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    Pre-Feasibility Study

    (Salt Products Manufacturing Unit)

    Small and Medium Enterprises Development Authority

    Ministry of Industries & ProductionGovernment of Pakistan

    www.smeda.org.pk

    HEAD OFFICE

    4th Floor, Building No. 3, Aiwan-e-Iqbal Complex, Egerton Road,

    LahoreTel: (92 42) 111 111 456, Fax: (92 42) 36304926-7

    [email protected]

    REGIONAL OFFICE

    PunjabREGIONAL OFFICE

    SindhREGIONAL OFFICE

    Khyber PakhtunkhwaREGIONAL OFFICE

    Balochistan3rdFloor, Building No. 3,

    Aiwan-e-Iqbal Complex,

    Egerton Road Lahore,

    Tel: (042) 111-111-456

    Fax: (042) [email protected]

    5TH Floor, Bahria

    Complex II, M.T. Khan Road,

    Karachi.

    Tel: (021) 111-111-456

    Fax: (021) [email protected]

    Ground Floor

    State Life Building

    The Mall, Peshawar.

    Tel: (091) 111-111-456

    Fax: (091) [email protected]

    Bungalow No. 15-A

    Chaman Housing Scheme

    Airport Road, Quetta.

    Tel: (081) 2831623, 2831702

    Fax: (081) [email protected]

    Note: All SMEDA Services / information related to PM's Youth Business Loan areFree of Cost

    December, 2013

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    Table of Contents

    1.DISCLAIMER .............................................................................................................................. 22.PURPOSE OF THE DOCUMENT ............................................................................................. 33.INTRODUCTION TO SMEDA .................................................................................................. 34.INTRODUCTION TO SCHEME ............................................................................................... 45.EXECUTIVE SUMMARY .......................................................................................................... 46.BRIEF DESCRIPTION OF PROJECT & PRODUCT ............................................................ 57.CRITICAL FACTORS ................................................................................................................ 58.INSTALLED & OPERATIONAL CAPACITIES ..................................................................... 59.GEOGRAPHICAL POTENTIAL FOR INVESTMENT ......................................................... 610. POTENTIAL TARGET MARKETS ................................................................................... 611.

    PROJECT COST SUMMARY ............................................................................................. 6

    11.1. PROJECT ECONOMICS ........................................................................................................... 611.2. PROJECT FINANCING ............................................................................................................ 711.3. PROJECT COST ..................................................................................................................... 711.4. SPACE REQUIREMENT .......................................................................................................... 711.5. MACHINERY AND EQUIPMENT.............................................................................................. 811.6. OFFICE EQUIPMENT .............................................................................................................. 811.7. RAW MATERIAL REQUIREMENTS ......................................................................................... 911.8. HUMAN RESOURCE REQUIREMENT ...................................................................................... 911.9. REVENUE GENERATION ...................................................................................................... 1011.10. OTHER COSTS .................................................................................................................... 1012. CONTACT DETAILS OF SUPPLIERS, EXPERTS / CONSULTANTS ....................... 1013. ANNEXURE ......................................................................................................................... 1113.1. INCOME STATEMENT .......................................................................................................... 1113.2. STATEMENT OF CASH FLOW ............................................................................................... 1213.3. BALANCE SHEET ................................................................................................................ 1314. 1314.1. USEFULPROJECTMANAGEMENTTIPS .................................................................... 1414.2. USEFUL LINKS .................................................................................................................... 1415. KEY ASSUMPTIONS ......................................................................................................... 15

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    1. DISCLAIMER

    This information memorandum is to introduce the subject matter and provide a

    general idea and information on the said subject. Although, the material

    included in this document is based on data / information gathered from various

    reliable sources; however, it is based upon certain assumptions which maydiffer from case to case. The information has been provided on as is where is

    basis without any warranties or assertions as to the correctness or soundness

    thereof. Although, due care and diligence has been exercised to compile this

    document, the contained information may vary due to any change in any of the

    concerned factors, and the actual results may differ substantially from the

    presented information. SMEDA, its employees or agents do not assume any

    liability for any financial or other loss resulting from this memorandum in

    consequence of undertaking this activity. The contained information does not

    preclude any further professional advice. The prospective user of this

    memorandum is encouraged to carry out additional diligence and gather any

    information which is necessary for making an informed decision including

    taking professional advice from a qualified consultant / technical expert before

    taking any decision to act upon the information.

    For more information on services offered by SMEDA, please contact our

    website: www.smeda.org.pk

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    2. PURPOSE OF THE DOCUMENT

    The objective of the pre-feasibility study is primarily to facilitate potential

    entrepreneurs in project identification for investment. The project pre-feasibility

    may form the basis of an important investment decision and in order to serve

    this objective, the document / study covers various aspects of project conceptdevelopment, start-up, production, marketing, finance and business

    management.

    The purpose of this document is to facilitate potential investors in Salt

    Products Manufacturing Unit by providing them with a general

    understanding of the business with the intention of supporting potential

    investors in crucial investment decisions.

    The need to come up with pre-feasibility reports for undocumented or

    minimally documented sectors attains greater imminence as the research that

    precedes such reports reveal certain thumb rules; best practices developed byexisting enterprises by trial and error, and certain industrial norms that become

    a guiding source regarding various aspects of business set-up and its

    successful management.

    Apart from carefully studying the whole document one must consider critical

    aspects provided later on, which form basis of any investment decision.

    3. INTRODUCTION TO SMEDA

    The Small and Medium Enterprises Development Authority (SMEDA) was

    established in October 1998 with an objective to provide fresh impetus to theeconomy through development of Small and Medium Enterprises (SMEs).

    With a mission "to assist in employment generation and value addition to the

    national income, through development of the SME sector, by helping increase

    the number, scale and competitiveness of SMEs", SMEDA has carried out

    sectoral research to identify policy, access to finance, business development

    services, strategic initiatives, institutional collaboration and networking

    initiatives.

    Preparation and dissemination of prefeasibility studies in key areas of

    investment has been a hallmark of SME facilitation by SMEDA.

    Concurrent to the prefeasibility studies, a broad spectrum of business

    development services is also offered to the SMEs by SMEDA. These services

    include identification of experts and consultants and delivery of need based

    capacity building programs of different types in addition to business guidance

    through help desk services.

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    4. INTRODUCTION TO SCHEME

    Prime Ministers Youth Business Loan scheme, for young entrepreneurs, with

    an allocated budget of Rs. 5.0 Billion for the year 2013-14, is designed to

    provide subsidised financing at 8% mark-up per annum for one hundred

    thousand (100,000) beneficiaries, through designated financial institutions,initially through National Bank of Pakistan (NBP) and First Women Bank Ltd.

    (FWBL).

    Loans from 0.1 million to 2.0 million with tenure upto 8 years (1 year grace

    period inclusive) with one year grace period and a debt : equity of 90 : 10 will

    be disbursed to SME beneficiaries across Pakistan, covering; Punjab, Sindh,

    Khyber Pakhtunkhwa, Balochistan, Gilgit Baltistan, Azad Jammu & Kashmir

    and Federally Administered Tribal Areas (FATA).

    5. EXECUTIVE SUMMARY

    This pre-feasibility is regarding Salt Products Manufacturing Unit. The salt

    products manufacturing project entails production of rock salt crystal products

    ranging from lamps, tiles, candle stands, salt soaps and various decorative

    shapes / pieces. Salt products are known for their therapeutic / healing effects

    on body and mind. There is an increasing trend and preference for organic

    quality products for their natural curative properties. Salt products are equally

    sought for decorative purposes due to their distinctive colors and composition.

    There is growing demand of salt products in western countries due to its

    healing properties for a number of ailments.

    Pakistans salt products are well known all over the world for their distinctive

    composition and craftsmanship. Pakistan holds one of the largest reserves of

    salt deposits in the world. Growing international demand for salt products,

    availability of cheap and skilled labor coupled with abundant raw material

    offers new start-ups a very promising opportunity to venture into salt products

    manufacturing.

    Salt products manufacturing business venture entails a total investment of

    about Rs. 1.55 million. This includes capital investment of Rs.1.00 million and

    a sum of Rs.0.55 million as initial working capital. The project is financed

    through 90% debt and 10% equity. The Net Present Value (NPV) of the projectis around Rs. 11.69 million with an Internal Rate of Return (IRR) of 64% and a

    payback period of 2.35 years. The project will generate employment

    opportunity for 11 persons including owner manager.

    Higher return on investment and a steady growth of business is closely

    associated with the entrepreneur having some prior experience or education in

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    the related field of business. This pre-feasibility encompasses essential

    information regarding various aspects of starting a salt products manufacturing

    unit business in Pakistan.

    6. BRIEF DESCRIPTION OF PROJECT & PRODUCT

    This Pre-feasibility provides information on Salt Products Manufacturing Unit in

    Pakistan. There are a number of factors for which salt products are sought

    worldwide, however, therapeutic and decorative, are two distinct reasons salt

    products are bought all over the world.

    The Pre-feasibility provides information on key aspects of starting a salt

    products manufacturing unit.

    This pre-feasibility details information about investment opportunities for the

    production of salt products such as salt lamps, candle stand, salt soap, salt

    spa products, salt inhalers, salt bricks, tiles and blocks etc. Salt products

    manufacturing unit will primarily focus on indirect export (middlemen / traders).

    Salt products manufacturing unit requires an investment estimated at Rs.1.55

    million. This pre-feasibility is based on a unit with 2 lathe machines (5ft

    capacity), 1 cutter (24 length), grinder, drill and blowers with a capacity of

    manufacturing 120,000 units (salt products) per anum. Total employment

    required for this unit would be 11 persons including owner manager. Total area

    required for salt products manufacturing would be approximately 1.5 kanals

    that would be acquired on rent. Estimated rent for such an area is Rs. 30,000/-

    per month.

    7. CRITICAL FACTORS

    Awareness / knowledge of international markets and the demand trends

    for salt products.

    Regular training and capacity building of the entrepreneur.

    Prior experience / education in the related field of business.

    Strict management / supervision controls to minimize wastage.

    Availability of skilled labor and good quality raw material.

    Ventilation and adequate safety measures.

    8. INSTALLED & OPERATIONAL CAPACITIES

    This pre-feasibility is based on 2 lathe machines and 1 cutting machine with a

    capacity of manufacturing 400 salt products per 8 hours shift. The total

    employment required for this unit would be 11 persons. Total number of salt

    products produced in year 1 would be 60,000 reaching 50% of the total

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    installed capacity, while maximum capacity (95%) will be achieved with

    production reaching at 114,000 pieces in year 10 of the project.

    9. GEOGRAPHICAL POTENTIAL FOR INVESTMENT

    The said project can be started in any adjoining industrial areas of Khewra,

    district Jhelum, Warcha, District Mianwali, Kalabagh, District Mianwali. These

    areas are preferred due to their proximity to raw material and availability of

    skilled labor.

    10. POTENTIAL TARGET MARKETS

    Salt products manufactured in this unit will be primarily exported to European

    countries such as UK, Germany, France, Italy, and Spain. In addition to these

    countries, Korea, Japan and Australia are also potential markets of salt

    products.

    11. PROJECT COST SUMMARY

    A detailed financial model has been developed to analyze the commercial

    viability of Salt Products Manufacturing Unit under the Prime Ministers Youth

    Business Loans scheme. Various cost and revenue related assumptions

    along with results of the analysis are outlined in this section.

    The projected Income Statement, Cash Flow Statement and Balance Sheet

    are attached as appendices.

    11.1. Project Economics

    The installed production capacity of the project is 120,000 salt products peryear. However during the first year of operations it will operate at 50% of the

    installed capacity producing 60,000 salt products.

    The following table shows internal rate of return, payback period and net

    present value;

    Table 1: Project Economics

    Description Details

    Internal Rate of Return (IRR) 64%

    Payback Period (yrs) 2.35Net Present Value (NPV) Rs. 11,694,781

    Returns on the project and its profitability are highly dependent on acquiring

    and maintaining regular orders, prudent procurement of salt and timely

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    deliveries. Skilled labor plays an important role in the manufacturing

    operations for quality products.

    11.2. Project Financing

    Following table provides details of the equity required and variables related to

    bank loan;

    Table 2: Project Financing

    Description Details

    Total Equity (10%) Rs.155,290

    Bank Loan (90%) Rs.1,397,610

    Markup to the Borrower (%age/annum) 8%

    Tenure of the Loan (Years) 8

    Grace Period (Year) 1

    11.3. Project Cost

    Following requirements have been identified for operations of the proposed

    business. A rented premises for the unit has been recommended.

    Table 3: Capital Investment for the Project

    Capital Investment Amount (Rs.)

    Machinery 849,000

    Furniture & Office Equipment 117,000

    Pre Operational Expenses 32,000

    Total Capital Cost 998,000

    Initial Working Capital 554,900

    Total Project Cost 1,552,900

    11.4. Space Requirement

    The area has been calculated on the basis of space requirement for

    production, management and storage. However, the units operating in the

    industry do not follow any set pattern. Following table shows calculations for

    project space requirement.

    Table 4: Space Requirement

    Space Requirement Sqft

    Management building 150

    Production area 1,200

    Store 4,500

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    Open area 900

    Total Area 6,750

    Premises will be obtained on rent @ Rs. 30,000 per month.

    11.5. Machinery and Equipment

    Following table provides list of machinery and equipment required for an

    average salt products manufacturing unit.

    Table 5: Machinery & Equipment

    Description Quantity Cost

    Rs/unit

    Total Cost

    Rs.

    Cutter 24 1 60,000 60,000

    Lathe machine 5 2 300,000 600,000

    Grinder 4 10,000 40,000

    Drill machine 5 with special bit 1 20,000 20,000

    Hand drill 4 3,000 12,000

    Blower 2 8,500 17,000

    Electrification, installation, tools, etc 1 100,000 100,000

    Total 15 849,000

    Following is a brief description of the process flow; blocks of salt are cut into

    small pieces by cutters. Lathe machines are used to shape and size salt

    pieces into lamps and candle stands etc. Finishing operations are carried out

    on a grinder and drill machine. Natural profile products (natural shape) are

    made on grinders and hand drills.

    11.6. Office Equipment

    Following are details of necessary office equipment.

    Table 6: Office Equipment

    Quantity Cost Amount

    Computer desktop (used) 1 20,000 20,000

    UPS 1 7,500 7,500Computer printer 1 10,000 10,000

    Telephone set 1 1,000 1,000

    Total 38,500

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    11.7. Raw Material Requirements

    Salt mined from Khewra, Kalabagh and Warcha mines will be used primarily.

    Raw materials requirements have been calculated on the basis of 4 product

    categories which the unit will be producing.

    Table 7: Cost o f Materials

    Unit Rate

    (Rs)

    Quantity

    (Kg)

    Cost

    Rs./Unit

    Salt lamp (24 kg)

    Salt Kg 5 3.90 19.50

    Candle stand (12 kg)

    Salt Kg 5 1.95 9.75

    Salt soap (0.40.6 kg)Salt Kg 5 0.65 3.25

    Natural profile (34 kg)

    Salt Kg 5 4.55 22.75

    11.8. Human Resource Requirement

    Following table provides details of human resource required for this project:

    Table 8: Human Resource Requirement

    Description No. of

    Employees

    Salary per

    Employee per

    Month (Rs.)

    Owner Manager 1 20,000

    Accountant 1 12,000

    Machinist 3 12,000

    Helper 6 10,000

    Total Staff 11 54,000

    The owner will focus on acquiring orders, purchase of salt and overall

    management of the unit. The unit is capable of producing approximately 400

    products in an 8 hour shift. Salaries of all employees are estimated to increase

    at 10% annually.

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    11.9. Revenue Generation

    Following table provides details of the revenue generated by the project in the

    first year;

    Table 9: Revenue Generation

    Product UnitSalesPrice

    (Rs./Unit)

    First Year

    Production

    First Year

    Sales

    Revenue

    (Rs)

    Salt lamp (24 kg) No. 78.00 12,000 936,000

    Candle stand (12 kg) No. 39.00 12,000 468,000

    Salt Soap (0.40.6 kg) No 13.00 12,000 156,000

    Natural Profile (34 kg) No 91.00 24,000 2,184,000

    Total Sales Revenue 3,744,000

    11.10. Other CostsOther essential costs to be borne by the company are electricity and

    communication expenses.

    12. CONTACT DETAILS OF SUPPLIERS, EXPERTS /

    CONSULTANTS

    Director General

    Mines and Mineral DepartmentGovt. of the PunjabPoonch House, Multan Road, LahorePhone: (+92-42) 99213313

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    14.1. USEFUL PROJECT MANAGEMENT TIPS

    Technology

    Required Spare Parts & Consumables:Preventive maintenance of machines

    should be carried out. Availability of the machinery spare parts and

    consumables must be ensured.

    Energy Requirement: Generator has not been recommended for the project

    as it will increase the cost of production.

    Machinery Suppliers: Multiple machinery suppliers should be contacted and

    purchase should be made after thorough inspection. The availability of spare

    parts should also be considered. Such machinery is easily available in local

    markets of Lahore, Gujranwala, Faisalabad & Peshawar.

    Quality Assurance Equipment & Standards: The finished products should

    be according to the design specifications of buyers. Compliance should be

    ensured for dimensions, weight and especially for the electrical fitting fixtures

    as the buyers inspect before exporting the products.

    Marketing

    Sales & Distr ibution Network: The owner should establish long term contacts

    with the buyers to ensure continuous flow of orders. Moreover he should have

    links with the suppliers of salt from major salt mines of the country.

    Human Resources

    Adequacy & Competencies: Skilled and experienced staff is necessary forthe unit. Staff having requisite experience should be preferred.

    14.2. Useful Links

    Prime Ministers Office, www.pmo.gov.pk

    Small and Medium Enterprise Development Authority, www.smeda.org.pk

    National Bank of Pakistan (NBP), www.nbp.com.pk

    First Women Bank Limited (FWBL), www.fwbl.com.pk Government of Pakistan, www.pakistan.gov.pk

    Ministry of Industries & Production, www.moip.gov.pk

    Ministry of Education, Training & Standards in Higher Education,

    http://moptt.gov.pk

    Government of Punjab, www.punjab.gov.pk

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    Government of Sindh, www.sindh.gov.pk

    Government of Khyber Pakhtunkhwa, www.khyberpakhtunkhwa.gov.pk

    Government of Balochistan, www.balochistan.gov.pk

    Government of Gilgit Baltistan, www.gilgitbaltistan.gov.pk Government of Azad Jamu Kashmir, www.ajk.gov.pk

    Trade Development Authority of Pakistan (TDAP), www.tdap.gov.pk

    Securities and Exchange Commission of Pakistan (SECP),

    www.secp.gov.pk

    Federation of Pakistan Chambers of Commerce and Industry (FPCCI),

    www.fpcci.com.pk

    State Bank of Pakistan (SBP), www.sbp.org.pk

    Punjab Mineral Development Corporation (PMDC) www.punjmin.com

    15. KEY ASSUMPTIONS

    Table 14-1 Machinery Assumpt ions

    Number of machines installed 6

    Capacity utilization (Year 1) 50%

    Maximum capacity utilization 95%

    Total production of the unit per 8 hour shift 300Table 14-2 Operating Assumpt ions

    Annual production capacity 120,000

    Hours operational per day 8

    Days operational per month 25

    No. of shifts 1

    Days operational per year 300

    Table 14-3 Economy-Related Assumptions

    Cost of electricity & fuel growth rate 10%

    Wage growth rate 10%Table 14-4 Cash Flow Assumpt ions

    Accounts receivable cycle (in days) 30

    Accounts payable cycle (in days) 30

    Raw material inventory (in day) 30

    Equipment and spare part inventory (in days) 30

    Table 14-5 Revenue Assumpt ions

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    Production capacity of the unit 120,000

    Sale price growth rate 10%

    Local sales 100%

    Table 14-6 Expense Assumpt ions

    Pre-paid building rent (months) 6

    Rent growth rate 10%

    Raw material price growth rate 10%

    Communication expense (%of Sales) 0.50%

    Promotional expense (% of Sales) 1.00%

    Table 14-7 Financial Assumptions

    Project life (Years) 10

    Debt 90%

    Equity 10%

    Interest rate on long-term debt 8%Debt tenure (Years) with 1 year grace period 8

    Debt payments per year 12