Presented by Group 1:Amytha Fatimah Putri (15111022) - Bahar Dyan Syah (15111017) - Cindy C

(11111004) - Daniya (15111004) - Hasna Afra Nafisa (15111008) – Nabil Syaqish (15111021)

Company Profile• Vision

Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader.• Established: 1969• Founder : Lee Byung-Chull

Cross Functions

make collaboration to create the new product in R&D centers

Links to Customers & Suppliers

• Samsung using JIT (Just in time) inventory

• Samsung keeps limited number of suppliers

Customer SegmentationTARGETING:

Samsung mobiles have the following target customers:©Trendy young people.©Professionals.©Large businesses.©The common cellular phone users.©Organizations such as: services to public safety, the

government, and both utility and manufacturing enterprises.

©Institutional sales for colleges.

Target is not only number driven but also about acquiring and retaining customers.

Global Scale

Innovation of Samsung

Why ?

AnticipatingInnovatingDeploying

Knowledge Workers• University Degree

• Sound knowledge of English and Korea language

(speaking, reading, writing)

• Already have experience

Knowledge Workers