Salone del Mobile.Milano 2018: partnerships and facilities

Even greater care has gone into making arrivals at the fairgrounds and visits to the trade fair stress-free and seamless for this year’s Salone del Mobile.Milano. As well as the established partnerships, the special agreements for booking accommodation, moving around the city and air and train travel are again in place this year.

The 57th edition of the Salone del Mobile.Milano sees the consolidation of the partnerships forged over the years, with Intesa Sanpaolo as an institutional partner. This is in line with the banking group’s strategy of valorising the Italian business fabric and helping the recovery of small and medium-sized enterprises in innovative and unusual ways for a banking institution.

A new high-level partnership deal has been signed with Audemars Piguet, the Official Timekeeper for this edition. Audemars Piguet will welcome visitors by the main entrances to the fair and will also be showcasing an exclusive selection of Haute Horologie pieces in the Red Lounge at the Salone del Mobile.Milano. This partnership sees two global high flyers come together to promote and support outstanding ideas and designs that combine creativity and savoir-faire.

The official partners include S.Pellegrino, a symbol of Italian style and taste, which will be the official water provider to the Salone del Mobile.Milano and its events abroad again this year. With its abundance of soft, lively bubbles and slightly sapid taste, it will slake the thirst of the many visitors flocking to the pavilions to check out the very latest in design.  

Again in the food & drink sector, premium coffee brand leader illy will be back again this year. The company is known for spreading the coffee culture around the world, producing and marketing its unique 100% Arabica espresso blend in the high-end segment of the coffee market. Illy coffee will be served to guests in dedicated spaces at the fairgrounds and the company will supply coffee to the Press Office in particular.

Our partnership with Ca’ del Bosco, the internationally renowned prestigious Italian wine producer, is now into its fifth consecutive year. An official sponsor of the Salone del Mobile.Milano, Ca’ del Bosco will have its own space on Corso Italia in the fairgrounds, open to all visitors. A vertical garden, reminiscent of the green vineyards of Franciacorta, will encourage fans to sample the famous Franciacorta wines.

This year too, visitors can plan and manage their stays online, thanks to HelmsBriscoe, part of Mutika DMC& Events, the global leader in the events sector and in the selection and research for hotels for events and conferences. Exhibitors and visitors can organise their own stay in Milan through a dedicated portal, booking accommodation as well as other services for their time in the city

On the mobility front, trade agreements have been renewed with the following: - Municipality of Milan and the city transport system ATM, enabling visitors to the

Salone del Mobile.Milano to buy discounted combined tickets for urban transport and fairground entry.

- SkyTeam Global Meetings, allowing exhibitors, professionals and journalists taking part in the Salone to buy air tickets with discounts of between 5% and 15%, according to booking class.

This year’s official car sharing provider and partner is DriveNow, the BMW Group’s car sharing mobility concept, available in 13 European cities. 500 BMWs and MINIs throughout Milan, all part of the same European scheme, will enable Italian and international visitors – with valid access ticket – to access the dedicated car park inside the Rho fairgrounds from Cargo1 entrance and get around Milan quickly and easily.

Special rail mobility partnerships have also been renewed with the following:

- Trenitalia, which is setting up special stops for high-speed Freccia and EuroCity trains at Rho Fiera (both arrivals and departures) and running trade promotions for Cartafreccia loyalty cardholders in a bid to encourage visitors to travel to the fairgrounds by train.

- Italo, which is setting up special HS train stops at Rho Fiera (both arrivals and departures), with discounted fares from all over Italy; all Italo Più loyalty cardholders qualify for a special discount on entry tickets.

Underscoring the international mission of the Salone del Mobile.Milano, the Welcome Project is being run for the fifth consecutive year. The project is the result of a partnership with the Municipality of Milan, Cristina Tajani, Councillor for Employment, Economic Development, University and Research Policies and the city’s leading design schools – Domus Academy, the IED Institute of European Design, the Marangoni Institute, Milan’s NABA Nuova Accademia di Belle Arti and the Polytechnic University of Milan/Design School. The Salone del Mobile.Milano is also setting up a number of information points in partnership with Fiera Milano, the Milan airports authority SEA and ATM at focal points around the city (Malpensa and Linate airports, the Central Station and the main underground stations), manned by 100 students primed to provide information to the public on getting around the city, on the fair itself and also on the raft of events taking place in Milan, organised by the Department. Press info: Marva Griffin Wilshire Patrizia Malfatti press@salonemilano.it

Milan, 7th February 2018

For further information www.illy.com illycaffè Giovanna Gregori – Christine Pascolo, Tel. +39/040/389.0111 illy Press Office – Attila&Co., Fabrizio Brambilla: fabrizio.brambilla@attila.it / 39/02/34970731 Valeria Sacchi: valeria.sacchi@attila.it / 39/02/34970500

illycaffè reconfirmed Global Coffee Partner of the Salone del Mobile

Milan, January 2018 – illycaffè, a worldwide leader in high-quality coffee, reaffirms its passion for art and design by taking part in the upcoming Salone del Mobile shows as Global Coffee Partner. From Milan to Moscow and through to Shanghai, the world’s leading trade fairs dedicated to creativity and design will be enriched by illy’s unmistakable blend, made with 9 varieties of the very best Arabica coffee, giving every cup, in every corner of the globe, an smooth and harmonious balance of flavours. A dedicated illycaffè area will enable visitors to sample the brand’s full range of products at the Salone del Mobile. Milano, the Saloni WorldWide in Moscow, the Salone del Mobile. Milano Shanghai, and other side events. The idea of design as a ‘project’, and not just as the creation of mere objects, has always been the cornerstone of the illycaffè conception of the visual arts, as evidenced by the company’s collaboration with the very best Italian designers for its coffee machines or with world-renowned artists for the iconic cups of its illy Art Collection. “This project-oriented approach is not just reflected in the company’s presence at prestigious art and design events, but is the result of the company’s deep-rooted affinity with the world of art – tells Massimiliano Pogliani, illycaffè CEO, who continues - The search for beauty, the constant pursuit of perfection, and the mission of offering the very best coffee in the world have come together to form a global vision - beautiful places where plants grow and beans are harvested, and stylish bars hosting the sophisticated conversation of intellectuals. Inspiration, design and artistic cups lie at the heart of this vision.” Embodying Italian excellence around the world, illycaffè turns a simple, everyday activity like drinking coffee into a spark of inspiration, inspiring us to find happiness in our day-to-day lives, and encouraging us to live every moment to the fullest; in short, to live happilly.

Illycaffè is an Italian family-run business, established in Trieste in 1933, which has always strived to offer the very best coffee to the world. It is the

most popular coffee brand across the globe, and produces a unique 100% Arabica blend, combining 9 of the finest qualities worldwide. Every day, 7

million cups of illy coffee are served in more than 140 countries, in the best bars, restaurants and hotels, in single-brand stores and cafés, and, of

course, at home. illy is considered the “espresso standard-bearer” and a leader in coffee science and technology, as a result of three radical

innovations. In 1991, with the creation of the "Ernesto Illy Prize for Quality Espresso” in Brazil, Illy became the pioneer of direct procurement,

encouraging shared knowhow, guaranteeing growers a higher price for the finest quality coffee, and establishing partnerships based on the

principles of sustainable development. The company also established the University of Coffee, with the aim of promoting coffee culture at all levels.

This institute offers comprehensive academic and practical training to growers, baristas and coffee lovers alike, enabling them to study every aspect

of this product. Everything that is “made in illy” - from its logo, designed by artist James Rosenquist, to the cups of the illy Art Collection, decorated

by more than 100 international artists - is enriched with the brand’s core values of beauty and art. In 2016, the company employed 1269 people and

generated consolidated revenues of €460 million. There are approximately 230 illy cafés and single-brand stores in 43 countries worldwide.

CA’ DEL BOSCO CONFIRMED AS EXCLUSIVE PARTNER AGAIN IN 2018

OF SALONE DEL MOBILE.MILANO

A renovated satisfying collaboration uniting Franciacorta excellence

with the world of design

Milan, 17-22 April, 2018 – Ca’ del Bosco is again the official partner of the Salone del

Mobile.Milano, which will take place from 17 to 22 April 2018 at Milan Fairgrounds, Rho.

The collaboration is now at its fifth year. This renewed spirit of mutual esteem is another

opportunity to represent Italian wine excellence in the vibrantly creative international context of

design, where passion, style, imagination, brilliance and innovation inspire craft skills and

tradition, values that have always been synonymous with Ca’ del Bosco.

Ca’ del Bosco will be present with a 190-square meter stand in Corso Italia at Milan Fairgrounds,

Rho. The space reflects the inimitable Ca’ del Bosco style and echoes the winery’s architecture.

Its undulating roof is reminiscent of the gently rolling Franciacorta hills where the vines grow.

Blue wolves - Blue Guardians by the cracking Art group, previously displayed on the winery roof at

Erbusco - watch over the stand and its guests at the Fair. A vertical garden recalls the verdant

vineyards. The Franciacorta experience is rounded off by an opportunity to taste Ca’ del Bosco’s

Franciacorta wines paired with the highest quality finger food.

Ca’ del Bosco is the leading producer of fine-bubbled Franciacortas. A position achieved thanks to the enthusiasm, the passion, the effort and the work that since the Seventies allowed to transform a house in a wood into a vanguard winery. One overriding principle underpins all procedures at Ca’ del Bosco, from bunch selection to bottling. That principle is quality, or rather just one level of quality. Excellence.

For further information:

Alessandra Viola

Tel. +39 030 7766108 – Mob. +39 338 3557209

a.viola@cadelbosco.com

S.Pellegrino and Salone del Mobile.Milano extend partnership to continue promoting design talents

MILAN, February, 2018 — S.Pellegrino, the world’s leading sparkling mineral water with over a century-long heritage of Italian good taste and lifestyle, announces the second year of its collaboration with Salone del Mobile.Milano, the internationally recognized furniture and design fair. S.Pellegrino will be the Official Water of Salone del Mobile.Milano, reconfirming a partnership that marks both S.Pellegrino and Salone del Mobile.Milano’s shared values of creativity, flair and passion, but above all else, their commitment to promoting rising talent. In light of this commitment, S.Pellegrino is also set to unveil the first ever design project with a new, awaited Special Edition Bottle, that will celebrate S.Pellegrino water through the eyes of international designers. This ambitious project is coordinated by Italian Architect Giulio Cappellini, reknowned as a talent scout for the world’s next top designers and Art Director of Cappellini, who personally handpicked the artists involved. Thanks to this partnership, S.Pellegrino and Salone del Mobile.Milano will support the next generation of talent in design. If you want to live these unique experiences, follow #sptaste #sanpellegrino on social networks. About S.Pellegrino and Acqua Panna

S.Pellegrino, Acqua Panna and Sanpellegrino Sparkling Fruit Beverages are international trademarks of Sanpellegrino S.p.A. Distributed in over 150 countries through branches and distributors in all five continents, these products represent quality excellence by virtue of

their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health and well-being. Founded in 1899,

Sanpellegrino S.p.A, part of the Nestlé Waters group, is the leading company in the beverage sector in Italy with its range of mineral

waters, non-alcoholic aperitifs, drinks and iced teas. As a major Italian producer of mineral water, it has always been committed to

enhancing this primary good for the planet and works responsibly and passionately to ensure that this resource has a secure future.

For more information: Sanpellegrino SpA Annalaura Cantella - Ph. +39 348 1341992 - Annalaura.Cantella@waters.nestle.com Citizen Relations

Daisy Pack – Ph. +44.20.31959400 – daisy.pack@citizenrelations.com Jenna Thompson – Ph. +44.20.31959400 – jenna.thompson@citizenrelations.com