Sample of Biz Plan - Etr300 -Alaska Hot Scoop

(ETR 300)

FUNDAMENTALS OF ENTREPRENEURSHIP

ALASKA HOT SCOOP ENTERPRISE: FRIED ICE CREAM

By:

Intan Nurbaizura Binti Zainuddin 2003499925 Juraidah Binti Ibrahim 2003257606 Khairiah Binti Ibrahim 2003255873 Noredayu Binti Rosli 2003255841 Nor Fauzan Binti Md Sarwin 2003257620 Ranita Binti Hisham 2003256816

Prepared for: En. Yamin Bin Kamis

Diploma in Information Management Faculty of Information Studies Mara University of Technology

Branch Johore, Campus Segamat

27 March 2006

Diploma in Information Management, MARA University of Technology, Johore Branch, Segamat Campus, 85009 Segamat, Johor Darul Takzim. Mr. Yamin B. Kamis Lecturer of ETR 300, MARA University of Technology, Segamat Campus, 85009 Segamat, Johor Darul Takzim. 16 March 2006 Sir, Submission of Business Plan Proposal (ETR 300) Referring to the subject stated above, we would like to submit the proposal of our project paper for our ETR 300 subject. This business plan was completed according to the guidelines and requirements given according to our subject syllabus. This business plan also constructed to serve as a blueprint and guide for a proposed business venture which covers administration, marketing, operation, and financial aspects. We hope that this business plan that we proposed does fulfill your requirement. Any mistakes or lack in any area falls fully on us and we appreciate any comments or remarks on our project in order to help us improve it and ourselves as well. Thank you for your guidance and time to go through our business plan and analyzing it. With all our efforts we hope that you will approve this business plan that we produced. Finally, with the cooperation that arises among us can enhance a good collaboration. Yours sincerely, ______________________________ (INTAN NURBAIZURA ZAINUDDIN) Managing Director, Alaska Hot Scoop Enterprise.

FUNDAMENTALS OF ENTREPRENEURSHIP

(ETR 300)

ALASKA HOT SCOOP ENTERPRISE: FRIED ICE CREAM

A25 , GIANT HYPERMARKET SENAWANG,

Lot 1571,Jalan Senawang, 70450 Seremban,

Negeri Sembilan Darul Khusus

INTAN NURBAIZURA BINTI ZAINUDDIN 2003499925

JURAIDAH BINTI IBRAHIM 2003257606

KHAIRIAH BINTI IBRAHIM 2003255873

NOREDAYU BINTI ROSLI 2003255841

NOR FAUZAN BINTI MD SARWIN 2003257620

RANITA BINTI HISHAM 2003256816

27 MARCH 2006

ACKNOWLEDGEMENT

All our proud and praise to Creator Allah S.W.T and Prophet Muhammad S.A.W.

Alhamdullilah syukur, and very thankful to Allah S.W.T. because of his blessing

to us we finished in complete our project paper ETR 300 with successfully.

For nowadays, to entering new areas of perspective after graduate, is important

phase to be aware and learned. For the prospect of business, this project plan of business

is hopefully can be as one way for us, to practice our ability and interest in other way, to

be a guideline to encourage our effort for becoming an educative business people.

This business plan can be effectively used for those who like to create a new

business or to the new entrepreneur.

Of course we cannot deny the risks that we had faced and many obstacles and

problem in order to finish up this project. However, from tolerance and responsibility

from each members with high effort and plus, advises and encouragement from many

parties especially our lecturer En Yamin Bin Kamis, here now we present this project

with success and well completed.We also would like to thank En Mazlan Bin Mohamad

for all his help and guidance in giving us the information about fried ice cream.In

addition, we really appreciate the help from our family and friends from 6DE1, 6DE2 and

6DE3 in completing our job.

Finally, hopefully that this business plans proposal will be a valuable meaning as a

guide to those who want to know how the business is working in clearly, correctly and

effectively manner of establishment and process management.

Thank You

ITEM PAGE Executive Summary 1.0 Introduction

1.1 Logo of the Company 2.0 Purpose 3.0 Background of the Business 4.0 Background of Partners 5.0 Location of the Project

5.1 Type of the Building and Infrastructure 5.2 Type of Infrastructure 5.3 Physical location of the business

6.0 Administration Plan 6.1 Introduction 6.2 Administration Objective 6.3 Organization Strategy 6.4 Organization Structure 6.5 Organization Chart 6.6 List of Administration Personnel 6.7 Schedule of Task & Responsibilities 6.8 Schedule of Remuneration 6.9 Employment Benefit 6.10 List of Office Equipment & Supplier 6.11 Administration Budget

7.0 Marketing Plan 7.1 Introduction 7.2 Product Description 7.3 Target market 7.4 Market Segmentation 7.5 Market Size 7.6 Alaska Hot Scoop Enterprise SWOT Analysis 7.7 Main Competitors 7.8 Market Share 7.9 Sale Forecast

1 2 3 4 5 6 12 12 12 13 15 15 16 17 18 19 20 21 26 27 28 29 30 30 31 32 33 34 38 39 40 41

ITEM PAGE 8.0 Operation Plan

8.1 Introduction 8.2 Operation strategy 8.3 Operation Process 8.4 Process flowchart 8.5 Symbol 8.6 Capacity Planning 8.7 Operation Hour 8.8 Materials requirement 8.9 Suppliers 8.10 List of Machine & Equipment 8.11 Operation Cost 8.12 Operation Budget 8.13 List of Operation Personnel 8.14 Schedule of Task & Responsibilities 8.15 Schedule of Remuneration 8.16 Operation Space Layout 8.17 Example of Machine & Equipment

9.0 Financial Plan 9.1 Introduction 9.2 The Objective of Financial Plan 9.3 List of Operation Personal 9.4 Schedule of Task & Responsibilities 9.5 Capital Contribution 9.6 Financial Strategy 9.7 The Importance of Financial Plan 9.8 The Process Financial Plan 9.9 Items of Financial Plan 9.10 Project Implementation Cost Schedule 9.11 Fixed Asset depreciation Schedule 9.12 Proforma Cash Flow Statement

10.0 Conclusion Appendices

49 49 50 51 54 56 57 58 58 60 61 62 63 64 64 65 66 67 69 69 69 70 70 70 71 71 71 72 73 74 76 82

1.0 INTRODUCTION

Name of the company: Name of our company is Alaska Hot Scoop Enterprise.

Nature of business: Our business is based food manufacturing and distributing the products.

Industry profile: Our business is owned actively by partnership, incorporated as an Alaska Hot Scoop Enterprise. As a small startup company, we recognize the

limitation of attempting to manufacture our products in a small premise. So that,

our companies can more concentrate on making the products, as well as give good

services to produce our products based on our customer demand.

Location of the business: Our business is locates at Giant Hypermarket at Senawang. We choose this location because it is situated in the center area of

people passage from every place in Senawang.

Date of the business commencement: Our business will begin to operate on 1st January 2006.

Factors in selecting the proposed business: We choose this business because its make high profit and can expand future expectation. Besides that, it can attract

potential customer to buy it.

Future prospects of the business: This business has good future prospects. It is because it has highly demand because we are producing new and unique products

and it differs from others products.

1.1 Logo of the Company

Description of logo:

The Heart shape introduces the symbolic of the fried ice cream in Alaska hot Scoop. It will attract people especially children to buy the ice cream.

The red color : To symbolize the high effort to run the Alaska Hot Scoop Enterprise

The Pink color : The main strawberry taste of the fried ice cream in Alaska Hot Scoop.

The symbol of face with a cap: To attract people especially children with exciting feel to buy the fried ice cream.

The word of Alaska Hot Scoop: represent our business of the fried ice cream in Alaska Hot Scoop Enterprise.

2.0 PURPOSE

A business plan is a document which describe a propose business or project to be

undertaken in a comprehensive manner. It also known as working paper, business

proposal, project paper, or prospectus. Alaska Hot Scoop Enterprise prepares this

business planning for several purposes:-

1. Entrepreneurs

- It is prepared as a guidelines entrepreneur similar business.

- An opportunity to them to assess the business venture objectively, critically and

practically.

- To study and evaluate the feasibility of the business

2. For Customers

- To serve a customer with efficiency and effectiveness in term of product and

services

- Try to fulfill the customer wants and needs based on quality of product and

services

3. For Employees

- To give a clear picture of each personnel duties and obligation

- To encourage co operation among staffs to achieve the target in the specific

period of time

- To give information of what privileges the employees get from our company

4. Fulfill academic Needs

- In order to fulfill the academic needs ETR 300 is compulsory subject for

students

3.0 BACKGROUND OF THE BUSINESS

Name of business : Alaska Hot Scoop Enterprise

Business address : A25 , GIANT HYPERMARKET SENAWANG,


Negeri Sembilan Darul Khusus.

Correspondence address : A25, GIANT HYPERMARKET SENAWANG,



Telephone number : 06-6788500

Form of business : Partnership

Main business activity : Manufacturing, supply & selling fried ice cream

Date of commencement : MAY 2006

Date of business registration : 1 JANUARY 2006

Business Registration number : MJ0288793-W

Name of bank : Bank Islam

Bank account number : 0572700000008246

Equity contribution : a) Intan Nurbaizura RM 10,000

b) Ranita RM 10,000

c) NorFauzan RM 10,000

d) Juraidah RM 10,000

e) Noredayu RM 10,000

f) Khairiah RM 10,000

4.0 BACKGROUND OF PARTNERS

Name of the partners : Intan Nurbaizura Binti Zainuddin

Identity card number : 850415-05-5136

Permanent address : 217,Lrg Gng Angsi 6/2, Taman Kelab Tuanku

Mambau,70300 Seremban, Negeri Sembilan

Correspondence address : 217, Lrg Gng Angsi 6/2, Taman Kelab Tuanku

Mambau, 70300 Seremban, Negeri Sembilan


Date of birth : 15 April 1985

Age : 21 years

Marital status : Single

Academic qualification : Diploma in Information Management

Course attended : -

Skills : Computer skills, Journalism writing skill, Fashion

Designing Skill.

Experiences : Secretary (Private Limited Company)

Present Occupation : Student

Other / previous business experience :

Name of the partners : Ranita Binti Hisham


Permanent address : No.277 Jalan Medan 20, Taman Medan,

46000 Petaling Jaya, Selangor

Correspondence address : No.277 Jalan Medan 20, Taman Medan,

46000 Petaling Jaya, Selangor


Date of birth : 12 November 1985

Age : 21 years



Course attended : -

Skills : Human Resource Management Skill and Language

Skill

Experiences : Human Resource Management Course, Basic

Computer Course 3 month


Other / previous business experience : -

Name of the partners : Juraidah Binti Ibrahim


Permanent address : No.2 jalan Saga 19, Taman Saga, 68000 Ampang,

Selangor

Correspondence address : No.2 jalan Saga 19, Taman Saga, 68000 Ampang,

Selangor


Date of birth : 18 January 1985

Age : 21 years



Course attended : -

Skills : Food Handling (KFC Holding)

Experiences : Computer Skill, Managerial Skill



Name of the partners : Nor Fauzan Binti Mad Sarwin


Permanent address : No.145, Blok 7 Jelai 01,

73480 Gemas, Negeri Sembilan

Correspondence address : No.145 Blok 7, Jelai 01,

73480 Gemas, Negeri Sembilan


Date of birth : 19 December 1985

Age : 21 years



Course attended : Graduates Entrepreneur Scheme

Skills : Computer Skill

Experience : Quality Control Inspector

Current job : Student

Other / previous business experience : Part time Quality Control Inspector

Name of the partners : Noredayu Binti Rosli


Permanent address : No.320, Blok 14, Felda Keratong 9,

26700 Muadzam Shah, Pahang

Correspondence address : No.320, Blok 14, Felda Keratong 9, 26700

Muadzam Shah, Pahang


Date of birth : 11 October 1985

Age : 21 years



Course attended : -

Skills : Computer Skill

Experience : Art and Design, Food handling



Name of the partners : Khairiah Bt Ibrahim


Permanent address : No 5, Kg Relong, 27200 Kuala Lipis, Pahang

Correspondence address : No 5, Kg Relong, 27200 Kuala Lipis, Pahang


Date of birth : 9 October 1985

Age : 21 years



Course attended : -

Skills : Leading skill

Experience : -



5.0 LOCATION OF THE BUSINESS

Location and office of our business will be operation at Senawang, Negeri Sembilan.

Our address is:

A25 GIANT HYPERMARKET SENAWANG,

Lot 1571, Jalan Senawang, 70450 Seremban,


5.1 Type of Building and Infrastructure Shop Lots in Hypermarket. We rent a shop in Giant Hypermarket which is does not have

any floor and the shop is located at the ground floor It is in the shape of rectangle

5.2 Type of Infrastructure

Praying Area, Parking Area, Car Wash, Public Phone,

ATM Machine Public Toilet.

5.3 Physical Location of the business

Location of Giant Hypermarket in Senawang

Location of the shop in Giant Hypermarket

Cadburry Playland Bookmark

A1 A2 A3 A4 A5 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 A6 A7 A8 A9 A10 A11 A12 A13 A14

FOOD COURTBATA AQUARIUM Choi Long

PetShop

LandscapeAreaMusic Valley Stop walker

Trading

S1 MurezkiEngraving

S2 BerjayaNewstand

A15 A16 A17 A18 A19 A20 A21 A22 A23 A24 A26 A27 A28 A29 A30 A31 A32 A33 A34 A35 A37 A38 A39

B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13 B14 B15 B16 B17 B18 B19 B20 B21 B23 B24 B25

KFCCaturaMasa

RayaAyamas

KingsConfectionery

A25Ammar

Edar KedaiKasutGirl

Fiend

Ogawa Nice Air Central Vitamilk

H20Boutique

Focus Point

Guardian Pharmacy

A36

B22 Pizza HutSpeedyVideo

OrangeShop

Minoshe CoffasTech

LuongFashion

SCPShowroom

Time Gallrie Sinma PhotoFinish

S4

S3

THE 2 P23 P24 P25 P26 PS00 PC21 PC29 PC30 PC14 PC13 PC12

HYPERMARKET AREA

PC22

B30-1MBBB30-12RHBB30-BCBBB30-1ABMB

ATMFemale Male Vouge Police Customer ServiceToilet Toilet Life Bit / Complex mgt

B26 B27 B28 B29HitCityB30

TokoUbat

B31

Maz Boutique

B 32

EgyptMutiara

B33

RM 100Optical

B34 B35

B36 Wah Chan B37

B38

Alam Pos RHB BankMega Malaysia

B39 B40 B41 B42 B43

B44

Male Female FireToilet Toilet Control

Room

Location of the shop in Giant Hypermarket

6.0 ADMINISTRATION PLAN

6.1 Introduction

In a business, administration planning is a vital aspect in each organization. Through

administration planning, all strategies and problems affecting the organization can easily

been recognized before can run the business.

With all systematic system, we can prepare the structure how to run the business

effectively to ensure the business that we want to do is successful and have a potential to

compete with the competitors in the business world.

Since the organizational planning is important, we have created and prepared a

systematic administration system to stabilize our business in the future. It will include all

administration aspect such as the position of the workers, budget and the strategies of our

company to achieve success. Therefore we have made several objectives as guideline to

run our business.

6.2 Administration Objectives

Alaska Hot Scoop Enterprise is a business that produces the fried ice cream which the

management has its missions and objectives that are aimed to support the achievement of

the business.

Long Term Objectives

1. To generate a better income with the higher rate of profit in order to raise up the

business capital to stabilize the business position.

2. Try to get through into monopolizing of Muslim or the Malays over this kind of

business.

3. To expand our business by opening more branches and create more sales income.

4. To ensure that the business is always computable and can deal with any kind of

computable incurred in the future.

5. Establish national and international distribution channels.

Short Term Objectives

1. To introduce the product to the public and maintain the potential customer.

2. Create and maintain a working environment that has positive values and the

personal growth of employees.

3. To ensure that business are run properly and smoothly

4. To get maximum profit without effecting quality of the goods.

5. To reduce overhead cost of the business as low as possible

6.3 Organization Strategies

Strategies are the most important way to measure the implementation and the

workflow business to run smoothly. Alaska Hot Scoop Enterprise has their own

strategies in measuring the achievement of goals and successfulness. The strategies

that we have planned are:

1. By using our intelligent and idea, we create new styles and taste of the fried

ice cream to satisfy the customer.

2. To prove satisfaction and quality services for the customers in producing a

quality product, by creating our own trademark.

3. Make sure our staffs are able to interact with the customer.

4. Try to have a business relation with other potential company that can support

our establishment.

5. Maximize efficiency in selection and scheduling of published advertisements

to cover both consumer and trade markets.

6. Accept customers comments and feedback.

7. Plan a systematic working and division schedule to increase the quality of

work in order to maintain the business image.

8. Ensure the relationship between partnerships are close, have full respect on

each other, and besides taking care of the welfare of the partnership and

workers.

9. Ensure fried ice cream can fulfill the taste of customers.

10. Control the operating cost with effective method such as balancing expenses

consistent with income.

11. Always ensure the stock is enough and monitor the stability of business

financing.

12. Always monitor the market price and expectation to the cloth manufacturing

business.

6.4 Organization Structure

Our businesses are more focused on the division work among members. This is

important to approach the members with their tasks and responsibilities in order to

develop the business. This arrangement is known as departmentalization based on

functions. The reasons of choosing this kind of structures are;

1. By using the departmentalization, it can enhance the progress of business from

the top management to the low management. So, the effective workflow can

be done.

2. From the division of functions, we can encourage each member to enhance

their skills and effort to have cooperation among other position in the

company.

3. The position applicable to the members and the requirement of the task and

responsibility. This is the most common structure in any business

organization.

6.5 Organization Chart

GENERAL MANAGER INTAN NURBAIZURA

ZAINUDDIN

ADMINISTRATION MANAGER

RANITA BT HISHAM

FINANCIAL MANAGER NOREDAYU BT ROSLI

SALES MANAGER NORFAUZAN BT MD

SARWIN

MARKETING MANAGER

JURAIDAH BT IBRAHIM

OPERATION MANAGER

KHAIRIAH BT IBRAHIM

6.6 List of Administration Personnel

NO.

POSITION

NO. OF PERSONNELS

1

GENERAL MANAGER

1

2

ADMINISTRATIVE MANAGER

1

3

MARKETING MANAGER

1

4

OPERATION MANAGER

1

5

SALES MANAGER

1

6

FINANCIAL MANAGER

1

TOTAL

6

6.7 Schedule of Tasks and Responsibilities

POSITION TASK AND RESPONSIBLITIES

GENERAL

MANAGER

To focus and ensure the business are done towards the business objective.

To monitor and ensure all the business operations are under control.

Lead the subordinates with their works and as a guideline for the o refer when there is a problem.

To identify and plan the business objectives, highlight the rules and regulations and business procedures, in order to achieve the

objectives.

The General Manager also acts as the employee that will deal with the building administration and attend meetings or

seminars regarding the business.

Always alert with the management and business operation. Create a good relationship with subordinates and ensure

each subordinates carry out their tasks efficiently.

To ensure office equipment is available and in good condition.

An ice-cream makers who will mix the ice-cream with bread and shape it

ADMINISTRATION

MANAGER

To ensure all the business management are managed according to the business objective and goals.

Responsible to highlight the position and the list of all the staff in the business.

Be able to identify the tasks and responsibilities of the staff and will reconstruct if there is any changes in the positioning

schedule.

Must be alert with the changes of the remuneration schedule according to the latest provident funds.

Responsible to list all the salaries and wages for each position of the staff and need to know their personal needs.

Have the full information about the entire list of equipments, fixtures and fittings which are available in the business

operation place.

Always prepare a good budget for the administration which can estimate the overall budget in the future.

MARKETING

MANAGER

Responsible to manage the entire topics about marketing such as 4Ps (place, promotion, product and price) target market,

share price and others.

Always try to create new idea in marketing of the product which to introduce and able to promote the product as well as

companys name.

To promote the business to the customer with the best alternatives and search for new potential customer to increase

the sales.

To identify the competitors and their strength, weaknesses, opportunities and threat compared to our firm.

To make sure that the customers are satisfied with the products or business transactions services by asking them from time to

time.

Always update the promotion styles and create something to attract the customers.

Be alert with all the latest information related with the product which can be used in upgrading the quality and services to the

customer.

Give a good service to attract more customers and take order from relevant parties.

OPERATION

MANAGER

In charge other tasks in operation plan Know all the amount raw materials that are needed and the

transformation process

Responsible in creating the product operation so that it can be a quality product which has changes and taste frequently to satisfy

the customer.

They must know the productivity which they can produce and the amount that are need to be added so they can fulfill the customer

and market demand.

Identify all the materials and the bill of materials that are required so that they are always available

To identify and keep in touch with the suppliers that offers different kind of price and services.

Always alert with the layout of the business operation design and update it with current production.

As a Quality control who will do the inspection the quality of ice-cream and quality.

SALES MANAGER

Responsible to help Executive Marketing in manage the entire topics about marketing such as 4Ps (place, promotion,

product and price) target market, share price and others.

Must have the skills to the direct selling with the customer Responsible to make promotion are being smoothly. To being a good assistance in helping Executive Marketing. In charge with the sales operation when the when operating the

business.

To ensure the customers are satisfied with the product and services given to them, receive feedbacks and complaints from customer.

Make sure the business place is clean and neat. Responsible to collect profit daily and hand it over to the General

Manager.

FINANCIAL

MANAGER

Deals with all the financial transactions in the business. Responsible in identifying the relevant sources of finance Prepare the financial analysis for a period of time and give a full

report to the General Manager

Receive and analyze the budgets from the administration, marketing, and operation budgets and send a report to the General

Manager.

Responsible in gathering the financial input. Estimate the ratios to know the profit per month. Will package and seal the ice-cream, and fry the ice-cream and package it

As a Cashier, who will site in front of the outlet, and also will manage the payment process, control the cash flow in

well manage

6.8 Schedule of Remuneration

NO.

POSITION

NO. OF

WORKERS

SALARY

(RM)

EPF

(12%)

(RM)

SOCSO

(2%)

(RM)

TOTAL

1

General Manager

1

500

60

10

570

2

Administrative

Manager

1

500

60

10

570

3

Marketing Manager

1

500

60

10

570

4

Operation Manager

1

500

60

10

570

5

Sales Manager

1

500

60

10

570

6

Financial Manager

1

500

60

10

570

TOTAL 6 3000 360 60 3420

6.9 Employment Benefit

Salary Increment Salary increment is given to the workers based on performance and profit every

year

Annual Leave Workers are given one day leave once a week which is on Friday.

Medical Leave Releasing the workers who are not feeling well after getting the ratification from

the doctor.

Maternity Leave For women workers, they have their maternity leave for 60 days

Employee Provident Funds (EPF) Under the EPF Act 1951, the workers have to contribute 12 percentage of

employees salary as saving. Employees to make monthly contribution. This is a

scheme where money is then made available o employees on their treatment. This

is to make sure the workers are not destitute once they retire from work.

SOCSO Under Workers Social Safety Act 1969, workers will contribute 2 percentage of

their salary for their welfare.

6.10 List of Office Equipment and Supplies

NO

ITEM

QUANTITY

COST

(PER UNIT)

TOTAL

1 Furniture and fittings

-Managers table

-Managers chair

- Big Dustbin

-Small Dustbin

Subtotal

1

1

2

2

200

150

15

2

200

150

30

4

384

2 Machinery & Equipment

- Fluorescent lights

- Air Conditioner

- Computer & printer

5

2

1

4.50

1400

1900

22.5

2800

1900

4722.50

TOTAL

5106.50

6.11 Administration Budget

ITEM ASSET

EXP. (RM)

MONTHLY EXP.

(RM)

OTHER EXP.

(RM)

Furniture and fittings

Machinery & Equipment

Office/Shop Renovation

384

4722.50

3000

Working Capital

Salary

EPF

SOCSO

Rental

Telephone & Fax

3000

360

60

2500

200

Other Requirements

Deposit

- Telephone

- Rental

Registration & License

Other Expenses

Printing &Stationary

50

7500

250

425

TOTAL 8106.50 6120 8225

TOTAL: RM 22451.50

7.0 MARKETING PLAN

7.1 Introduction Alaska Hot Scoop Enterprise is a start-up company. Marketing is critical to our

success and future profitability. The basic market need is a high quality and creative

design to attract customer to our products.

In marketing plan, we have include product description, target market, market

size, competition, market share, sales forecast, marketing strategy, list of marketing

personnel, schedule of task and responsibility, schedule of remuneration and marketing

budget.

As a start-up company, marketing plan is very important part that we should focus

to make sure we dont have face a lot of problems in our business. Yet, it is important to

make sure we can achieve the number of target market and also the number of sale

forecast.

To increase the quality and comfort ability for the customers, we must study the

strength and weakness of the competitors that have been exist around us and other

facilities that has provided must be taken seriously.

Marketing Objectives:

1. Make Fried Ice Cream one of the famous product in market

2. Increase the number of customer

3. Maintain positive and steady growth each month.

4. Experience an increase in new customers who are turned into long-term

customers.

5. A double digit growth rate for each future year

7.2 Product Description

Alaska Hot Scoop Enterprise offered fried ice cream. There are many flavors fried

ice cream that offered by us such as vanilla, strawberry, chocolate, neopolitan and

raspberry. Neopolitan is combination flavor of vanilla, strawberry and chocolate. Our

products are made from bread and ice cream. Here, we prefer to high quality ingredients.

The preference for higher-quality ingredients is increasing as customers are being

subjected to better Alaska Hot Scoop food. Then, the shape of the fried ice cream is

produce in different shape and uniquely design in a heart shape. Here, we manufactured

this product by ourselves. Our products can last for 6 month.

Furthermore, our product is an executive desert whereby it will serve as a desert

at hotels restaurants and also country golf club.

Moreover, our product is a HALAL product where we are using Gardenias bread

and Nestles ice cream. Both products are using HALAL ingredient in producing their

products. Quality of our product is high. It is because as everyone knows Gardenias

bread is enriched with vitamin and full of calcium.

In addition, more innovative items are being demanded as people recognize that

food does not have to be boring just because it is Alaska Hot Scoop. Customers need and

want always changed. Nowadays, customers tend to buy a new and unique product in

market. They interested to try such product. So, fried ice cream is one of the unique

products that can satisfy customer needs and want.

7.3 Target Market

Target market is one of the most important aspects in business. This is because in

business we can focus on a certain group of customers that have a potential to buy our

goods. After much decision and a via market survey, we have identified target market to

our products which are:

Primary school - (3units) 15 %

Secondary school - ( 3units) 25 %

Hotel - (3 unit) 30 %

Alaska Hot Scoop (Giant Hypermarket

area)

30%

Primary school

SecondarySchoolHotels

Alaska HotScoop

7.4 Market Segmentation

1. Geographic

The immediate geographic target is the city of Seremban with a population of 330,100.

A strategic place where it is 5 KM from highway facilitates us to deliver our products to other place or country.

The total targeted population is estimated at 150 000.

2. Demographic

Families. A household income over RM2, 000. Islamic, Buddhist and Hindu.

3. Psychographic

Appreciate high quality and innovative food offerings. Prefer to the new and unique products. Very sensitive to the price of products where more people prefer to low

prices.

7.5 Market Size

Market size is the total potential purchase that is expected from the target market.

The potential purchase includes purchase of the competitors products within the same

market.

Alaska Hot Scoop Enterprise is involved in the production and distribution of

Fried Ice Cream. Our business have identifies target market which is residents of housing

area include hotels area within 15 kilometers radius of our shop and also primary and

secondary students where it is 15 to 20 kilometers from our shop.

There are four major market segments within the target area which are the

primary and secondary schools, hotels and our own shop, Alaska Hot Scoop which is in

the area of Seremban.

There are the information about the market is used in determining the market size:

Market Size for Retailer

1. Primary school

A survey that we made showed that the pupils at primary school will made

purchase are 5460 unit of pupils of RM 8190 (5460 unit x RM 1.50-the

competitors price per unit) a month, but maybe there are several pupils will

purchase twice in amount 2730 unit of RM 4095 (2730 unit x RM 1.50-the

competitors price per unit) in a month. So the total price is RM 12285 per month.

The number of sale will decrease on March, June and August because in these

month there will be at least one week school holiday. In December we are not

supply our product because in this month there will be a long school holiday till at

the first of January.

2. Secondary school

A survey that we made showed that the students at secondary school will made

purchase are 6240 unit of students of RM 9360 (6240 unit x RM 1.50-the

competitors price per unit) a month, but maybe there are several students will

purchase twice in amount 3120 unit of RM 4680 (3120 unit x RM 1.50-the

competitors price per unit) in a month. So the total price is RM 14040 per month.

The number of sale will decrease on March, June and August because in these

month there will be at least one week school holiday. In December we are not

supply our product because in this month there will be a long school holiday till at

the first of January.

3. Hotels

According to demand from the hotel, we supply 11700 (7800 + 3900) each

month. This is because the demand will increase during school holiday, in the

weekend and any special event such as seminars, weeding and special conference

that are held there. A survey that we made showed that the visitors or customers

at Hotels will made purchase are 7800 unit of customers of RM 11700 (7800 unit

x RM 1.50-the competitors price per unit) a month, but maybe there are several

customers will purchase twice in amount 3900 unit of RM 5850 (3900 unit x RM

1.50-the competitors price per unit) in a month. So the total price is RM 17550

per month.

Market Size Alaska Hot Scoop

1. A survey that we made showed that the visitors or customers at our area (Giant

Hypermarket) will made purchase are 7800 unit of customers of RM 11700 (7800

unit x RM 1.50-the competitors price per unit) a month, but maybe there are

several customers will purchase twice in amount 3900 unit of RM 5850 (3900

unit x RM 1.50-the competitors price per unit) a month. So the total price is RM

17550 per month. Alaska Hot Scoop target that they can sell 7800 units per

month. Normally, the customers that come to our shop will spend about RM 5.00

per day.

Market Size Estimation

1) Primary School

Potential pupils that will purchase 5460 unit x RM 1.50 = RM 8190

Half of them will buy twice 2730 unit x RM 1.50 = RM 4095

Total RM 12285.00 (per month)

2) Secondary School

Potential Students that will purchase 6240 unit x RM 1.50 = RM 9360



3) Hotels

Potential customers that will purchase 7800 unit x RM 1.50 = RM 11700



4) Alaska Hot Scoop (Giant Hypermarket Area)

Potential customers that will purchase 7800 unit x RM 1.50 = RM 11700



Total (RM 12285.00 + RM 14040.00 + RM 17550.00 + RM 17550.00) = RM 61425.00

Per month

Total unit per month (RM 61425.00 / RM 1.50) = 40950 unit per month

Total unit per day (40950 / 26 days) = 1575 unit per day

The business than proceed to estimate the potential sales for the year as:

RM 61425.00 per month x 12 month = RM 737100.00 per year

Total unit per year (RM 737100.00 / RM 1.50) = 491400 unit per year

Before estimating the final market size, our business also took consideration factors that

may affect sales such as the school holidays, the fasting month of Ramadhan, Merdeka

day and others public holidays. Using this information, Alaska Hot Scoop estimated

market size increased from RM 737,100.00 per year (RM 61425.00 per month x 12

month (1 year) to RM 750,000.00 per year.

The competitors price per year is = RM 750,000.00

7.6 Alaska Hot Scoop Enterprise S.W.O.T Analysis

Strength

1. Our company provides a product which has good and high quality of nutrition.

2. We produce the Halal product that has been approved by JAKIM

3. We also supplying our product to many retailers that can increase our profit.

Weaknesses

1. Our business is a newly develop company, so customers does not know about

our products

2. We needs to compete with other competitor that have been strongly

develop

Opportunities.

1. We can our expand our business by sending to more retailers and outside of the

market area.

2. We can spread our business into many outlets in different states

Threats.

1. Entry of competitors that will sell the same product which offer in a

lower price.

2. People will get bored by eating the same fried ice cream if we do not up

grade our performance.

7.7 Main Competitors

Company Strength Weaknesses

MBM WARISAN

TRADING

1. Their company is already

establish

2. Have regular customer

3. have a good marketing

strategies

4. Have variety products

1. The staffs are not

friendly

2. The products price is

expensive

3. Uncomfortable

environment where their

space is limited and

unplanned layout

4.

BASKIN ROBBINS

1. The company offers a

variety of ice cream flavors.

2. The name of the company is

Already well known.

1. The price for each ice

cream is expensive.

2. Not supply to other

retailer

3. No HALAL approval

They are using traditional

method to produce

products

7.8 Market Share

BEFORE

These are the other business that can be included as our competitors before our fried ice

cream shop came into business:

No Competitors Name Sales Forecast

(%)

Sales per month

(RM)

1 MBM WARISAN TRADING 50 % 375,000

2 BASKIN ROBBINS 50 % 375,000

TOTAL 100% RM 750,000

AFTER

Our business has been estimated by the partnership that the business will take a

market share a plenty of 40%.

Share and Market Share

No Competitors Name Sales Forecast

(%)

Sales per

year

(RM)

1 MBM WARISAN

TRADING

35 % 262500

2 BASKIN ROBBINS 35 % 262500

3 ALASKA HOT

SCOOP ENTERPRISE

30 % 225000

TOTAL RM 750,000

7.9 Sales Forecast

35%

35%

30%MBM Warisan TradingBaskin RobbinAlaska Hot Scoop

FRIED ICE CREAM

Month Sales (RM)

1 18240

2 18750

3 19250

4 19000

5 18050

6 18000

7 19010

8 19500

9 17500

10 17800

11 19900

12 20000

Year 1 Total Sales 225000



7.9.1 Sales Forecast

Marketing Strategies

1) Product or service strategies

Alaska Hot Scoop is the unique name that is easy to pronounce, nice to hear,

recognize and easy to remember. We are believed that this name can attract customer

attention to know more about us and in the same time they will desire to try our product.

Our products name is Fried Ice Cream. It is very simple name where everyone knows

and understands the meaning of that. We choose such name to avoid confusion among

people. Besides that, our symbol also directly show what were produced.

In our product, we have included healthy ingredients such as Vitamin A, Vitamin B1,

Vitamin B2 & B3, Vitamin B12, Vitamin D3 , Vitamin E, Ferum, Calcium, Folat,

Protein, Iodine and Zinc

We always give the best services to customers and buyers. We also provide

friendly environment.

For packaging, we have included 5 units for 1pack. We separate the product

according to the type of flavors It is different from our competitors products because we

use quality material. The protections that have been used are able to protect the product

during the process of transportation, storage and sales.

The shape of the fried ice cream is very attractive and the plastic of packaging is

transparent so customer can see through the products.

Label on our products include the name of the products, address, ingredients,

flavor and logo. The name of label is clear to read and very attractive.

2) Price strategies

In pricing strategy, we are using have chosen competitors based pricing. Here, the

price of MBM Warisan Tradings product is RM 1.50 per unit.

`

Competitor price: RM1.50 Our price: RM 1.20

So, we have decided to sell our product at RM 1.20 Pricing scheme is based on per unit

for fried ice cream. The purposes we set low prices to our products are to ensure all of the

potential customers are able to buy our product and also to make sure all of them are

satisfy with the prices.

3) Promotion strategies

This will be done through ads in various newsletters as well as a networking

campaign. To promote our products, we also use pamphlets, flyers and poster. Those are

an important part of our marketing efforts. Such ads will give us a medium for

consistently getting our message and brand in front of a large number of potential

customers. Its will make up a large part of our target market. In addition, the business

section will provide us with a means for communicating with our business customers.

Besides that, we also put a beautiful signboard at our shop to attract the potential

customers. Here, we choose light color at that signboard so that the main potential

customers will interest to come to our shop.

We also do a grand opening at the first day at Alaska Hot Scoop shop where we invite

families, friends, Giants Board of Director and Giants staff. Here, we have do

advertising and promotion at radio where we have chosen Eras radio as a medium to

advertise our products only at the first day. At the first day, we give free products to

customer to try it. We also develop a web page to enable people to access information

about our company and products.

Signboard

.

Label

Business card

Business card will be given to retailers and customers. It is enable retailer and

customer to deal with us. This card is completed with our companys name, logo,

address, contact numbers, and email address. Managers who want to disseminate to the

suppliers, customers and friends can use it for personal promotions.

Poster

This poster contains some information about our company such as location,

product and picture. Our aim is to attract potential customer to come to our shop.

4) Place or distribution strategies

Manufacture Customer

Manufacture Retailer Customer

For distribution strategy, we are using two types of distribution channel which is

direct marketing channel and selling through retailer. For direct marketing channel, it is

no intermediary to sell our product. We, ourselves directly will deal with the customers

so that we can know them better.

Besides that, we also sell our product via retailer where will supply our product to

them to sell it. Here, we supply our products to 3 hotels at Bandar Seremban, Golf Club,

and stall at Recreation Park,

List of marketing personnel

Position No. of Personnel

Marketing manager 1

Schedule of task and responsibility

Position Task and Responsibilities

Marketing manager

1. Define the product concept

2. Develop marketing strategies

3. Determine target market

4. Estimate the market size

5. Identify the competitors

6. Estimate the market share

7. Develop sales forecast

8. Prepare a marketing budget

7.10 Marketing Budget

Type Fixed Asset

Cost

(RM)

Monthly

Expenses

(RM)

Other Expenses

(RM)

Signboard

1500

Petrol

Rental

-Vehicle(Van)

200

1000

Signboard & License

Other Expenses

-Grand Opening (Doa Selamat)

-Promotion

200

1000

1100

TOTAL 1500 1200 2300

TOTAL: RM 5000

8.0 OPERATION PLAN

8.1 Introduction

ALASKA HOT SCOOP ENTERPRISE is a business where produce the fried ice-

cream. The operation plan is the one of the most important part in the business. Operation

strategy will make our business actively run with effective and efficient to achieve our

company goals and produce the good fried ice-cream and fulfill satisfaction on

customers need. Systematic management is operation plan is important to make sure

the business is stable. The operation of business has to plan, prepare and control all the

transaction of the business. In additional, operation also helps to achieve our objectives

and it can be divided into two categories; short-term and long-term strategies.

OPERATION OBJECTIVES

To have a good relationship with the suppliers and customers. Ensure the enough materials and use any opportunities to fulfill the customers

need.

To maximize our profit and minimize cost of production.

8.2 OPERATION STRATEGY

SHORT-TERM STRATEGIES

Have a good relationship with customer and supplier Have a good relationship between manager and operation manager. Create a creative and innovative product to fulfill customers needs and

satisfaction.

Ensure that the product provided satisfied the customer. To operate systematically and efficiently in the operation activities.

LONG-TERM STRATEGIES

Reduce the amount of expenses. Have an ability to expand the business operation in the future. Improve the operation process to more effective from time to time. Increase profits of sales. Use latest technologies in term of machinery and marketing technology to become

larger company.

8.3 Operation Process 1. Receiving raw materials

Our company received raw materials (bread and ice-cream) from the suppliers. We will

order the raw materials like bread once a week and ice-cream in once a month. All

materials are received early in the morning before the operation start.

2. Checking the raw materials received

After receiving all of the raw materials, we will check it either the materials is in good

condition and right as it is state in the buying order. If there has any mistake occur, we

will make a correction.

3. Prepare the materials

Prepared the entire ingredient needed such as bread and ice-cream.

4. Mix the ice-cream with bread and shape it

We use the machine to form fried ice-cream into same size. Firstly, put the one slices of

bread on the mould, and then put one scoop of ice-cream on the bread and layer it with

another one slices of bread. Then, depress the bread with ice-cream using the machine to

shape it.

5. Keep in freezer about 8 hours

Before packing, all ice-cream will be kept in freezer to make the product long-lasting and

to avoid shape of product from damage.

6. Inspection of ice-cream quality

The quality control will check the quality of ice-cream. For those ice-cream which is

damaged, weed it out.

7. Packed in small packages and labeling

Pack the ice-cream into small plastic bag and put five units in a big plastic and then label

it.

8. Inspection of quality packaging and labeling

The quality control will check the quality of packaging before the fried ice-creams sell

or send to customer.

9. Keep in freezer

After packaging, all ice-cream will be kept in the freezer to avoid the ice-cream from

melted. Manager should aware with amount of stock that enough to produce.

10. Ready to sell and supply to customer

All the ice-cream that are ready for selling to the customer who comes to the shop will be

sold by frying on the spot according to the unit of ice cream they ask. And also ready to

be supplied to the outlet and customer.

8.4 Process Flow Chart

Receiving raw materials

Checking the raw materials received

Prepare the materials

Mix the ice-cream with bread and shape it

Keep in freezer about 8 hours

Inspection of ice-cream quality

Packed in small packages and labeling

Inspection of quality packaging and labeling

Keep in freezer

Ready to sell and supply to customer

8.5 Symbol

SYMBOL EXPLANATION DESCRIPTION

Operation

Activities that modified, transform, or give

value to input

Inspection

Activity that measure standard of the in

process materials, finished products or

services.

Delay

The symbol is use when in process materials is

restrained in a location waiting for next

activity

Storage

The symbol is used when the in process

materials or finished product are stored in the

storage area.

8.6 Capacity Planning

-output in units/ operations time

Per day

Quantity fried ice cream per month = Amount fried ice cream produced per day

Working days

= 40950 fried ice-cream per month

26 days

=1575 unit per day

Per hour

Quantity fried ice cream per day = Amount ice cream produced per hour

Working hours

= 1575 unit fried ice cream per day

13 hours

= 121 fried ice cream produced per hour

8.7 Operation Hour

DAY TIME

Monday-Thursday 9 am-12 pm

Friday Holiday

Saturday-Sunday 9 am-12 pm

8.8 Materials Requirement

1) Fried Ice Cream

Bill of materials for 1 packet of fried ice-cream (5 unit ice-cream)

Ingredient Amount required for 1 unit of ice-cream

(5 unit ice-cream)

Bread 10 slices (300g)

Ice-cream 100 ml

Bill of materials for 1 unit of fried ice-cream

Ingredient Amount required for 1 unit of ice-cream

Bread 2 slices (60g)

Ice-cream 20 ml

Purchasing materials for a month

Item Quantities Price (RM)

Bread

Ice-cream

-vanilla

-chocolate

-Neapolitan

-raspberry

-strawberry

Tool packaging

Big plastic

Small plastic

18240 = 1013 loafs

18 slices

18240 = 521 scoops

35 scoops

104 boxes

104 boxes

104 boxes

104 boxes

104 boxes

18240 = 3648 = 36.48

5 unit 100

37 packages

182 packages

2108

582.4

582.4

582.4

582.4

582.4

111 455

TOTAL 5586

Purchasing materials for a year

Item Quantities Price (RM)

Bread

Ice-cream

-vanilla

-chocolate

-Neapolitan

-raspberry

-strawberry

Tool packaging

Big plastic

Small plastic

12156 loafs

1248boxes

1248boxes

1248 boxes

1248 boxes

1248 boxes

444 packages

2184 packages

25,284.48

6,988.80

6,988.80

6,988.80

6,988.80

6,988.80

1332

5460

TOTAL 67020.48

Total Purchases for Raw material Requirement

NO ITEM

AMOUNT

Per month

(RM)

AMOUNT

Per Year

(RM)

1 Fried ice cream 5586 67020.48

TOTAL 5586 67020.48

8.9 Suppliers

1. Bread- Gardenia Bakeries KL Sdn.Bhd

2. Ice cream- Nestle (M) Sdn. Bhd

8.10 List of Machine and Equipment

NO

ITEM

PRICE PER

UNIT(RM)

QUANTITY

TOTAL

PRICE(RM)

1 Machines

-Shape Pressure Machine

-Freezer

-Sealer

-Electric Frying Cooker

Subtotal

9000

1200

170

250

1

3

1

1

9000

3600

170

250

13020

2 Equipment

-Dustbin (big)

-Customer Table

-Customer Chair

-Processing Table

-Bowl

-Ice Cream Scoop

Subtotal

12

40

20

70

2

15

2

5

15

3

10

3

24

200

300

210

20

45

799

TOTAL

13,819

8.11 Operation Cost

Direct Material Cost

Bread 2108.00

Ice cream 2912.00

Plastic 566.00

SUBTOTAL RM 5586

Direct Labour Cost

Workers Salaries 3000

EPF & SOCSO 420

SUBTOTAL RM 3420

Overhead cost

Rent 2500

Other expenses 1289.20

Fire Insurance 600

SUBTOTAL RM 4389.20

TOTAL RM13395

Monthly operation cost = RM 13395 = 0.73

18240

Cost per unit = RM 0.73

8.12 Operation Budget

TYPE

FIXED ASSET

COST(RM)

MONTHLY

EXPENSES(RM)

OTHER

EXPENSES(RM)

Fixed Assets

Machinery and equipment

13 819

-

-

Working Capital

Purchases of material

Label

5586

171

-

Other Requirements

Fire Insurance

Other Expenses

-Towel

-Tissues

-Glove

-Apron

-Wash Liquid Detergent

-Paper Bag

-Rattan Basket

-Frying Oil

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

600

16

83.20

15

21

24

500

30

600

TOTAL

13 819

5757

1289.20

TOTAL: RM 21465.20

8.13 List Of Operation Personnel

Position No of personnel

Ice-cream maker 2

Quality Control 1

Packager 1

Chef 1

Cashier 1

8.14 Schedule Of Tasks And Responsibilities

Position Tasks

Ice-cream maker - mix the ice-cream with bread and shape it

Quality control - inspection the quality of ice-cream and quality

Packager - package and seal the ice-cream

Chef - fried the ice-cream and package it

Cashier - site in front of the outlet

- manage the payment process

- control the cash flow in well manage

- give a good services to attract more customer

- take order from relevant parties.

8.15 Schedule of Remuneration

No Position No of

workers

Salary

(RM)

EPF 11%

(RM)

SOCSO

2% (RM)

TOTAL

(RM)

1 Ice-cream maker 2 - - - -

2 Quality Control 1 - - - -

3 Packager 1 - - - -

4 Chef 1 - - - -

5 Cashier 1 - - - -

TOTAL 6 - - - -

Notes: Our Company does not hire workers because we work ourselves in the operation

process. In additional, we want saving cost for our company.

8.16 Operations Space Layout Plan

__________________ 7 ft _____________

Packaging Inspection Operation

Freezer

Fre

Fried Area Cashier Freezer

Operation Area

O

ffice Freezer

Bread

s Sink

Shop

ezer 10 ft

ETR 300 8.17 Example Of Machine And Equipment

SHAPER MACHINE AIR PRESSURE

COMPUTER FRYING COOKER

69

ETR 300

SEALER FREEZER

FREEZER ICE CREAM SCOOPER

70

ETR 300

71

ETR 300 9.0 FINANCIAL PLAN 9.1 Introduction

Financial Plan incorporates all financial data derived from the operation budgets

in example the marketing, production or operation and administrative budgets. The

financial information from the operating budgets is then translated or transformed into a

financial budget.

Financial Plan is one of the most important aspect to determine whether success

or failure of our business. Systematically, and rationally in making the financial planning

that can help make the business move slightly.

9.2 The Objective of Financial Plan

To maximize profit by increase the sale. To know how much the company profit. To make proper planning on the expenditure and avoiding wasting of raw

material, capital and expenses.

To encourage the cost that determined all type of products. Make decision efficiently when get suitable financial resources to expand

the business.

To know how much money flow in the business and the company development.

To know the total amount of the expenditure and depreciation. Make proper planning of share owner and try to compete for conquer the

future market.

To minimum the cost in the business operation and find the reality cost that involve in the business.

To view and analyze overall financial potential in business every time to make business stable.

72

ETR 300

9.3 List of Operation Personnel

Position No of personnel

Financial Manager 1

9.4 Schedule of Tasks and Responsibilities

Position Tasks

Financial Manager - Deals with all the financial transactions in the

business.

-As a Cashier, who will site in front of the outlet,

and

-also will manage the payment process, control the

cash flow in well manage

-Responsible in gathering the financial input.

- Estimate the ratios to know the profit per month.

9.5 Capital Contribution

Item RM

Cash 60 000

73

ETR 300 9.6 Financial Strategies

Financial strategies should be average in detail such as

Find the potential space or size to invest in the project implementation cost.

The cash flow should be enough for carry on the business. Make sure the expenses in each part are maximized. To make sure the account is balance.

9.7 The Importance of Financial Plan

To determine the size of investment. To identify the purpose the relevant sources of finance. To ensure that the initial capital is sufficient. To appraise the viability of the project before actual investment is

committed.

To be used as a guideline for implementation.

9.8 The process should comprise followings:

Step 1- Gather all financial input (marketing, operation and administration

budget)

Step 2- Prepare the project implementation cost schedule.

Step 3- Prepare the sources of finance schedule.

Step 4- Prepare the pro forma cash flow statement.

Step 5- Prepare the pro forma income flow statement.

Step 6- Prepare the pro forma balance sheet.

Step7- Perform the financial analysis based on the above pro forma

statement.

74

ETR 300 9.9 Financial Plan Should Comprise The Followings:

Project Implementation Cost Sources of Financial Schedule Supporting Schedule Pro forma Financial Statement

- Pro forma cash flow statement.

- Pro forma income flow statement.

- Pro forma balance sheet.

Financial Analysis

75

ETR 300 9.10 Project Implementation and Cost Schedule ITEMS RM RM RM

A.Capital expenditure

-Machinary and Equipments

-Furniture & Fittings

-Signboard

-Renovation Cost

SubTotal

B.Working Capital(1 Month)

-Marketing

-Production/Operation

-Administrative

SubTotal

C.Other expenditure

Pre Operating

-Business registration & License

Business Registration Signboard license

-Insurance(Fire Insurance)

Deposits

-Utilities(Telephone)

-Rental

Subtotal

Grand-Total

D. Add:Contigency Cost (21.65%)

TOTAL PROJECT IMPLEMENTATION

COST

17743

1183

1500

3000

1200

5757

6120

250

200

600

50

7550

23426

13077

12414

48917

11083

60000

76

ETR 300 9.11 Fixed Asset Depreciation Schedule

Type of Asset: Machinery and Equipment

Actual Price: RM17743

Economic Life: 5 Years

Scrap Value: 0

Method: Straight Line Method

Year Annual Depreciation

(RM)

Accumulated

Depreciation

(RM)

Book Value

(RM)

0

1

2

3

4

5

-

3548.60

3548.60

3548.60

3548.60

3548.60

-

3548.60

7097.20

10645.80

14194.40

17743

17743

14194.40

10645.80

7097.20

3548.60

0

Type of Asset: Furniture & Fittings

Actual Price: RM 1183.00

Economic Life: 5 Years

Scrap Value: 0

Method: Straight Line Method

Year Annual Depreciation

(RM)

Accumulated

Depreciation

(RM)

Book Value

(RM)

0

1

2

3

4

5

-

236.60

236.60

236.60

236.60

236.60

-

236.60

473.20

709.80

946.40

1183

1183

946.40

709.80

473.20

236.60

0

77

ETR 300 Sources of Financial Schedule

RM RM

A.Equity contribution

Own capital/Owners Equity Cash

SubTotal

B.External Sources

Loans Hire Purchase

SubTotal

C.Others

TOTAL SOURCES OF FINANCE

60,000

-

-

-

-

60000

-

-

-

-

60000

78

ETR 300

9.12 PROFORMA CASHFLOW STATEMENT (MONTHLY) Month Pre op. 1 2 3 4 5 6 7 8 9 10 11 12 Year 1 A Cash inflow Own capital 60000 60000 Cash sales 18240 18750 19250 19000 18050 18000 19010 19500 17500 17800 19900 20000 225000 Total cash

inflows 60000 18240 18750 19250 19000 18050 18000 19010 19500 17500 17800 19900 20000 285000

B Cash Out flow 1 Administration Salaries 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000 EPF & SOCSO 420 420 420 420 420 420 420 420 420 420 420 420 5040 Telephone &

Fax 200 200 200 200 200 200 200 200 200 200 200 200 2400

Rental 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000 Others 425 425 425 425 425 425 425 425 425 425 425 425 5100 2 Marketing Van Rental 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 12000 Petrol 200 200 200 200 200 200 200 200 200 200 200 200 2400 Others 2100 2100 2100 2100 2100 2100 2100 2100 2100 2100 2100 2100 25200 3 Operation Purchase of

Raw Material 5757 5757 5757 5757 5757 5757 5757 5757 5757 5757 5757 5757 69084

Others 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 15470 4 Fixed Assets Machinery &

Equipment 17743 17743

Furniture &Fittings

1183 1183

Signboard 1500 1500 Renovation cost 3000 3000

79

ETR 300

5 PreoperationalExpenditure

Business Registration

250 250

Signboardlicense

200 200

Fire insurance 600 600 6 Deposit 7550 7550 C Total Cash

Outflow 32026 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 234720

D Surplus/ Deficit

27974 1348.8 1858.8 2358.8 2108.8 1158.8 1108.8 2118.8 2608.8 608.8 908.8 3008.8 3108.8 50280

E Beginning Balance

0 27974 29322.8 31181.6 33540.4 35649.2 36808 37916.8 40035.6 42644.4 43253.2 44162 47170.8 0

EndingBalance

27974 29322.8 31181.6 33540.4 35649.2 36808 37916.8 40035.6 42644.4 43253.2 44162 47170.8 50279.6 50280

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ETR 300

Proforma Manufacturing Account *(for manufacturing concern only)

Alaska Hot Scoop Enterprise

Manufacturing Account for the Year Ending 31 December

RM RM RM

Direct Raw Material Cost: Opening Stock 0

add Purchase of Raw Materials 69084

Raw materials available 69084

less Closing Stock(End Year 31/12) 5757

Cost of Direct material 63327

Direct Labour Cost:

Salaries (EPF & SOCSO) 41040

PRIME COST (Direct material +Direct Labor) 104367

Manufacturing Overhead Cost:

Operation overhead 15470

Depreciation 3785

Subtotal 19255

COST OF GOOD MANUFACTURED 123622 (Transferred to Trading Account)

81

ETR 300 Proforma Trading Account *(for manufacturing concern only)


Proforma Trading Account for the Year Ending 31 December

RM RM

Sales 225000

Less Cost of Goods Manufactured

Beginning Stock of Finished Goods 0

add Manufacturing Cost 123622

Good available for sale 123622

less Ending Stock of Finished Goods 0

123622

Gross Profit 101378

(Transferred to profit and loss statement)

82

ETR 300 Proforma Profit and Loss Account


Proforma Profit and Loss Account for the Year Ending 31 December

RM RM RM

Gross Profit

Less Expense:

Administration Expenses

Rental 30000

Telephone & Fax 2400

Others Expenses 5100 37500

Marketing Expenses

Petrol 2400

Van rental 12000

Other expenses 25200 39600

Miscellaneous Expenses /

Preoperational Expenditure

Business Registration & License 250

Signboard License 200

Fire Insurance 600 1050

Total Expenses 78150

Net Profit before Taxes 23228

less Corporate tax -

Net Profit after Taxes 23228

83

ETR 300 Proforma Balance Sheet Account


Proforma Balance Sheet as at 31 Dec

RM RM RM

Fixed Asset

Machine and Equipment 17743

less Depreciation 3548.60 14194.40

Furniture & Fittings 1183

less Depreciation 236.60 946.40

15140.80

Renovation Cost 3000

Signboard 1500

19641

Current Asset

Cash 50279.60

Closing Stock Raw Materials 5757

56037

Other Assets

Deposits 7550

TOTAL ASSETS 83228

Equity

Accumulated Profit 23228

Capital 60000

CURRENT LIABILITIES - - -

LONG TERM LIABILITIES - - -

TOTAL EQUITY AND LIABILITIES 83228

84

ETR 300

85

ETR 300 10.0 CONCLUSION Alaska Hot Scoop Enterprise is the manufacturer of fried ice-cream in Senawang,

Negeri Sembilan. Fried ice cream industry is a fast growth in our environment which has

high demands towards this industry especially during day time.

We decided to choose this kind of business because this industry has potential to

grow and available with customers interests. One of the reason that influence us to

choose this business is because this type of business is growing faster and keep growing

widely in Malaysia. We are confident to run this business and it can be maintained

forever because people almost like to eat this kind of food not only the children but also

their parents. We choose this business because its make high profit and can expand

future expectation. Besides that, it can attract potential customer to buy it. Future

prospects of the business, this business have good future prospects. It is because it has

highly demand because we are producing new and unique products and it differs from

others products.

We prepare this business plan as to study and evaluate the feasibility of the

business, to fulfill the customer wants and needs based on quality of product and

services.

To be able to successfully start our company will be a dream come true and just

one more step in attaining the stars that some people say could never be reached. We also

want to be known outside the market area and have our own outlet and branch.

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ETR 300

87

ETR 300 Agreement of Partnership

According to the agreement between the members, these matters are allowed

PARTNERSHIP between six members.

1. Intan Nurbaizura Binti Zainuddin (NRIC No. 850415-05-5136)

2. Ranita Binti Hisham (NRIC No. 851112-10-6308)

3. Juraidah Binti Ibrahim (NRIC No. 840118-14-5450)

4. NorFauzan Binti Mad Sarwin (NRIC No. 851219-01-5422)

5. Noredayu Binti Rosli (NRIC No. 851011-01-6522)

6. Khairiah Binti Ibrahim (NRIC No. 851009-06-5026)

________________________________________________________________

1. Business of the partnership

1.1 The partners (as named above) are registered under the name of a

company named Alaska Hot Scoop Enterprise.

1.2 The parents shall conform to all the rules and regulations Alaska Hot

Scoop Enterprise.

2. First name and location

2.1 The principle and based place of the partnership shall be operate in

A25, GIANT HYPERMARKET SENAWANG, Lot 1571, Jalan

Senawang, 70450 Seremban, Negeri Sembilan Darul Khusus.

3. Partnership property

3.1 In regards to the partnership property shall follow Section 22 and

Section 23 in Partnership Act 1961.

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ETR 300

4. Capital, gain and loss

4.1 All partners are entitle to share equally in the capital and profits of the

businesses and must contribute equally towards the losses, whether of

capital or otherwise, sustained by the firm.

4.2 80% from the yearly net profit will be divided equally among the six

shareholders regarding percentage of share and the rest 20% will

deposited into the companys account.

5. Percentage of share from the company capital:

Company capital is RM 60,000

1. Intan Nurbaizura Binti Zainuddin 16.6 % - RM 10,000

2. Ranita Binti Hisham 16.6 % - RM 10,000

3. Juraidah Binti Ibrahim 16.6 % - RM 10,000

4. Nor Fauzan Binti Mad Sarwin 16.6 % - RM 10,000

5. Noredayu Binti Rosli 16.6 % - RM 10,000

6. Khairiah Bt Ibrahim 16.6 % - RM 10,000

TOTAL 100% RM 60,000

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ETR 300

The salaries of the partners are based on their position and task in operation

process.

1. Intan Nurbaizura Binti Zainuddin RM 570

2. Ranita Binti Hisham RM 570

3. Juraidah Binti Ibrahim RM 570

4. Nor Fauzan Binti Mad Sarwin RM 570

5. Noredayu Binti Rosli RM 570

6. Khairiah BT Ibrahim RM 570

6. Partners right and duties

The business must assure every partner in respect of payment made and personal

liabilities incurred by:

In the ordinary and proper conduct of the business of the firm; or In or about anything necessaries done for the preservation of the

business or

Property of the firm

7. The dissolution of partnership is based on the Partnership Act 1961.

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ETR 300

8. Any matter that had not been mention in this agreement shall be referred to the

Partnership Act.

9. Partners shall agree with their poison in the business and shall full responsible

with their task.

10. Resignation of any members should be in written form in one month notice before

resignation date in order to claim the profit up to date of resignation.

11. The rules of partnership agreement can be amendment from the time to time by

consent of all partners.

12. No partner may transfer any shares to others

13. General Manager cannot dismiss any of the subordinate without the consent from

the others member.

14. All partners shall agree that Bank Islam Berhad is chosen as the companys

account bank.

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ETR 300

In declaration, all the partners agree with all the terms and condition listed in the

agreement that was authorized by all partners.

.

(Intan Nurbaizura Binti Zainuddin)

General Manager

(Ranita Binti Hisham)

Administrative Manager

.

(Juraidah Binti Ibrahim)

Marketing Manager

.

(NorFauzan Binti Mad Sarwin)

Sales Manager

(Noredayu Binti Rosli)

Financial Manager

..

(Khairiah Bt Ibrahim)

Operation Manager

92

Sample of Biz Plan - Etr300 -Alaska Hot Scoop

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Transcript of Sample of Biz Plan - Etr300 -Alaska Hot Scoop