Sama
-
Upload
jeffrey-manu -
Category
Documents
-
view
135 -
download
1
Transcript of Sama
Sama
The Idea
Elevatr Pitch
Teaches practical business concepts & examples quickly and easily without enrolling in a school orreading a book
Problem
I don't have to attend business school or read 300 pages to understand a simple principle. I also wantexamples of people who have done it and how.
Solution
An app that teaches me business concepts in less than 50 words & provides cases or analogies I canpractice.
The Market
Target Market
The linkedin crowd.“it targeted successful and ambitious professionals”Business studentsStartup founders in incubators
Competition
Business books, udacity, coursera, khan academy, skillshare
Competitive Advantage
50 word summariesGreatest library of casesReal entrepreneurs adding their examples
The Product
Use Cases
Pavia wants to know what growth hacking is and how to apply it to fathom. She types "growth hacking"into Sama and finds out how amazon, birch box and Expedia do it.Cassandra wants to learn marketing and branding but has no way to attend a short course while sheworks. She's a slow reader so 3 marketing or branding books will take her a long time. With Sama, all shehas to do is create a playlist or just follow the one provided. Everyday during her morning commute shereads two of the principles and checks out the examples.Jeffrey has some investors coming and needs to know what a convertible note is. A quick search on Samagives him a definition & examples of convertible notes.Vijay has just taken over his mother's business and wants to understand management. He does not havethe time to enroll in a course so he reads and practices one Sama a day.
Product Features
5 part breakdown of business for every companySave your notes in a playlistTeach another feature/peer assignmentsUser ratingsGet matched with topics you're interested inCommunity adds their own examples
Brand Identity
Blue, grey and goldMaybe white somewhere
Business Model
Monetization
Subscriptions to extra proprietary cases from HBSPaid listings from jobs, collegesAdvertising from service providers like lawyers,developers,accountants,banks,investors,schools,incubators,online schoolsProprietary courses for enterpriseFlash cards, books
Distribution
Friends & familyPosters/web banners via Social mediaDirect marketing to startup and business community as well as schools
Financials
Cost of app outsourced:$10-40k, freelancer:$15-40k, dev shop $100-$175kYc $20k-tithe-2000, wifi $150,credit $300, gas, clothes,misc=$4500
Execution
Key People
Ben Ephson-dev $1500Ux dude-
Milestones
Build prototype that allows people to login, read text,share text on social media and add their ownexamples by may 14
Next Steps
Find full stack dev