Sampling v4 w_Plan_5 condensed Modrn Typog HofGD3
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Transcript of Sampling v4 w_Plan_5 condensed Modrn Typog HofGD3
A sampling
tIn the form of
aaPowerPoint
Presentation
in T Y P O G R A P H YT Y P O G R A P H Y
A sampling gIn the form of a
PowerPoint P t tiPresentation
in TYPOGRAPHYTYPOGRAPHY
Modern Typography and the Creation of the Public Sphere
5
Modern Typography and the Creation of the Public Sphere
5
“Plate 1” is seen labeled in the upper‐left Plate 1 is seen labeled in the upper left corner.
“Plate 1” is seen labeled in the upper‐left Plate 1 is seen labeled in the upper left corner.
When Joseph Moxon, printer in 1683, spent time in the Netherlands he discovered the
h d h h d dDutch seemed to have their type design and printing well situated compared to the British.
“Plate 1” is seen labeled in the upper‐left Plate 1 is seen labeled in the upper left corner.
When Joseph Moxon, printer in 1683, spent time in the Netherlands he discovered the
h d h h d dDutch seemed to have their type design and printing well situated compared to the British.
He wrote a book called the Mechanicke w ote a boo ca ed t e echanicExercises. In it, he detailed every aspect of the industry. His book was encoded with procedures meant to establish the standards of production.
“Plate 1” is seen labeled in the upper‐left Plate 1 is seen labeled in the upper left corner.
When Joseph Moxon, printer in 1683, spent time in the Netherlands he discovered the
h d h h d dDutch seemed to have their type design and printing well situated compared to the British.
He wrote a book called the Mechanick e w ote a boo ca ed t e echanicExercises. In it, he detailed every aspect of the industry. His book was encoded with procedures meant to establish the standards of production.
Type casting – printing – papermaking –engraving – binding ‐ publishing
A Joseph Moxon press
Birth of Printing
Rookebooks.com
Wollamshram.ca
Lililutu images
Letterspace.com
William Playfair, one of the first designers of information graphics
Chart reflects the administrative side of Chart reflects the administrative side of the 18th C culture
Demonstrates how to group and divide information
What data parameters to use
Graphics evolving continuously
Charts used today in business to measure a variety of information
Manage human situations and cultural ff iaffairs.
Thomas Williams’s trade card set in Baskerville
More contemporary influence without all the decoration of previous texts.
S i h i killSpecimen sheets = an exercise, a skill
They present the construction of all minuscules according to stroke, proportion, angle, and shapep p , g , p
Technical sophistication is quite apparent
Creating the letterform is only half the art The other half is taking into art. The other half… is taking into consideration the skill level one must develop to achieve such success.
French printer and typesetter
Perfected the 72 point‐per‐inch system
Metal decorations known as printers’ flowers brought symmetry and harmony to 18th C page designs.
Rococo influence (elegant styles)
Additional facts:
Romain du Roi, a Roman typeface in 1692 designed at the order of French King Louis h d d h hthe XIV, designed with mathematic precision, to be used specifically and solely for royal purposes…
Controlled entirely by the royal printing Controlled entirely by the royal printing house Imprimerie Royale, it was considered a criminal offense to use the designs for any other purpose…
P f l i l f f M d Precursor for neoclassical forms of Modern design which came some 50 years later
…so design was then considered a skill rooted in education
Chinoiserie (pronounced Shin‐wahr‐ie) is the French term for Chinese Art influence
Additional facts (continued):
Pierre‐Simon Fournier le Jeune extended the rationalization of type designed by standardizing POINT sizes and the height of type to paper so that types used by one foundry could be used by another
Note: A foundry is a shop in which TYPES were cast
Fournier’s typographical ornaments, or fl d i d b d i h h fleurons, designed to be used with the same combinatorial (combination) with any other font.
Notable figures in type and design:William Caslon, type designer, & John Baskerville, writer and designer, in 18th C England 1734 England, 1734.
Characteristics:uniform characters, legible and robust
letters do not have elaborate tails or curvesletters do not have elaborate tails or curves
the “Q” may be the only exception to this
the horizontal bar on “e” – not slanted
Note the spacing between the letters and
the spacing before the “?”
Centered? Justified?Centered? Justified?
Orthography (correct spelling!), punctuation
Comfortable reading in sizing, leading and line length.g
Another important individual who influenced type and design was John Baskerville, writer and designer, in 18th C England, 1734. g , 734
Baskerville type characteristics: round and sturdy , Dutch Old Style influence
Appeared in French and Italian publishing
Spacing and leading command authority
Fleurons surround and even separate
Baskerville font mocked for what was considered “illegibility”
After his death, Baskerville’s widow sold the type and punches to a French dramatist and publisher, Pierre Beaumarchais
l h d100+ years later they were revived
Another major figure of modern typography
Italian printer
Refinement – borders, ornaments, serifs
Neoclassical interest in order
Bodoni refined letterforms into basic Bodoni refined letterforms into basic elements of serifs, straight lines, and curved strokes as if separate units and not script writing/gestural text.
A font we still use today.
A sampling of Typography
a PowerPoint Presentation