Sample report: Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020

GENERAL METHODOLOGY OF MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are

solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and

company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for

all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.

Cross referencing of data is conducted in order to ensure validity and reliability.

The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several

sources. If this is the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact

definition used by the source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main

idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time

period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple

answers were possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,

management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When

available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional

reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In

some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR

values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT

This report covers the forecasts for B2C E-Commerce sales in the top 5 B2C E-Commerce markets. The countries were chosen based on their ranking

worldwide in terms of B2C E-Commerce sales. The report is based purely on secondary market research and does not contain any sales forecasts produced by

the report publisher.

The forecasts cited in this report were produced by various reputable sources and differ in definition, methodology used and the time period referenced. The

sources may refer to B2C E-Commerce sales as online retail sales, Internet retailing sales, E-Commerce sales or online shopping/online retail GMV. Some of

the sources include both B2C and C2C sales in their sales definitions, while others excluded or did not mention C2C in their methodology. Most of the sources

monitored for China include C2C sales, as is also stated on the respective subtitles. For other countries, most of the subtitles of charts in this report refer to B2C

E-Commerce because the sources excluded C2C from their definition or did not mention it due to a less important role of C2C in E-Commerce in these countries

compared to China. Furthermore, the majority of sources excluded travel and/or other services from their definition and included M-Commerce sales.

The report starts with a global chapter, including forecasts for global B2C E-Commerce sales through 2020 and comparisons of the top 5 markets regarding their

share of global sales, B2C E-Commerce penetration in total retail and CAGR forecasts for the period 2015 to 2020. The rest of the report is divided by countries,

with the countries included in the descending order of B2C E-Commerce sales expected in 2016.

Each country section starts with a qualitative overview of the B2C E-Commerce market in the relevant country (a text chart). Next, all sales forecasts included for

this country are summarized in one table, with a year span 2014 through 2020. Not all the years were covered by each of the sources. Within this table, the

forecasts that contain the years 2015 and 2020 are presented first and ranked by CAGR in 2015 through 2020. All other forecasts are ranked so that the most

far reaching forecasts in terms of years covered are presented first. If forecasts from several sources end with the same year, they are ranked by sales volume

predicted for this year. Besides the sales volumes, the table also includes the names of the respective sources, definitions where available and CAGR if

available for the years 2015 through 2020.

A summary of forecasts regarding the E-Commerce share of retail sales is presented next, with a year span 2014 to 2020. Not all the years were covered by

each of the sources.

The rest of the country chapters contain charts with individual forecasts from the summary table for the respective country. The sales values shown on the chart

are in the currency as used by the source, while in the overview table the original values might have been converted to another currency for consistency. The

conversion rates used in the action titles and summary tables refer to the average rate for 12 months to the 1st of November, 2016. If the source reported year-

on-year growth rates or CAGR, these numbers were included as in the source; where no growth numbers were available in the source, they were calculated

from the provided sales values.

The number of forecasts from different sources included for each country vary due to data availability. Most of the forecasts were published within the previous

12 months.

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6

DEFINITIONS

B2C E-COMMERCE SALES sales of products (and services) through electronic transactions via the Internet from businesses to consumers;

C2C might be included in a broader definition of online retail sales; M-Commerce sales are mostly included;

some sources might refer to gross merchandise value (GMV) or consumption instead of sales.

C2C E-COMMERCE SALES consumer-to-consumer electronic commerce, i.e. the sale of products through electronic transactions via the

Internet, such as through an online marketplace.

M-COMMERCE also called “Mobile Commerce”, means the sale of products (and services) through Internet-enabled electronic

transactions via mobile devices, such as mobile phones, tablets and smartphones.

CROSS-BORDER E-COMMERCE the sale of goods (and services) directly to consumers in other countries, with goods (and services) being

ordered online through foreign online merchants and delivered from the country where the foreign shop is based

or from a central logistics facility, i.e. across the country borders.

E-COMMERCE MARKETPLACE platforms where third-party merchants (B2C) or individuals (C2C) can sell their digital or physical products online

whereas the marketplace operator acts as an intermediary. B2B E-Commerce marketplaces and pure service

marketplaces (e.g. accommodation) were covered in this report.

OMNICHANNEL an approach to retail that strives to provide the customer with the seamless shopping experience across all retail

channels, such as in-store, online and mobile.

ONLINE SHOPPERS the total number of consumers in a certain country or region who make purchases online.

INTERNET USERS the total number of inhabitants in a certain country who access the Internet.

The following expressions and definitions are used in this market report*:

Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective

charts

TABLE OF CONTENTS (1 OF 3)

1. Management Summary

2. Global Developments

• B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2020f, and Share of Total Retail Sales, in %, 2014

& 2020f

• Retail E-Commerce Sales of Products and Services Worldwide, incl. B2C and C2C, excl. Travel and Event Tickets, in USD billion, and in

% Share of Total Retail Sales, in 2014 - 2019f

• Global Retail E-Commerce Shares of Top 5 B2C E-Commerce Markets, in %, 2016f & 2020f

• CAGR of B2C E-Commerce Sales of Top 5 B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, 2015 - 2020f

3. China

• B2C E-Commerce Market Overview and International Comparisons, November 2016

• Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, by Eight Comparative Estimates, 2014 – 2020f, and CAGR, in %, 2015 –

2020f (1 of 2)

• B2C E-Commerce’s Share of Total Retail E-Commerce Sales (incl. B2C and C2C), by Three Comparative Estimates, in %, 2014 & 2015

• Retail E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2014 - 2020f

• Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and Year-on-Year Change, in %, 2015 – 2020f

• Retail E-Commerce Sales (incl. B2C and C2C), in CNY trillion, and Year-on-Year Change, in %, 2014 – 2020f


• Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, 2015 & 2020f, and CAGR, in %, 2015 – 2020f

• Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, 2014 & 2020f, and CAGR, in %, 2014 – 2020f


• B2C E-Commerce Sales, in CNY trillion, and Year-on-Year Change, in %, 2014 – 2018f

• Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, and Year-on-Year Change, in %, 2014 – 2018f

• Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, 2014 – 2016f

4. USA

• B2C E-Commerce Overview and International Comparisons, November 2016

• B2C E-Commerce Sales, in USD billion, by Five Comparative Estimates, 2014 – 2020f, and CAGR, in %, 2015 – 2020f

• B2C E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2014 - 2020f

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4. USA (Cont.)


• B2C E-Commerce Sales, in USD billion, 2015, 2016f & 2020f

• B2C E-Commerce Sales, in USD billion, 2014, 2015 & 2020f

• B2C E-Commerce Sales, in USD billion, 2016f & 2020f

• B2C E-Commerce Sales, in USD billion, 2014-2016f

5. UK


• B2C E-Commerce Sales, in GBP billion, by Five Comparative Estimates, 2014 – 2020f, and CAGR, in %, 2015 – 2020f

• B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2014 - 2020f

• B2C E-Commerce Sales, in GBP billion, 2014, 2015 & 2020f

• Retail E-Commerce Sales (incl. B2C and C2C), in GBP billion, and Year-on-Year Change, in %, 2014 – 2020f

• B2C E-Commerce Sales, in GBP billion, 2015 & 2020f, and CAGR, in %, 2015 – 2020f

• B2C E-Commerce Sales, in GBP billion, 2014 - 2016f

• B2C E-Commerce Sales, in GBP billion, 2014 - 2016f

6. Japan


• B2C E-Commerce Sales Forecasts, by Five Comparative Estimates, in USD billion and JPY trillion, 2014 - 2020f, and CAGR, in %, 2015 -

2020f

• B2C E-Commerce Share of Total Retail Sales, in %, 2014 – 2019f

• B2C E-Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2014 – 2020f

• B2C E-Commerce Sales, in USD billion, 2014 - 2016f & 2020f


• B2C E-Commerce Sales, in JPY trillion, and CAGR, in %, 2014 & 2017f

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7. Germany


• B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, 2014 – 2020f, and CAGR, in %, 2015 – 2020f

• B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2014 - 2020f

• B2C E-Commerce Sales, in EUR billion, 2014, 2015 & 2020f


• B2C E-Commerce Sales, in EUR billion, 2014 - 2016f

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1. Management Summary 10 – 15

2. Global Developments 16 – 20

3. China 21 – 35

4. USA 36 – 44

5. UK 45 – 53

6. Japan 54 – 61

7. Germany 62 – 70

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11

XX.X

XX.X

0

20

40

60

80

100

2015 2020f

in G

BP

bill

ion

XXX projects a CAGR of +7.6% for online retail sales

in the UK in the period from 2015 through 2020. UK: B2C E-Commerce Sales, in GBP billion, 2015 & 2020f, and CAGR, in %, 2015 – 2020f

Note: revealed in the original document

Definition: revealed in the original document

Source: revealed in the original document

CAGR

+X.X%

12

X.X

X.X

X.X

X.X

X.X

XX.X%

XX.X%

XX.X%

XX.X%

0%

10%

20%

30%

40%

0

3

6

9

12

2014 2015 2016f 2017f 2018f

Retail E-Commerce Sales in % Year-on-Year Change

in %

Year-

on-Y

ear

Change

in C

NY

trilli

on

In 2018, the total GMV of online shopping in China could reach

CNY X.X trillion (EUR X.X trillion), according to XXX. China: Retail E-Commerce Sales (incl. B2C and C2C), in CNY trillion, and Year-on-Year Change, in %,

2014 – 2018f

Note: revealed in the original document

Definition: revealed in the original document

Source: revealed in the original document

Sample report: Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020

Business

Transcript of Sample report: Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020