New Social Media Campaign

Sam BernsteinLaw Firm

Created By: Lauren Aitch

Sam Bernstein law firm is a personal injury law firm in Michigan that has championed the cause of the seriously injured for three generations

The Bernstein Advantage

Challenges and Goals

Campaign Strategy

Target Market- residents in the Greater Lansing Area, who have been personally injured and are seeking legal advice about their claim.

Theme/tone -CaringCaring, trustworthytrustworthy, helpinghelping, supportsupport, optimismoptimism, community involvementcommunity involvement, successsuccess, and compassioncompassion.

Slogan-“The Benefits of the Sam Bernstein Advantage”

Tagline- We’re here for you.

Objective- to communicate the benefits of joining the Sam Bernstein Advantage

Facebook

Currently Sam Bernstein does not use Facebook as a social media outlet

for this campaign we will create a Facebook Fan page to raise awareness in the greater Lansing community of the benefits of utilizing the Sam Bernstein Advantage.

We will also advertise via Facebook targeted towards the Greater Lansing network including all surrounding cities.

Twitter

We will create a Twitter page and add it to their website to inform the client of recent events associated to the Sam Bernstein Law Firm

Google Adwords (suggestions)

Make SEO stronger- provide stronger summary so potential clients know the Benefits of the Sam Bernstein Advantage.

Use Digg, Stumble, and Delicious to claim articles on webpage.

Optimize for keywords relaying the message of the benefits.

Public Relations

Sponsor more events related to target market such as in the local hospital or with local charities.

Volunteer in the community and increase client participation.

Evaluation

How do we evaluate

effectiveness of social media

strategy?

Increase in website

traffic and increase in cliental

base.

Media Flight PlanWe will launch our social media plan

immediately to communicate to potential

clients the BENEFITS OF THE SAM BERNSTEIN ADVANTAGE