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Transcript of Sample of 5k -Mayi
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5k sales iN 365 days
a quirky + practical guide to creatiNg
best-selliNg digital products iN your pajamas
By Mayi Carles
Best-Selling Author of Life is Messy Planners
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Isnt it funny how we consume information these days?
Here I am in my house in Panama + there you are, miles
away like Sponge Bob Square Pantsready to absorb my
tales. I was born in the wee days before the Internet +
touch screens + Tetris + Mario Kart,so this all seems
very futuristic + totally wicked to me, still.
(Can we all just agree to ignore everything that comes
after Blue Ray? I dont think I can survive another
collection upgrade. Thank you very much.)
Continue.
The part I miss the most is the human connection where
you can actually see my facial expressions + mime-like
hand mannerisms + hear my high-pitched Panamanian
accent + mispronounced English. The good news is thatI have no formal writing education, which means I type
just as fast as I talk, making you feel like youre really
here with me, just in time. The cupcakes are almost
ready to serve.
All I need you to do now is get comfy. If you live somewhere
really hot + humid like I do, turn on the A/C + get yourself
a fancy drink with a cool umbrella. If its chilly, sit by
the chimney or by your portable Brookstones heater,
which will do the trick too + prepare some hot cocoa with
heart-shaped marshmallows on top. But regardless of
your planetary location, I recommend reading this in
your favorite pajamas, so dress up!
Ready? Me too. The Red Velvets are too.
Are you coming? Oh my gosh, you are. I adore you
already.
Enough said.
Lets do this thing.
come sit dowN, I baked cupcakes
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INTRODUCTION
LESSON 1: The idea doesnt have to be revolutionary; it just has to be yours .............. ........ pg. 8
LESSON 2: Find your right people ................ ................ ................ ................ ............... ............. pg. 21
LESSON 3: Start with the easiest stuff .............. ................ ................ ............... ................ .............. pg. 29
LESSON 4: Speak their language yo .............. ................ ................ ................ ............... ................ . pg. 52
LESSON 5: Theres no I in team .............. ................ ................ ................ ................ ............... ........ pg. 57
LESSON 6: Dont wait to get discovered. Create your own magic ....................... ................ ......... pg. 68
LESSON 7: Anatomy of a killer sales page. Pow! .................. ................ ................ ......................... ..... pg. 77
LESSON 8: Tick tock. Timing matters ................ ............... ................ ................ ................... ........... pg. 83
LESSON 9: The experience of your product matters as much as the product itself ........... pg. 87
LESSON 10: The power of happy campers ................ ................ ............... ................ ................ ....... pg. 97
LESSON 11:Wear your superhero cape. Make a difference .............. ................ ................ ........... pg. 102
LESSON 12:The power of one offer + one offer alone .............. ................ ................ ................ ..... pg. 110
LESSON 13:The money is on the VIP list ............... ................ ................ ............... ...................... ...... pg. 114
LESSON 14:Launch it like its hot. Prepare for departure .............. ................ ................ ........... pg.127
LESSON 15:Create massive pay days without robbing a bank ................ ................ .............. pg. 133
CLOSING
table of coNteNts
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This is a quirky anti-manual to creating infor-
mation products in your pajamas (or superhero
ensemble of choice) + going from 0 to 5 thousand
sales. Im talking about how I made an extra
digital product.
Sounds too good to be true? Yeah, my parents said
the same thing when I quit my job back in 2010
to take my artistic endeavors seriously. Youre
going to change the world in your pajamas? Youre
going to add a little PayPalbutton where people
are going to give you their money to do what?
They hugged me tight nonetheless, like they
always do, but I could see in their eyes they were
already making plans to feed me for an eternity.
What are the odds of succeeding, right? WRONG!
When you spend your childhood days watching
countless hours of Pinky and the Brain,changing
the world is no longer an option. Its a voice inside
your head you cant silence. Thats when too good
to be true meets reality.
I did it.
You can too.
Heres how!
iNtroductioN
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Because trading time for money (alone), is a lousy
business model.
Because youve only got 24 hours each day to do all
you gotta do, like meet one-on-one with clients or hand
create.
Because scaling your business should be beautiful.
Because you deserve to charge what youre worth +
even choose who you work with. You are not meant to
serve everyone, superstar.
Because packaging your kung fu moves into a pretty
little box with a pretty little bow lets you run your
business while you sleep or go to Disney World. Sweet!
Because building your credibility + positioning
yourself as a trusted authority in your industry is pretty
important, you know?
Because freeing up your time to do the stuff you love
the most should be the eleventh commandment.
Because when you work once + then get paid again
+ again + again on auto pilot. Who says only Oprah gets
massive paydays?
Because your business should be where you are, not
the other way around. Yes! Location freedom, baby!
Because there is a better way.
Bingo!
Does this list of incentives get you pumped to whip out
your own digital product (e-book + online course + digital
guide + membership site + downloadable PDF or printable
set) or what?
wHY should you create DIGITAL products?
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This is my personal behind the scenes + my plans + my
research techniques + my customer service + my odd
decision making + my sequences + my thought process +
my e-mails + my pitches + my challenges + my solutions
+ all the messiness in between.
Ive organized all this fabulousness into 15 never-
for-your-eyes-only information, specially designed to
third) digital product or even turbocharge what youve
got sitting in your dusty shop shelves already.
The book design itself is an eye candy piata, laid out
by the e-book goddess herself, Meisi. And dont even get
me started on the whimsical illustrations; I personally
hand painted those quirky wonders to make you smile
every step of your apprenticeship.
But dont be fooled by the shiny exterior; inside is
where the kick-in-the-pajama-pants happens. Expect
funsheets + checklists + exercises + dos and donts
lists + more action prompts for Speedy Gonzalez
implementation.
Its quirky + its practical. Pow!
Now Ill tell you what this isnt. This isnt your typical
A to Z manual of operation, the kind where you better
stick to the blueprint or else the For Dummies Police
will come to haunt you. We entrepreneurs have real
issues with authority, so screw that.
I seriously believe that the reason why I sold over 5
create an empire out of it is because I broke too many
rules to count. So, if you dare to do it differentlyif
you dare to try this at homeif you dare to put on your
pajamas + take over the world, I want to be there to
show you the unpaved path + cheer you all the way.
And fret not my friend. If you let me light your path, you
what is this, really?
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will ever need + plus cupcakes. So let the games begin!
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fiNd yourright people
lessoN 2
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5K SALES IN 365 DAYS 23
Ive seen it so many times. Incredibly gifted folks spinning
their wheels like mad + wasting time + losing money +
their business isnt working + wondering why everything
looks like utter chaos.
The problem with these problems is simple. The crisis
rises because people are trying to decide on a niche
instead of actively seeking it. And by actively seeking
being unmet + who you are truly meant to serve. This
might be a good spot to mention that not every niche you
try will be your niche.
likely feel like a hippo.
If you want to create products that sell like hot tamales +
dramatically increase your chances of success, you need
what they needwhat are they not getting elsewhere?
who is this
mystery PersoN?
person would never write you this message:
Hi, I paid for this product, but I didnt receive a link to
download it. Whats the deal here asshole? This is an
Thanks.
I received this actual message, which speaks for itself,
from a buyer on Etsy, where I also happen to sell my Life
is Messy Planners.Etsydoesnt have the infrastructure
e-mail within 24 hours of purchase, as promised on the
product description.
lessoN 2
FiNd your right people
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5K SALES IN 365 DAYS 24
This person clearly didnt know how to read, but
sometimes, I dont either, so no biggie. Her attitude, on
the other hand, was not cool. Not cool at all. Warning
sirens immediately went off in my head.
I apologized for the inconvenience (Im so, so sorry I
was asleep at 4 a.m. when you placed your order + you
had to wait two hours to hear back from me) + instead of
I trusted that there was more of where that came from,
and I wanted no part of it! I trusted that my right person,
the one Im meant to serve + make happy, would be the
antithesis of this character.
Let me set one thing straight. Typical right customer
if your right person hearts Vietnamese food + wears cute
bows on her hair + owns a French Poodle. If you dont
understand what that really means + what this person
believes in + thinks + behaves + talks, youre screwed.
Youve only done your job when your right person goes,
Wow, are you, like, a mind reader or something?
You really dont need a talisman to get to know your
ideal customer. What you need is clarity. The following
questions will help you get there.
Whats on your right persons bucket list? (Hint: things
this person wants to do before turning 30 + 50 + 70...)
...........................................................................................................................
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What does your right person love to do?
...........................................................................................................................
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What does your right person worry about? What is their
biggest fear?
..........................................................................................................................
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5K SALES IN 365 DAYS 25
...........................................................................................................................
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Whats your right persons biggest frustration orstruggle?
..........................................................................................................................
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Where is your right person searching for a solution?
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What are some of your right persons hesitation or
objections for buying?
..........................................................................................................................
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What emotional or irrational needs + problems +
frustrations are you solving for your right person?
..........................................................................................................................
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What does your right person desperately need from you?
..........................................................................................................................
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5K SALES IN 365 DAYS 26
...........................................................................................................................
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What could really help your right person right now?
..........................................................................................................................
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What information could you deliver that could make a
huge difference in their lives?
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What could talk with your right person about for ageswith?
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What makes your solution unique from your perceived
competitors?
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Right Person File (see
next page) + keep it handy. You will need it more than
once to foolproof your best-selling Frankenstein.
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r i g h t p e r so N f i le
MAYI CARLES 5K SALES IN 365 DAYS
Name
DEmographics psychographics
( DRAW OR GLUE PICTURE )
GENDER: _________________________________________________
AGE: ______________________________________________________
LOCATION: ________________________________________________
OCCUPATION: _____________________________________________
MARITAL STATUS: ________________________________________
CHILDREN: _______________________________________________
INCOME: __________________________________________________
PHYSICAL TRAITS: ________________________________________
WHAT DOES YOUR RIGHT PERSON DESPERATELY NEED FROM YOU?
WHAT COULD REALLY HELP YOUR RIGHT PERSON RIGHT NOW?
WHAT INFORMATION COULD YOU DELIVER THAT COULD MAKE A HUGE DIFFERENCE IN THEIR LIFE?
WHAT MAKES YOUR SOLUTION UNIQUE FROM YOUR PERCEIVED COMPETITORS?
WHAT DOES YOUR RIGHT PERSON LOVE TO DO?
WHAT DOES YOUR RIGHT PERSON FEAR OR WORRY?
WHATS YOUR RIGHT PERSONS BIGGEST FRUSTRATION
OR STRUGGLE?
WHERE IS YOUR RIGHT PERSON SEARCHING FOR A
SOLUTION?
WHAT ARE SOME OF YOUR RIGHT PERSONS HESITATIONS
OR OBJECTIONS FOR BUYING?
WHAT EMOTIONAL OR IRRATIONAL NEEDS + PROBLEMS +
FRUSTRATIONS ARE YOU SOLVING FOR YOUR RIGHT
PERSON?
DIagNosIS
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5K SALES IN 365 DAYS 28
hook up your right people
with the right product
Your money-making idea isnt something you can just
choose the same way you choose a carton of ice cream at
What are they willing to pay money for?
Big caveat here: Many times your prospects wont tell you
what they want or what theyre willing to pay money for
in the future + its not because theyre evil or conspiring
with your nemesis. Too often they dont tell you what
they want because they honestly dont know yet.
Thats why I try not to lose my mind Survey Monkey-
business, not just a hobby, is to look for absences in
the marketthings that arent working + things that
frustrate me + if its something thats not even there tobegin with, even better. Absences in the market are great
business opportunities, because its a chance for you to
design a creative solution.
Let me show you how I did it. Ive been an obsessive
organizer since before Christ. I organize my spices in
alphabetical order + I separate my hangers with a two-
beauuutiful, but I wont keep going, because I dont want
to scare you away!
Whats important for you to know is that after launching
my business online + allying with my organizational mojo,
I began looking for planning resources + organization
tools to keep my empire-in-the-making very tidy. To my
astonishment, everything I found out there was either
too inside-the-box + too boring, or too complicated for my
right-brain. So, I had to create something that I loved +something that worked for me.
Was I frustrated? No! Ding + ding + ding + ding! Business
opportunity!
And thats how my Life is Messy enterprise was born.
most importantly, I made organization fun + exciting +
Keep your antennae up for voids in the market. When
especially if the idea really excites you and/or even
scares you a little (or a lot!). Keep track, ber detective!
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5K SALES IN 365 DAYS 29
Idea:...............................................................................................................
Idea:...............................................................................................................
Idea:...............................................................................................................
Idea:...............................................................................................................
Idea:...............................................................................................................
Idea:...............................................................................................................
Idea:...............................................................................................................
Idea:...............................................................................................................
Idea:...............................................................................................................
Idea:...............................................................................................................
Only once youve tapped into what your pack of wolves
begin to brainstorm + build an entire line of products and
When you know your tribe like the back of your hand,
everything + enhance your ability to deliver products
and services that matter. Ideas for products appear
out of the blue while youre showering. Branding + your
design aesthetics suddenly clicks. Marketing + sales copy
+ promo material starts to become easy. You even start
to talk like your dream buyer + use their same phrases.
Your ideal customers all of a sudden begin coming to you,
instead of the other way around. Oh yeah, you heard me
right. When you speak directly to your target audience,
you no longer have to hunt down your clients like a crazy
chimpanzee looking for bananas, your dream clients will
And if this werent enough, when you know who youre
meant to serve + what they want, you will begin to attractbusiness partners with loyal followers like a magnet +
their lists will become your lists too.
nurture your right people.
Warning: You are going to want to skip this assignment.
Dont. Just trust me on this one. Knowing who you are
really meant to serve is the most important exercise of
this training course. If you jump ahead without doing the
work all else will crumble.
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MAYI CARLES is a tiny Panamanian artist with a
T-Rex heart. She loves party props + wearing her paint
stained Eeyore pajamas + singing in the shower. If left
unsupervised, she could eat an entire batch of Red
Velvet cupcakes. She wears the hats of artistic inventor
+ organizational captain + pocket-size creative business
fairy + wife to the love of her life, David.
Learn more about her at www.mayicarles.com +
watch her Friday Video Time episodes over at www.
heartmadeblog.com + stay connected on Twitter
@mayicarles.
Loved this quirky + practical guide enough to share it
with the world? Hop on over to the 5K Sales in 365
because power-teaming to
make money is beautiful indeed.
mayi carles
http://www.mayicarles.com/http://www.www.heartmadeblog.com/http://www.www.heartmadeblog.com/https://twitter.com/mayicarleshttp://heartmadeblog.com/landing/affiliate-clubhouse/http://heartmadeblog.com/landing/affiliate-clubhouse/http://heartmadeblog.com/landing/affiliate-clubhouse/http://heartmadeblog.com/landing/affiliate-clubhouse/https://twitter.com/mayicarleshttp://www.www.heartmadeblog.com/http://www.www.heartmadeblog.com/http://www.mayicarles.com/