8/6/2019 Sales Project Report 3

1/5

The holistic business system required to effectively develop, manage, enable, and

execute a mutually beneficial, interpersonal exchange of goods and/or services forequitable value

.

The relationships betweensalesand marketing

Marketing and sales differ greatly, but have the same goal.Marketing

improves the selling environment and plays a very important role insales. If the marketing department generates a list of potential customers,

that can benefit sales. A marketing department in an organization has the

goal increasing the number of interactions between potential customersand the organization. Achieving this goal may involve the sales team

using promotional techniques such as advertising, sales promotion,

publicity, and public relations, creating new sales channels, or creating

new products (new product development), among other things. It can

also include bringing the potential customer to visit the organization's

website(s) for more information, or to contact the organization for more

information, or to interact with the organization via social media such as

Twitter, Facebookandblogs.

The relatively new field ofsales process engineering views "sales" as theoutput of a larger system, not just as the output of one department. The

larger system includes many functional areas within an organization.

From this perspective, "sales" and "marketing" (among others, such as

8/6/2019 Sales Project Report 3

2/5

"customer service") label for a number of processes whose inputs and

outputs supply one another to varying degrees. In this context,improving an "output" (such as sales) involves studying and improving

the broader sales process, as in any system, since the component

functional areas interact and are interdependent.

Most large corporations structure their marketing departments in asimilar fashion to sales department sand the managers of these teams

must coordinate efforts in order to drive profits and business success.

For example, an "inbound" focused campaign seeks to drive more

customers "through the door", giving the sales department a better

chance of selling their product to the consumer. A good marketing

program would address any potential downsides as well.

The sales department would aim to improve the interaction between thecustomer and the sales facility or mechanism (example, web site) and/or

salesperson. Sales management would break down the selling process

and then increase the effectiveness of the discrete processes as well asthe interaction between processes. For example, in many out-bound sales

environments, the typical process includes out-bound calling, the sales

pitch, handling objections, opportunity identification, and the close.

Each step of the process has sales-related issues, skills, and trainingneeds, as well as marketing solutions to improve each discrete step, as

well as the whole process.

One further common complication of marketing involves the inability tomeasure results for a great deal of marketing initiatives. In essence,

many marketing and advertising executives often lose sight of the

objective of sales/revenue/profit, as they focus on establishing acreative/innovative program, without concern for the top orbottom lines

- a fundamental pitfall of marketing for marketing's sake.

Many companies find it challenging to get marketing and sales on the

same page. The two departments, although different in nature, handle

very similar concepts and have to work together for sales to be

successful. Building a good relationship between the two that

8/6/2019 Sales Project Report 3

3/5

encourages communication can be the key to success - even in a down

economy.

Marketingpotentiallynegatestheneed for sales

Some sales authors and consultants contend that an expertly planned andexecuted marketing strategy may negate the need for outside sales

entirely. They suggest that by effectively bringing more customers

"through the door" and enticing them into contact, sales organizations

can dramatically improve their results, efficiency, profitability, and

allow salespeople to provide a drastically higher level ofcustomer

service and satisfaction, instead of spending the majority of their

working hours searching for someone to sell to.

SALES IN FAST FOOD INDUSTRY

FAST FOOD

Fast food (also known as Quick Service Restaurant orQSRwithin theindustry itself) is the term given to food that can be prepared and served

very quickly. While any meal with low preparation time can be

considered to be fast food, typically the term refers to food sold in a

restaurant or store with preheated or precooked ingredients, and served

8/6/2019 Sales Project Report 3

4/5

to the customer in a packaged form fortake-out/take-away. The term

"fast food" was recognized in a dictionary byMerriamWebsterin 1951.

Outlets may be stands orkiosks, which may provide no shelter or

seating, orfast food restaurants (also known as quick servicerestaurants). Franchise operations which are part ofrestaurant chains

have standardized foodstuffs shipped to each restaurant from centrallocations.

The capital requirements involved in opening up a non-franchised fast

food restaurant are relatively low. Restaurants with much higher sit-in

ratios, where customers tend to sit and have their orders brought to them

in a seemingly more upscale atmosphere, may be known in some areas

as fast casual restaurants.

HISTORY

The concept of ready-cooked food for sale is closely connected with

urban development. In Ancient Rome cities had street stands that soldbread and wine. A fixture ofEast Asian cities is the noodle shop.

Flatbread and falafel are today ubiquitous in theMiddle East. Popular

Indian fast food dishes include vada pav, panipuri and dahi vada. In theFrench-speaking nations ofWest Africa, roadside stands in and around

the larger cities continue to sellas they have done for generationsa

range of ready-to-eat, char-grilled meat sticks known locally asbrochettes (not to be confused with the bread snackof the same name

found in Europe).

8/6/2019 Sales Project Report 3

5/5

GLOBALIZATION

In 2006, the global fast food market grew by 4.8% and reached a value

of 102.4 billion and a volume of 80.3 billion transactions. In India alone

the fast food industry is growing by 41% a year.

McDonald's is located in 126 countries and on 6 continents and operates

over 31,000 restaurants worldwide. On January 31, 1990McDonalds

opened a restaurant inMoscow, and broke opening day records forcustomers served. TheMoscow restaurant is the busiest in the world.

The largestMcDonalds in the world is located in Orlando, Florida,

USA.

There are numerous other fast food restaurants located all over theworld. Burger King has more than 11,100 restaurants in more than 65

countries. KFC is located in 25 countries. Subway is one of the fastest

growing franchises in the world with approximately 39,129 restaurants

in 90 countries as ofMay 2009, the first non-US location opening in

December 1984 in Bahrain. Pizza Hut is located in 97 countries, with

100 locations in China. Taco Bell has 278 restaurants located in 14countries besides the United States.