Sample-Marketing-Plan-Template-Download-1.doc

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Sample Marketing Plan Template by Entrepreneur Media SA (Pty Ltd)For marketing advice, visit:

http://www.entrepreneurmag.co.za/category/advice/marketing/

Sample marketing plan template

Table of Contents

1) Executive summary Page #2) ituation ana!ysis Page #

"dd su$sections and page num$ers%"dd su$sections and page num$ers%"dd su$sections and page num$ers%

&) 'arketing strategy Page #"dd su$sections and page num$ers%"dd su$sections and page num$ers%

"dd su$sections and page num$ers%() inancia!s Page #"dd su$sections and page num$ers%"dd su$sections and page num$ers%"dd su$sections and page num$ers%

*) +mp!ementation and ,ontingency Page #"dd su$sections and page num$ers%"dd su$sections and page num$ers%"dd su$sections and page num$ers%

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Executive Summary

+n ha!- a page or !ess summarise the most important aspects o- the $usiness.

,over aspects o- who the company is and what it is a$out inc!uding uniue

aspects. 0riey descri$e the companys history.

+n a new paragraph descri$e the companys mission vision and its goa!s

3inc!uding 4nancia! and non54nancia!). 6ou may a!so choose to inc!ude a

paragraph a$out core competencies.










Situation analysis

7his section is comprised o- severa! components. 0e-ore each component is

$roken down in detai! provide a genera! situationa! context: e.g. ,ompany 8 is inits second year o- operation in the mechanica! industry providing so!utions in x

y and z. 9ey things to mention a$out the company are the what and how.

a. Market summary

+n approximate!y two pages descri$e who your most important customers

are: ;escri$e the market demographic their needs trends growth and

sensitivities 3inc!uding !ikes and dis!ikes).

$. SWOT analysis

+n one page $reak down the companys

• trengths

• <eaknesses

• =pportunities

• 7hreats

c. Competition

+n $etween ha!- to one page descri$e your competition: <ho are they>

<hat is their o?ering> <hat do they do $etter than you> @ow are they a

threat to your $usiness>

d. Services<hat are the primary services or products o?ered $y your company>

e. Keys to success

<hat distinguishes your $usiness -rom the competition> Aist points -or

what needs to $e done to stand a$ove competition and stand out in the

market> re there critica! issues that need to $e addressed in order to

achieve success>










Marketing strategy

+n a paragraph descri$e the companys mission marketing o$Bectives and

4nancia! o$Bectives.a. Target market

;etai! market demographic inc!uding their needs trends and growth

$. Positioning

<here are you in the market and where do you intend going>

c. Marketing mix

;etai! the proposed marketing mix through:

• Product strategy

• ;istri$ution strategy

• Promotiona! strategy

• Pricing strategy

• 'arket research










Financials

;escri$e the companys $udget schedu!e and monitoring. 7hen in greater detai!

descri$e:

a. reak!even analysis

$. Sales forecasts

inc!uding a $reakdown $y partner segment and region i- app!ica$!e

c. Expense Forecast

inc!uding a $reakdown $y partner segment and region i- app!ica$!e

d. "inking expenses to strategy an# tactics

e. Contribution to margins










Controls $ implementation

<hat is the purpose o- the marketing p!an and conseuent!y what areas wi!! you

$e monitoring>Eg:

a. ,ustomer acuisition cost$. Cepeat customersc. ,ustomer satis-action

+mp!ementation invo!ves setting and -o!!owing mi!estones through a speci4ed

time -rame and anticipating diDcu!ties and risks with contingency p!ans.






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