Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan....
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Transcript of Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan....
![Page 1: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/1.jpg)
Sample Marketing Plan
Copyright Roger J. Best, 2011
PURPOSE
Few students ever see a marketing plan. Yet, it is an area of marketing competency that every employer expects a marketing graduate to have.
This sample marketing plan is taken from Chapter 14 of Market-Based Management (6th edition) by Dr. Roger Best.
The purpose to illustrate the basic building blocks of a marketing plan and how it could be presented as a management document.
Market-Based Management
6th Edition
![Page 2: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/2.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 3: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/3.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 4: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/4.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 5: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/5.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 6: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/6.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 7: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/7.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 8: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/8.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 9: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/9.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 10: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/10.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 11: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/11.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 12: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/12.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 13: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/13.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 14: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/14.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 15: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/15.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 16: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/16.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 17: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/17.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 18: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/18.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 19: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/19.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 20: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/20.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 21: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/21.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 22: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/22.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 23: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/23.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition
![Page 24: Sample Marketing Plan Copyright Roger J. Best, 2011 PURPOSE Few students ever see a marketing plan. Yet, it is an area of marketing competency that every.](https://reader033.fdocuments.us/reader033/viewer/2022051819/5518002455034693228b4bae/html5/thumbnails/24.jpg)
Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management
6th Edition