Salvador Carrillo no Mobilize Breakfast

What you will see in the next months

Salvador Carrillo Twitter @salvacarrillo

jueves 8 de noviembre de 12

MOBILE ECOSYSTEM


ADOPTION


CARRIERS

Despite the minutes of voice increase ... the revenues based on voice decrease


OPERADORES

Data is more important in the revenue generation in the medium and long term

Después de la voz estaban los datos... ¿Después de los datos?


Carriers

‣ They have a good asset: the network but they are not able to build VAS Services beyond SMS

‣ Others (Google, Apple, Facebook, Groupon) are much faster creating services and taking advatages of the massive adoption of mobility

‣ But the operators are right know focused on intitiatives to generate value over their assets: the network, the access to milions of customers and the capacity of scale


OPERATING SYSTEMS


SISTEMAS OPERATIVOS

‣ Android has surpassed to iPhone and new OS (Windows, Blackberry 10 are coming)

‣ As operators are the main source of distribution, they will support a fragmentated market (not too much power for Google and Apple)

‣ Other players are exploring this part of the ecosystem (there are rumours about Facebook developing a mobile operating system based on HTML5).


THE REST....


‣ Mobile is strategic for a lot of industries: TV, publishing, music, finance, games, retail, marketing and advertising...

‣ Mobility is now the biggest space for innovation in terms of new services and tools that can be adopted massively by the consumers (¿Remeber Instagram?)

‣ Mobile is transforming the way we build relations with others, with companies and brands

‣Those not able to adapt, will struggle

ALL THE REST


Our Hot Topics for 2012/2013MOBILE COMMERCE, MOBILE COUPONS

AND MOBILE MARKETING & ADVERTISING


1. MOBILE COMMERCE


El m-commerce is a reality today

MOBILE COMMERCE


Mobile Commerce will reach $24 billion in 2015 (8% of the total e-commerce) with a CAGR of 65%

Source: Coda Research Consultancy, May 2010

Mobile spend by single Smartphone will pass from$8.60 de 2011 to 80$ 2015

Coupons, Content and Goods will be the main drivers

MOBILE COMMERCE


Source: Coda Research Consultancy, May 2010

Operators


MOBILE OPERATOR

USER

MOVITU PLATFORM

MERCHANTS & BRANDS

App | SMS | Web | TV

Mobile Payment

Backend

Shipping & HandlingOrder fulfillmentSetlementPick & Pack

Order Confirmation

1

4

23

56

The Process


2. MOBILE COUPONS


Madrid Mobile Shopping is a project to deploy digital and physical coupons that can be reddemed in the stores and point of sale by scaning codes on mobile or paper.Madrid Shoppin will be launched at the beggining of 2013 in 200 stores including cosmetics, pharma, restaurants, clothes...

Mobile Coupons


How to access

App Madrid Shopping


¿Cómo se accede a los cupones?

Search, Operator and brand database, SMS, MMS, Email, Facebook...


Scanning in the store show to the merchant the promotion to be applied

Scanning in the POS

¡COngrats!Yo got a 20% discount in Zara Home

Haz click aquí para validar tu premio


3. MOBILE MARKETING & ADVERTISING


MOBILE ADVERTISING


Case Studies

We don’t think in mobile as a medium to deploy campaigns. We conceive mobile as a channel to build long term relationships with clients through innovation and egagement


BBVA


MAHOU-Mobile Advertising


IKEA Augmented Reality


Diageo Mobile Couponing


MINI: “the smallest car dealer in the world”


RETAIL: IKEA Mobile Couponing


Repsol: relationship channel


THANKS!!

A FINAL IDEA: AN APP TO SHOW ME THE SHORTEST ROUTE FOR THE CRAZY TRAFFIC OF SAO PAULO ;=)


Salvador Carrillo no Mobilize Breakfast

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