Samara Growth Marketing Strategistdatastrategybysamara.com/wp-content/uploads/2018/... · TOOLS &...
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TOOLS & PLATFORMS REVIEWS CERTIFICATIONS EXPERIENCE Bachelor of Business Administration ~ University of Houston Executive Education Certificate ~ MIT Sloan Scrum Certification ~ cPrime MASHAL S amara Growth Marketing Strategist fueling brand awareness and customer acquisition with data-driven insights, emotional creativity, and disciplined execution. linkedin.com/in/samaram/ twitter.com/sam4samara [email protected] 415.533.2878 CORE STRENGTHS Demand Generation Building full marketing funnel strategies, top to bottom, to drive pipeline goals and brand awareness. Search Engine Marketing Managing high performing organic and paid campaigns for search (SEO/ SEM), PPC, display ads, and social media marketing. Data Analytics From back- end technology infrastructure to front-end reports and dashboards, tracking user behavior and uncovering valuable insights from data to inform marketing performance. User Testing & Optimization Driving best user experience, maximized for high conversation rates, via smart A/B testing, sophisticated usability surveys, and intelligent targeting. Google Marketing Platform • Analytics • Optimize • Tag Manager • Ads Adobe Experience Cloud • Analytics • Target • Audience Manager • Experience Manager Design, content strategy and marketing, business strategy, web development, production... she gets it all. ~ Monica Nordan, Sr. Director Content Marketing, Zendesk You can trust that when you are working with her, the end product will be even better than expected. ~ Sara Bright, CMO, Twillio Inc. She has the ability to balance technical needs with business requirements to produce the best possible results. ~ Lauren Vacarrello, VP Customer Marketing, Box Iterable Marketing Manager, Online Marketing SEP 2017 - SEP 2018 LinkedIn Program Manager, Sales Systems JAN 2017 - JUL 2017 Workday Program Manager, Marketing Technology MAY 2012 - DEC 2016 Blackberry Marketing Manager, Online Marketing JUL 2011 - APR 2012 Salesforce Marketing Manager, Online Marketing OCT 2007 - JUN 2011
Transcript of Samara Growth Marketing Strategistdatastrategybysamara.com/wp-content/uploads/2018/... · TOOLS &...
TOOLS & PLATFORMS
REVIEWS
CERTIFICATIONSEXPERIENCE
Bachelor of Business Administration~ University of Houston
Executive Education Certificate ~ MIT Sloan
Scrum Certification~ cPrime
MASHALSamara Growth Marketing Strategist fueling brand awareness and customer acquisition with data-driven insights, emotional creativity, and disciplined execution.
LINKEDIN linkedin.com/in/samaram/ Twitter-square twitter.com/sam4samara ENVELOPE [email protected] Comment-Alt-Dots 415.533.2878
CORE STRENGTHS
Demand Generation Building full marketing funnel strategies, top to bottom, to drive pipeline goals and brand awareness.
Search Engine Marketing Managing high performing organic and paid campaigns for search (SEO/SEM), PPC, display ads, and social media marketing.
Data Analytics From back-end technology infrastructure to front-end reports and dashboards, tracking user behavior and uncovering valuable insights from data to inform marketing performance.
User Testing & OptimizationDriving best user experience, maximized for high conversation rates, via smart A/B testing, sophisticated usability surveys, and intelligent targeting.
Google Marketing Platform• Analytics• Optimize• Tag Manager• Ads
Adobe Experience Cloud• Analytics• Target• Audience
Manager• Experience
Manager
Design, content strategy and marketing, business strategy, web development, production... she gets it all. ~ Monica Nordan, Sr. Director Content Marketing, Zendesk
You can trust that when you are working with her, the end product will be even better than expected. ~ Sara Bright, CMO, Twillio Inc.
She has the ability to balance technical needs with business requirements to produce the best possible results. ~ Lauren Vacarrello, VP Customer Marketing, Box
IterableMarketing Manager, Online Marketing SEP 2017 - SEP 2018
LinkedInProgram Manager, Sales Systems JAN 2017 - JUL 2017
WorkdayProgram Manager, Marketing Technology MAY 2012 - DEC 2016
BlackberryMarketing Manager, Online Marketing JUL 2011 - APR 2012
SalesforceMarketing Manager, Online Marketing OCT 2007 - JUN 2011
