Sample business plan (food & beverage)
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Transcript of Sample business plan (food & beverage)
Boisson Beverage Pvt. Ltd.Boisson Beverage Pvt. Ltd.(Sample Business Plan)(Sample Business Plan)
Stay Relaxed…Stay Relaxed…
Executive SummaryExecutive SummaryBusiness Type:Private Limited Company.Private Limited Company.Location: Location: Paharghata,Chittagong.Paharghata,Chittagong.Key Partners: Key Partners: X Y ZX Y ZKey Objectives:1. High quality customer service and satisfaction ..2. Consistent high standard of production.3. Continuous quality improvement.4. Employee welfare and development.5. Lean, simple and effective process. Mission: Getting profited through making easy availabilities of Relaxing beverage.
Situation AnalysisSituation Analysis
Competitors:
a. Local Seller & Agents (as a distributor of readymade beverage)
b. James Finley
c. H.R.C
d. Dun Cun Brothers
e. Khandaker Tea Co.
Competitors Market Share:
About 70% of total market share is hold by our competitors.
Target Market:
a. Corporate Offices
b. Middle class family people
c. Foreign Importers
SWOT AnalysisSWOT AnalysisStrength:a. Superior Product Qualityb. Modern Technological
equipmentsc. Web-based Communicationsd. Industrious Workforce
Weakness: a. Lack of educated workforceb. Absence in rural areasc. High cost of Technological
investments
Opportunity: a. Digitalized lifestyle b. Quick respond to market
changesc. Real time communication
with consumers
Threat:Threat:a.a. Natural calamitiesNatural calamitiesb. Political calamitiesc. Unethical competitions
Our Business Organization (Functional Structure)Our Business Organization (Functional Structure)
Managing Director
Director OfHuman Resources
Director Of Production
Director Of Management
Director Of Marketing
Director Of Distribution
FinanceDept.
AccountsDept.
Employment, Selection & Wages Department
Tea Garden Fruit Garden Tea & Juice Factory
Quality control &
ImprovementDepartment
Planning Dept.
OrganizingDept.
MotivationDept.
ControllingDept.
On Spot Action Dept.
Advertising Dept.
Publicity & Sales
promotion Dept.
Personal selling &
Public Relation
Dept.
G.M.
Area Managers
Transport Dept.
Store Dept.
Home Delivery Dept.
Area Based Employees
Our Initial Investments:Our Initial Investments:BDT 300 Millions. (75% Bank Loans & 25% Self )
Distribution:Distribution:
Field Of Financing Financing In BDT
Tea & Fruit Garden BDT 70 Millions
Factory & Machinery Equipments BDT 60 Millions
Production Cost BDT 70 Millions
Salary, Training & Insurance BDT 30 Millions
Marketing & Distribution BDT 55 Millions
Research & Development BDT 15 Millions
Total BDT 300 Millions
Our Pricing For Products:Our Pricing For Products:
Product Price
Regular Tea BDT 8.00 Per Cup
Green Tea BDT 15.00 Per Cup
Ginger/Lemon Tea BDT 8.00 Per Cup
Regular Coffee BDT 25.00 Per Cup
Cold Coffee BDT 40.00 Per Cup
Black Coffee BDT 25.00 Per Cup
Lemon/Mango/Orange Juice (400 ml) BDT 18.00 Per Bottle
Lemon/Mango/Orange Juice (600 ml) BDT 30.00 Per Bottle
Lemon /Mango/Orange Juice (1000 ml) BDT 50.00 Per Bottle
Our Target is to get BDT 100 Millions / Year
Our assumption says that during the first 3 years we will be going through losses. We
aim to reach our BEP in the Fourth year of our production
Human Resource Selection Process:Human Resource Selection Process:
Laborer Resources Employee Resources
Selection Board
(Selection Process)
Selected Laborers
SelectedEmployees
Processing Unit
Industrial Raw Materials
Unprocessed Tea From Garden &
Coffee
Unprocessed Fruits From
Garden
Factory Distribution Unit
Factory Distribution Units
Tea Preparing Juice
Preparing
Prepared Tea & Juices @ your
Door step
Processed Tea & Fruits
Processed Tea For Export