SAMPLE BUSINESS PLAN

MUNTINLUPA BUSINESS HIGH SCHOOL

the

BUSINESS

PLAN


SECTION 1

EXECUTIVE SUMMARY

Anime are Japanese animated productions featuring hand-drawn or computer

animation. The word is the abbreviated pronunciation of "animation" in Japanese, where

this term references all animation. In other languages, the term is defined as animation

from Japan or as a Japanese-disseminated animation style often characterized by

colorful graphics, vibrant characters and fantastic themes. Arguably, the stylization

approach to the meaning may open up the possibility of anime produced in countries

other than Japan. For simplicity, many Westerners strictly view anime as an animation

product from Japan.

Anime stuffs are continuously growing in comics, pins, laces, bags, and others. It

has been a way to express someone’s greatness through fantasy. Anime fans continue

to be avid. Sometimes they tend to replicate the character they pursue in such a way

called ‘Cosplay’.

Filipinos really love anime. It is a way of life, a life which makes every single

anime believers extraordinary. Here’s ジョシュア’s Anime Store to bring you the finest

anime products which are proudly Philippine-made in the lowest price. RYOUKAI!

http://en.wikipedia.org/wiki/Style_(aesthetics)


SECTION 2

PERSONAL DETAILS

THE PROPONENTS

RAMIL JOSHUA B.

BERNARDO He was born in May 29, 2000 in Jose Fabella Hospital,

Manila. His parents are Ramelo I. Bernardo and Lorna B. Bernardo. He is currently

studying as a Grade 9 student in Muntinlupa Business High School. In the future, he will

be a successful cartoonist for being good in drawing and sketching.

LEODIGARIO CORONEL

ARELLANO He was born in April 24, 2000. He is the third among the

children of Leodigario and Carlota. He finished his

primary at Sucat Elementary School Annex. As a 14 year old boy, he is currently Grade

9 studying in Muntinlupa Business High School. To be a successful Electrician is what

he wants to be.


JOSHUA G.

BARCE

He was born in October 22, 1999. He lives in West

Cupang, Muntinlupa CIty. He finished his primary at

Cupang Elementary School Annex. As a 15 year old boy, he is currently Grade 9

studying in Muntinlupa Business High School. To be a successful Businessman is what

he wants to be.

THE ADVISER

MRS. MARY ANN JOHNLYN

TOLENTINO-DALIMOT

She graduated with a degree of Bachelor in

Business Teacher Education major in Business

Technology in Polytechnic University of the Philippines

in year 2008. She is former student of Muntinlupa

Business High School (formerly PEDHS – Annex) and

she is now one of the Business Teachers that teaches Entrepreneurship and Business

Planning in her Alma Mater.


SECTION 3

OVERVIEW OF THE BUSINESS

Muntinlupa’s leading anime store brings you the finest products which are

Filipino-made with quality materials. We sell anime-influenced products like anime

comics/magazines, pins, laces, and stickers. Founder Joshua Bernardo saw Filipino’s

endless support to anime through those stuffs. We believe that in anime, simple things

turn to extraordinary.

NAME OF THE BUSINESS

We name our business as “Joshua’s Anime Store” in which “ジョシュア” means

Joshua. We offer anime stuffs for anime fans out there.

SECTION 4


BUSINESS PLAN PROPER

THE NEEDS

The information below shows the problem/need of the business plan based on

the gathered data.

1. IN-DEMAND ANIME STUFFS

Because of high demand of anime-related stuffs, our shop is open to bring

you the finest products.

2. WEARABLE ANIME ACCESSORIES

Accessories tend not to be wearable if its designs don’t look good with the

eyes of the buyer and the people around.

3. PROUDLY FILIPINO-MADE ITEMS

All the stuffs produced are proudly made by Filipinos specially the students of

Muntinlupa Business High School.

4. ONE-STOP SHOP

To be able to bring those anime products, a shop with all these items on sale

is needed.

VISION, MISSION AND VALUES


The information below shows the mission, vision and values based on the

prepared product concept.

VISION: “We envision students satisfied with the greatness provided by anime in

a fashionable way.”

Through our shop, we can see that students of MBHS and other customers will

enjoy th greatness from anime.

MISSION: “To provide fun, excitement and joy through the assortment of anime

stuffs and accessories.”

Through our shop, we can bring the finest anime stuffs and accessories for our

school and for other customers that is considered Filipino-made.

VALUES: “We value integrity as whole and as a team, passion to heart and

mind, honesty with all the actions we do, quality to give the customers

the best, accountability with each other, and leadership”

We work as a whole with strong emotions, fairness and straightforwardness of

conduct, excellence, responsibility, and leadership for the benefit of the Anime

fans out there.


MARKETING PLAN

The information below shows the marketing plan A, B, and C based on the product

concept and data gathered. It includes the features of the product or service, the target

audience and the marketing strategies.

MARKETING PLAN A

Product

The product we want to implement is about Anime stuffs and accessories. These are

Comics/Magazines, ID laces, pins, and stickers. All are with customized designs.

Sample ID Lace


Sample Comics/Magazine

Sample Pins


Sample Stickers

Target Market

The products are to be sold to:

MBHS Students from lowest level to highest, with age range of 12-16 years old, and

who love anime stuffs and accessories.

MBHS Teachers who work for the school at the faculty and who are interested to anime

stuffs and accessories.

Anime Fans who are outside-the-school customers and who really love anime stuffs

and accessories.


Competitors

Comic Alley

Comic Alley is the no. 1 Anime Shop in the Philippines. It is the largest anime shop with

more branches nationwide. It is open Monday to Sunday, 10:00am-9:00pm.

Comic Quest

Comic Quest is a large, friendly comic book store for serious collectors or casual

readers who are tired of dealing with the high prices you find at other comic book stores.

Owned and staffed by enthusiastic comic book collectors and readers, Comic Quest

carries one of the largest selections of comics, back issues, action figures, statues,

movies, books, posters, model kits and graphics novels.

Our knowledgeable staff is always on hand to answer any questions. Special orders are

always welcome and we pride ourselves on our extension eBay auctions with over 5000

positive feedbacks from satisfied customers.


MARKETING PLAN B

Comparison Chart of Competitors

COMPARE

Market Share % Good Good

Quality Good Good

Location Good Good

Size of Facility Large Medium

Prices Average Average

Reputation Good Good

Pricing

Our store will charge for the good of the MBHS students. It means that our prices will be

affordable for students who seem to be our target market. Basically, the pricing is based on

the product’s raw price plus a small percentage of interest.

Our competitors charge in average. It means that their prices depend on market demand

for their avid customers. They charge this way to maintain the competitiveness to the business

world.

Advertising

Our store will use the following tools of advertisement:

We will use telephone. This is for a better customer communication.


We will use newspaper ads. This is for the customers to know that our branch is already

open. It would last for a month.

We will use posters, signs and billboards. This is for potential customers who walk near

the shop, know more about our products.

Sample Poster

We will use free publicity. This is for other customers outside the school to know the

updates to a certain item.

We will use public relations. This is to easily present the product to friends, families, etc.

We will use sales promotions. This is to capture the pockets of our valued customers.


MARKETING PLAN C

Public Relations

To be able to get the attention of the potential customers, we can use the following:

Newspapers. It should tell the customers that a new school-made accessory shop is now in

the land. It includes the store’s location, the date of store launching, and the store

representative.

Promotions. We will use flyers and posters to present our products with particular discounts,

special prices, etc. to our valued customers.

Sample Flyer


For our products to reach the hands of the customers, we will use the following:

We will use Special Prices. This is to attract potential customers to buy a specific item

especially to MBHS students.

We will use Double Offers. This it to attract customers to buy two or more products with a

single price.

We will use Event Offers. This is to attract students to join a specific event especially with

the Anime Calendar of events and buy an item in a discounted price.

Anime Events like:


INPUT

ID Lace Designs

Pin Designs

Sticker Designs

Comics/Magazine Designs

Raw Materials

TRANSFORMATION PROCESS

Gathering of all Designs and Materials

Manufacturing the Designs with the Materials

Segregation of the products made

OUTPUTFINISHED PRODUCTS:

Anime ID LacesAnime Pins

Anime StickersAnime

Comics/Magazines

OPERATIONAL PLAN / PRODUCTION AND TECHNICAL PLAN

The chart below shows our own production paradigm based on our product concept.

The Production Paradigm

Designs for the ID Lace, Pin, Stickers and Comic details will be drawn. After accepting

all the designs, it is time to know the materials to be used. It will be manufactured by

machines like printer, etc. All the items will be segregated according to their kind: laces to

laces, pins to pins, etc.


ORGANIZATION OR MANAGEMENT PLAN

In this part, you will know our own organizational / management chart based on our

chosen business.

Organizational Chart


Contribution in the Business

POSITIONS DUTIES AND RESPONSIBILITIES

1. President responsible for ensuring that its staff are aware of and fulfill their governance responsibilities, comply with applicable laws

and bylaws, conduct board business effectively and efficiently and accountable for their performance.

2. Financial Staff /

Graphic Designer

in charge of finance-related duties / responsible for creating design solutions that have a high visual impact. The role

involves listening to clients and understanding their needs before making design decisions.

3. Sales Staff / Art

Designer

in charge of sales-related duties / responsible for producing

innovative ideas for the visual elements of advertising campaigns in all kinds of media

SECTION 5

SUSTAINABILITY

This part shows the financial plan, projected cost revenue, projected revenue, projected

income statement, and cash flow.

FINANCIAL PLAN

Capitalization

ジョシュア’s Anime Store, the initial capital is P 22,000.00. There will be 3

members. Each of the members shall share P 7,333.33.

Monthly Expenses

The table below shows our projected expenses per month during the initial year

of our operation based on our product.


Table 1 MONTHLY EXPENSES

FIXED COST JANUARY FEBRUARY

Rental P 500.00 - P 500.00 -

Salaries: 1,120.00 - 1,120.00 -

(A)TOTAL FIXED COST 1,620.00 - 1,620.00 -

VARIABLE COST (Month)

Raw Materials

ID Lace P 3,600.00 - P 1,200.00 -

Pin 2,880.00 - 840.00 -

Sticker 1,800.00 - 300.00 -

Comics/Magazines 10,000.00 - 5,400.00 -

Telephone Bill --- ---

Electricity --- ---

Water --- ---

Transportation 160.00 - 200.00 -

Miscellaneous 1,000.00 - 1,500.00 -

(B)TOTAL VARIABLE COST 19,440.00 - 9,440.00 -

(A+B)TOTAL MONTHLY COST P 21,060.00 - P 11,060.00 -

Table 1 shows the projected expenses per month during the initial year of operation. It is

noted that fixed cost is lower than the variable costs.


Computation of Projected Cost and Revenue

Table 2 PROJECTED REVENUE

Types of

Product/s Costing

Projected Daily Projected Monthly Yearly

Volume Revenue Volume Revenue Projected

Daily ( C x PVD )

Monthly

( DR x 30 )

Revenue

( PVD x 30 ) ( MR x 12 )

C- 15.00

C- 120.00

C- 3,600.00 C- 43,200.00

ID LACE M- 35.00 8

240

SP- 50.00

SP- 400.00

SP-12,000.00 SP-144,000.00

C- 10.00

C- 80.00

C- 2,400.00 C- 28,800.00

PIN M- 15.00 8

240

SP- 25.00

SP- 200.00

SP- 6,000.00 SP- 72,000.00

C- 7.00

C- 70.00

C- 2,100.00 C- 25,200.00

STICKER M- 5.00 10

300

SP- 12.00

SP- 120.00

SP- 3,600.00 SP- 43,200.00

C- 100.00

C- 500.00

C- 15,000.00 C- 180,000.00

COMICS M- 20.00 5

150

SP- 120.00

SP- 600.00

SP- 18,000.00 SP- 216,000.00

Total

C- 770.00

C- 23,100.00 C- 277,200.00

31

930

SP-1,320.00

SP-39,600.00 SP-475,200.00

Legend: Cost - C Mark-up - M Selling Price – SP


Table 2 & 3 showed the projected cost and revenue by month. Based on the table the

Total Revenue is P475, 200.00 the combined fixed and variable cost. It indicates that

ジョシュア’s Anime Store has the great potential of generating profit.

Table 3 PROJECTED COST REVENUE

Jan Feb Mar Apr May Jun

Revenue 39,600.00 39,625.00 40,000.00 40,300.00 36,200.00 32,615.00

Cost 21,060.00 11,060.00 11,060.00 11,060.00 11,060.00 10,582.00

Projected 18,540.00 28,565.00 28,940.00 29,240.00 25,140.00 22,033.00

Net Profit

Jul Aug Sep Oct Nov Dec Total

35,303.00 37,525.00 38,630.00 44,002.00 44,700.00 47,000.00 475,500.00

11,111.00 11,667.00 11,084.00 10,530.00 10,000.00 9,500.00 139,774.00

24,192.00 25,858.00 27,546.00 33,472.00 34,700.00 37,500.00 335,726.00

Table 4 shows that the months from July to September are considered leading months.

It is assumed that the business grows by its monthly profit because of old and new consumers

of the products. According to the table shown above, January to June are non-peak months

(5% loss from the previous month is computed) whereas July to December are peak months

(for ___, 10% increase of sales from previous month and 20% for the latter months).


Computation of the projected income statement for the year ended and cash flow for

the first quarter of the year based on our product concept

PROJECTED INCOME STATEMENT

FOR THE YEARS ENDED

2015 2016

REVENUE P 475,500.00 P 489,765.00

Cost /

Expenses 139,774.00 143,967.22

Projected Net

Income P 335,726.00 P 345,797.78

Projected Income for the year is expected to by at least rise by 3%.


CASH FLOW 1ST QUARTER OF 2015

January February March

Cash Balance Beginning 22,000.00 18,540.00 28,565.00

Cash Inflows

39,600.00 39,625.00 40,000.00 Net Income

Cash Outflow

Fixed Cost 1,620.00 1,620.00 1,620.00

Variable Cost 19,440.00 9,440.00 9,440.00

Cash Balance Ending 18,540.00 28,565.00 28,940.00


SOCIAL IMPACT

In this part, the social impact of our chosen business is shown by answering the

following questions:

1. What is the desired outcome of your business as stated in your vision

statements?

According to our vision statements that is “We envision students satisfied with

the greatness provided by anime in a fashionable way.”, the desired outcome of

our business are students, teachers and other customers coming back to buy our

student-made/ school-made anime products which boost their greatness being part

of the Muntinlupa Business High School community. Customers who wear our

products can be easily identified as ANIME LOVER.

2. What are the business activities and its corresponding social impact? Write

it in the appropriate column.

Business Activity Social Impact

1. Bring Your Own Customized Design

Customers will have fun creating

their own anime design. This

activity measures our customer’s

creativity.


2. Discount Offers

Customers will get our products

to their hands in a lower price.

This is what usual customers

want to happen.

3. Volunteer Student Workers

Our shop allows students who

seem to be customers, to work

with us in spreading our school

pride and identity. This benefits

them because aside from earning

allowances, they can enjoy their

time working with other students

of our school.

4. School event-related Products

Customers will be excited for

coming products which are

related to a certain event in our

school like English Week, Filipino

Week, etc.

3. What are your business programs directly benefiting the following

stakeholders?

a. Employees

For student employees, they can be a competitive person joining our shop,

ready to face the challenges in their lives being a mature person. They are

already earning in their young age. Earning will be easy for them because they

are working with their schoolmates or classmates.

b. School

It mostly benefits our school. Aside from boosting the student’s pride and

identity being part of Muntinlupa Business High School community, our shop


provides advertisements that can encourage outsiders to enter and try our

education system.

c. Community

The community will be proud of the students and for the school. The community

is proud of the students because they used their hardworking skills to earn in

their young age. Students prove that we are nation’s hope. For the school, the

community is proud because it allows students enhance their skills in the

working field, which they truly enjoy with their co-students.

SAMPLE BUSINESS PLAN

Business

Transcript of SAMPLE BUSINESS PLAN