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WJEC GCSE Media StudiesIntroductory unit skills, concepts and practice

Lesson 1 What is the media?1Lesson 1

2StarterUsing a dictionary, find the definition of the word mediate and write it down.

Once you have the definition, you should be able to explain to a neighbour when you have mediated in a situation.

What the media does. . .The words media and mediates are related.The purpose of the media is to stand between the reality of the world and us, the media audience.This means that nothing we see in the media can be thought of as real, it can only be a representation of what is real.Do demonstrate this, draw a quick sketch of yourself, which you can label if your drawing skills are limited.3

What the media does. . .The drawing is a representation of the real you. This has been mediated by your:Need to make it look like a self portrait should look Ideas about what other people expectYour need to communicate as much information as you can

Your need to be recognised, liked, etc.4

What the media does. . .The drawing is a representation of the real you. This has been mediated by your:Need to make it look like a self portrait should look GenreIdeas about what other people expect AudienceYour need to communicate as much information as you can NarrativeYour need to be recognised, liked, etc. InstitutionThe bold words are the 5 key concepts of media as they work together.5

Your personal experience of the mediaThink about all the ways in which you consume the media?We use the word consume because we dont just watch media products, we also read them, make choices about them and interact with them.How can we go about finding out about the media habits of the class?6

Your personal experience of the mediaThink about all the ways in which you consume the media?We use the word consume because we dont just watch media products, we also read them, make choices about them and interact with them.How can we go about finding out about the media habits of the class?Form pairs and, in your pair, design a quick survey you can conduct on another pair. You will need to think carefully you need to find out who they are as well as how the consume the media.7

Measuring the media audienceMedia producers use a range of simple ways of categorising audiences, usually according to broad groupings related to facts and figures that can be measured. These are called demographics.

Media producers use a range of complex ways of categorising audiences, using less factual information and more abstract information about the audience members thoughts, attitudes and lifestyle choices. These are called psychographics.

Write these as definitions 8

Demographics (we will look at psychographics later in the term)Socio-Economic Groups9

Demographics (we will look at psychographics later in the term)ITV Sales Categories

10HWHousewives (these can be men as well as women). A housewife is defined as the person who does the major shopping for the household.M3Men aged between 18 and 34HCHousewives with childrenMAMen in the more wealthy ABC1 socio-economic groupsHAHousewives in the more wealthy ABC1 socio-economic groupsWOWomenADAdultsW3Women aged between 16 and 34A3Adults aged between 16 and 34WAWomen in the more wealthy ABC1 socio-economic groupsAAAdults in the more wealthy ABC1 socio-economic groupsCHChildrenMEMen

Guess the socio-economic group and ITV sales category for these adverts. STRETCH. . . to justify your thinking!11

HomeworkChoose a media text you like and find out who its target audience is. Write an explanation and supply an image of the text (if its something on You Tube, you can use snipping tool on most PCs to get a screen grab).Due 17th September.12