Performance Indicator :

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The website's content is updated and has generated more interest to its viewers.

01 August - 31-August 2009

Alter-It Website Performance Report

Recommendation

Aug-09

The website shows an increase of 97 total visitors since the previous month thus excalating an additional 596 total pageviews. The visitors "time on-site" has fairly increased as well.

Google Analytics results

Issues AnalysisTo sustain such visits and increase more there should be a continuous effort to add fresh content monthly. Looking at the design, placing of Quick Links in the form of banners situated in 1 or 2 pages of the site can be useful to attract attention for 1st time visitors, satisying a curiosity or answering a query they might have when visiting the website. A Subscribe to a monthly newsletter or a Special Services Email campaign can be set-up to sustain the returning visitors of the website. An RSS Feed can also be included.

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Out of the 1828 visitors this month, 191 are absolute 'unique' visitors - generating an 85.94% yield rate.

The website's content is updated and has generated more interest to its viewers.

Unique visitors are more valuable than returning visitors of the site as it shows a wider 'market reach'

Bounce rates should be monitored not to increase every month.

Aug-09

Optimize website by adding more content that is both fresh and informative that way viewers of the site - may it be returning or new, interact or be satisfied and later on make an action. The recommendation above can answer this issue. It is related to the factors affecting visitor trends and source of traffic.

The website shows an increase of 97 total visitors since the previous month thus excalating an additional 596 total pageviews. The visitors "time on-site" has fairly increased as well.

The website's bounce rate has fairly increased

To sustain such visits and increase more there should be a continuous effort to add fresh content monthly. Looking at the design, placing of Quick Links in the form of banners situated in 1 or 2 pages of the site can be useful to attract attention for 1st time visitors, satisying a curiosity or answering a query they might have when visiting the website. A Subscribe to a monthly newsletter or a Special Services Email campaign can be set-up to sustain the returning visitors of the website. An RSS Feed can also be included.

All visits to the Alter-It website came from 48 sources and mediums.

The top traffic sources are from google (organic) - 1,366 visits; direct - 155 visits and a directory listing (referral site) - 45 visits. Out of all the sources, the Alter-It traffic comes primarily from Search Engines using vital keywords related to the website.

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Since search engines plays a vital role in your traffic sources, I suggest there should be a monthly tracking of relevant keywords. These keywords must be checked for consistencies as to its over-all rank in all search engines. It would also be wise to 'refresh' the set of keywords to replace lower ranking ones if ever the need arises. See the list of keywords on the left for reference.

Search engines generated 1,441 visits (out of 1,828) using 836 keywords

The 836 keywords used to search for the Alter-It website are random keywords generated by each user. These keywords however are not solely relevant to Alter-it's products and services. That is why even though there is high volume of visits coming from this source, the bounce rate or 'exits' shows high percentage as well. This only means that not all visits define the sites over-all performance but the kind of visitors it has.

Aug-09

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Since search engines plays a vital role in your traffic sources, I suggest there should be a monthly tracking of relevant keywords. These keywords must be checked for consistencies as to its over-all rank in all search engines. It would also be wise to 'refresh' the set of keywords to replace lower ranking ones if ever the need arises. See the list of keywords on the left for reference.

Search engines generated 1,441 visits (out of 1,828) using 836 keywords

The 836 keywords used to search for the Alter-It website are random keywords generated by each user. These keywords however are not solely relevant to Alter-it's products and services. That is why even though there is high volume of visits coming from this source, the bounce rate or 'exits' shows high percentage as well. This only means that not all visits define the sites over-all performance but the kind of visitors it has.

Aug-09

Date: Visitors: Bounce Rate:1-Aug 45 #####2-Aug 46 #####3-Aug 60 #####4-Aug 51 #####5-Aug 51 #####6-Aug 61 #####7-Aug 56 #####8-Aug 50 #####9-Aug 36 #####

10-Aug 70 #####11-Aug 58 #####12-Aug 49 #####13-Aug 60 #####14-Aug 64 #####

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Visits vs Bounces: All 1,828 visits to the Alter-It website entered the site through 32 pages.

The top 5 landing pages came from the home page with 886 entrances (172 bounces), Alterations Page with 422 entrances (164 bounces); Location Page with 82 entrances (34 bounces); Melbourne Central with 60 entrances (30 bounces) and Services Page with 47 entrances (32 bounces)

Aug-09

Exits vs. Pageviews: All 1,828 visits to the Alter-It website exited through 32 pages but generated 6,298 Pageviews.

The top 5 exit pages came from the home page with 320 exits (1,159 pageviews), Alterations Page with 285 exits (625 pageviews); Locations Page with 202 exits (970 pageviews); Services Page with 187 exits (828 pageviews); and Special Offers Page with 102 exits (512 pageviews).

Based on the figures, one can tell that all visitors of the website is already interested in Alter-It services and products. Looking at the navigation trend, the most popular or visited pages are that of the Alter-It location as well. Since there is that interest first-hand, a good tactic would be to be able to 'sustain' that interest. One tool can be 'serving the information' directly to its visitors by sending monthly updates about the services and new product offerings via sending thru email, and RSS feeds. There can also be a 'News Room' page set-up in the website. The enquiry form can also be adjusted to include a tick-box option for subscriptions. Another indirect way of gathering client emails is by doing on-site promotion by having sign-up forms on each branch locations. This will also extend the market reach because of 1st-time visitors, once they start visiting the website.

15-Aug 50 #####16-Aug 41 #####17-Aug 60 #####18-Aug 60 #####19-Aug 71 #####20-Aug 61 #####21-Aug 65 #####22-Aug 46 #####23-Aug 46 #####24-Aug 72 #####25-Aug 60 #####26-Aug 58 #####27-Aug 61 #####28-Aug 61 #####29-Aug 46 #####30-Aug 47 #####31-Aug 76 #####

Average: 56 #####

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Page Unique Views Time on Page Bounc Exits1159 906 0:41 19% 28%625 456 1:15 39% 46%970 654 0:42 41% 21%218 183 0:54 50% 45%828 582 0:51 56% 23%144 107 1:03 50% 32%108 87 0:36 65% 53%94 83 1:03 48% 50%94 78 1:25 78% 45%512 410 0:36 68% 20%

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DressmakingSouth MelbourneRichmondHighpointSpecial Offers

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PageHome PageAlterationsWhere to Find UsMelbourne CentralServices

Performance Indicator :

Google Analytics results