Degrees BA Anthropology/Archaeology, University of Massachusetts at Amherst 1989 MA Geology, University of Massachusetts 1991

Goals To build successful editorial brands in a 360º fashion using communication, engagement and sincerity to create valuable propositions, both commercially and within the brand ambition.

Awards Asian Media Awards 2014 Gold award for Best Magazine Cover and a Silver in Overall Magazine Design; Magazine Publishers of Singapore (MPAS) Men’s Media of the Year; Lifestyle/Fashion/Entertainment Media of the Year; Front Cover of the Year (The Birthright Issue, August 2013); Feature Article of the Year (Flash Trade, September 2013); Special Edition of the Year (The Birthright Issue, August 2013); Video/Photography/Illustration of the Year (Yam Seng, September 2013); as well as Photography/Illustration of the Year (Common Threads, July 2013); Malaysian Publishers Association (MPA) Best Editorial Feature Lifestyle & Men: English category, Bronze, Silver and Gold; Gold Best Cover Design 2013. Advertising + Media Best Men’s Fashion Magazine 2012 & 2013.

Experience Editor-in-chief, Esquire Malaysia and Singapore, Mongoose Asia, Kuala Lumpur, Malaysia /Singapore 2010–Present

Duties Hiring and managing all staff (20), giving strategic guidance, budgets, top editing, writing,

production of both print and digital, constructing and implementing marketing and events plan including the creation of the Esky Club. Also, instrumental in liaising with international fashion clients like LV, Prada, Gucci and Versace in HQs of London, Paris and Milan

Successes ! Launching both editions of Esquire in MY and SG, the only editor in Esquire history to

have achieved this ! Implementing a robust digital strategy including CMS, social media and special

activations ! Writing 10–20 percent of the copy ! Fashion photoshoots and luxury content coordination ! Interviewed Giorgio Armani (Armani), Diego Della Valle (Tod’s) Tom Ford, Gildo Zegna

(Zegna), Ferrucio Ferragamo (Salvatore Ferragamo), Christopher Bailey (Burberry), David Gandy and other fashion celebs

Sam Coleman

M SW +46763360116

Själevadsgatan 4b (lgh 1101) 89132 Örnsköldsvik Sweden Sweden

sam@sammolive.com www.sammolive.com

! Helping the company become a market leader in fashion and luxury communications and platforms in SEA

! Design relaunch on digital in 2012, print 2014 ! Ecommerce project for local designers ! Attending men’s fashion weeks 2011–2014 ! Launched premium events, Best Dressed Real Man Malaysia, the Esquire Movember

campaign which gathered RM100,000 (USD25K) for charity and cancer awareness and Brilliant Malaysians which raised RM80,000 (USD20K) for charity

Editorial director, ELLE Malaysia, Kuala Lumpur, Malaysia 2013–2014 Duties ! Launch team hiring, initial editorial strategy and direction ! Commercial/editorial liaise person

Successes ! Relaunch and redesign of Expatriate Lifestyle in 2010 to a more lifestyle and

journalistic publication with new editorial direction and execution ! Introduction of new workflow (subbing, tagging nomenclatures, editorial processes for

web) for all publications

Executive Editor, Time Out Kuala Lumpur, Expatriate Lifestyle, Mongoose Asia, Kuala Lumpur, Malaysia 2008–2011

Duties To oversee and facilitate structural and creative support to a range of magazines and

departments with various responsibilities and tasks ie on Expatriate Lifestyle as the de facto editor; on Time Out Kuala Lumpur as the night life section editor; on The Circular as a contributing editor etc.

Successes ! Relaunch and redesign of Expatriate Lifestyle in 2010 to a more lifestyle and

journalistic publication with new editorial direction and execution ! Introduction of new workflow (subbing, tagging nomenclatures, editorial processes for

web) for all publications ! Section editorship of Nightlife in Time Out KL, what was one of the smallest sections

of Time Out KL, to be the largest and most profitable single section of the magazine ! Initiation and administration of the Mongoose Image Library (MIL), an image bank

within the company ! Creating a photo department with a staff photographer ! Initiation of cohesive marketing presence within the company ! Creation of the largest marketing action (2,200 person branding on one night) for a St

Patrick’s Day party ! Introduction of an awards party for the Best of Malaysia (BoM), online poll increase of

300% for BOMs online

! Initiation of processes to build databases and networks for data capture and data mining

Chief Editor, AsianReach Media , Kuala Lumpur, Malaysia 2006–2008 Duties Recruited from Amsterdam to manage the publications as HOD, studio and direction of

the publishing department and provide a higher level of editorial and design.

Successes ! Redesign and relaunch of Vision KL (monthly, 25,000 print run, 80-96 pages, arts,

entertainment and news about the city) ! Contract publishing (Melium Magazine, catalogues) ! Transition to CTP process, cost savings over RM100,000 per year ! Relaunch of website, www.visionkl.com, doubling unique visitors over six months Chief Editor, Heineken International, Amsterdam 2003–2006 Duties Editor-in-Chief of four corporate communications channels globally: Horizon

(management magazine); World of Heineken (consumer brand magazine); Heineken International (internet site of company) and Heineken News Network (intranet news service).

Successes ! Relaunch of Horizon with design team Lava, redesign and reorientation of World of

Heineken for consumer audience (launch winter 2007) ! Portal strategy for global intranet, multimedia content delivery introduced.

Brand Producer/editor, Expats Magazine, Aromedia, Amsterdam, The Netherlands 2000– 2006

Expats Magazine, bi-monthly glossy magazine, 20,000 print run for multiculturalism and international identity in the Netherlands.

Duties All editorial processes of the magazine including liaising with management for commercial

performance. Also, organised international university recruitment fair that drew 20,000 visitors across four US cities.

Successes ! Tenfold increase in newsstand sales; 20% increase in ad revenue 2003; increased

branding ! Appearances in Vrij Nederland and CNN World Report. ! Interview former President Bill Clinton (2003)

Editor-in-Chief, Budapest Weekly/Budapest Style, Duax Publishers, Budapest, Hungary 1995–2000

Expats Magazine, bi-monthly glossy magazine, 20,000 print run for multiculturalism and international identity in the Netherlands.

Duties Group Editor, HOD, in charge of 40 staff. Successes ! Launching of new products (Budapest Style; Business Hungary) as well as increase of

sales and branding of other products.

Languages Hungarian, Dutch, Spanish. References Tony Gervino, editor Billboard Magazine.