Samsung Electronics

Company Profile :Type : Public KoreanTraded as : KRX: 005930, KRX:005935, LSE:SMSN, LSE:SMSD. Industry: consumer electronics, Telecommunications,

Semiconductor.Genre : electronics founded: 1969Head quarters: Suwon, South KoreaArea served: World wideKey People: Chairman : LEE KUN-HEEProducts : FMCD, semiconductors, telecommunicationsRevenue: KRW 201.103 trillion (2012)Profit : KRW 23.845 trillion (2012)Total assets : KRW 181.071 trillion (2012)Owners : Lee KUN-HEE & affiliatesEmpolyees : ` 221,726 (2012)Parent : Samsung groupSamsung website: www.samsung.com

FoundationSamsung was founded in 1938 in by Lee-

Byung-chull and was originally named Samsung Sanhoe.

joined the electronic industry in the late 1960's.

MissionOld"Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism.“

Current"We will devote our human resources and

technology to create superior products and services, thereby contributing to a better global society."

StartupOn March 1, 1938, founding chairman Byung-Chull

Lee started a business in Taegu, Korea, with 30,000 won.

At the start, his business focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung-which means "three stars" in Korean-would have its own flour mills and confectionery machines, its own manufacturing and sales operations, and ultimately evolve to become the modern global corporation that still bears the same name today.

FailureIn 1953 Korea war, Samsung lost its all assets.

Lee Byung Chull was forced to leave Seoul and started a sugar refinery in Busan named Cheil Jedang

After the war, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It was the largest woollen mill ever in the country and the company took on the aspect of a major company.

RevivalIn 1958, Ankuk Fire & Marine Insurance

acquired.

In 1963, DongBang Life Insurance acquired.

In 1966, Joong-Ang Development established.

In 1969, It started Electronic Industry, Samsung-Sanyo Electronics established (renamed Samsung Electro-Mechanics in March 1975 and merged with Samsung Electronics in March 1977)

Gaining MomentumIn 1970, production of Black-and-white TV

(model: P-3202)

In 1976, 1 millionth black-and-white TV produced.

In 1977, started export of color televisions.\

In 1978, 4 millionth black-and-white TV (most in the world) produced.

1979, Began mass production of microwave ovens.

1981, first microwave ovens (model: RE-705D) exported (to Canada), 1 millionth color TV produced.

1982, 10 millionth black-and-white TV produced.

1984, First VCRs exported to the US

Korea Telecommunications Corp. is renamed to Samsung Semiconductor & Telecommunications Co. and merged with Samsung Electronics. Home appliances, telecommunications, and semiconductors selected as core business lines.

1989, 20 millionth color TV produced.

1991, development of mobile phone handset completed.

Innovations1986, developed the world's smallest, lightest

4mm video tape recorder.1993, Samsung Advanced Institute of

Technology (SAIT) developed first-ever digital video disk recorder (DVD-R)

1992, Development of world's first 64M DRAM completed

1996, Developed world's fastest CPU (central processing unit), the Alpha chip

1998, World's first 128M SDRAM introduced.

1999, world's 1st to offer full lineup of digital TVs, developed watch phone, MP3 phone and TV phone, developed the world's first 3D TFT-LCD Monitor

2000, developed world's first 512Mb DRAM.

2002,producition using 300mm wafer and 90nm processing technology started.

2004, world's 1st to develop and demonstrate Mobile WiMAX

2006, world's 1st Blu-ray Player launched, world's 1st 50nm 1Gb DDR2 DRAM developed, Developed the world's first real double-sided LCD

2007 ,world's 1st 64Gb NAND flash memory developed

2009, Displayed the world’s thinnest TV (6.5mm) at CES, Developed the world’s thinnest 3mm LED TV panel, Announced “bada” its own smart phone platform.

Adapted to changeFrom low end electronics products to high end

products

From low technology products to high technology products

OEM and parts supplier to Branded product manufacturing

From co-operating with Japanese major electronics companies to own research and development.

Vision for 2020“ Inspire the World, Create the Future.”This new vision reflects Samsung

Electronices' commitment to inspiring its communities by leveraging Samsung's three key strengths: 'New Technology,' 'Innovative Products,' and 'Creative Solutions.'

Promoting new value for Samsung's core networks: industry, partners, and employees.

Samsung hopes to contribute to a better world and a richer experience for all

ObjectiveMaintain competitiveness.

Lead the Digital convergence revolution.

Create products that inspire digital integration across the entire company.

Become Market oriented enterprise.

StrategyBlue Ocean Strategy

Value Innovation, first component of Blue Ocean Strategy is Samsung's primary tool for product development.

Value Innovation Program centre was started in 1998 and it was playing a very key role in rapid growth of Samsung to world top consumer electronics company.

Many cross-functional Blue Ocean Project teams were at work and had ingrained the approach in the corporate culture with an annual conference presided over by their entire top management.

Within 5 years of entering the mobile phone market, in 2003 Samsung has become the No2 player in the mobile phone market.

In 2006, samsung launched Market Driven Change, where its focus was on the consumer insights and how to develop better and new products using them. Flat Panel LCD TV was one of the successful result of MDC. and that TV helped Samsung to overtake Sony in the LCD market.

Samsung is developing an OS, Tizen in collaboration with Intel and it is considered to be compatible for all smartphones and laptops. Recent patent lawsuit with Apple is forcing the biggest Android phone manufacturer to stay away from Android and focus on developing a unique operating system.

Core competenciesChips and Flash Memory

LCD Display and OLED Display

Marketing Chain

Ergonomic Product Design

Performance

2009 2010 2011

136

,324

154

,630

165

,002

10,9

25

17,2

97

16,2

50

Sales And Operating Profit (in billions of KRW)

154,630

Sales

Operating Profit

2009 2010 2011

(14,1

77)

(23,9

85)

(21,1

13)

18,5

22

23,8

27

22,9

18

Cash Flows from Operating ActivitiesCash Flows from Investing Activities

CompetitiorsApple

Nokia

Sony

HTC

Lenovo

Social ResponsiblitiesSamsung has been helping the world create a

sustainable and green enviroment

Promote and use sources and renewable energy such as solar power, wind power, and hydrogen fucel cells

participates in global recycling

Samsung launched the Hope for Children program to raise awareness for childhood education and healthcare.

Samsung's solve for Tomorrow program also helps the National Education for Assistance Dog Services

Samsung will donate $3million to America Red Cross to aid in the Hurricane Sandy relief.

Strategic partnersMicrosoft

In laptop and netbook

SegateHard disk manufacturing and technology share

IntelCPU and Software development

Dell ,HP and other laptop makersMemory and SSD drives

Merger and takeover Rollei

Samsung Techwin acquired a German camera-maker Rollei on 1995. Samsung (Rollei) used its optic expertise on the crystals of a new line of 100% Swiss-made watches, designed by a team of watchmakers at Nouvelle Piquerez S.A. Rolex sees this front-line battle as vital for the entire Swiss watch industry. Rolex has succeeded in keeping Rollei out of the German market. On 11 March 1995 the Cologne District court prohibited the advertising and sale of Rollei watches on German territory.

AST ResearchSamsung bought AST (1994) and tried to break into North America, but the effort floundered. Samsung was forced to close the California-based computer maker following mass defection of research staff and a string of losses.

RothschildSamsung Securities Co., Ltd. and City of London-based N M Rothschild & Sons (more commonly known simply as Rothschild) have agreed to form a strategic alliance in investment banking business. Two parties will jointly work on cross border mergers and acquisition deals.[53]

MEDISON Co.,Ltd. – Ultrasound MonitorsIn December 2010, Samsung Electronics Co. bought MEDISON Co.,Ltd., a South Korean medical-equipment company, the first step in a long-discussed plan to diversify from consumer electronics.[54]

Grandis Inc. – memory developerIn July 2011, Samsung announced that it had acquired spin-transfer torque random access memory (MRAM) vendor Grandis Inc.[55] Grandis will become a part of Samsung's R&D operations and will focus on development of next generation random-access memory.[56]

Samsung and Sony joint venture – LCD displayOn December 26, 2011 the board of Samsung Electronics approved a plan to buy Sony's entire stake in their 2004 joint liquid crystal display (LCD) venture for 1.08 trillion won ($938.97 million).[57]

mSpot, Inc – Music ServiceOn May 9, 2012, mSpot announced that it had been acquired by Samsung Electronics with the intention of a cloud based music service. The succeeding service was Samsung Music Hub.

NVELO, Inc. – Cache Software DeveloperIn December 2012, Samsung announced that it had acquired the privately held storage software vendor NVELO, Inc., based in Santa Clara, California. NVELO will become part of Samsung's R&D operations, and will focus on software for intelligently managing and optimizing next-generation Samsung SSD storage subsystems for consumer and enterprise computing platforms.

NeuroLogica – Portable CT scannerIn January 2013, Samsung announced that it has acquired medical imaging company NeuroLogica, part of the multinational conglomerate’s plans to build a leading medical technology business. Terms of the deal were not disclosed.

Referencewww.samsung.comhttp

://www.forbes.com/sites/haydnshaughnessy/2013/02/28/is-samsung-the-new-apple/

http://www.businessweek.com/stories/2003-06-15/the-samsung-way

http://en.wikipedia.org/wiki/Samsung_Electronics

http://en.wikipedia.org/wiki/Samsung_Group