Sample Hotel Business Plan
Transcript of Sample Hotel Business Plan
Business PlanConrad-Hilton Dhaka
Analysis for Brand Hotel
External Environment Key National Statistics National Economy & Market Analysis Local Economy & Market Analysis
Key National Statistics
2010 2011 2012 2013
2014
GDP Growth %
6 6.3 6.7 7 7.1
CPI Growth %
6 6 6.5 7 7
Wage Inflation %
12.5 13 13 14 14
Currency Against USD
70 71 72 74 75
Competitive Environment Key Local Hotel Market Statistics Local Market Synopsis SWOT Analysis of Competitors Competitive Summery
Key Local Hotel Market Statistics
2010 2011 2012 2013 2014
Supply Of Room Nights
440000 450000 450000 470000 500000
Demand Of Room nights
300000 350000 320000 340000 350000
City Occupancy %
68 77 71 72 70
Local Market Synopsis New Venture will be set up after recession &
FDI will be increased.
SWOT Analysis Of Competitors WESTIN Dhaka Radisson Water Garden Hotel Hotel Sarina Pan Pacific Sonargaon Dhaka Hotel Sheraton
SummaryCompetitor Name 2012
RGI2013RGI
2014RGI
2015RGI
Pan Pacific Sonargaon
.86 .9 .9 .85
Dhaka Sheraton .6 .75 .8 .9
The Westin 1.47 1.3 1.1 1
Hotel Sarina .5 .5 .45 .45
Radisson water Garden
1.3 1 .9 .79
Proposed Hotel .8 1.2
Demand Quantification Average Occupancy 65% Break even Occupancy 45% Total Rooms ofcompetitors:1160(Approx) Total Potentials of Rooms:
(Total Rooms X Average Occupancy)/ Break even Occupancy
=(1160X65)/45 = 1675
Demand Quantification Minimum Demand
( Average Occupancy- Break Even Occupancy) X Total Rooms / Break Even Occupancy
=(65-45)X1160/45 =20X1160/45 =515
Demand Quantification Maximum No of Rooms
Demand / Break Even Occupancy X100 =515 / 45X100 =1144
Assume The Proposed Hotel No of rooms Will Be
310
Technical Details Profile of the Proposed Hotel Name: Conrad Star Category: 5/4 Star No of Rooms: 310 Address: Dhaka Finance: Self or bank Type : Private Ownership Facilities: Accommodation, Restaurant, bar Etc Man power: 650 Type of Contract: Permanent &Contractual
Marketing Plan Will be discussed later
Global Hotel Ranking Luxury Upper Upscale Upscale Mid scale
Luxury Hotel Conrad------Hilton Ritz Carlton------Marriot
Upper Upscale Hilton------Hilton Marriot-----Marriott Westin------Starwood Double Tree----Hilton Haytt Regency------Haytt
Upscale Radisson----- Carlson Courtyard------Marriott Hilton Garden Inn----Hilton
Mid scale Ramada Holiday Inn Best Western
Our Brand Preference Upper Upscale
Upscale
Thank You