create. furnish. live.the InternatIonal furnIshIng show13.–19.01.2014

www.imm-cologne.com

The event for bath rooms, flooring, wall coverings, lighting at imm cologne.

Present.Communicate.Trade.

The world’s leading furnishings trade fair is located in the world’s most

important sales market, Germany, in the middle of Europe. imm cologne

generates momentum for the entire sector. In 2014 it will once again be

a MUST for everyone who wants to benefit from the dynamic develop-

ments in the world of furniture and interior design.

Enjoy a special week in a city that is devoted to living in the home,

trends and design. In parallel with imm cologne, exhibitions and events

in shops, galleries and other off-site locations will expand the varied

range of products – and will make Cologne the centre of design in Eu-

rope in January. Cologne Design Night will be a spectacular kickoff for

the week of design and furnishings in Cologne.

Be part of the action! We look forward to seeing you here.

8/20/80 million Europeans live within a 50/100/500 km radius of Cologne.

Köln

500 km

5 0

0

km Cologne

500 km

5 0

0

km

Because living in the home is more than just furniture :LivingInteriors

The new LivingKitchen (in odd years) and LivingInteriors (in even years)

formats have enhanced the reputation of imm cologne as a modern

furnishing trade fair even further. The positive response shows that the

exhibitors at both trade fairs profit from synergistic effects and from

the increased attractiveness for an audience of trade representatives

and end consumers.

Next year LivingInteriors will once again bring into focus all of the

special things that turn a house or apartment into a home: bathrooms,

flooring, wallcoverings and lighting. Visitors can expect two perfectly

coordinated trade fairs that present the whole world of furnishings and

spark a new passion for interior design.

2014 2015 2016

A boost for the whole year

imm cologne is the perfect start to a successful year. The 1,065 exhib-

itors from 50 countries that participated in imm cologne 2013 filled

the entire exhibition centre. A total of 63 per cent of the exhibitors

came from abroad – that’s a confirmation of the global importance of

imm cologne. Companies were delighted with the interesting contacts

they made and the good business deals they concluded.

Product areas 2013

Exhibitors 2013 total 1,065

63 % of ThE ExhIBITorS CAME froM ABroAD

From near and far: The exhibitors’ place of origin

Germany Europe (including Germany) rest of the world

37 %82 %

18 %

A high level of satisfaction among exhibitors

recommend the event to others

93 %

10 % Global furniture Expo

12 % Smart

15 % Prime11 % Comfort

4 % European Lifestyles

8 % Sleep

4 % other 2 % D³ Design Talents

34 % Pure, Pure Village, Pure Editions

imm cologne is the international business forum for the furniture and

interior design sector. furnishing professionals come to Cologne from

all over the world and from all of the relevant segments to gather

information and do business. The clear judgment of visitors concerning

imm cologne 2013 : 91 per cent recommend the fair to others.

We’ll attract your target group to Cologne again in 2014 !

We are actively involved in attracting the decision-makers from around

the world who are relevant to your business – with media work and a

marketing package of print and online elements, social media marketing

and target-group-specific mailing campaigns in Germany and abroad.

All of the decision-makers in one place

Trade freelance professions

Skilled trades Industry Education/training

other

Trade visitors from all relevant sectors (multiple responses possible)

56 %

45 %

15 %17 % 16 %11 %

142,000 visitors from 138 countries attended imm cologne 2013

43,000 end consumers

70 %

57,000 trade visitors from Germany

Trade visitors by economic region (excluding Germany)

65 % EU

8 % EfTA 11 % Eastern Europe, rest of Europe

11 % Asia, oceania

2 % Middle East, Africa

1 % Latin America2 % North America

Decision-makers and trade visitors directly involved in purchasing decisions

42,000 trade visitors from abroad

furniture whole-sale trade, furni-ture impor t /ex-port, Specialist bed retail trade, Kitchen retailers, Trade rep-resentative, Mail order firms, furni-ture stores offering kitchens, Speciality lighting wholesalers + retailers, Depart-ment stores offering furniture, Builders’ and DIY stores, As-sociations, furniture purchasing associ-ations, Specialist trade for sanitary facilities, Kitchen wholesale trade

Designers, Interi-or architects, In-terior decorators, Architects, office facility furnishers, Property develop-ers/consultant s , other f reelance professions

Jo iners/cabinet-makers and carpen-ters, Shop fittings/trade fair stand con-struction

Manufacturers of furniture/furnish-ings , Supply in-dustry

Technical schools, colleges and uni-versities, School-children/students

IT segment, other, other non-working visitors

142,000 VISITorS froM 138 CoUNTrIES

The furniture store of the future

harmoniously staged worlds of furnishings will delight and inspire.

home interior ideas for every style and every budget – in unique diver-

sity. This is what the furniture store of the future will look like !

› Global Furniture Expo International living room and bedroom furniture

› European Lifestyles European living room and bedroom furniture

› Pure Modern interior design and complete home decoration philosophies

at the premium level

› Pure Village Creative interior design represented by product highlights from the categories

furniture, bathroom fittings, lighting and accessories; “Das haus”; “The Stage”

› Pure Editions Timeless and visionary product concepts with special-edition character

› D3 Design Talents Award-winning products from up-and-coming designers and

young professionals

› Comfort Upholstered furniture – suites, armchairs, divans, stand-alone sofas, sofabeds

› Smart Young lifestyles, self-assembly furniture, bedroom collections, furnishing accessories

› Sleep Mattresses and sleep systems, beds, waterbeds, bedding, bed linen and accessories

› Prime Modern living room and bedroom furniture, solid wood furniture, children’s furniture,

furnishing accessories, tables, chairs, dining rooms, period and reproduction furniture

The stage is set for innovation

imm cologne is the first trade fair of the year on the interior design

sector’s calendar. It is the ideal place for launching new ideas in the

international furnishing markets. formats such as D³ Design Talents and

the interior innovation award present the best innovations that have the

potential for popular success in the future.

“Das haus – Interiors on Stage” at imm cologne illustrates how design-

ers would like to live. In the midst of Pure Village, an internationally re-

nowned designer will set up and furnish a set of living spaces, including

indoor and outdoor areas. It will serve as an example of how an individ-

ual can create his/her own world as a reflection of his/her personality.

We do everything to promote your success

Before, during and after the trade fair, our expert team makes sure that

your trade fair participation is stress-free and successful.

For your trade fair presentation :

› Stand construction

› Stand technology

› Catering

› Event organization

› Travel arrangements

For trade visitors and end consumers :

› Admission ticket vouchers (print and online)

for your visitors

› VIP programme to ensure top-quality

visitors

› Visa services for your visitors

› Visitor Guide for quick orientation

› Discount flyer for end consumers

For your business :

› The Business Lounge: A relaxation area for

top buyers and VIPs

› The Agents' Lounge: Contact listings

for suppliers and those who are seeking

representation

› Conference Centre

› Events inside and outside the trade fair for

you and your customers

› No Copy: Initiative for the protection of

intellectual property

› Press conferences for attracting your target

groups

› Worldwide advertising campaigns

Your trade fair presence will have an impact far beyond the visitors

at the fair. Via media channels and social networks we publicize your

themes and products all over the world. Before, during and after the

trade fair, furnishings will be a theme that reaches beyond the specialist

trade.

› Theme-specific press releases that reach more than 3,000 journalists

› Press conferences worldwide

› Editorial meetings and interviews

› Intensive press support during the trade fair

› Activities on all social media channels

› Print, Internet and online : The Marketing Package for trade visitors and end consumers

› Worldwide mailing campaigns aimed at reaching specific target groups

Word gets around

Koelnmesse Gmbh

Messeplatz 1, 50679 Köln

Germany

Tel. +49 221 821-0

fax +49 221 821-3280

imm@koelnmesse.de

www.imm-cologne.com

E · P

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Ger

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Sources: Koelnmesse Gmbh/visitor survey regarding imm cologne 2013,

conducted by an independent market research institute

This is where the sector gets togetherIn Cologne …

… you’ll have access to Germany, the world’s largest sales market, and to the international markets.

… you’ll encounter the opinion-makers from the fields of design, architecture and journalism.

… all of your target groups will be gathered in one place – decision-makers from the furniture sector,

traders, agents, architects, planners, suppliers and end consumers.

… you’ll receive immediate feedback about your new products.

… on friday, Saturday and Sunday, the public days, you can inspire end consumers to want new furniture –

and stimulate their impulse to buy.

… you’ll get an overview of the competition – and re-examine your own position.

… spectacular formats, special shows and events will continuously provide new topics for discussion.

… the media and social networks from all over the world will report on interesting products and the

latest trends.

… you will conduct professional discussions under the best working conditions and do excellent business.

Be part of the action ! We look forward to seeing you here.