical Centre
Samsung Human Resources Development Centre
Samsung Economics Research Institute
Samsung Lions
The Ho-Am Foundation
Samsung Foundation of Culture Samsung Welfare Foundation
Samsung Life Public Welfare Foundation
From stylish phones to the semiconductor, from DRAM to digital tvs, samsung
encompases a variety of businesses that harness speed, creativity and efficiently to
invent, develop and market the products that are defining how we live today. With
more than a quarter of samsung employees engaged in research and development,
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each of our businesses is focused on discovring new technologies,products and
services that will open a new world of possobilities for the people who use them.
Circular investment
The relations of Samsung companies are very complicated. According to the
Financial Supervisory Service of South Korea, Samsung Everland owns 13.3% of
Samsung Life Insurance; Samsung Life Insurance holds 34.5% of Samsung Card
and 7.2% of Samsung Electronics, as well as more of other Samsung companies.
Samsung Electronics in turns keeps 46.0% of Samsung Card and stocks of other
Samsung companies; and finally, Samsung Card holds 25.6% of Samsung
Everland.
The family of Lee Kun-hee owns 40% of Samsung Everland, whilst Samsung Card
holds 25.6%, and related people have another 30%. Thus it is thought that Lee
controls 95% of Samsung Everland. Control of one company, through the circular
investment, enables the Lee family to control other Samsung companies despite
having only relatively minor holdings.
Through innovative technology, distinctive designs, and a dual focus on
convenience and value, Samsung has remained at the forefront of the digital
revolution we helped launch. We lead the global digital marketplace by
continually launching new products that not only meet- but also anticipate-
customers' demands.
The Digital Media & Communications Business also encompasses world-leading,
premium home appliances that are stylishly designed, equipped with convenient
digital features, and environmentally friendly. Our lineup includes refrigerators,
air conditioners, washers, ovens, vacuum cleaners and other appliances that are
indispensible in today's households.
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A premium brand image has powered Samsung's growth in the
telecommunications category. We lead the global telecommunication industry with
the widest range of mobile phones on the market today - including 3G and
multimedia phones - in addition to telecommunication systems.
Our mobile phones, admired by customers around the world, enhance mobile
lifestyles while meeting the diverse needs of the mobile marketplace. We've led the
standardisation of next-generation mobile phone technologies such as Mobile
WiMAX and High-Speed Downlink Packet Access (HSDPA) to solidify our
alliances with phone carriers around the world.
The business also comprises personal computers and MP3 players, creating
synergies across platforms. We merge the latest mobile technology with core
computing technology for the PC business, while mobile technologies - also
combine with our world-leading power efficiency and design to enhance MP3
player capabilities. Our goal is to use our leadership in technological convergence
to guide the industry as it takes mobility to the next level.
Everyday, more than a quarter of all Samsung employees40,000 peopleengage
in research and development to discover the next generation of powerhouse
products that will take everyday life beyond the ordinarybeyond
imagination.
The companys thrust on Product Innovation and R&D have given the company a
competitive edge in the marketplace. Samsung has two Software development
centres - Samsung India Software Centre (SISC) and Samsung India Software
operations unit (SISO) at Noida and Bangalore respectively.
While the Samsung India Software Centre in developing software solutions in
Samsungs global software requirements for hi-end televisions like Plasma and
LCD TVs and Digital Media Products, SISO is working on major projects for
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Samsung Electronics in the area of telecom: wireless terminals and infrastructure,
Networking, SoC (System on Chip) Digital Printing and other multimedia/digital
media as well as application software. In addition to working on global R&D
projects, SISO is also helping Samsung Indias Mobile business by focusing on
product customisation for the Indian market. Samsung India currently employs
around 2000 employees across its R&D Centres at Noida and Bangalore.
Samsung India is also carrying out Hardware R&D at its Noida R&D Centre. The
focus of the R&D Centre is to customise both Consumer Electronics and Home
Appliance products to better meet the needs of Indian consumers. From Flat
televisions with 'Easy View' technology, Frost free refrigerators with Stabiliser
free operations to Semi automatic washing machines with Silver Nano technology,
the Samsung R&D Centres in India are helping the company to continuously
innovate and introduce products customised for the Indian market.
R&D at Samsung
People
One of Samsung's strongest assets is our team of talented researchers and
engineers. More than a quarter of all Samsung employees42,000 peoplework
everyday in research and development, and we expect that number to surpass
50,000 by 2010. Atand amongour 42 research facilities around the world, they
collaborate on strategic technologies for the future and original technologies
designed to forge new market trends and set new standards for excellence.
Organisation
Samsung's R&D organization has three layers. The Samsung Advanced Institute
of Technology (SAIT), Samsung's technology competitiveness in core business
areas, identifies growth engines for the future, and oversees the securing and
management of technology. The R&D centres of each business focus on technology
that is expected to deliver the most promising long-term results. Division product
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development teams are responsible for commercialising products scheduled to hit
the market within one or two years.
Investment
A critical way that Samsung responds to the highly uncertain business
environment and the increasingly competitive marketplace is through our
commitment to R&D. Each year we invest at least 9% of our sales revenue in
R&D activities. Samsung is committed to leading technology standardisation and
securing intellectual property rights.
Global R&D Network
Innovation is a global enterprise at Samsung. Our research and development
network spans six Samsung centres in Korea and 18 more in nine other countries,
including the United States, the United Kingdom, Russia, Israel, India, Japan and
China, as well as other research centres and universities. Closely linked, these
centres are tasked with hiring top-notch local talent, investigating the latest local
technology trends, and bringing to life those technologies that offer the greatest
benefits.
R&D Areas and Centre Name
Centre Name R&D Areas
Samsung Information Systems
America, Inc. (SISA)
Strategic parts and components, core
technologies
Dallas Telecom Laboratory (DTL) Technologies and products for next-generationtelecommunications systems
Samsung Electronics Research
Institute (SERI)Mobile phones and digital TV software
Moscow Samsung Research
Centre (SRC)
Optics, software algorithms and other new
technologies
Samsung Electronics India
Software Operations (SISO)
System software for digital products, protocols
for wired/wireless networks and handsets
Samsung Telecom Research Israel
(STRI)Hebrew software for mobile phones
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R&D Areas and Centre Name
Centre Name R&D Areas
Beijing Samsung
Telecommunication (BST)
Mobile telecommunications standardisation and
commercialisation for China
Samsung Semiconductor China
R&D (SSCR)Semiconductor packages and solutions
Samsung Electronics
(ChinaR&D Centre (SCRC)
Software, digital TVs and MP3 players for
China
Samsung Yokohama Research
Institute
Core next-generation parts and components,
digital technologies
Samsungs state of the art, highly automated manufacturing facilities are located
at the Companys sprawling Complex at Noida and its recently inaugurated
Sriperumbudur facility, near Chennai. Samsung Indias Noida CTV Plant enjoys
the Number 1 position amongst all Samsung subsidiaries in terms of its Colour
television productivity and has been ranked as the subsidiary with the Best
Quality System.
The manufacturing capacities of Samsung products manufactured at the Noida
Facility are as follows:
PRODUCT DETAILS
CTV Flat TVs & LCD TVs
Colour Monitor CRT & TFT LCD Monitor
Refrigerator Frost-free and Conventional Refrigerators
Washing Machine Fully Automatic and Semi Automatic
Mobile phones GSM Handsets
The highly advanced Chennai Facility that has been inaugurated in November
2007 will help the Company respond better and faster to the growing demand for
its products in the Southern part of the country. The Samsung manufacturing
facility at Sriperumbudur is the Company's second manufacturing complex in the
country.
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Samsung India is working with and contributing to the development of the
domestic component industry in the country. The Company is working with its
partners to improve their product quality and processes. Thus, Samsung vendors
are sent to different Samsung subsidiaries to meet the Samsung overseas vendors
in order to benchmark their own processes. Samsung is also training its vendors
on eco-partnership so that the components manufactured by them are eco
friendly as per ROHS norms.
Samsung products manufactured in India currently enjoy an average localisation
level of over 50%.
Patent Innovations
It is among the top innovators in the U.S. where Samsung topped the patent list
with over 7,400 patents granted, nearly 1,000 more thanIBM. Elsewhere, the
situationquite different. Only one non-European firm (Samsung) made it into the
top ten in Europe.
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There are many ways in which Samsung act as a Social
Citizen
Choose an area below to learn how Samsung is making a difference.
Social Welfare
Culture and Arts
Volunteer Services
Academics and Education
Social Welfare
Samsung lends support to people and their communities in many different ways.
Our current area of focus is on investing in teenagers futures, through support of
science education and creative thinking that encourages leadership; assisting
children in low-income families by supporting educational infrastructure, and
discovering and supporting outstanding students; and supporting programmes
that encourage family well-being. We also carry out programmes in these areas at
each of our eight volunteer centres.
Culture and Arts
Samsung provides support for diverse artistic and cultural activities around the
world. Over the years, Samsung has contributed extensively to numerous
museums, galleries and exhibits in Korea and in many countries, including the
United States and France. The Samsung Museum of Modern Art collects preserves
and exhibits modern and contemporary art from Korea and abroad, while the
Samsung Children's Museum, the first of its kind in Korea, invites children have
fun exploring the world they live in. Samsung also hosts and supports various
cultural events for children and programmes that encourage their early artistic
development.
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Volunteer Services
In 1995, Samsung launched the Social Contribution Corps to encourage employees
to get involved in community service. The initiative has since expanded to eight
volunteer centres across Korea, manned by social welfare experts who support the
development of employee volunteer programmes. Our employees use their
expertise and skills to give back to local communities, and each employee donates
an average of 10 hours to community-based projects
Academics and Education
Strengthening the minds and fostering the creativity of young people is a primary
focus of many of Samsungs programmes. Samsung is a major supporter of the
Korea Youth Science Olympiad, the countrys most prestigious science
competition for junior, middle and high schools and the National Students
Creativity Olympiad, aimed at encouraging inventiveness among students from
junior to high school levels.
OLYMPIC SCHOLARSHIP PROGRAM FOR INDIAN ATHLETES
Digital technology leader, Samsung India has announced a Samsung Scholarship
Programme to support seven top Indian athletes as they prepare for the
forthcoming Beijing Olympics. The 'Samsung Olympic Ratnas' who have been
identified for this Scholarship are:
- World Shooting Champion 2006, Rajiv Gandhi Khel Ratna Award Winner 2006
and Samsung Olympic Brand Ambassador : Manavjit Singh Sandhu
- Silver Medal Winner at the 2004 Athens Games and Rajiv Gandhi Khel Ratna
Award Winner 2004 : Rajyavardhan Singh Rathore
- First Indian shooter to win a World Championship Gold in Zagreb in 2006 and
Rajiv Gandhi Khel Ratna Award Winner in the Year 2001 : Abhinav Bindra
- Silver Medal Winner at the Commonwealth Games 2006 and Rajiv Gandhi Khel
Ratna Award Winner 2003 : Anjali Bhagwat
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- Silver Medal Winner at the Commonwealth Games 2006 and 2007 National
Games : Avneet Kaur Sidhu
- First Indian Archer to qualify for the Olympics and Gold Medal winner at the
Archery World Cup 2007 : Dola Banerjee.
- 2007 National Boxing Champion and Silver Medal Winner at the SAF Games
2006 : A L Lakra
Patterned on the Olympic Solidarity Fund, the Samsung Scholarship Programme
will support the training expenses of these players for a period of one year,
between October 2007 and September 2008.
Samsung India has also become the 'Olympic Partner' for the Indian delegation to
the 2008 Beijing Olympics. The Company will be the Official Sponsor in the
category of Consumer Electronics, IT and Telecommunications.
On the Samsung Olympic Scholarship Programme, states Mr. H B Lee, President
& CEO, Samsung South West Asia HQ, "Our Olympic programme seeks to
support the training needs of these seven, high potential, high caliber athletes, who
we hope can return from Beijing with Medals for the country. Hence, the term
'Samsung Olympic Ratna' for them."
Samsung India's association with the Indian Olympic Association commenced with
the 1998 Bangkok Asian Games and ever since the Company has supported the
Indian Contingent to the Y2000 Sydney Olympics, Y2002 Busan Asian Games, the
Y2004 Athens Olympics and now the 2008 Beijing Olympics
It has been our continuous endeavour to bring alive the pride and spirit of the
Olympics for our Indian consumers. Over the coming few months, we will
continue to organise Olympic related events in India to build interest and support
for the Olympics and the Indian team." states Mr Lee.
Samsung Electronics, the parent Company of Samsung India, is the Proud Partner
for the 2008 Olympic Torch Relay and is a Top Olympic Partner. This Year,
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Samsung Electronics has also announced its support for the Olympic Movement
over the next eight years, till the 2016 Olympic Games.
PRODUCTS
IT business products
Monitors
Mobile Computing
P3 Channel Partner Program
Data Projectors
Printers & Multifunction
Black and White Laser Printers
Color Laser Printers
Black and White Multifunction Printers
Color Multifunction Laser Printers
Supplies and Accessories
Printer Knowledge Center
Professional Displays
Large Format LCD
Large Format Plasma
Home Theater Projectors
Knowledge Center
Telecommunication
Business Telephone System
Mobile
Enterprise
Solution
Home
Set-top box
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HDTV Tuners
Digital Video Recorder
Digital Satellite Receiver
Digital Terrestrial Receiver
Digital Cable Receiver
CCTV
Camera
Monitor
DVR
Network Controller
EZ View
Housing & Mount
what's new
Samsung Announces Production of Next-gen Nonvolatile
MemoryPRAM
Samsung has begun producing 512-Mb PRAM memory - a new non-volatile memory
technology that features high-performance and low power consumption. PRAM
(phase change random access memory) is expected to usher in the next generation of
non-volatile memory technology for mobile devices, particularly multimedia handsets
and smartphones. More scalable than other memory architectures being researched,PRAM combines the speed of RAM for processing functions, with the non-volatile
characteristics of flash memory for storage. Also, by using PRAM, the battery life of a
handset can be extended over 20 percent.
http://www.samsung.com/us/business/settopbox/index.htmlhttp://www.samsung.com/us/consumer/subtype/subtype.do?group=audiovideo&type=digitalsettopbox&subtype=hdtvtunershttp://www.samsung.com/global/business/settopbox/productSubType.do?ctgry_type=37&ctgry_subtype=49http://www.samsung.com/global/business/settopbox/productSubType.do?ctgry_type=37&ctgry_subtype=50http://www.samsung.com/global/business/settopbox/productSubType.do?ctgry_type=37&ctgry_subtype=51http://www.samsung.com/global/business/settopbox/productSubType.do?ctgry_type=37&ctgry_subtype=52http://www.samsung.com/us/business/cctv/index.htmlhttp://samsungsecurity.com/product/p1_list.asp?cate_id=2http://samsungsecurity.com/product/p1_list.asp?cate_id=3http://samsungsecurity.com/product/p1_list.asp?cate_id=4http://samsungsecurity.com/product/p2_list.asp?subCate_Id=13http://samsungsecurity.com/product/p1_list.asp?cate_id=6http://samsungsecurity.com/product/p1_list.asp?cate_id=5http://samsungsecurity.com/product/p1_list.asp?cate_id=7http://www.samsung.com/us/consumer/subtype/subtype.do?group=audiovideo&type=digitalsettopbox&subtype=hdtvtunershttp://www.samsung.com/global/business/settopbox/productSubType.do?ctgry_type=37&ctgry_subtype=49http://www.samsung.com/global/business/settopbox/productSubType.do?ctgry_type=37&ctgry_subtype=50http://www.samsung.com/global/business/settopbox/productSubType.do?ctgry_type=37&ctgry_subtype=51http://www.samsung.com/global/business/settopbox/productSubType.do?ctgry_type=37&ctgry_subtype=52http://www.samsung.com/us/business/cctv/index.htmlhttp://samsungsecurity.com/product/p1_list.asp?cate_id=2http://samsungsecurity.com/product/p1_list.asp?cate_id=2http://samsungsecurity.com/product/p1_list.asp?cate_id=3http://samsungsecurity.com/product/p1_list.asp?cate_id=4http://samsungsecurity.com/product/p2_list.asp?subCate_Id=13http://samsungsecurity.com/product/p1_list.asp?cate_id=6http://samsungsecurity.com/product/p1_list.asp?cate_id=5http://samsungsecurity.com/product/p1_list.asp?cate_id=7 -
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Products
Consumer Products
Mobile phones - CDMA, GSM
Televisions - LED TV, LCD TV, Plasma TV, DLP TV
Audio/Video - Blu-ray, Home theater, Home theater projectors, MP3
players, DVD players, Digital set top box
Cameras & Camcorders - Digital cameras, Camcorders
Computers & Peripherals - Mobile computing, Desktop monitors, Data
projectors, Digital photo frame, Hard disk drive, Optical disc drive
Printers & Multifunction - Monochrome laser printers ,Color laser
printers, Monochrome laser multifunction printers & faxes, Color laser
multifunction printers & faxes, Supplies & Accessories
Home appliances - Refrigerators, Washers & Dryers, Ranges, Dishwashers,
Microwaves, Air conditioners, Vacuum cleaner
CCTV - Camera, Monitor, DVR, Network,Controller, EZ View, Housing &
Mounts
Business Products - Mobile computing, LCD monitors, Data projector Telecommunication- Business telephone systems
Set Top Box- Digital video recorder, Digital satellite receiver, Digital
terrestrial receiver, Digital cable receiver
New Business Area
May 21, 2009 - Samsung enters wind turbine market[52]
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Jul 5, 2009 - Samsung Engineering Wins $2.6 Billion Oil Refinery Project
In Algeria[53]
Jul 8, 2009 - Samsung wins $1.6 bln Saudi refinery order from Satorp(Joint
venture set up by Saudi Arabia's state-run oil company Aramco and
France's Total S.A.)[54]
Jul 13, 2009 - Samsung partners with Coca-Cola on new vending
machines[55]
Jul 14, 2009 - Samsung & Gallant Air Conditioning open the Air
Conditioning Training School in Mansfield UK.
Jul 14, 2009 - Samsung-Bosch battery venture buys U.S. Cobasys from
Chevron Corporation[56]
Jul 15, 2009 - Samsung to invest $389 million in biosimilars:
report(Reuters)[57]
Jul 16, 2009 - Hyundai Motor, Samsung Join for Car Chips [58]
Jul 20, 2009 - Samsung Electronics to Invest $4.3B in Green
Transformation : report(Reuters)[59]
JUL 28, 2009 - Samsung Heavy Gets $5B Offshore LNG Facility Order
From Royal Dutch Shell[60]
Jul 29, 2009 - Samsung, LG, and SK Telecom to jointly develop chips[61]
Aug 03, 2009 - BMW to use Bosch-Samsung batteries for e-car; MUNICH;
Germany SB LiMotive, a joint venture of Bosch and Samsung focused
on the production of lithium ion batteries, has announced its first
customer: BMW will use SB LiMotive batteries to power its electric cars.
Main competitors
Camcorder Sony,Panasonic
Laser printer HP, Brother Industries, Xerox Corporation, Epson
Laptop computer HP, DELL, Acer Inc, Lenovo
Video projector Epson
MP3 players Apple Inc, Iriver
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Home appliances Whirlpool, Electrolux (AEG), LG, General Electric,
Bosch-Siemens
Optical disc drives LG,Toshiba
Home cinema Sony, Philips, Panasonic, LG, Onkyo, Yamaha, Denon,
Kenwood Corporation
CCTV Pelco
Telecommunications equipment Alcatel-Lucent, Nortel, Ericsson
LEDNichia, Osram
Shipbuilding Hyundai Heavy Industries, Daewoo Shipbuilding &
Marine Engineering
Photocopiers Ricoh, Canon, Xerox, Sharp Corporation, Toshiba,
Kyocera Mita, Panasonic
Fax Xerox, Sharp Corporation, Ricoh, Kyocera Mita, Murata
Machinery, Toshiba,Panasonic
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Chapter : 2
Introduction of organisational culture
Organisational culture
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Introduction
The internal working of every organisation has certain commonly perceivedpsychological characteristics or traits which are collectively called its culture or
mileu. These traits generally vary from organisation to organisation to organistion
are relatively stable over the time and influence the behaviour of people in the
organisation. Thus every organisation has its own unique culture.not only thiseven
different departments of same organisation may have different cultures depending
upon the perception of members of the departments. Various personal
characteristics such as values,needs,attidutes,exceptions etc. determine the manner
in which members are likely to perceive the various aspects of internal working.
The culture of your organisation is the state of its health.
A healthy oraganistion is one which obviuios effort made to get people with
different backgrounds,skills,and abilities to work together towards the goal of theoragnisation.
An effective,culturally diverse organisation is one whose culture is inclusive of all
of the varying groups and constituencies it intends to serve. The organisations
values,vision,mission,policies,procedures and norms constitute a culture thjat is
manifested in multiple perspectives and adaptability to varying values,beliefs and
communication styles.
For many companies the proper implementation of an organisational culture
survey can prpvide valueable information that can be usedto guide and increase its
success. However, Companies that choose to implement a survey must be prepared
to respond to both positive and negative results, and work with employees to make
improvements in the wprk environment. Failure to respond to employee feedback
can ultimately increase the number of workorce problems experienced within
organisation.
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Defining Culture
Perception about an organisational goals and decisions that a manager should take
to achieve these goals come not only from the formal control system but also
through the informal organisation. Both informal and formal structure combine to
create what ia called organisational culture.
It influences morale and the attitude of the individuals towards his work and his
environment. Organisation culture has been a popular concept in the theory and
research for sometime and has received a great deal of attention in the past 25yrs.
Organisational culture is a system of shared beliefs and attitudes that develop
within an organisation and guides the behaviour of its member.
It is also known as corporate culture:, and has a major impact on the
performance of organisation and specially the quality of work life experienced by
the employees. Organisational culture consists of the norms, values and
unwritten rules of conduct ofan organisation as well as management styles,
priorities, beliefs and inter personal behaviours that prevail.
Concept of organisational culture.
Culture implies a pattern of beliefs and behaviour. It is cultivatedbehaviour in the sense that it is learnt from the members of the society.
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Organisational culture is the totality of beliefs, customs, traditions, and
values shared by the members of the organisation. The culture
characteristics of an organisation are relatively enduring over time andrelatively static in their prosperity to change .
Together they create a climate that influences how well people
communicate ,plan and make decisions.
Strong values let people know that is expected of them. There are clear
guidelines as to how employees are to behave generally within the
organisation an their expected code of conduct outside the organisation.
Nature of organisational culture
The features of organisational culture are as under :
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Like an individual every organisation has its own personality.
The personality of the organisation defines the internal environment of an
organisation.
It differentiates an organisation from the others.
It relatively enduring or stable over the time.
It is perceived by the members and outsiders.
It exercises a significant influence on the attitudes, behaviour and
performance of organisational members.
Schein observed that atleast six popular meanings could be ascribed to
organisational culture. These are :
The observed behavioural regularities in the interactions, language and
rituals of the organisation members.
The norms which evolve over a period of time in working groups.
The philosophy which guides the decisions and policies of an orgaisation.
The rules of the game one must learn in order to be accepted in the
organisation.
The dominant values which are exposed by the organisation(or by the
dominant members of the organisation).
The climate that pervades and gets conveyed in the day to day functioning
of the organisation.
Components of organisational culture
It can be difficult to identify the large number of organisational culture areas that
exists. Recent research has identified over 460 different types of work environment
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characteristics that have been measured. Many of these characteristics can be
classified into the following major areas : jobs, roles, leader, organisation and
workgroup. In many companies there are particular areas where employee
feedback would be useful.
The basis of organisational culture lies in the following :
Individual autonomy : i.e the degree to which employees are free to
manage themselves or not accountable to others.
Position structure: i.e the extend of formalisation, centralisation and
direct supervision.
Reward orientation : i.e the extend to which rewards are related to
performance and the required system of behaviour in the organisation.
Consideration : i.e the extend to which the people in the organisation
offer social emotional support to each other and work as a team. Whetherthe supervision is production oriented or people oriented?
Conflict : i.e the extend of differences present between individuals and
departments and the way which they are resolved.
Risk taking : i.e the degree o freedom to experiment with new ideas, take
risks and commit honest mistakes without fear of punishment.
Communication patterns : the degree to which organisational
communications are restricted to the formal hierarchy of authority.
Outcome orientation : the degree to which management focuses on
results or outcomes rather than on the techniques and processes used to
achieve these outcomes.
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Types of organisational culture
Authoritarian and participative cultures : In this type of culture. There is
centralisation of power with the leader and obedience to orders and discipline are
stressed. Any disobedience is punished severely to state an example to others. The
basic assumption is that the leader knows what is good for an organisation and he
always acts in its interests. Participative culture tends to emerge where most of the
organisational members see themselves is equals and take part in decision making.
Mechanistic and organic cultures : The mechanistic organisational cultureexhibits the values of bureaucracy and so is called bureaucratic culture.
Organisational jobs are created around narrow specialisations and people think of
their careers mainly within these specialisations, authority is thought of as flowing
down from the top of the organisation to the lower levels and communication flows
through prescribed channels. There is a great deal of departmental loyalty And
inter-departmental animosity. This sort of culture resists change and innovation.
In Organic culture formal hierarchy of authority, departmental boundaries,
formal boundaries, formal rules and regulations, and prescribed channels of
communications are forward upon. There is a great deal of emphasis on task
accomplishment, team work and free flow of communication-formal and informal.
There is a widespread understanding within staffing of the problems, threats and
opportunities the organisation is facing and there is willingness and preparedness
to take appropriate roles to solve the problems. The culture stresses flexibility,
consultation, change and innovation.
Sub Culture and Dominant Culture : Each department of an organisation
may have its own culture representing a sub culture of the system. An organisation
culture emerges where there is an integration of all the departments into a unified
whole. Within any given unit, the tendency for integration and consistency will be
assumed to be present but it is perfectly possible for coexisting units of a larger
system to have cultures that are independent and even in conflict with each other.
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Role and significance of organisational culture
Each organisation is recognised by its culture. Whenever people name an
organisation, the culture attached to the organisation is immediately
recalled. An organisation is distinctively different from other organisations
by virtue of its cultural values, beliefs and norms. Besides this the following
functions are performed by the organisational culture.
Organisational culture creates the boundary beyond which no employees
are permitted to go. They automatically observe the organisational
standards and norms of behaviour.
An organisation is well recognised by its culture, the culture of an
organisation provides its stability. People prefer to continue with theorganisation. Employees, customers, financers and other related persons
prefer to remain with the organisation.
The social recognition of the organisational culture makes the organisation
grow and develop in all dimensions.
Organisational culture acts as a motivator that guides and controls theemployees. Satisfied employees get more and enthusiasm for performing
the respective jobs.
The attitude and behaviour of the employees are directed towards the
achievement of goals through a sound culture. Disciplined employees make
other employees disciplined and well behaved.
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Advantages of organisational culture
The advantages of a sound organisational culture are ultimately reflected
in employees performance and satisfaction. The image of an organisation is
increased and people are satisfied with the performance of the
oragnisation. Peoples satisfaction lies in the employees smile. It is
instrumental to increased production and satisfaction.
A strong culture ensures better performances. Culture enhances
organisational commitment and increases the consistency of employee
behaviour. It reduces ambiguity and tells implicitly what to do and how to
do.
There is a great deal of departmental loyalty and inter departmental
animosity. This sort of culture resits change and innovation.
In the organic culture, formal hierarchy of authority, departmental
boundaries, formal rules and regulations, and prescribed channels ofcommunications are frowned upon.
There is great deal of emphasis on task accomplishment team work, free
flow of communication- formal and informal.
There is a widespread understanding within staff of the problems, threats,
and opportunities the organisation is facing and there is willingness andpreparedness to take appropriate roles to solve the problems. The culture
stresses flexibility, consultation, change and innovation.
Creation of culture
Organisation culture provides the members with a sense of organisational identityand generates a commitment to beliefs and values that are larger than themselves.
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Creation of organisational culture is a very lengthy and complicated process.
According to a noted social psychologist, Edgar Schein, evolution of common
assumptions of the organisational members is the starting stage of creation of the
organisational culture. These assumptions act as the basis of creation of shared
values. Both assumptions and values are non observable elements of the culture.
At the last stage, observable artefacts of the culture are developed . thus according
to Edgar Schein culture exists on three levels: on the surface we find artefacts,
underneath artefacts lie values and behavioural norms and at the deepest levels
lies a core of beliefs and assumptions. Schein model of culture is shown in the
figure and the three levels it depicts are described below :
A) Observable Artifacts : These are symbols of culture in the physical and
social work environment and are most visible and accessible. Among the artefacts
of culture are the following :
Organisational heroes : As a reflection of the organisations philosophy
, this dimension concerns the behaviour of top executives and their
leadership styles. These leaders become the role models and a
personification of an organisations culture. They represent what the
company stands for and reinforce the values of the culture.
Artifacts
Assumptions
Beliefs and values
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