1. Mobile Architecture David Scruggs dscruggs@salesforce.com @davescruggs

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This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. 3. We are witnessing the Post PC Revolution 456 Million Tablets at Work 782 Million Smartphones at Work 2009 2010 2011 2012 2013(E) 2014(E) 2015(E) 2016(E) 4. Touch Revolution 4x * comScore Mobile Metrix (March 2012) Mobile app users are more engaged* 5. How do we Apply this to the Enterprise? Access to data from anywhere, anytime Improved engagement - real-time, push, geo Redesigning processes for the mobile-first world A mobile platform strategy, not just mobile apps Mobile is an extension to the enterprise, not a standalone solution 6. Salesforce Platform for Mobile Agility 7. Legacy High Velocity Agility & Differentiation Back Office Applications Cloud Social Mobile Front Office Apps Low Velocity Standard Processes SharepointHR, Legal, ITOperations Build Agile Apps Integrated with Your Legacy Systems 8. 4.5x Faster Updates Ideal for Agile Development Make Changes Faster 80% Clicks, 20% Code Less Resources 94% Fewer Developer Hours No infrastructure or software 54% Lower TCO Lower Cost Proven, Prebuilt Components 3x More Apps Per Year Deliver More Apps Why Salesforce Platform? 9. Proven Success in Delivering Agility and Unlocking the Back Office 10. Representative Use Cases Expose Legacy Screens to End Users Embed Application Logic within Salesforce Operate on a Single Source of Truth Data Integration / Material Master Make All your Apps Mobile Real-Time Callout / Async Messaging MDM Check Mobilize Legacy Apps Leave Request and Approval Enterprise Mash Up Order Management 11. Force.com Integration APIs Middleware / Enterprise Application Integration Layer TBD Call External Service Expose Custom Service Rest API Data Replication Rest Service Workflow Data Upload Call External Service Data Replication Respond to External Service META DATA APIBULK APIREST APISOAP API Data Upload Rest Service Apex Callouts Outbound Message Confirm Message STREAMING API Topic Publish Topic Subscribe Force.com IDE Migration Tool Custom Tools Customization & Config Application Platform 12. Salesforce Platform Mobile Architecture 13. It Starts With Data Connect to existing systems any cloud partners, vendors, customers Access beyond the firewall Rapid innovation atop existing systems Powerful access control, enforced across all apps, including mobile Every object instantly REST enabled Legacy Cloud Partners Data 14. Add Some Social Collaboration Collaborate with employees, customers & partners Insights come to you Leverage leading social networks Build new social and mobile-first business processes Legacy Cloud Partners Data Social 15. Rapidly Create Business Logic Business users can create business logic exposed for mobile devices Reporting & analytics available on any device Workflows & approvals available via mobile APIs Create custom REST endpoints Legacy Cloud Partners Data Social Logic 16. Leverage a Single Trusted Identity Extend corporate identity to mobile devices Mobile app policies managed by admins, not developers Customizable provisioning flows Sign-on to mobile apps with Salesforce, Twitter, Facebook... Legacy Cloud Partners Data Social Logic Identity 17. Run on Any Device Developer freedom: completely open source tools and libraries Build for any device with leading JS frameworks Native SDKs for iOS & Android Device Legacy Cloud Partners Data Social Logic Identity 18. Secure Enterprise Container Secure storage for customer data OAuth2 authentication, access to local device features SmartSync for managing offline and data sync Administrator controlled Policies for PIN protection, access controls Device Container Legacy Cloud Partners Data Social Logic Identity 19. Device Container The Fastest Path to Mobile Apps Instant access to the mobile apps you need via enterprise app store Access data & logic via REST APIs Choose the right app strategy for your business: web, hybrid, or native Experienced mobile architects Partnerships with leading mobile implementation providers Legacy Cloud Partners Data Social Logic Identity Apps 20. So, Whats the Right App Strategy for You? 21. Native Full access to all device features Objective C (iOS), Java (Android), etc + Potential for offline use + Can deploy to AppStore - Reliant on user to update app - Lack of in-house development skills Great for ISV apps 22. Hybrid Local Container provides access to device features HTML5, JS, CSS resources distributed with app + Potential for offline use + In-house development skills more plentiful + Can deploy to AppStore - Reliant on user to update app Great for ISV apps 23. Hybrid Remote Container provides access to device features HTML5, JS, CSS loaded at runtime https://c.na15.visual.force.com/apex/MobileInventory - Cant load page when offline (but can cache) - Cant deploy to AppStore (but can distribute within enterprise) + In-house development skills more plentiful + App updates on every restart Great for internal apps 24. Web Apps HTML5 provides access to some device features Geolocation, camera (partial) HTML5, JS, CSS loaded at runtime https://c.na15.visual.force.com/apex/MobileInventory Can share resources with hybrid apps - Cant load page when offline (but can cache) + App updates on every restart + Widest possible footprint every smartphone! Great for internal apps 25. But Dont Think of a Versus Approach to Mobile! It can lead to a silod mobile app strategy HTML5 Hybrid Nativevs vs 26. Think of a Mobile Platform It opens the opportunity for re-use and sharing HTML5 Hybrid Native+ + Salesforce Platform 27. Mobile SDK iOS and Android SDK for developing with Force.com 28. Mobile SDK: Accelerate App Development API Wrappers Interact with Salesforce REST APIs with popular mobile platform languages Secure Offline Storage Store business data on a device with enterprise- class encryption Push Notifications Dispatch real-time alerts directly to mobile devices Tools for building native, hybrid, and HTML5 apps on iOS and Android OAuth2 Secure authentication and refresh token management App Container Embed HTML5 apps inside a container to access powerful native device functionality http://developer.force.com/mobilesdk 29. Use Cases & Customers 30. Field service Retail ExecutionClientelingOrder Management Consumer Apps Custom Use Case Mobile SurveysDigital Sales Aid Mobile Apps Powered By Salesforce Platform 31. Mobile App Use Cases Apps for Customers Apps for Employees Apps for Consumers 32. AXA Increases Agent Productivity 400% With iPad App Worlds largest insurer launches award-winning mobile app in under 4 months Agents simulate life insurance scenarios and input orders Synchronization with AXAs backoffice saves over 20 minutes processing time for each new customer 33. Zimmer Engages Healthcare Professionals With iPad App Leading supplier of orthopedic devices provides surgeons with key surgical content in operating room Reps access customer information and demo how medical devices function Integrates with SAP to deliver real time, global business visibility 34. Critical Systems Reduces Fire Alarm Inspection Process From Weeks To Hours With iPhone App Inspections app tracks building data and presents floor plans with fire alarm locations Field inspectors can view and update reports in real-time Reports are emailed to clients before the inspector has left the building Developed in less than 4 weeks