Sampling. Purpose of these readings? They should start sounding ‘familiar’ Evidence that you are...
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![Page 1: Sampling. Purpose of these readings? They should start sounding ‘familiar’ Evidence that you are learning! Several places to draw from in justifying your.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f2c5503460f94c4773a/html5/thumbnails/1.jpg)
Sampling
![Page 2: Sampling. Purpose of these readings? They should start sounding ‘familiar’ Evidence that you are learning! Several places to draw from in justifying your.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f2c5503460f94c4773a/html5/thumbnails/2.jpg)
Purpose of these readings?
They should start sounding ‘familiar’• Evidence that you are
learning!
Several places to draw from in justifying your own methodological strategies..
![Page 3: Sampling. Purpose of these readings? They should start sounding ‘familiar’ Evidence that you are learning! Several places to draw from in justifying your.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f2c5503460f94c4773a/html5/thumbnails/3.jpg)
Where are we now?Research question: Epistemologymechanical, developmental or comparative*Critical or symbolic interactionism/constructivist
Data Collection: naturalist ontology Unobtrusive observations (ethnography/visual sociology)Content/framing/discourse analysisCase study (mixed qualitative methods)
SAMPLING your data (validity & reliability)Purposive/judgementConvenienceTheoretical *
UP NEXT WEEK…ANALYSIS: coding your data (rigor – validity & reliability)
![Page 4: Sampling. Purpose of these readings? They should start sounding ‘familiar’ Evidence that you are learning! Several places to draw from in justifying your.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f2c5503460f94c4773a/html5/thumbnails/4.jpg)
Sample PurposeQualitative Research: (naturalism):we are not looking to generalize to a population (statistical/quantitative) we are looking for the most effective way to develop an understanding of complex issues related to culture and human behaviour
Small samples•Let your literature guide how much is typical
• 65 news articles• 12 hours of TV/observation/movies• 1 to 5 years of magazine covers*
![Page 5: Sampling. Purpose of these readings? They should start sounding ‘familiar’ Evidence that you are learning! Several places to draw from in justifying your.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f2c5503460f94c4773a/html5/thumbnails/5.jpg)
Judgement/Purposive Sampling…actively selects data that contains conceptual elements
Moral PanicMoral Panic•Initial incident•Mediated reaction•Response from: key stakeholder, moral entrepreneurs, •Development of scapegoats•Escalation (policy?)•‘real’ problems in ‘false’ panics
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Relevant to theoretical conceptual framework & research questions.Should generate rich data about the social phenomena ('thick description')
Should enhance theoretical generalizability
Should produce believable descriptions & explanations (cultural relevance)
Ethical: informed consent? relationship between researcher & informant…
Feasible: cost, practicality (location), work style of researchers, linguistic competencies, moral/coping, communication skills….
SAMPLIN
G
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Emergence & Emergence & ReflexivityReflexivity Sometimes the best laid plans….