Sales Presentation 10 01 09
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Transcript of Sales Presentation 10 01 09
One Partner, One Solution, OneView™
Confidential & Proprietary
PURE HIGH DEFINITION | YOUR HDTV EXPERTS
PureHD Ltd. delivers a stunningly pure, 100% High Definition programming experience to hotels with a robust and scalable set of features that serve the economy to luxury class. No longer do hotel’s need a
traditional VOD provider to manage their televisions.
PureHD delivers an unparalleled HDTV experience that hoteliers and guests expect and deserve.
Thomas Pullen, PresidentPureHD Inc.
One Partner, One Solution, OneView™
Confidential & Proprietary
Mission Statement
PureHD’s mission is to revolutionize the North American hotel guest room TV experience through the delivery of robust,
flexible, manageable, and cost effective 100% HDTV Programming solutions to the hospitality marketplace
One Partner, One Solution, OneView™
Confidential & Proprietary
Product & Positioning
• HD Solution for Hotels– Cable or Satellite delivered content (programming)
• Core Package - 36 Channels of HDTV programming at competitive standard definition prices
• 150+ HD channels available
– Robust “VOD Vendor-Like” hotel service features– IPTV upgradeable
• 24/7 NOC monitoring of head-end– Remote management and maintenance capabilities for all channels,
minimize truck rolls
• Turn-Key HDTV Conversions– Installation partners for complete head-end and in-room HDTV
installations
• Simple Pricing– CAPEX or Leasing/rental options (3, 5 or 7 yr)
PRICE
NUMBER OF HD CHANNELS
LodgeNet10-12 HD channels
$23-40KWorld
Cinema20 HD channels
$0 CAPEXRental
BulkTV8-12 HD channels
$40K
PureHD40 HD channels$0 CAPEX Lease
Or $39K
Differentiation by 100% HD Programming (CAPEX or Lease option)
One Partner, One Solution, OneView™
Confidential & Proprietary
Partners
• Experienced Team– Leading industry executives with over 50 years of industry experience– Technical thought leadership and proven operations
• Well Capitalized– Strong balance sheet, millions in working capital– $50 MM in lease/rental financing for hotel solutions
• Integrator License– DISH Networks Integrator with transport rights to enable bulk discounts for
large deployments
• Strong Partners– Supported by SolutionINC’s 24/7 state-of-the-art NOC and remote gateway
tools– Leveraging Video Propulsion’s transcryption and transcoding technologies– Utilizing a nationwide network of DISH Networks trained and certified field
support partners led by Media Masters and SEG
One Partner, One Solution, OneView™
Confidential & Proprietary
Core System Features
• Welcome Channel– Return branding and main page to hotels– Enable Web control of main page
• Electronic Program Guide– Scrolling guide– Monitored and maintained– Updated when new channels are added
• Dedicated hotel channels– On site digital storage– Remote management and scheduling of hotel channel
assets– Web uploading of content– Text and video capacity
• Meeting Board Channel– List of conference room meetings, etc..– Web interface to type in text
One Partner, One Solution, OneView™
Confidential & Proprietary
Optional System Features
• Pay-Per-Day Services– With upgraded guest room set-back-box– Two Channel ring options
• Starz movie channels
• Adult channels
• Interactive Program Guide– With upgraded guest room set-back-box & remote– Truly interactive guide allowing guest navigation and channel selection
• In-Room Controls/Energy Management– With upgraded guest room set-back-box & remote– The set-back-box can support Control4, Lutron, LifeWare, Crestron,
and other (s)
• MPEG4 to MPEG2– For Legacy HDTVs installed prior to 2009 PureHD offers a head-end
or in-room solution to enable MPEG2 services
One Partner, One Solution, OneView™
Confidential & Proprietary
Optional Network Design
Enseo HD2000 VLANQAM HDTV
IP with VLAN Port-----
Cisco AP with Antenna----
IP Ethernet Wired
Enseo HD2000A WIFIQAM HDTV
IP Control via WIFI
Core ComponentsVideo: Coax / QAMControl: Ethernet/IPRequired: Mini PCI WIFI in Enseo
WiFiBack
Channel
CoaxDistribution
CoaxDistribution
One Partner, One Solution, OneView™
Confidential & Proprietary
Programming
• More HD Channels– Over 150 HDTV channels available today
• More International Channels– Nearly 100 International and Foreign Language Channels
• Regional Sports– Every local FOX sports affiliate and other regional sports
channels, MANY in HD
• Satellite Radio– Access to over 64 satellite radio channels that can be streamed
to an HDTV channel
• Public/Private Rights– Ability to deliver HD packages to bars, restaurants, meeting
rooms, common areas, and back-of-house locations
One Partner, One Solution, OneView™
Confidential & Proprietary
Service & Support
• Remote Management Tools– Remote management gateway. HD transcryption device
SNMP enabled and linked to gateway tools– Channel restoration time <10 minutes
• 24/7 NOC - Nationwide service coverage– Nationwide highly trained and DISH Networks certified field
service professionals
• Multiple SLA Options– Unmanaged = monitoring and remote/local support are T&M– Remote Managed = monitoring and remote support included,
local support T&M– Total Coverage = 100% Warrantee and Maintenance
Coverage
• 24/7/365 Remote Monitoring
• 24/7/365 Remote Maintenance/ Channel Restoration
Ensures Optimal Customer Uptime
• Tier 1 Support
• Tier 2 Support
• Remote Support with Site Assistance
• Warranty/On-Site Repair
Delivers Complete Turn-Key Support Solution
• Tier 3 Support
• Tier 4 Support
PureHD REMOTE SUPPORT STRUCTURE
One Partner, One Solution, OneView™
Confidential & Proprietary
National Field Service Network
• Nationwide Network of highly trained, DISH Networks certified field technicians
• National partner leads with secondary local layer if necessary
• Same teams that install, maintain sites
• Extensive hotel expertise, many run by ex-On Command, SpectraVision and LodgeNet operations executives
Media MastersSayerville,New Jersey
MicroComm Communications
Anchorage, AK
Satellite Engineering Group
Kansas City, MO
One Partner, One Solution, OneView™
Confidential & Proprietary
System Design
• Coax HD or Cat5e/6 IPTV Solution
• Uses Head-End Transcryption Technology– Pro:Idiom coax– Pro:Idiom IPTV
• Simple guest remote control
• MPEG2 and MPEG4 TV’s supported
• DISH Networks & Cable HD content supported
• No hidden costs for future analog channel upgrades
• Advanced Integration with Connectivity Panels, Audio Systems, Satellite Radio Content and more
PureHD Confidential & Proprietary
DISH
Trans-Encryptor
Management Gateway
VIP222s
TextText
Combiner
Setback Box Pro:Idiom
Optional
DISH Encryption
HeadEnd
Guest Room
Pro:IdiomSetback Box
Optional
Amplifier
Guest Room
CAT5
One Partner, One Solution, OneView™
Confidential & Proprietary
• United States Products – DISH Network solution for hotels over coax– CableCo Solution with Pro:Idiom over coax
• DISH Networks Solution– Key product, 36 channel 100% HD Pro:Idiom solution– Solution will also have EPG, Hotel Channel, and Welcome Channel– Can provide a mixed SD/HD line-up per hotels request for specific channels– Complete remote monitoring and maintenance functionality– Sales or Rental/Lease to market, 5-7 year deals
• CableCo Solution– 24 HD Channel solution, Pro:Idiom encryption linked to block of standard definition channels– Solves Cable Company’s Pro:Idiom problem – Take programming hand-off from Cable Company at Demarc and deliver HDTV programming over Coax
with Pro:Idiom to the guest room– Perform all remote monitoring and maintenance of head-end
United States Products
One Partner, One Solution, OneView™
Confidential & Proprietary
• Canada Product – Cable Partnerships/Satellite– Delivering transcrypting services to cable companies, operations inside the Demarc– Device is 24 channel floodgate (future 8-12 channel option) with remote support services
• Rogers Cable – Integrated solution, Rogers owns customer, finances entire solution– Four sites underway for proposals and installations
• EastLink Cable– Nova Scotia, Newfoundland, & PEI– Finalizing a Rogers-like relationship– Establishing beta site
• Bell XpressVu– Nationwide satellite distribution utilizing DISH Networks technology, leveraging US skills– Setting key beta site targets
Canadian Product
One Partner, One Solution, OneView™
Confidential & Proprietary
System/Pricing/Financing
• Commercial Grade 1.2 M Fiberglass Dishes
• Snow covers or heated Dishes for certain climates
• RG11 backbone cabling
• Remote monitoring gateway
• Commercial grade satellite STBs
• Locals delivered via Dish (manageable)
• Battery backup, minimize power disruptions
• PDUs to support remote hard rebooting of gear
• Flexible programming options from DISH or Cable
OUR SYSTEM OUR PRICE / FINANCING
• CAPEX Options include• Unmanaged head-ends• Managed head-ends• Total System Support w/ warranty
• LEASING/RENTAL• 3-5-7 Year options• Competitive rates
DEFINITIVE HOTEL PRICING CONTACT
Thomas Pullen
#978-261-3222 or