Deborah Hatch, WriterFeature writing, news and editorial/Digital content/Internal communications/Marketing Collateral/Commercial Writing/Branding

B2B publishing

Theme Magazine - Bar and Restaurant StyleUnited Business Media

Theme magazine has been the UK premium bar and

restaurant industry’s leading trade publication for 15

years.

While writing features for Theme, I contributed venue

reviews, trend reports and indepth investigations into

issues facing the industry.

FURNITURE

Eco-friendly is the phrase on everyone’slips and in the world of furniture

design it’s no different. But is the desire tobe ‘eco-friendly’ just a fad based onbuzz words and marketing spin, or is itthe shape of things to come?

For Arthur Potts Dawson, chef andowner of London’s Acorn House andWaterhouse restaurants, being environ-mentally aware is essential. Both hisrestaurants are marketed as eco-friendlyand boast sustainable credentials fromorganic, clay-based paint, to tabletopsmade of English ash.

“When I opened the first restaurant,people were saying ‘wow, it’s eco-friendly!’ like I’m doing something rad-ical. But being environmentally awareisn’t a new thing for me – it’s how I try tolive now and how I grew up,” says Arthur.

“It’s about tracing the source of every-thing you consume, right down to thematerials,” he says.

“The remit to our suppliers was that wedo not buy anything that is unsustainable.Now we’ve got outdoor benches madefrom storm-felled London plane andcherry trees, and Arne Jacobsen chairsthat are renowned for being made fromsustainable wood.”

SAVING THE PLANETPreston-based furniture manufacturerTetrad is marketing its new Eco Range bytelling customers to ‘do the world afavour’ and ‘save the planet’.

It’s a call to action that stems fromsimply being aware of what is hap-pening in the world right now, saysTetrad’s Pat Gibson: “We didn’t see an

‘eco-friendly’ trend as such, but justlooked outside the market and recog-nised that global warming and saving theplanet is on everyone’s agenda.”

Spotting a trend definitely seems to bea forte of Tetrad’s design team – inten-tional or not. They’ve named the newconstituent parts of its Eco range after acluster of small towns in Devon that arebecoming fashionable for their bohemianvibe and commitment to sustainableliving.

Most immediately recognisable per-haps, is a chair named after Totnes. Thistransitional town is achingly hip with ayoung, creative community and walnuttrees planted along its roads becausethey are more useful than those that pro-duce nothing.

Yet the commitment to eco-friendly

Green expectations

www.thememagazine.co.uk

FURNITURE IS GOING GREEN TOO. BECAUSE WHO DOESN’T WANT TO SAVE THE PLANET?

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Acorn House proves being eco-friendly in all areas,including furniture – is commercially viable

If you’re buying plastic, make sure it’s fully recyclable

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www.thememagazine.co.uk

“Manufacturers must substantiate thattheir product is from entirely sustainablesources and we can do that for ourleather.”

GROWING THE TRENDAt the recent Milan Furniture Fair,Greenwich-based Inside Out Contractshand-picked only sustainable products,including the Geneva chair made ofwood from sustainable European forests.

Inside Out’s Bill Ambrose says: “Mostof the new products that we sourced atthe Milan furniture fair this year are‘recyclable’.

“In other words the factories we useare making concerted efforts to be a littlemore ‘green’ in their design considera-tions, but it seems the ethos has yet toseep down to the ‘mass market’ of con-tract furniture factories.”

New legislation to enforce greener fur-niture design may be on the horizonquicker than some think, but in the meantime it’s self-regulation that countswhether you’re a venue operator, manu-facturer, or supplier.

While it’s difficult to trace the source ofevery material and impossible to vouchfor the entire supply chain, being eco-friendly is less about paying lip service toa trend and more about a way of lifethat’s set to stay. ■

furniture design has not come lightly toTetrad. “It’s taken our design team almosttwo years to ethically source correct com-ponents like Water Buffalo hide leather,”says Pat. “We had to make sure thatevery supplier reached the ethical andquality standards that we wanted for our furniture.”

BACK TO TRADITIONAs the quest for green alternatives takeshold, there is a distinct tide of interest insuppliers that use traditional methods.Both commercial operators and manufac-turers are turning their back on chemicalsby opting for materials like organic paintand naturally tanned leathers.

Glasgow-based leather supplierAndrew Muirhead is defined by its tradi-tional methods and locally sourced rawmaterials.

Director James Lang says: “Our hidesare transported from the UK’s abattoirsand to the customers, and the supplychain ends there. We’re not going outwaving a big green flag as we do stillhave an impact on the planet, but for usthe priority is minimising that impact.”

It’s a genuine approach based onnearly two centuries of sustainable, localtrade that is clearly appealing to cus-tomers. Jury’s hotels have recently com-missioned Andrew Muirhead to be

involved in the refurbishment of four of itsvenues, where Elgin leather has beenused for seating.

“Everybody is jumping on the ‘eco-friendly’ band wagon, but an awful lothaven’t a clue what they’re talkingabout,” says James.

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FURNITURE

“We didn’t see an ‘eco-

friendly’ trendas such, but just

looked outsidethe market andrecognised thatglobal warmingand saving the

planet is oneveryone’s

agenda”

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Caramel: the Caramel chair fromInside Out Contracts is manufacturedfrom a single piece of air-mouldedpolycarbonate and is fully recyclable

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The place for green fish

London’s swanky SW3, commonlyhome to upmarket and Michelin-starred

eateries, is not the most likely place to gofor a plate of good old British fish ‘n’ chips.

But Tom’s Place, chef Tom Aikens’ thirdrestaurant in the area, nay the street, isabout as far from the characteristic openfryers and smeared glass counters of atraditional chippy as you can get. If itsold pickled eggs, and it doesn’t, youwouldn’t be surprised if they were quail.

With its funky red recycled-plastic furni-ture set against a stark backdrop of silverand black fixtures, it’s the epitome of amodern, utilitarian restaurant.

In keeping with Aikens’ greatest foodpassions, his first chippy is designed to beeco-friendly. Educating people about whatfish to eat and where it comes from is partof the deal, he explains.

“We looked at what people want, andall the criteria here in SW3 fitted a fishrestaurant. The concept of Tom’s Place isdifferent in that we serve fish as simply as

possible – grilled, poached or fried –and do nothing to take away from that.

“It had to be environmentally correctwith sustainable sources,” he says. “Oneof the main aims was to raise awarenessof other species of fish that don’t com-monly get used such as pollock, ray andCornish sardines.”

This commitment to sustainability is car-ried right through the venture, from thefood down to its fixtures, fittings and eventhe take-away packaging which is madeof corn starch.

GREEN-EYED DESIGNThe two-storey site needed considerablestructural work before the fit-out couldeven begin and was subject to strict cri-teria because of its residential setting.Although no changes were made exter-nally, the building now has one of themost distinctive interiors in the area.

Portholes help to create a nautical feel,while the restaurant’s front window show-

cases a fun feature of plastic fish encasedin wacotech – a recycled mesh-type plasticthat is commonly used for insulation, but isused here to resemble fishing nets.

Tom’s project manager Tony Reps, whohas worked with Tom to take all three ofhis restaurants from concept to build,says going green has cost a lot initiallybut is confident in better deals in thefuture. “There were two sides to the greenchallenge – making the building as energyefficient as possible and sourcing new,recycled materials,” he says.

“We ended up paying a premium of upto 40 per cent to go green but found thatpeople who produce recycled and sus-tainable materials are much more pas-sionate about what they do.

“Now the supplier contacts are estab-lished it will be easier to replicate Tom’sPlace and build the brand. They believein their products and after-sales care andyou know that you’re going to get abetter deal on the back of that.”

TOM AIKENS’ SIMPLE FISH ‘N’ CHIPS CONCEPT COMES WITH IMPECCABLE ECO-FRIENDLY AIMS

Go green or else! Chef Tom Aikens is serious about the environment

VENUE

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VENUE

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HAVE YOU TRIEDTHE GURNARD?A quick look at the menu at Tom’s Place confirms this isno place for plain old plaice.

Marine Stewardship Council-certified cod is the mostrecognisable staple from the British chippy, though hereit swims among a list of more unfamiliar stocks such aspollock, grey and red gurnard, ray and megrim sole.

Theme’s choice of gurnard and pollock botharrived in a tasty and crisp batter, a far cry from thesticky, pappy coverings you often get. Chips werelarge and thick, with delicious homemade ketchupand sides of onion rings and mushy peas. Therewas enough room – just – for a delicious orangemarmalade ice-cream.

From the recycled-plastic chairs andenvironmentally approved wood floors, tothe Avonite serving counters, kitchen cup-boards and tabletops – plus Barrisolstretched plastic ceilings like massiveketchup splodges – the mission to makeTom’s Place predominantly sustainableappears to be a success.

FOOD FOR THOUGHTBut in an area of London where gas-guzzling Chelsea Tractors are still a pop-ular mode of transport, do people reallycare where their fish comes from or howeco-friendly their local restaurants are?Aikens remains positive.

“The restaurant has had the right reac-tion and we will probably open a fewmore of Tom’s Place. It’s been very wellreceived and for a lot of people it’s aneasy place to come in and eat fish or geta take-away, while consciously doing theirbit for the environment.

“Four weeks after opening, we’re

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already making close to 50 per centmore than we expected. Our fish isquick, easy, value-for-money and verytasty, and that’s what people want.”

Apparently, we are entering a new era,where people may come to expect sus-tainable credentials with even somethingas basic as fish and chips. Tom hasalready charted his search for eco-friendlyfish supplies in a documentary and plansto invite local fishermen from across the UKinto his restaurant to educate its diners.Fornow then, SW3 is the most likely place tolook for a thoroughly modern take on thetraditional British fish supper. ■

Tom’s Place aims to introduceits customers to the moreunusual but tasty fish fromsustainable sources

VENUE DETAILS

Tom’s P lace1 Cale StreetLondon SW3Tel: 020 7351 1806www.tomsplace.org.uk

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B2B publishing

A2 Magazine - New dimensions from ArupArup Design and Engineering

As the editor, lead news reporter and feature writer of

this topical magazine, I worked closely with designers

and consulting leaders to showcase Arup’s latest

projects and thought leadership.

The articles I wrote for the magazine ranged from

design, sustainability and healthcare features, to news,

project reviews and people profiles.

A2 MAGAZINE ISSUE 3 17A2 MAGAZINE ISSUE 3 17A2 MAGAZINE ISSUE 2 1�

It is no overstatement to suggest that present day society is entering a period of unprecedented change. To prepare for this Arup is conducting research to explore fundamental social, technological, environmental, economic and political concerns. This research is known as the Drivers of Change initiative and provides a unique framework to enable businesses to think about the key issues that they face in the race to survive or thrive.

“Thriving in business is all about attitude and focusing on how to expand and grow.” Dr Chris Luebkeman, Foresight, Innovation and Incubation Director, Arup

The issues that Arup has identified as the key drivers of social, technological, environmental, economic and political (STEEP) change in today’s society reflect the voice of the people. The Foresight Innovation and Incubation team has been hosting workshops all over the world since 2004 and common issues like climate change, energy, water, waste, urbanisation and demographic change are frequently raised as concerns by participants ranging from chief executives to graduates. “The whole idea of our Drivers of Change cards is to offer a framework for rounded and robust thinking that reflects Arup’s ethos as a company”, explains Chris Luebkeman, the Foresight, Innovation and Incubation Director, who is leading the initiative:

“This is about people in an organisation getting together to share strategic vocabulary by focusing on what they think drives change, and getting it down on paper.”

Learning about the global context of today and tomorrow is something that every business leader needs to do in order to make sound decisions. Arup’s Drivers of Change research provokes thought about major issues and the associated implications, such as: What happens if consumer debt implodes, and spending on credit is no longer energising the world economy? If birth rates in developed countries continue to fall, while the 65+ age group rises, how will an ageing workforce affect productivity? When petroleum disappears from our energy maps, what will replace it, and how will we transport our goods and services? Whatever the issue and however it affects you, the best way for any business to plan for a successful future is to challenge its thinking.

Choosing to ignore the issues that make us uncomfortable does not remove the threat they pose, whether it’s immediate or not. The polar ice caps are melting, energy and resources are depleting, serious demographic changes are occurring, and

China and India are once more regaining their positions as commercial and intellectual powerhouses. The impact of China’s rapid growth means that within the next 25 years it will most probably be essential to speak Chinese in business and anyone with only one language will be seriously hampering their potential. This is just one example of the new business context that is emerging and why all executives need to be fully equipped for the future.

It is arguably simple risk management for businesses to consider how major geopolitical changes could impact on their supply chain and vulnerabilities. Whether in Yorkshire, Hanover or Shanghai, we have to be aware of our environment and global context in order to prepare for the implications of continually changing information, infrastructure and cities. Recognising what is going to be vital to your business if circumstances change and resources disappear, comes down to the issue of surviving versus thriving, Luebkeman continues:

“Thriving in business is all about attitude and focusing on how to expand and grow. By channelling our advanced and

innovative thinking into the Drivers of Change research, Arup is trying to get business leaders to achieve their full potential.”

The Drivers of Change initiative has not been devised for Arup to predict what is to come, but rather to help others articulate it. The engaging format is designed to be easy to digest and deliberately not over-intellectualised. Thinking and talking about significant world-changing issues helps businesses to gain a clearer understanding of how they can prepare for a successful future according to Luebkeman, who is about to embark on another international tour of workshops and events:

“We’re not telling people that building awareness of the Drivers of Change will increase their bottom line by 20%, although it might! But fundamentally, it strives to make them realise that they could be doing business in a different and more effective way.”

This year will see the Drivers of Change research translated into five languages. Individual sets of cards focusing on climate change, energy, water, waste, urbanisation and demographic change, technological convergence and poverty are also in the pipeline. The impact of the initiative is starting to permeate everything at Arup, with Round Table discussions involving staff and clients happening all over the world says Luebkeman:

“The reason we’re doing this is to help our staff to be as knowledgeable as possible about the issues of the day, and through this enable discussions with our clients about potential impacts on their business as well as ours.”

The Drivers of Change initiative is totally self-funded and originated by Arup. And while we are constantly challenging ourselves and our knowledge, we can guarantee that our clients are getting the best advice.

A2 MAGAZINE ISSUE 2 17

survive versus thrive

innovations

A2 MAGAZINE ISSUE 4 | 29

Imagine 2018: it is entirely possible that underground rail commuters will be catching up on the latest news by watching it live on tunnel walls – simply by activating an advertising space with a mobile phone. With this vision in mind, Arup is planning an interactive design for the 17 new, deep underground rail stations they have been commissioned to deliver for the Metro in Copenhagen.

Using an integrated team of acousticians and lighting, facades and materials experts Arup is responsible for the full spectrum of architectural design, including wayfinding and product design. To make delivery faster and more sustainable, Arup is undertaking the full multi-disciplinary design of civil works in a joint venture with consultants COWI and SYSTRA.

Arup’s Nille Juul-Sorensen is the principal architect of the Metro’s redesign and has been working on the project since 1995. He is now leading the multi-disciplinary team through a fourth phase of delivery that will specify everything, from ashtrays and benches, to advertising and station rooms for the 17 new stations. Our biggest challenge, he says, is beating client expectations: “Adding new design visions for a project that has already won international awards demands a solution that is state of the art, and better than anything we’ve already achieved.”

The awards were won for a façade design that features impressive pyramids and skylights, and distinguished the Metro as the first underground rail system in the world to permit

daylight penetration at platform level. As Copenhagen is a country blighted by heavy rainfall, the daylight enhancing design was greeted enthusiastically by the people of Denmark. Now the design team are focused on enhancing the performance of daylighting again by taking design to a new level, says Juul-Sorensen: “We are looking to build more interaction into tunnel walls by defining a system of spaces and surfaces that can be treated in different ways, as well as reflective surfaces that refract daylight and even change colour.” With more interactivity, the design aims to encourage passengers to enjoy a broader relationship with public transport, making it distinctly ‘21st Century’ and more commercially valuable for the client, train operators and advertisers.

PUBLIC TRANSPORT FOR THE 2Ist CENTURYAn integrated Arup solution

1 The Metro’s award-winning facade design features pyramids and skylights to allow daylight penetration © Adam Mørk

2 Surfaces can be treated to enhance the performance of daylighting

3 An initial sketch by Nille Juule-Sorensen for the Metro in Copenhagen

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A2 MAGAZINE ISSUE 4 | 13

spotlight

name: Rogier van der Heide IALD (International Association of Lighting Designers)

position: Global Leader of Arup Lighting and Consulting Sector in the Netherlands

biggest challenge: Converging design and technology to create unique, holistic solutions

most innovative work: Louis Vuitton’s award-winning worldwide lighting concept

future aspirations: “Influencing Arup’s design and technology business to act as a more holistic team, regardless of the disciplines involved.”

1 Rogier van der Heide

2 Galleria West, Seoul

3 Louis Vuitton, Madrid

4 Louis Vuitton, Hong Kong

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Since joining Arup in the Netherlands in 2003, Rogier van der Heide has become a major creative force in the global lighting design and consulting sector business. As a leader of innovative, creative and well-executed projects all over the world, Van der Heide’s approach is focused on bringing Arup’s design and technology businesses together:

“I like to show clients how we can deliver a true value proposition by developing and implementing better design, regardless of the disciplines involved”, explains Van der Heide. “Clients are showing an increasing desire to converge design and technology into solutions that drive their businesses. For us, this means bringing together experts from all over Arup to work holistically and gain a thorough understanding of the client’s business.”

This level of integration only works when clients take part and collaborate with designers. To make this happen, Van der Heide and his team ensure that every client has a thorough understanding of the value of light and media: “Across the world, we have lighting design teams that are diverse groups of individuals. This enables us to develop multi-dimensional views on projects, and combine artistic flair with sound technical excellence.”

Arup’s designers are trained to think beyond lighting. While every project has some level of innovation, Van der Heide believes that the best examples use existing, proven technology in a ‘new, different and unexpected way’. A high profile example of this is Louis Vuitton’s worldwide lighting concept. Design was led by Van der Heide and centered on a ‘smart and well integrated concept’ that ‘fused materials, light and architecture together into a single environment creating a total experience’. The approach was recognised in 2006 with the Madrid LV store winning an International Association of Lighting Designers Award of Excellence. Rogier had already received the coveted IALD Radiance Award in the previous year for his work on Galleria West in Seoul.

Creating a ‘total experience’ with lighting can improve a business’s productivity by making people feel happier and more inspired at work. But calculating commercial value is different for every client says Van der Heide: “The best design does not just improve functionality or sustainability, but adds intrinsically to the client’s processes or business, at a very fundamental level. A holistic approach that brings together the full spectrum of Arup’s design and technical capabilities can elevate a solution from function-driven, to business-driven design.”

A LIGHT TOUCHRogier van der Heide profiled for Aµ

A2 MAGAZINE ISSUE 3 1�

Targeting faster healthcare: the 18-week reform

“The ultimate aim in the UK is to take waiting times off the agenda so that we can concentrate on clinical quality issues.” Michael Wilshaw, Associate with Arup Healthcare Consulting

In July, within days of assuming office, British Prime Minster, Gordon Brown, re-affirmed the Government’s commitment to the latest round of healthcare reforms. One of the central aspects of this policy is the 18-week programme for treatment - the latest in a series of initiatives to cut waiting times in the UK’s National Health Service. Michael Wilshaw, Associate with Arup Healthcare Consulting, describes the policy as “a change in leadership and ownership, aimed at setting a new standard in healthcare.” He draws attention to the shift in overall responsibility for elective patient care from hospitals to PCTs and GPs.

The main question is whether PCTs can cope with the change, given that many are still reeling from a reconfiguration that consolidated 300 of them into 150. “A number of PCTs require additional support to bolster their capability and capacity, especially as they are new organisations”, says Wilshaw. Even so, the Chief Executives of healthcare trusts cannot afford to ignore the December 2008 deadline for the 18-week initiative because they face corrective measures if targets aren’t met. Arup is already working with some entrepreneurial GPs and PCT Commissioners to research and implement the lessons they are experiencing.

Wilshaw believes that the experience gained in working with pioneering GP practices and PCTs puts Arup in a strong position to assist others, and stresses the

firm’s unique offering to the market. “To make healthcare developments sustainable for the future, we need to recognise that the 18-week initiative is raising a supply chain issue. Primary healthcare must manage and commission the whole episode of patient care, and this is not just an additional process re-engineering issue for hospitals. From our perspective this reform affects both the design of services and the facilities that they are delivered from.”

Overall, general practices and hospitals alike will need to re-think their existing procedures. The ‘polyclinic’ concept would see many procedures that are currently based in hospitals (X-rays, ultrasound, minor surgery), migrating to out-of-hospital facilities and expanded GP surgeries. Ideally, this would leave major hospitals in a position to concentrate on more complex and intensive procedures and operations. It would also potentially increase the speed of access to routine procedures, making them more localised and convenient for patients.

Of the upcoming 18-week targets, Wilshaw notes that these are maximum times and the average wait for elective treatment should be considerably lower: “The

ultimate aim in the UK is to take waiting times off the agenda so that we can concentrate on clinical quality issues.” Part of the Arup approach is to tap into the entrepreneurial outlook of General Practice. Arup case studies show that developing services in primary care can improve levels of patient care while reducing waiting times and the cost of treatment.

Apart from the polyclinic concept, once GPs assume ownership of patient treatment beyond primary care, they will be able to better inform patients and help them make decisions. These decisions may be based on the relative facilities of nearby hospitals, local private and independent providers, and specialised GPs or hospital units. “There are no simple answers”, Wilshaw concludes. “The Arup approach is designed to let people understand the value of their services in combination with the facilities and healthcare estate. It’s a service that I don’t believe any other consultancy is currently offering.”

For further information contact: michael.wilshaw@arup.com

By the end of next year, a shift in the balance of UK healthcare delivery will mandate that patients wait no more than 18 weeks from initial referral to successful treatment. Arup is working with General Practitioners (GPs) and Primary Care Trust (PCT) Commissioners to meet this target by redesigning services and facilities for faster healthcare delivery.

A2 MAGAZINE ISSUE 2 7

Design for people

A2 MAGAZINE ISSUE 4 | 7

SNOW AND CLIMATE CHANGEDelivering a low-carbon UK

Over 500 business leaders gathered at Arup’s One Big Day event in London on 11 December 2007, to discuss how government, business, technology and society can work together to deliver a low-carbon UK by 2050.

Jon Snow, the award-winning journalist and broadcaster chaired the event and praised the firm for its vision in moving the climate change debate beyond the ‘why’ and to the ‘how’. Guests received high-quality presentations from HSBC, Arup, the Greater London Authority, WWF, The Climate Group, and New Scientist magazine. They also participated in open workshops facilitated by the Cambridge Programme for Industry and engaged in a lively ‘question-time’ session.

A full report on evidence captured from interactive questions throughout the day is published in a special supplement with this issue of A2. Findings will also inform a white paper to be prepared later this year. Additionally, an online forum will be launched by Arup from 1 February 2008, in partnership with New Scientist magazine.

www.newscientist.com

PICTURE THISAdvanced planning design

Arup is pioneering the integration of pedestrian and transport simulations with high-quality architectural rendering software. Combining the software can deliver advanced visualisations of design performance.

Arup planners who commonly use micro-simulation software packages, Legion and Vissim, have been working with the designers of our 4-D Realtime software to add a fourth dimension to their models. The extra dimension means that for the first time, clients can visualise how a space will look and perform with accurate pedestrian and vehicle movements included.

For business leaders, stakeholders and public consultations, the communication benefits are immediate. Seeing a design in operation makes it easier to appreciate its innovation and detail, as well as demystifying technical complexity.

The potential of combined 4-D modelling in urban planning has already been harnessed by the team working on the redevelopment of King’s Cross. It is also being researched for future use in Dongtan eco-city in China.

1 John Snow chairs One Big Day Photo: Hamish Boyle

2 Interactive voting on key themes took place Photo: Hamish Boyle

3 Arup's 4-D integrated modelling incorporating transport, architecture and pedestrians

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A2 MAGAZINE ISSUE 2 �

For example, a range of environmental diagnostic tools has been devised within Arup to guarantee sustainable credentials for a more desirable end product. “These new techniques are aimed at bringing added transparency to the creative process”, says O’Carroll. “They also allow more informed input and decision-making by the client.”

Arup Associates has now brought together skills and competencies from across Arup to create a Unified Design Unit that is pushing ahead with research and experimentation. As O’Carroll concludes, “The fundamental priority of this unit is design for people. The knowledge we have at our disposal gives us a unique opportunity to redesign people back into architecture. It’s only through a focus on human experience and the senses that we can ever open up the possibility of truly people-oriented design for the future.”

Any design, from an architectural blueprint for a new building or a new city right down to the smallest handheld product, is an interaction between designers and people – from those who inhabit built space, to those that are affected by its presence. To enhance this relationship, Arup Associates believes that today’s designers must concentrate upon the people and environments their products are made for. This involves a new way of thinking that is less about high design and more about design for people.

Declan O’Carroll is one of the leaders of Arup Associates’ integrated, multi-disciplinary design team within Arup. He says, “At a philosophical level, there is currently an obsession with icons in architecture but does every new building need to be an icon? Where do people fit in? The same applies to the development of signature styles in contemporary design culture. The idea that you simply shoehorn the same design solution into different environments is simply not acceptable.”

Building on a 60-year tradition of innovation, Arup Associates, Arup’s award-winning architectural practice, is expanding the boundaries of 21st century design. With a new unit focused on unified design, they are taking a fresh look at the principles of design and in particular, human interaction with the built environment.

“We have confidence in our ability to make a difference, often through radical solutions”, O’Carroll continues. “This is combined with an ability to address local conditions and cultures to evolve a physical fabric that meets the needs of its community.” Human experience should be the critical driver for the creation of new environments. The key is to develop a greater understanding of how human beings interact with design. Only then can techniques be developed to ensure that a genuine relationship between people and product is incorporated across the design process as a whole.

“We need to be stimulating people and engaging with their senses”, says O’Carroll. “Our aim is to inspire a positive emotional response to what we create by focusing on the individual, and on the collective experiences of those who encounter our designs. In this way people can associate a sense of ownership and even pride with their built environment.” This is accomplished by taking established principles of integrated design several steps further to arrive at unified design. This is a pan-disciplinary process where the contribution of physicists, behavioural psychologists and anthropologists stands alongside the contribution of the architect, and is uniquely integrated into the development of a design.

“At Arup we have confidence in our ability to make a difference, often through radical solutions.” Declan O’Carroll, Arup

Main: Arup Associates’ design for the new Institute for Manufacturing facility at the University of Cambridge, UK, is a courtyard building that provides common space for varied activities

Below left and centre: The brief for Arup Campus called for a stimulating, energy efficient and comfortable workplace for 350 staff © Peter Cook+VIEW

Below right: Declan O’Carroll, one of the leaders of Arup Associates

This year’s action-based event will be looking ‘beyond the debate’, to explore how the UK’s emissions targets can be achieved by 2050. A2 magazine will bring you an exclusive round-up and analysis of news and views from leaders and participants, focusing on UK cities, business, technology and society.

We are keen to ensure that this publication is enjoyed by our readers and provides interesting, relevant and informative articles. All feedback is welcome, so please take a couple of moments to complete and return the enclosed readership survey, or send your comments and suggestions to our editorial team at: a2@arup.com.

A special edition A2, dedicated to reporting live coverage of Arup’s second ‘One Big Day’ event.

NEXT ISSUECert no. SGS-COC-0620

Published by Arup, 13 Fitzroy Street, London W1T 4BQ

Printed by Beacon Press using , their environmental printing technique.

City Development - Factoring in the wind

Seminar organised by the Arup wind teamTate Modern, London | Thursday 20th September 2007

Speakers include:

Karen CookKohn Pedersen Fox Architects

Peter ReesCity of London

Volker ButtgereitBMT Fluid Mechanics

Ian CastroUniversity of Southampton

John RobertsOve Arup & Partners

Steve Watts Davis Langdon

Who should attend?• Planners

• Architects

• Property Owners

• Developers

This conference aims to highlight good practice in wind engineering, discuss some of the current challenges faced in the field, and introduce some practical solutions to wind issues through the presentation of a number of case studies.

www.arup.com/wind

To register contact Rachael Dwyer on: 020 7755 2091 | rachael.dwyer@arup.com

A2 magazine is a quarterly publication produced by Arup for our clients and reflects our mission of shaping a better world.

Editor: Deborah Hatch

Designer: Tessa Smith

Contributors: Jim Chalmers, Matthew Blackbourn, Kate Fairweather

NEW DIMENSIONS FROM ARUP | NO.4

performance by designbusiness, buildings and the world around us: the impact of design

B2B publishing

A2 magazine - New dimensions from ArupArup Design and Engineering

Packed with the latest news, features, technical content

and interviews, all written in plain English, A2 won a

large global readership of Arup clients and staff.

• ‘News in pictures’ was followed by short, punchy

stories of no more than 150 words.

• Specialist features included quotes and reporting from

business leaders across multiple disciplines.

A2 MAGAZINE ISSUE 3 20

Innovations

Above: Modelling to support Network Rail’s decision to allow for blue feature lighting at Wembley Stadium Station

Right: 3D geographic information system (GIS) visualises piling for the foundation of a cable car tower

The Key Deliverables of virtual design

Increases confidence in innovation

Simulating designs first can help designers to learn and understand the behaviour of materials and explore wider options. Simondetti continues: “With a virtual design demonstrating every element of a proposal, clients can see the benefits for themselves, making it much easier to gain everybody’s confidence in innovations.”

Reduces waste (money/time/materials)

By working together in a virtual model, different disciplines can resolve potential problems and reduce wasted time, money and materials resulting in immediate resource savings. The process is increasingly linked with sustainability.

Aids communication of design benefits

Communicating the full scope of a design with realtime virtual simulations, can provide benefits to stakeholders, clients and designers. During the public enquiry for the M1 widening scheme, Arup used 3D technology to explain the proposal and communicate its expected impact mitigation on the surrounding area. The simplicity of seeing every element of a design in unison digitally, helped to alleviate local concerns, allowing work on the project to push forward.

Provides evidence of design alternatives

If you have a virtual image of a real building you can run ‘what if ’ scenarios demonstrating how different factors could affect the design. A 3D model can deliver a complete overview of a building, containing all maintenance and operational requirements. Alternatives for reducing costs like energy and water usage can be identified, resulting in a more advanced solution.

Virtual design carries less risk and more gain in terms of reducing waste and breaking down design barriers to ensure a more innovative future. Ideally suited to services like masterplanning, this technology has the potential to revolutionise the way we work. At Arup, there is already enough physical evidence to support a vision of the future where 100% of projects use virtual design models.

VIRTUAL DESIGN: A THREE-DIMENSIONAL VISION OF THE FUTUREThe Building Information Modelling (BIM) revolution is underway, bringing Arup’s entire skillset together using 3D virtual design. Our first Virtual Design Network Conference in Birmingham in June saw business leaders and experts from across the firm, sharing knowledge about best practice using this advanced technology.

Designing virtually offers greater scope for innovation as ideas are explored through simulation before being physically modelled. It brings together teams of experts to learn from and support each other, while making their work more streamlined and cost effective. Global Manager of Arup’s Virtual Design Skills Network, Alvise Simondetti, is at the forefront of the movement and says:

“Virtual design allows us to work smarter and join up our technical capabilities to deliver more value. We are doing business differently in each sector, yet future and wider business opportunities lie in working together without boundaries across all sectors.”

Using 3D modelling technology is instrumental in communicating the benefits of innovation, increasing confidence across the board, from designers to clients and stakeholders. Previewing designs in realtime before time and money is spent on construction naturally reduces waste, helping to make designs more sustainable.

A2 MAGAZINE ISSUE 3 5

“We now realise that we’re emitting carbon dioxide at a level that is going to change the planet. Our cities have to become more sustainable now if we are to continue living in them, and stop climate change.” Peter Head, Arup Director, Planning Plus

Retrofitting cities to meet the carbon challenge“Our cities have the potential to thrive, even in a future of climate change and scarce resources”, says Arup Director Peter Head. He argues that by adopting an integrated approach to managing our cities we can dramatically increase their chances for environmental, social and economic success in years to come. But we need to act now.

“We’re using resources at a faster rate than the world can supply,” explains Head, who leads Arup’s Planning Plus business. “And we now realise that we’re emitting carbon dioxide at a level that is going to change the planet. Our cities have to become more sustainable now if we are to continue living in them, and stop climate change. It is vital that we use city land in a more efficient way.”

The idea of retrofitting cities to be more sustainable is a complex one. But Head is quick to point out that small steps can deliver large benefits: “Change does not necessarily need to be radical”, he explains. “Unlocking value from present inefficiencies is our first opportunity. For example, Information Technology (IT) can be used for realtime journey planning, making existing networks more efficient.” Head cites the C40 global cities initiative

as an example, where forty of the world’s largest cities are working together to retrofit cities for better environmental and economic performance:

“They’ve decided to procure low energy traffic lights and put down a challenge to the market: whoever comes up with the best product will be awarded a contract to supply it to 40 of the world’s largest cities – a potentially massive market for the winning company. This shows how radical change can take effect quite quickly. And that businesses capable of coming up with new products can do well.”

Of course, low energy bulbs in traffic lights don’t constitute an eco-city. More widespread retrofitting has significant barriers to overcome: adapting the legal frameworks of cities to allow for integrated planning; implementing new ownership models for utilities and other services; and accessing eco-skills and technology. But cities like London will have to manage these issues if they are to reach the targets they’ve set themselves. London has committed to stabilising its CO2 emissions in 2025, at 60% below the 1990 level and has developed a detailed action plan. The city must now concentrate on how it delivers its promise in developments

such as the Thames Gateway, where Arup is helping to plan a number of eco-developments.

Working with partners such as HSBC, who are supporting regional development in China using an eco-approach, Arup is helping a number of governments and cities unlock the barriers to delivering retrofitted eco-cities. Our work on Dongtan eco-city in China will be a key demonstrator of performance we can aim for. “Eco-cities need to be delivered on the ground at community level, as in Dongtan,” says Head. “But there are no blueprints for a typical eco-city. We need to find city-specific solutions that provide a higher quality of life at lower ecological cost, and help cities deal with risks such as climate change and access to clean water and food.”

Despite the size of the challenge, Head is confident that the economic benefits of sustainable development – and the rising cost of resources like energy and food - will drive the reinvention of our cities. Indeed, he argues that the recent increase in the number of sustainable development investment funds indicates that attracting capital for retrofitting cities may not be as difficult as many people think.

Head believes that eco-cities can be delivered through a public-private partnership (PPP) model: governments will get improved economic, social and environmental performance; the private sector will get new markets and a better return on capital. One important (and often overlooked) reason for this is that cities built on eco-principles will be desirable places to live. We already know that developers can charge a premium for homes in pleasant environments - near water, for example. And parents will pay more for houses within walking distance to good schools.

Confident that a business case can be made for retrofitting eco-cities, Head believes that once we begin to move into an ecological age where eco-principles will drive business, the benefits will become more apparent. Perhaps future Arup readers may wonder why it took us so long to get round to retrofitting our cities.

For further information contact: peter.head@arup.com

A2 MAGAZINE ISSUE 3 �

Retrofitting cities to meet the carbon challenge“It is often only the end user who benefits from the sustainable development and retrofitting of existing cites, because the developer or investor is usually looking for short term returns. Arup is working hard to solve this unbalanced reward equation with economic and sustainable solutions that benefit everyone.”

Roger Wood, Associate Director, Urban Design

“Our cities have the potential to thrive, even in a future of climate change and scarce resources”, says Arup Director Peter Head. He argues that by adopting an integrated approach to managing our cities we can dramatically increase their chances for environmental, social and economic success in years to come. But we need to act now.

“We’re using resources at a faster rate than the world can supply,” explains Head, who leads Arup’s Planning Plus business. “And we now realise that we’re emitting carbon dioxide at a level that is going to change the planet. Our cities have to become more sustainable now if we are to continue living in them, and stop climate change. It is vital that we use city land in a more efficient way.”

The idea of retrofitting cities to be more sustainable is a complex one. But Head is quick to point out that small steps can deliver large benefits: “Change does not necessarily need to be radical”, he explains. “Unlocking value from present inefficiencies is our first opportunity. For example, Information Technology (IT) can be used for realtime journey planning, making existing networks more efficient.” Head cites the C40 global cities initiative

as an example, where forty of the world’s largest cities are working together to retrofit cities for better environmental and economic performance:

“They’ve decided to procure low energy traffic lights and put down a challenge to the market: whoever comes up with the best product will be awarded a contract to supply it to 40 of the world’s largest cities – a potentially massive market for the winning company. This shows how radical change can take effect quite quickly. And that businesses capable of coming up with new products can do well.”

Of course, low energy bulbs in traffic lights don’t constitute an eco-city. More widespread retrofitting has significant barriers to overcome: adapting the legal frameworks of cities to allow for integrated planning; implementing new ownership models for utilities and other services; and accessing eco-skills and technology. But cities like London will have to manage these issues if they are to reach the targets they’ve set themselves. London has committed to stabilising its CO2 emissions in 2025, at 60% below the 1990 level and has developed a detailed action plan. The city must now concentrate on how it delivers its promise in developments

such as the Thames Gateway, where Arup is helping to plan a number of eco-developments.

Working with partners such as HSBC, who are supporting regional development in China using an eco-approach, Arup is helping a number of governments and cities unlock the barriers to delivering retrofitted eco-cities. Our work on Dongtan eco-city in China will be a key demonstrator of performance we can aim for. “Eco-cities need to be delivered on the ground at community level, as in Dongtan,” says Head. “But there are no blueprints for a typical eco-city. We need to find city-specific solutions that provide a higher quality of life at lower ecological cost, and help cities deal with risks such as climate change and access to clean water and food.”

Despite the size of the challenge, Head is confident that the economic benefits of sustainable development – and the rising cost of resources like energy and food - will drive the reinvention of our cities. Indeed, he argues that the recent increase in the number of sustainable development investment funds indicates that attracting capital for retrofitting cities may not be as difficult as many people think.

Head believes that eco-cities can be delivered through a public-private partnership (PPP) model: governments will get improved economic, social and environmental performance; the private sector will get new markets and a better return on capital. One important (and often overlooked) reason for this is that cities built on eco-principles will be desirable places to live. We already know that developers can charge a premium for homes in pleasant environments - near water, for example. And parents will pay more for houses within walking distance to good schools.

Confident that a business case can be made for retrofitting eco-cities, Head believes that once we begin to move into an ecological age where eco-principles will drive business, the benefits will become more apparent. Perhaps future Arup readers may wonder why it took us so long to get round to retrofitting our cities.

For further information contact: peter.head@arup.com

Main image: Aerial view of London at night © Gandee Vasan/Getty Images

Making green pay

NEW DIMENSIONS FROM ARUP | NO.2

Striking the balance between environmentally friendly practice and profit to deliver real business benefits

The One Big Day supplement resulted from my reporting at an A2 sponsored event chaired by journalist Jon Snow and attended by over 500 delegates.

DigitalMORRISONS Great Taste Less Waste (GTLW) campaign

Writing for the Morrisons website involved developing

conceptual copy, within the brand tone of voice, for an

online campaign encouraging shoppers to use their

leftovers.

Working closely with an art director, I wrote content

that answered the brief by promoting the five pillars

of GTLW: Planning, Shopping, Cooking, Storing and

Recipes.

DigitalSexton Smith - Fashion eyewear

FMCG brand launch

As part of the creative team building an identity for this

new eyewear brand, I wrote conceptual copy for the

website.

InternalcommunicationsIKON UK Staff Newsletter IKON - Part of Ricoh, the global technology provider

A new format and style was introduced to make this

bi-monthly staff newsletter more user friendly with

clearly defined sections for regular features.

The result was a more people focused publication with

original, relevant reporting on business wins, internal

departments, product launches, press coverage and charity

events. A survey also showed a 40% increase in readership.

NewsA round-up of the latest news and views from across IKON in the UK

P8 OUTLOOK SEPTEMBER 2008

Web news and views from Online Marketing Executive, Nick Jemetta

In the last edition of Outlook, the new sales leads scheme was announced withgreat optimism. Since the scheme was changed in June of this year, the amountof commission being paid has increased massively, with nearly £4000 beingpaid out in August, as a direct result of sales leads.

Under the new scheme Service Engineers can earn between £30 and £500 forany single segment opportunity, with a maximum of £1000 for multiple installs!One crucial adjustment means that the submitter is now paid for the kitinstalled, rather than the original lead that was identified – often generatingsignificantly more commission.

Service Engineer, Dean West, earned nearly £900 incommission during July and August. Another topearner was Steven Edwards in Runcorn, who managedto earn the maximum bonus of £1000 last month! Welldone to all our Service Engineers. Whilst there havebeen a few glitches with the system the Sales 2000team are working hard to smooth these out. So keepthe leads rolling in and start thinking about how tospend your commission next month!

Sales Leads Scheme is reallypaying out!

“Now we’re gettingpaid for the deal itself,

rather than just thesales lead submitted,

the system is muchfairer and people are

being rewarded asthey should be.”

Steven Edwards, Service Engineer

Month CommissionJanuary £1970

February £1450

March £850

April £1140

May £1260

June £1000

July £1510

August £3800

Exciting times lay ahead for IKONstore this year,as marketing campaigns and competitive pricingdrive more of our customers to purchaseconsumables online. Marketing efforts are being ramped up withmonthly emails going out to cross sections of ourcustomer database to drive sales on the store. Infact, an email has gone out this month promotingthe competitiveness of IKONstore prices… we areover 40% cheaper than sites like Viking-Direct onkey product lines, including HP Toner Cartridges!There are also some exciting system developmentsin the pipeline that will help to increase IKONstorevisitors and make it more user-friendly for ourcustomers. We can’t give too much away just yetbut as a loyal Outlook reader, here is a sneaky peek:

Find out what the journalists are saying about IKON

P9

Press Coverage OUTLOOK SEPTEMBER 2008

This summer has been a busy time for IKON inthe UK and we’ve certainly captivated theattention of journalists in more ways than one!

Print Week devoted a double page spread toour FM services in July and the launch of ourfirst electric courier van has generated a flurryof press interest. We’ve launched our ‘green

van’ at a time when environmental issues are at the top of the agendaand it’s certainly proved that IKON is ‘on the pulse’ when it comes todeveloping the solutions that our customers want and need right now.

To help keep you up to date, all press releases are posted in the newssections of the IKON web and intranet. We’ve also rounded up therecent headlines here… For copies of all press releases and ensuingcoverage contact Deborah Hatch on: dhatch@ikon.com.

‘IKON strengthens large format offer’and ‘Greener deliveries from IKON’Channel info online - July 2008

Press highlightsJuly to September 2008

Tuning into FM – Print Week – 18 July 2008

Electric Van replaces courier forIKON deliveriesDigital Printer online - August 2008

Everybody’s talking about logisticsPrinting World – August 2008

Electric Service – Sustainable Times – August 2008

London deliveries go electric-Digital Printer-September2008

“IKONstore is over 40%

cheaper than our competitorson key product

lines.”

■ All toner and service requests will go through IKONstore

■ Online credit card purchasing

■ Improved site search functionality

■ Site design refresh

To find out more aboutIKONstore and how yourcustomers can benefit, emailukinfo@ikon.com or contactthe marketing team.

Dedicated pre-configuration siteopens in Purley Way

Demand is now so great for IKON’spre-configuration services that adedicated centre has been opened inSurrey – initially to meet therequirements of our contract with HPand the high street bank, HSBC.

Head of Operations Europe andDirector of Remanufacturing,Gordon Clark, says, “In this half year,if everything falls into place, we willbe producing about 17,500 unitspurely on configuration. The centreis there to help us meet this demandand expand rapidly if we need to.”

Our pre-configuration team is alsooften in Denmark, Germany, Italyand Switzerland now, strengtheningIKON’s presence in Europe andmaking sure that all of our equipmentis installed and invoiced on time.

DOSA auditors in demand acrossEurope

The Document Output StrategyAssessment (DOSA) auditingspecialists at Coulsdon will goanywhere to bring IKON clients athorough and complete picture of

their technology and how it can beimproved. Of this service, GordonClark says, “After walking the floorsof a client’s business, Will Clay andthe team will present a completeasset record, before assessing andrecommending the best printsolution."

The team is currently making animpact across Europe and havecompleted audits in Spain,Strasbourg in France, Germany andin Denmark for our client,international food producer, DanishCrown.

IKON technicians produce ID cardsfor Africa

Together with De La Rue IdentitySystems - the world’s leadingcommercial currency productioncompany - IKON has been assistingthe Senegal Government inproducing identification cards for thecountry’s entire population. Weshipped equipment and techniciansto Senegal to set up the productionline and train local workers.

IKON Project Manager, Gordon Clarksays, “We were approached for ourtechnical expertise rather thanremanufacturing capability and theproject

Think you know whatIKON Remanufacturing

does? Think again. For over 30 years, the

IKON RemanufacturingPlant in Coulsdon has

been known for providingcustomers with high

quality, low costalternatives to newly

manufactured equipment. Now it’s time to forget

what you’ve already seenand heard about IKON

Remanufacturing, asGordon Clark’s team hasdiversified with a whole

host of new supportservices.

Outlook went inside IKONCoulsdon, to bring you

the main headlines…

Inside IKONDiscover another side of IKON, as we bring you the inside track on skills and serv

P16 OUTLOOK JUNE 2008 P17

Coulsdon… Remanufacturing – but not as youproject was a success in Senegal,with 16 million ID cards produced.IKON has now been asked to helpproduce ID cards for Rwanda, andwe’re also looking at producing 25-30 million ID cards for Angola.”

First IKON-manufactured EPOSsystem piloted for River Island

Not satisfied with merely installingand maintaining electronic point ofsale (EPOS) systems, IKON inCoulsdon has now manufactured ourown version of the retail software.

The EPOS system was configured,then trialled at River Island in CanaryWharf. Gordon Clark says, “Wedecided to manufacture our ownEPOS system and give it back toRiver Island as a freebie, to gaugetheir reaction. They were so pleasedwith the results that we have beenasked to supply more equipment.”

Clients clamour for bespokehardware branding

When Perfect Homes requestedequipment sprayed in their corporatecolours, IKON remanufacturingstripped and re-sprayed a samplelaptop in their house colour of brightmauve.

“The results were fantastic,” reportsGordon Clark. “It wouldn’t normallybe possible to get a house colour butwe did it with ICI colour matching, sowe know it’s exact. We’ve alreadybranded 300 of their machines andhave clients from the US calling torequest the same service.”

ISO 14001 EnvironmentalAccreditation won in record time

Since dedicated IKON EnvironmentalManager for Europe, Bob Jones,arrived at Coulsdon over a year ago,the plant’s green credentials havesky-rocketed. He says, “Week onweek, environmental credentials arechanging but with strict workingpractices in place, we earned our ISO14001 accreditation in just sixmonths, when it usually takes up totwo years.”

Smart metering now measuresenergy use and the amount of wastegoing to landfill has been reduced,along with the site’s overall carbonfootprint.

These stories are just the latestdevelopments from Coulsdon.Besides all this, the fundamentalIKON business is still doing what it’salways done and turning out around1000 pristine, remanufacturedcopiers, printers and vendingmachines a month. With a loyal teamof technicians that are all fromengineering backgrounds, a newEnvironmental Manager to supportthe operation and a leader that isdetermined to develop thebusiness’s additional services, you’llall be hearing a whole lot more fromCoulsdon in the future.

“In this half year, if everything fallsinto place, we will be producingabout 17,500 units purely onconfiguration. The centre is there tohelp us meet this demand andexpand rapidly if we need to.”

Gordon ClarkHead of Operations Europe and

Director of Remanufacturing

ices from individual parts of the business

know it!

Charity Great Ormond Street Hospital Radio Lollipop- marketing materials, newsletters, GOSH magazine

After branding a black tie ball for this GOSH charity as ‘serious fun’ I worked with a designer to deliver an eye catching invitation, tickets and programme, from concept to print. The event was sold out and raised £8,000.

Reporting for the GOSH staff magazine, developing marketing materials for the wards, and online newsletters for a network of 150 volunteers and 200 supporters, is also part of my remit as the charity’s copywriter.

2008 GREAT ORMOND STREET HOSPITAL RADIO LOLLIPOP CHARITY BALL

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PLEASE JOIN

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Radio Lollipop at Great Ormond Street Hospital for Children invites you to our annual charity ball

Date: Thursday 18th September, 2008

Venue: Hilton London Tower Bridge

Time: 6:30pm until late

Dress code: Black tie

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You and Radio Lollipop (continued)

11. Which bits of Radio Lollipop do you like? (Please give examples if you can)

Competitions Magic Requests

Jokes Volunteer ward visits Music

Stories DJ’s Anything else? (please tell us)

13. What do you think of the music we play on Radio Lollipop? Would you like…

More variety? Yes No

More chart songs? Yes No

More of your favourite artists? Please name

14. Is there anything you don’t like about Radio Lollipop?

15. What extra things would you like Radio Lollipop to do?

Celebrity guests Reports from around London

Mini features on topics you find interesting (Newsround style)

More shows More music Anything else (please tell us)

16. If you don’t listen to Radio Lollipop could you tell us why?

TV doesn’t work Don’t like the music

Never heard of it Other (please tell us)

17. Would you like to tell us anything else about Radio Lollipop? (Do you Think it’s fun, boring, sometimes good, too girlish, too babyish or fantastic?)

Radio Lollipop and your family

If Mum and Dad would like to make any other comments about radio lollipop, please add these below:

Radio Lollipop and your family

18. Have any of your family listened to Radio Lollipop?

19. If so, what do

they think of it?

About you

1. What is your first name?

2. How old are you?

3. Which ward are you on?

4. How long have you been a patient at GOSH?

5. Do you have brothers, sisters or cousins that visit you?

6. If so, how old are they and how often do they visit?

You and Radio Lollipop

7. How did you first find out about Radio Lollipop?

Staff Volunteers

Notices Anything else (please tell us)

8. Can you hear Radio Lollipop on your TV?

9. Do you know what channel Radio Lollipop is on your TV?

10. How often do you listen to Radio Lollipop?

11. What is your favourite thing about Radio Lollipop?

Hello! We want to hear about what you think of Radio Lollipop at Great Ormond Street Hospital (GOSH). Radio Lollipop is your station and finding out more about what you really want, will help us to make the service even better.

So, whether you want to request more songs, win more prizes in our competitions, or be a star for a night by speaking live on air, tell us about it and we can make it happen!

Questionnaire

Please ask mum or dad to help you with your answers if you like. Our Lollipop volunteers would also be happy to sit with you and help complete this questionnaire.

Yes No

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One in four children is admitted to a hospital before reaching age 14. Though some patients are short-stay, many have a recurring need for care and return repeatedly to hospital. Some who are terminally ill spend much of their short lives in hospital.

Radio Lollipop is an international organisation founded over 25 years ago to provide care, comfort, play and entertainment for children and young people, primarily in hospital. The service is provided entirely by volunteers who have

been specially selected and trained to make a child’s stay in hospital more fun and less frightening.

Our “toy box” uses a range of fun and creative activities developed over the years by Radio Lollipop, to entertain children at their bedside.

Together with the radio studio, we provide a unique child-orientated programme of interactive competitions, music, stories and games.

Radio Lollipop is exceptionally well regarded in the feld of paediatrics for the benefts that it brings to the recovery of a

sick child. Many volunteers have used the skills and experience gained through their work with Radio Lollipop,

to develop careers outside the charity in broadcasting, public relations, nursing and many other felds.

The organisation has now expanded with services also operating in the U.S,

Australia and New Zealand.

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FOLD

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BrandingSmall World KitchensAdvertising and packaging

Friendly, consumer driven copy was required for this

food brand owned by North London bistro, Coffee &

Tease.

Working closely with an art director, I developed long

and short copy for all packaging and promotional

posters based on the concept of ‘family recipes from

local cooks’.

We want to make you feel at home

in our café right down to the food

you eat. So we decided, why

not bring home cooking to the

high street? Delicious, wholesome

food prepared with love by your

neighbours, friends and relatives is

worth sharing.When Millie told us that her

mummy’s chocolate cake was

the best in the world we couldn’t

resist trying it ourselves. Now, like

Millie, we get it made especially

for us. The club sandwich made

by Jack’s daddy is also a firm

favourite of ours.

Naturally, every Small World

Kitchen meets our meticulously

high standards. We choose

cooks that make popular family

food with the freshest ingredients

in homes you’d want to dine

in yourself.

So, if you make a mean cheese-

cake or have a friend who

is king of kormas we’d love

to know! Stop by and tell us

about it or drop us a line on the

website www.coffee&tease.com

Better still, let us taste it!

artwork by the

chi ldren of our

neighbourhood

made with love in our neighbourhood

smal lworldki tchens

It’s not just the chefs who contr ibute, the chi ldren of

our neighbourhood have drawn artwork to feature on our

product packaging . . Check it out with your next purchase!

introducing. . .

This is Sam’s daddy. He’s just one of the many cooks contributing to Small World Kitchens… When Sam told us that his daddy’s

flapjacks are legendary, we couldn’t wait to crunch into a slice or two ourselves. Now like Sam, we get these classic rolled oat

cakes made especially for us.

mummy

grandmadaughter

aunt

sisterdaddy

grandpason

uncle

brother

this:

was made by:

crunchy flapjack

Sam ‘s

Sam’s daddy whipp ing up h is famous Crunchy F lap jack

™

™

brunch . lunch . afterno

on te

a . breakfast . dinner . s

nacks

. e

levens

es .

supper .

Popular family food made with the freshest ingredients in homes

you’d want to dine in yourself...At Coffee & Tease, we’ve brought home cooking to the high street.

Try our delicious range and you’ll find the perfect ‘Tease’ for your taste

buds at breakfast, lunch, dinner or as a snack any time! Enjoy in the

comfort of our café or as a reassuringly wholesome take away treat.

So if you make a mean cheesecake or have a friend who is king of

kormas we’d love to know! Stop by and tell us about it or drop us a

line on the website www.coffeeandtease.com Better still, let us taste it!

made with love in our neighbourhood

smal lworldki tchens

It’s not just the chefs who contr ibute, the chi ldren of

our neighbourhood have drawn artwork to feature on our

product packaging . . Check it out with your next purchase!

introducing. . .Sarah’s aunt seasoning an old fami ly favour ite

This is Sarah’s aunt. She’s just one of the many cooks contributing to Small World Kitchens… When Sarah told us that her

aunt’s Creamy Roasted Chicken Soup tastes just like a Sunday roast dinner, we simply had to try it. Now like Sarah, we get this

mouth-watering winter warmer made especially for us.

mummy

grandmadaughter

aunt

sisterdaddy

grandpason

uncle

brother

this:

was made by:

Creamy Chicken Soup

Sarah ‘s

™

™

brunch . lunch . afterno

on te

a . breakfast . dinner . s

nacks

. e

levens

es .

supper .

Popular family food made with the freshest ingredients in homes

you’d want to dine in yourself...At Coffee & Tease, we’ve brought home cooking to the high street.

Try our delicious range and you’ll find the perfect ‘Tease’ for your taste

buds at breakfast, lunch, dinner or as a snack any time! Enjoy in the

comfort of our café or as a reassuringly wholesome take away treat.

So if you make a mean cheesecake or have a friend who is king of

kormas we’d love to know! Stop by and tell us about it or drop us a

line on the website www.coffeeandtease.com Better still, let us taste it!