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Amadeus Hotels

CTN Nordics, Stockholm

22.Oct 2013

Wolfram Schmidt

linkedin.com/in/wolframschmidt

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ALL

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Business Travellers , Corporate Travel Managers & Business Travel Agencies ’ needs for Hotel bookings

FULL CONTENT

All content – for me

Points of reference

My peers/colleagues/ reviews

My points (reward/loyalty)

Fitting my Agenda (E2E)

Best Rates/Channel Parity

Multi-channel distribution SBT & agency call center

REVENUE &COST CONTROL

Lowest Total Spend

Service fees

Hotel agreements& achievement of deals

High commissions

Preferencing & corporate programme compliance

Reduce squatters

PROCESS & SERVICE EFFICIENCY

Instantly

Mobile booking

Flexibility/ Modify

Duty of care/ Risk Mgt

Minimum average agent time

Best Customer service

Automated invoicing, payment & settlement

Expense handling 3

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Sources: Pegasus View Second Quarter 2013, GBTA, IMF

Forward Looking Industry Trends

Pegasus: Global GDS forward-looking data points to continued steady business travel.

Corporate caution will continue and restrain year-over-year booking gains, but volume and rates will remain healthy.

GBTA (Global Business Travel Association) reports also suggest sound corporate travel ahead. The association has upgraded the forecast of 2013 business travel spend to reach $273.3 billion (previously forecasted at $268.5 billion for the year), which represents a 4.3% increase in spend over 2012.

IMF corrected 2014 growth outlook upwards for several G9/G20 members (UK, DE, FR)

GDS & ADS Channel Performance by Region, Pegasus View

Solid business travel results were seen on a regional level, staying in close proximity to prior year for the month of June, as well as year-to-date through June for all regions except Africa/Asia/Oceania.

Even stronger global growth in Leisure Hotel stays

This growth rate supports that targeting markets with the most potential guests both domestically and internationally is key. Also, appealing to the right audience will enable rates to strengthen revenue even if booking growth wanes.

Global Hotel Industry view: healthy

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State of the industry

Travelclick/ Phoenix research 14/10/2013:

Usage by Agents of all 4 GDS for Hotel

reservation grew by + 14% since 2011

Only Hotel.com grew as well (+3%)

Usage of all other channels (other booking

tools, phone/fax/metasearches, OLTAS,

Aggregator direct) fell combined by 21%

5 http://www.travelclick.com/en/news-events/press-releases/travel-agent-use-gds-survey-results

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Nordics- Business Travel

6

50% higher Hotel booking ratio than ROW

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Amadeus Business Unit Operating Model

Distribution

b) Global Distribution System Air Travel Agency H1 2013 market share

Amadeus (b)

40%

Others

60%

Airline IT

a) Passenger Service System market share by passenger traffic in 2011

Others

70%

Amadeus (a)

30%

New Business

1. Hotel (Distribution +

IT)

2. Rail Distribution

3. Airport IT

4. New Media

5. Payments

6. BI & Data

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8

Amadeus Hotels

Distribution Property Switch CRS

Load Rates

E-Commerce

GDSs

PMS Property Management System

RMS Revenue Management System

Hotel Chain

Rep Company

Amadeus Hotels

Sellers

Front Office

Consumer Web Sites

Corporate Bkg Tools

Mgmt Controls

Web Services

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500’000

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THE CORE MUST-HAVE

HOTEL CONTENT.

292 hotel chains with the

98,000 + must-have top

hotels at your fingertips

With our broad and deep global hotel

content, you and your customers have

all you need, all in one place.

Chains

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Amadeus Hotels 500,000+ hotel options at your fingertips

and counting…

Implemented 12/2013 To come

Source Sept 1st 13

GDS Chains & rep companies

97,592

HRS 104,457

HOTELDE 97,155

ALBATRAVEL 70,134

DOTW 50,658

GTA 53,916

TRH 30,902

Total 504,873

Available Hotel properties in

Amadeus Marketplace

Aggregators

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Amadeus Hotel Shopping Options in Stockholm

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33

85 73

14 34

188

216

22

0

50

100

150

200

250

1&2 Stars 3 Stars 4 Stars 5 Stars

Chains Aggregators

33

85

73

14

0

10

20

30

40

50

60

70

80

90

Tourism Standard First Luxury

Chains

404

68

207

0

100

200

300

400

500

Aggregators GDS

Duplicated Unique

Chains Aggregators

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Amadeus Hotel Shopping Options in Stockholm

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Amadeus Hotel Content Marketplace

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Private

AMADEUS HOTEL CONTENT

Chains

Aggregators

Independent

TA’s own Hotel Chain in Hotel Agency CRS;

TMC’s POS only

LinkHotel (Amadeus Rep company; all POS;

referral bonus)

Big brands & chains, 100k +Hotels

8 aggs, 500 K Hotel Options (Sep 2013)

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Amadeus Hotel Content Marketplace evolution

Air Hotel

Chains

GDS

Hotel

Chains

GDS

Selling Platform

Hotel Content Marketplace

Air

AeTM

2005 2010 2012 2013

Webservices

Independent

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BACK-END INTEGRATION.

Seamless integration across

your business

Full active integration of all hotel booking data to

mid- and -back-office systems gives you better

visibility and tracking capabilities on true hotel

spend at agency, corporate client or individual

traveller level.

We join the dots for every partner on every trip

Aggregators

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COMPARE &

CONTRAST.

Identify the most competitive

hotel deals.

You can compare like-for-like hotel rooms and

rates on one single screen - further enhanced by

our best price package indicator.

You can see where hotels are located with street

view, close to the Corporate office locations

(Points of reference).

Once you’re done you can even send your

customer an email with a selection of the best

offers available.

Chains Aggregators

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Chains Aggregators

Hotels Plus. New- Merged Display, Available

Nov 13

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Amadeus Hotel Marketplace

Any provider/content Leading hotel chains, thousands of independents, ‘private’ content

and now, your favorite aggregator partners – GTA, Albatravel, HRS,

hotel.de, Transhotel, Destinations of the World …. And more to

come

Any Business Model We support multiple rate types and payment models:

Commissionable, net-rates/mark-up, service fee models.

Prepayment/postpayment; TA or traveler credit cards, credit lines…

Any point of sale Ready-to-use agency desktop (Amadeus Selling Platform/Hotels

Plus); Online and customised shopping interfaces (Amadeus Web

services; e Power);

Corporate self booking tools (Amadeus e-Travel Management)…

Private

Chains

Aggregators

Independent

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Amadeus LinkHotel and Amadeus Hotel

Agency CRS are solutions to bring private and

independent hotel content into the GDS and make the

booking process seamless for you.

Tell us which hotel you’re missing, and we go

get it !

From Transaction Fee …

Loose Hotels Amadeus Hotel Platform

Identify AHP High Priority

Hotels

Full Incentive, revenue share bonus for TMC

Amadeus Hotel Platform (Private CRS) LinkHotel Lead Generator

… to Revenue Source.

Benefits to TA exclusively available on Amadeus:

• Increase travel consultant productivity

• 8% Commission guaranteed by Amadeus: Amadeus

LinkHotel collects and pays on all the 5500+ hotels it

represents in the GDS.

• Automated private content: Agency CRS turn-key solution

to efficiently manage private content

Independent

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1’000

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Hotel Map Shopping- AeTM

Book hotel directly from map

Increased visibility, convenience

and policy compliance

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AeTM- Business Location/ Points of reference

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Short term tentative product roadmap Amadeus Hotels

Content

HRS in Cryptic: up to 50 k new Hotels starting 17.10.13

7 additional Multi-source Aggregators until YE 14 (Total then = 15 aggs) Dec 14

AeTM

More Aggregators - GTA, Bedsonline, Albatravel: 17.1 April 2014

Transhotel & others 17.1 SP1 -candidates June 2014

Core GDS:

Prepayment handling H2 2014

Children handling H2 2014

Search : Associate hotel property with several IATA codes H2 2014

24 =High Corporate/ e-travel relevance

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Hotels Plus:

Merged Display (GDS & AGGs) & Usability Nov. 2013

Usability facelift Apr. 2014

Mark-up Management tool Apr. 2014

Web Services:

Search by Best price Sept. 2013

Max. # of Hotels in Shopping response Nov. 2013

UGC new web service May 2014

Hotel Search Engine Search by Lowest Rate Sept. 2013

Transhotel & GTA push Oct. /Dec 13

7 additional aggs All year 14

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Short term tentative product roadmap Amadeus Hotels

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Content

coverage

Pushed

recos

Big data technologies enable

explosive growth of search

scope, with reduced cost

and response time

Recommendations are

pushed (e.g., in contexts),

proposing relevant options

From a rigid search funnel to a

flexible, mobile-friendly search,

gathering search inputs in

conversational mode through

semantics-based voice control

From generic, mostly price-

based search to intelligent,

personalized recommendations

considering traveler tastes,

habits, recent activity, and social

graph

Towards a more integrated

travel experience, with a one-

stop tool to cover everything

from inspiration to servicing

Search

trends

core search

user

experience

Towards multi-component

search including global &

local transportation,

mainstream and niche

accommodation, and

activities

Search – where is it heading to Current Trends

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Amadeus Featured Results TM

Travel Innovation Award at PhoCusWright 2012

Price below shown for illustration only

1 transaction returning 4 instant results

Fastest and Cheapest recommendations

Most popular itinerary (Wisdom of Crowd)

Recommended deal promoted TA / Corporation

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Amadeus Hotel Search Engine

Web services based on the OTA xml standards

Search Engine caching technology

Enabling a MultiSingleAvailability search

Includes GDS, Aggregator & Linkhotel hotels

Includes descriptive content, rich media & UGC

http://

hotelsearchengine.

amadeus.com

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Amadeus Cross-Sell Notifier

Make the most out of every sale

For Travel Agencies:

Fully automated notifications

Enforce Travel Agency brand with customised emails

Seamless integration

Increase non-air bookings

Increase traveller loyalty

For Travellers:

24/7 service

Enriched and targeted services

Designed to target the traveller through email and SMS with additional cross-sell content (hotels, cars, ancillary services, etc.) based on eligible PNRs (i.e. where the related segment is missing).

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Purchase of Air

segment

20 days before

departure

PNR

created

Logic

engine

Mode of

Delivery

Air booking + overnight

stay but no hotel

booking…

3 days before

departure

Air booking + airline

support ancillary

services…

Departure Arrival

Upon arrival on

destination we send

information on

activities, concerts…

Propose activities

(bookable) through

SMS/handheld device

Trigger

Propose the available

ancillary/car services

(bookable) through

email or SMS

Send Hotel

recommendations

(bookable) through

email or SMS

Amadeus Cross-Sell Notifier

Here’s how it works

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Amadeus Cross-Sell Notifier

What’s next in Scandinavia

Pilots ongoing

Integration with Travel Preferences

Manager

Extended Pilot

Full Market launch Q2/2014

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Corporate Travel -Hotel

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At rate parity

At lowest total cost

To Location &

Preferences

Process cost

Servicing time

Service fees

Selling Platform

E-Travel Management

E-Power

Webservices

NEED for CONTENT

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Corporate Travel -Hotel

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Relevant

Compliant

Fast

To Location &

Preferences

To Policy

POR across channels

Reviews

AeTM

Travel Preferences

Manager

Search Engine

Cross-Sell Notifier

NEED for CONTENT

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Thank you