Sales Pattern

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A

PROJECT REPORT

ON

CHECKING SALES PATTERN IN REAL ESTATE AND TOP

OF MIND AWARENESS WITH REFERENCE TO UNIIFY

REALESTATE MEERUT

SUBMITTED TO

MAHAMAYA TECHMICAL UNIVERSITY , Noida

For partial fulfillment of the requirement of award ofMASTER OF BUSINESS ADIMINISTRATION

20122014

UNDER THE GUIDENESS OF

SUBMITTED BY:

Mr. Vikhyaat singhal KEDAR SHARMA

(Faculty, Management department) ROLLNO-1129270002MBA- 3

rdSEM

MEERUT INSTITUTE OF TECHNOLOGY, MEERUT

(Affiliated to M.T.U Noida)


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DECLARATION

I am AKSHYA ANAND student of MBA here by declares that the summer training

report titled CHECKING SALES PATTERN IN REAL ESTATE AND TOP OF

MIND AWARENESS WITH REFERENCE TO UNIIFY REALESTATE

MEERUT is completed and submitted under the guidance of Mr. Vikhyaat singhal

is my original work.

The imperial finding in this report is based on the data collected by me .I have not

submitted this project to any other requirements of any examination or degree.

Akshya Anand

M.B.A. IIIrd Sem. (2011-13)

Roll No.1129270002


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TO WHOM IT MAY CONCERN


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Acknowledgement

In preparation of this report by me, I feel great pleasure because it gives me

extensive practical knowledge in my career. I get idea about Indian Life Insurance

Industry by this project.

I express my deep sense of gratitude to My Company Guide Mr. Vishal Kumar

(ABM), Mr. Sachin Jain (SM) for his valuable guidance during my project work. I also

like to all staff of Kotak Life Insurance who guide me in project work directly or

indirectly to complete my training project.

I am thankful to Mr. Vikhyaat singhal (Faculty Guide) for valuable inspiration

and guidance provided me throughout the course of this project. They have patient and

critically gone the subject matter.

At last I would like to extend my deep sense of gratitude to my friends, colleagues

and each individual who directly or indirectly help me during the project work.

I am always beholden to my God, for always being with me and showing me the right

ways, I am indebted to myparentsand my family members and even my friendswho

extended to help me in every aspects.


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EXECUTIVE SUMMARY

With high regards I take this opportunity to put forward the project report after in

depth and exhaustive training at Uniify Realestate . during my training tenure study of

marketing strategies of real estates and study of customer mind was undertaken. It also

consist the study of competition and competitors. Uniify Realestate has main competitor

is investor clinic. In the project I learned how consumer pattern of buying various factors

like price, rates, locations, and services and payment terms.

So my work is to completely find out the various customer preferences and to see

that how ours marketing strategies bring changes in the customers mind while buying

flats and kothis, villas etc and how other competitors are responding to ours strategies .so

all the project is all about finding these things where I learned a lot which would be very

helpful in giving a good beginning to my career.

In this period of globalization, factor like market expansion plays

an important role in companys success. This factor is influenced with

economic crises, differences in standard of living, imbalance in income

distribution, environmental degradation, political unrest and plethora of

other social, economic and technological problems tend to increase the

challenges and threats faced by companies and nation while the factor can

be threats to a business, marketers try to cautiously to convert them into

opportunity thereby increase the size of the market and thus result in

expansion of the market.


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TABLE OF CONTENTS

DeclarationCertificate from organizationCertificate from InstituteAcknowledgementExecutive summary

Chapter Description Page No.

Chapter1 Introduction of Insurance Industry

About the industry1-06

1

Chapter2 Company Profile

Company profile Company History Vision & Mission Company Marketing Strategies Services S.W.O.T Analysis

7-67

7-89-161718-2324-2829-6263-67

Chapter3 Review of the Literature 69-72Chapter4 Research Methodology

Research Objectives process Sources of data Limitations

73-79

747576-7778-79

Chapter5Data Analysis & Interpretation

80-90

Chapter6 Findings & Suggestions

Findings Suggestions

91-919293


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Chapter7 Conclusion 94

Chapter8 Bibliography 95

Chapter9 Annexures96-98

Questionnaires 96

10. Scope in India 53-56

11. Data Analysis 57-67

12. Suggestions 68

13. Findings 69

14. Questionnaire Sample 70-71

15. SWOT Analysis 72-75

16. Bibliography 76


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CHAPTER 1

INTRODUCTION


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CHAPTER 1

INTRODUCTION

When sales are increasing life feels great.

When they head in the other direction it is not unusual to fee a little

panic.

So you do not get that panic feeling too often consider setting up a

simple sales analysis for your products or services.

It allows you to establish growth trends. As well you get to see any

warning signs early on which you can fix.

if you have a range of products or services, an analysis lets you see

which ones are causing the growth or decline.

Why Is It Important

Analysing your sales over several years enables you to establish sales

patterns. This will assist yo u in setting your sales budgets in the

future.

It is especially important to include the analysis when you are

developing your marketing plan each year.

Your sales analysis will also help you identify where your strengths lie

within your product or service range.


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Your sales and marketing activities can then be allocated accordingly

to support the products or services that represent the greatest

opportunity for future profitable growth.

For example, if one product or service represents the majority of your

sales you may need to allocate enough marketing and sales support to

continually protect it from your competition.

You will also be able to compare your sales performance with your

market.

Whilst your business may be increasing in sales each year the market

may be increasing at a greater rate.

This may mean that one or more of your competitors are gaining share

capturing more of your potential customers.

Tips

When analysing your sales performance consider the following:

Pricing changes eg. price increases or discounting

Competitors competitors entering or exiting the market

New product or service launch growing sales

New product or service cannibalising existing product or service sales

Customers moving between products or services

Changes in customer demand eg. increasing or decreasing

The segments and distribution channels you operate in


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REAL ESTATE IN INDIA

India has experienced near-double-digit growth in the last several

years and stories of the Indian economic juggernaut fill newspapers and

bookstores. The commercial real estate market is no exception. The IT

boom has created a huge demand for quality office space that was

nonexistent a few short years ago. Several prominent Indian developers

have emerged, and more and more international investors and developers

are plunging into the country.

As with any local or regional market, there are many idiosyncrasies

that color the business environment, and India is no exception. Below is

an introduction into the current conditions within the Indian real estate

market and what the future may hold as India quickly becomes a global

superpower.

What City am I looking at?

India is a large country with an even larger population, and multi-

national companies are taking a strategic approach to capitalize on this

growing market and rich pool of talent. In terms of establishing office

locations, most companies consider three types of cities:

Tier I cities are the hubs of business. The financial capital of

Mumbai, the political capital of Delhi, and the technology capital of

Bangalore are the first destination for most corporations and real estate

demand and rental pricing reflect this. Consider this: office space in a

prime location such as Nariman Po int in Mumbai costs upwards of 350


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Rupees per square foot per month (or approximately $105 per square foot

per ye ar), making it one of the most expensive real estate markets in the

world. While bursting demand and constrictions on new supply have

propelled rental rates, these cities face significant infrastructure issues,

particularly road congestion, and the capital markets environment is

somewhat stymied due to the prominence of strata title and opaque

ownership history, specifically on older, more established assets in

downtown locations.

Tier II cities such as Chennai, Hyderabad and Pune are the

burgeoning centers of IT commerce. With large populations, developing

infrastructure, airport connectivity and top-notch educational institutions,

many companies look to establish large operational hubs here. While

demand for space in these cities remains strong, stronger interest by

developers has caused inflated land prices and many markets are

predicting an oversupply of new office supply in the next ten to eig hteen

months. As a result, rental rates are leveling in many cities after several

years of growth.

Too many to list, Tier III cities are those that have yet to see the

formation of a formal real estate market, but to varying degrees have the

right ingredients to attract multi-national tenants. Corporate occupiers are

increasingly looking to gain first-movers advantage into cities such as

Kolkata, Chandigarh, Kochi, Coimbatore and Vishakapatnam due to the

potential of untapped labor markets and heavily discounted real estate


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costs that accompany less established locations. In light of rising costs,

particularly in real estate and human capital , and a weaker dollar, these

cities in coming years are sure to provide plenty of competition to Tier II

cities.

What to Expect

Despite early signs of the market reaching a peak, most of Indias

cities continue to be overwhelmingly a landlords market. All cities are

still seeing multiple leases and active requirements from 100,000 to over

1 million square feet, and tenants are sometimes forced to wait months for

the completion of core shell construction to start the hiring process for

their new operations. Tenants are faced with the resulting conditions: no

tenant improvement allowance, free rent periods that are only given

during fit-out construction, and maintenance charges up to twenty percent

above cost.

Things to Look Out For

A relatively young democracy celebrating its 60th year of

independence this year India is still maturing economically and

politically, and a thorough due diligence is required when considering

India from an occupier or investor perspective. Local developers are still

responsible for the majority of new supply in most markets and their

reliability on timelines and construction quality varies. State governments

play a key role in the viability of any particular market and a shift in

power can cause major changes in the growth patterns of a city.


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Furthermore, the economic vehicles created for IT companies are a source

of much debate. STPI, or Technology Parks of India, is a longstanding

government agency, which provides tax benefits until 2009, and the

extension of these benefits is unclear. The result of this is that the

majority of new requirements are looking at Special Economic Zones, or

SEZs, which allow for up to 15 years of tax holidays for both occupiers

and developers. However, frequent changes in SEZ product require

companies to create a customized strategic plan with their tax consultant

before commitment and occupancy. Likewise, there is no clearly defined

exit strategy for SEZs and developers are currently required to adopt a

long-term hold strategy on these assets.


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The Future

Despite volatility in the US and elsewhere due to sub prime lending,

Indian equity markets have remained strong, and this means companies

from the subcontinent are quickly reaching market capitalizations and

credit levels that allow for major acquisitions abroad. According to Grant

Thornton, in the first eight months of 2007, there have been 164

acquisitions by Indian companies worth nearly $31 billion, compared to

73 in-bound deals worth $15 billion. Global brands such as Tetley Tea are

already Indian-owned and Tata Steel made headlines early this year with

its $12 billion acquisition of Corus Steel to become one of the worlds

largest steelmakers. Indian realty major DLF made its Initial Public

Offering in June and reached a market capitalization of over $20 billion,

rivaling the sale price of Equity Office to Blackstone last year. Interest in

institutional assets abroad is only inevitable and dont be surprised to see

Indian real estate majors such as DLF and Unitech or conglomerates such

as Reliance and Tatas owning premium real estate assets in major US

markets in the coming years.

India offers an unparalleled opportunity to participate in one of the

fastest-growing economies in recent history. Indias integration into the

global marketplace can be measured on a daily basis, and the most

successful real estate occupiers and investors will be willing to adopt a

flexible strategy that works with the country through this growth phase. If

you do business here, look beyond the confronting challenges of


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operations to India. According to a 2003 estimate, the demand for office space by the

ever expanding IT and

IT-enabled service sectors in India would be around 66 million square feet, in the next

five years. These multinational companies have realized the fact that in order to flourish

their business, the skilled Indian work force can be of great use to them. So they need to

provide the Indian professionals with all the facilities of modern life starting from real

state to entertainment, so that they can give their best in the work place and at the same

time be happy with their standard of living. This trend has set off the development of

world-class entertainment centers and business centers, across the country, thereby

bringing a radical change in the lives of urban population in India. The growing demand

of skyscrapers in all the metropolitan cities across the country has changed the image

Indian skyline.


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THE REAL ESTATE BOOM

Indian real sector has seen an unprecedented boom in the last few years. This was ignited

and fueled by two main forces. First, the expanding industrial sector has created a surge

in demand for office-buildings and dwellings. The industrial sector grew at the rate of

10.8 percent in 2006-07 out of which a growth of 11.8 percent was seen by the

manufacturing sector. Second, the liberalization policies of government have decreased

the need for permissions and licenses before taking up mega construction projects.

Opening the doors to foreign investments is a further step in this direction. The

government has allowed FDI in the real estate sector since 2002. FDI was deemed

necessary in the view of making the sector more organized and increasing

professionalism. Farmers. The villages adjacent to the metro cities have experienced

skyrocketing land prices. This has induced farmers to sell their land for good money.

The real estate market in India is yet in a nascent stage and the scope is simply unlimited.

It does not resemble a bubble that will burst. An unhindered growth for the next twenty

years is almost sure. This is because the outsourcing business in India is going in great

guns and this entails a huge demand for commercial buildings and urban real state

besides improvement in infrastructure.

The organised retail market in India is also accelerating with players like WalMart,

Bharti, Reliance etc. looking forward to make a foray thus stepping up the demand for

real estate.


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According to former Planing Commission Advisor Tarun Das, a price index for the real

state market to track price movement must be incorporated. The government must ensure

that there is no shortage of funds. SEBI's(Securities Exchange Board of India) recent

harbinger of permitting real estate mutual funds in both private and public sector will go

a long way in attracting funds from small investors who emphasize on certain return.

Another impediment that can be eased on the discretion of government is the existing tax

laws and other complex regulations relating to multidimensional real estates such as

industrial parks and SEZs(Special Economic Zone). RITES(Real Estate Investment

Trusts) of the type introduced in U.S.,U.K. and Germany should be imitated and

explored.

SOME IMPORTANT FACTS WHERE I HAVE GET TRAINING

MEERUT

About the City

New Okhla Industrial Development Authority comes under the government of Uttar

Pradesh and lies in the Gautam Buddha Nagar District. Meerut was formed on April 19,

1976 and this is celebrated every year as the MEERUT day. It was during the emergency

period when Sanjay Gandhi took the initiative to form the city under the UP Industrial

Area Development Act. Meerut is one of the mostmodern cities of Indiawith world class

amenities and infrastructure. The state legislative seat of Meerut falls under MEERUT-

Dadri "Vidhan Sabha" region and the Parliamentary seat falls under the Khurja

Parliamentary seat.

Meerut is well connected with Delhi and over 50% of the total population travels to Delhi

for official purposes. Connectivity to Delhi has improved with the construction of
http://www.delhicapital.com/http://www.delhicapital.com/http://www.delhicapital.com/http://www.delhicapital.com/


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flyovers, roads and bridges. Overbridge over the river Yamuna connects to Delhi in no

time and the toll road would hardly take 20 minutes to reach a location in South Delhi.

The city is now the most preffered destination for corporates and MNCs looking for a

office space or commercial buildings to set up their corporate offices.

Meerut is home to many big international as well as national companies like Agreeya

Solutions, GlobalLogic, EXL, Birlasoft, Impetus, STMicroelectronics, MtronPTI, Fiserv,

Adobe Systems, TCS, , CSC, HCL, ATC Labs , Interra and Xansa. Some of the main

reasons behind the existence of these companies in Meerut are the proximity of the city to

Delhi and good infrastructure.

Another big specialty of Meerut is the "Film City", located in sector 16A where you will

find offices of major news channels, film studios and other institutes.

The Municipal Corporation of Meerut with its unique infrastructure has been providing

numerous and matchless facilities. The success of the municipal corporation of Meerut

can be seen in:

Smooth and wide roads Well developed land Uninterrupted power supply Clean and safe drinking water Unfailing telephony Impressive residential complexes


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The variety of Meerut residential property ranges from flats/apartments, independent

houses, luxury bungalows, condominiums, villas to penthouses. In order to excel over

others, each of the real estate developers involves their best expertise to come up with

innovative projects and villas.


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KEY DEVELOPMENTS IN MEERUT .

Meerut-Greater Meerut Expressway

About 1/3rd of Meerut development area notified and falling between rivers Yamuna and

Hindon recently is approachable due to road connectivity. The Expressway between

Greater Meerut and Meerut is 23.64 km long - 19 km falls in Meerut and 4.64 km in

Greater Meerut and passes through 16 villages. It is a 8- lane divided highway with

service roads on both sides.

Eight lane DND Flyover connecting Meerut & Delhi.

DND Flyway is a world-class expressway connecting Delhi to one of the largest sub

cities of Delhi, Meerut. For you, it means a great way to get to your workplace or home.

The DND Flyway, the name given to the Meerut Toll Bridge facility, continues to

compete with the two free bridges which cross the Yamuna River in the same influence

area as the Delhi Meerut Toll Bridge, namely Nizamuddin Bridge and Okhla Barrage.

Both these bridges, however, are close to saturation point, particularly, during peak

hours.

The link connects the DND Flyway to Mayur Vihar (a part of Delhi located across the


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River Yamuna, which has mainly residential apartments) and substantially reduces

distance and time taken by Mayur Vihar residents to various destination points in South

Delhi.

DND Flyway Fast Facts :

The shortest route between Meerut and Delhi

9.2 kms Long 8 lanes highway

Taj Expressway :

This express highway is proposed to be constructed near east bank of Yamuna. The

main objective of this highway is to reduce the load on National Highway No. 2 and

development of industrial and commercial centres near the east bank of Yamuna and

also to reduce travel time. This highway will be connecting Greater Meerut

withDankaur,Javer, Tappal,Jatari,Naujheel,Mathuraetc. The pre-feasibility study


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regarding construction of the highway is done byM/s Consulting Engineering

Services.

The length of the proposed highway from Greater Meerut to Mathura is 165 km and the

total estimated cost of this project is Rs. 965 crores. The estimated cost of renovating the

Mathura - Agra express highway is Rs. 210 crores.The estimated cost of the highway

from Greater Meerut to Agra is Rs. 1175 crores.

The Howrah-Delhi railway line passes through the area and a new railway station andrail link will connect Greater Meerutwith the eastern and western main lines.

A dedicated commuter rail-link (Metro Rail) with Delhi has been implemented. An international airport and aviation hub has already been planned near Jewer

(Greater Meerut).

THE MEERUT RESIDENTIAL PROJECTS

CAPITAL VALUE

Locality Apartment (Rs/sq. ft.) Plot (Rs/sq. m.)

Sectors Oct-Dec09 (%) April10 Oct-Dec09 (%) April10

11- 15 A 0 to 2 4000-9500 0 to 3 45000-180000

17 - 23 0 to 2 3000-5500 0 42000-120000


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26 - 33 0 to 2 2500-5000 0 35000-68000

34 - 40 0 to 2

41 - 47 0 2800-7500 -3 to 2 36000-80000

48 - 52 -1 to 2 2800-6500 0 35000-100000

53 -72 0 to 3 2500-4800 0 to 10 32000-50000

82 - 122 1 to 2 2800-6000 0 32000-70000

Source : www.magicbrick.com


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CHAPTER 2

COMPANY PROFILE

COMPANY PROFILE

As you'll agree, it is not just about planting a seed and waiting for the fruits. Equally

critical is the right place and right time, accompanied by the right stimulus. And of course

a prudent judgement as to when to pluck the fruit !! We as a part of the ambitious and

prodigiously growing UNiiFY Group, are always donning our thinking caps for adding

value to our services, so that we can harness the engines of growth for our esteemed

clients, which in turn will fuel the growth for us as a group.

Tie ups and Channel Partner agreements with the promising and progressive groups are a

basic tool of enablement that we proffer for your advantage. The Strategic Business

Division maintains a focused charter, based upon both macro and micro level market

studies and analyses, for forging our strategic alliances such that the maxima of the

benefits can be availed of by our customers.

The vision of the group is dynamic and unfettered, and the Strategic Business Division

remains fully committed and engaged towards organic as well as inorganic growth thrusts

of the UNiiFY Group Combining the vast experiences, pragmatic application of

fundamentals and an infectious resolve, the Division remains the formidable driving force

which is propelling the UNiiFY Group onto the path of wealth creation and nurturing

relationships with our customers and clients.

The motivated, experienced and well entrenched nucleus of the company, the Uniify

Sales Team is your eyes and ears into the rapidly evolving domains of real estate. The


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team remains constantly engaged in keeping a close watch on new launches, real time

monitoring of the market trends, assessing and verifying the validity of projected growth

trends, helping you diversify and broad base both your investments and offering you a

perspective to the current affairs of the market. The UNiiFY Sales Team is there with you

at every step of the journey.

Keeping pace with all the latest developments, both visible and those behind the scenes,

and bringing you a wide range of possibilities as well as probabilities, the UNiiFY Sales

Team is well poised to be your friend, philosopher and guide when it comes to the realm

of realty. And following the age old dictum of combining rough with the smooth, we not

only advise you what all to consider for your benefit, but we also caution you what all to

be wary of.

As the abundance of choices are at times confusing as well as intimidating, it remains our

constant endeavor to also provide inputs about what all to avoid in keeping with your

overall short term and long term objectives. The real time market research, being an

integral part of the UNiiFY Sales Team, is always at your disposal so that due

deliberations are the norm for you when you are ready to invest.


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Company Service

UNiiFY AS AN ADVISOR

Real Estate as an asset class requires unique expertise and understanding especially in an

unregulated market like India. Our experienced investment advisory team helps you make

the right decisions at the right time depending on your risk reward expectations. We also

offer portfolio management services to our customers.

AS A BROKER


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We act as Brokers to some of the leading Real Estate Developers in India. We are

currently associated with DLF, JP Group,3C Group, Supertech, Shri Group, Amrapali,

Shri, V.V.I.P, K.W. Sristhi, A2Z, Ansal, Unitech, Uniify and so on.

PROJECT MARKETING

We specialize in conceptual, designing & launching a project. Our team has the

capability to provide end to end services to a developer to market their project.

DEVELOPER SERVICES

Land Aggregation

Joint Ventures

Private Funding

Comprehensive Project Marketing

Underwriting Project

HOME LOAN SERVICES

UNiiFY Group shall facilitate your home loan requirement. We have tie ups with the

following financial institutions-

SBI Bank

HDFC Ltd.

Axis Bank

India Bulls


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ocation : Ganga Nagar, Mawana Road MeerutArea : 1700 Sq. /ft.Price :Plan : 1/2/3 BHKCompletion Date :

Ganga City PropertiesUNiiFYReal Estate Investment SolutionsCORPORATE OFFICE.:1st Floor, Samrat Shopping Mall, Opp. Hotel Samrat Heavens,Samrat Place, Garh Road, Meerut- 250001Phone.: 0121-4052100Mobile No.: +91- 8171140000Email ID.: info@uniifyindia.com--------------------------------------------------------------------------------------------OTHER BRANCHES.:

135/1 Umar Nagar, Near Nambar dar Petrol Pump,Hapur Road, Meerut.Mobile No.: +91- 8909107053--------------------------------------------------------------------------------------------A-47, Rajendra Nagar, Ganganagar,Mawana Road, Meerut.Contact No.: 0121- 4035220Mobile No.: +91- 8171218888

STRATEGIC TEAM

Anuvir Singh

Managing Director Arun Chaudhary

Vice President (IT & Media) Major Rajesh Arora

Strategic Partner

Nirmal Tanwar

Vice President (HR & Training) Nagesh Banga

Vice President (Marketing) Vishal Anand

Meerut Franchise Head

UNiiFY Strategic Business Division


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As you'll agree, it is not just about planting a seed and waiting for the fruits. Equally

critical is the right place and right time, accompanied by the right stimulus. And of course

a prudent judgement as to when to pluck the fruit !! We as a part of the ambitious and

prodigiously growing UNiiFY Group, are always donning our thinking caps for adding

value to our services, so that we can harness the engines of growth for our esteemed

clients, which in turn will fuel the growth for us as a group.

Tie ups and Channel Partner agreements with the promising and progressive groups are a

basic tool of enablement that we proffer for your advantage. The Strategic Business

Division maintains a focused charter, based upon both macro and micro level market

studies and analyses, for forging our strategic alliances such that the maxima of the

benefits can be availed of by our customers.

The vision of the group is dynamic and unfettered, and the Strategic Business Division

remains fully committed and engaged towards organic as well as inorganic growth thrusts

of the UNiiFY Group Combining the vast experiences, pragmatic application of

fundamentals and an infectious resolve, the Division remains the formidable driving force

which is propelling the UNiiFY Group onto the path of wealth creation and nurturing

relationships with our customers and clients.

SALES TEAM

Ankit Aggarwal

V.P. Sales Shaily Sharma

General Manager(Sales) Mohit Sharma

Assistant General Manager


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Mohit Verma

Assistant General Manager Vaibhav Singh

Estate Manager Vishal Yadav

Estate Manager

Mukesh Tripathi

Estate Manager Manu Singh

General Manager Rahul Pratap

General Manager

Vishal Bhagat

Branch Head Mohd. Saqib

Branch Head Navneet Kumar

Estate Manager

Hemant Sagar

Senior Relationship Manager

UNiiFY Sales Group

The motivated, experienced and well entrenched nucleus of the company, the Uniify

Sales Team is your eyes and ears into the rapidly evolving domains of real estate. The

team remains constantly engaged in keeping a close watch on new launches, real time

monitoring of the market trends, assessing and verifying the validity of projected growth

trends, helping you diversify and broad base both your investments and offering you a

perspective to the current affairs of the market. The UNiiFY Sales Team is there with you

at every step of the journey.


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Keeping pace with all the latest developments, both visible and those behind the scenes,

and bringing you a wide range of possibilities as well as probabilities, the UNiiFY Sales

Team is well poised to be your friend, philosopher and guide when it comes to the realm

of realty. And following the age old dictum of combining rough with the smooth, we not

only advise you what all to consider for your benefit, but we also caution you what all to

be wary of.

As the abundance of choices are at times confusing as well as intimidating, it remains our

constant endeavor to also provide inputs about what all to avoid in keeping with your

overall short term and long term objectives. The real time market research, being an

integral part of the UNiiFY Sales Team, is always at your disposal so that due

deliberations are the norm for you when you are ready to invest.

Meerut Properties

Latest properties

HOT DEALS >>

Premia Corporate City, K.P.-5 (Greater Meerut West), Price Starting @ Rs. 5

Lakhs Onwards

VVIP, Meerut Extension, Meerut, Price Starting @ Rs.

Gayatri Aura - Greater Meerut (UP), Price Starting @ Rs.

Eco Village-II - Meerut Extension., Price Starting @ Rs.

Gaur City - Meerut sector -18, Price Starting @ Rs.


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Ghaziabad Properties

Latest properties

HOT DEALS >>

VVIP - Rajnagar Extension NH- 58, Ghaziabad, Price Starting @ Rs.

Chandigarh Properties

Latest properties

HOT DEALS >>

Giilco Heights - Mohali, Chandigarh, Builder Floor - 1001 Sq./ ft. - Price on Demand

Gardens - Mohali Chandigarh, Builder Floor - 1050 Sq./ ft. - Price on DemandAnsal

Victoria Floors - Mohali Chandigarh , Builder Floor - 1050 Sq./ ft. - Price on Demand

Executive Floors - Mohali , Chandigarh, Builder Floor - 1796 Sq./ ft. - Price on Demand


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CHAPTER 3

LITERATURE REVIEW

The Kano et al. (1996) model of customer satisfaction classifies product attrib utes based

on how they are perceived by customers and their effect on customer satisfaction (Kano,

Serakuet al. 1996). According to the model, there are three types of product attributes that

fulfil customer satisfaction to a different degree: 1) basic or expected attributes, 2)

performance or spoken attributes, and 3) surprise and delight attributes.

A competitive product meets basic expected attributes, maximises performances

attributes, and includes as many excitement attributes as financially feasible. In the

model, the customer strives to move away from having unfulfilled requirements and

being dissatisfied

The performance or spoken attributes (the central line of the model) are those expressed

by customers when asked what they want from the product. Depending on the level of

their fulfilment by a product or a service these requirements can satisfy or dissatisfy

consumers.

The basic or expected attributes (lower curve in the model) are basic attributes, which

customers take for granted and they are so obvious that they are not worth mentioning.

While the presence of these attributes is not taken into account, their absence is very

dissatisfying.


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The surprise and delight attributes (upper curve in the model) lay beyond customers

expectations. If they are present they excite the customer, but their absence does not

dissatisfy, as customers do not expect them.

A successful combination of expected and exciting attributes provides a company with an

opportunity to achieve competitive advantage. A successful company will correctly

identify the requirements and attributes and use them to document raw data, user

characteristics, and important service or product attributes.

To make information about the identified requirements about attributes understandable

and useful for designers, a so-called Quality Function Deployment (QFD) approach is

often being used. The goal of QFD is to assure that the product development process

meets and exceeds customer needs and wants and that customer requirements are

propagated throughout the life cycle of the product. The approach uses a number of

matrices, which help translating customer requirements into engineering or design

parameters, specifying product features, manufacturing operations and specific

instructions and cont rols. QFD allows for the minimising of errors and the maximising

of product quality for customers. The approach is probably the only existing quality

system with such strong orientation to customer satisfaction.

Innovation framework

The process of adopting new products has also been studied within innovation adoption

literature, and in particular the Rogers (1995) innovation framework. The framework


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suggests five steps, through which an adopter goes to the adoption of a new product or a

service (Rogers 1995: 36):

first knowledge of an innovation forming an attitude toward the innovation decision to

adopt or reject implementation of the new idea confirmation of this decision Rogers

model closely resembles the customer satisfaction model by Engel et al. (1995), see

(Figure 3). The first knowledge is acquired when an individual is provided with the

information about the innovation. The attitude is formed evaluating the features of

innovation and a resolution on accepting or rejecting the product follows. Implementation

corresponds to the consumption and confirmation refers to the need to reaffirm the

decision about the innovation adoption.

Rogers also maintained that people accept innovation differently, depending on their

personality, their innovativeness, and interpersonal communication, and according to this

could be classified into innovators, early adopters, early majority, late majority, and

laggards (Figure 6). Innovators seek newness and value the time period that is passed

since the product launch. Laggards seek reassurance and confirmation about product or

service qualities through interpersonal communication and word-of-mouth.

A large number of studies have analysed the differences between earlier and later

adopters based on socio-economic, demographic, cultural, or psychological criteria

(Tornatsky, Eveland et al. 1983), (Gatignon and Robertson 1985), (Frank, Sundqvist et al.

2001),


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Economists, for example, suggest that for social innovation to take place, innovators

should first accept innovation and then create institutional framework that would trigger

the acceptance of new practices. For the laggards to join in another mechanism the

desire not to be left out of the group can be used to speed up dissemination of more

sustainable practices.

Besides adopter categories, Rogers also identified a range of factors affecting the rate of

adoption:

Article 1: Real Estate in India - Growing Towards New Heights

ByAddi Vardhaman

The factors such as booming economy, favourable demographics and liberalised foreign

direct investment (FDI) regime, the Indian real estate sector has witnessed a revolution.

The real estate in India is growing at 35 per cent.

Real estate in India is the second largest employing sector including construction and

facilities management. This sector is linked to about 250 supportive industries such as

cement, brick, transport, steel, etc through backward and forward linkages. Accordingly,

a unit increase in expenditure has a multiplier effect in this sector, as capacity to generate

income is as high as five times.

A research firm Indicus Analytics, it has predicted that there will be demand for over

24.3 million new dwellings for self-living in urban India by 2015. Moreover, rapid

growth of the Indian economy has faced a cascading effect on demand for commercial

property to meet the needs of business such as modern offices, warehouses, hotels and

retail shopping centres.
http://ezinearticles.com/?expert=Addi_Vardhamanhttp://ezinearticles.com/?expert=Addi_Vardhamanhttp://ezinearticles.com/?expert=Addi_Vardhamanhttp://ezinearticles.com/?expert=Addi_Vardhaman


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Importantly, government has introduced many innovative reform measures to discover

the potential of the sector. 100 per cent FDI is allowed in realty projects through the

automatic route, for instance. 51 per cent FDI permitted in single brand retail outlets and

100 per cent in cash and carry through the automatic route. With growing economy in

India, the demand for all segments of the real estate sector are likely to continue.

Article 2 :Banks not to hike home loan rates

ByManju AB Jul 27 2010 , Mumbai

Retail bank customers need not worry about any rise in the equated monthly installments

(EMIs) on their home loans or auto loans with banks expected to absorb the rate hikes by

Reserve Bank of India. The special home loan rates of banks will continue for now.

OP Bhatt, chairman and managing director of State Bank of India, said their special home

loan rate of 8 per cent is open till September 30.

We will take a call at that time, Bhatt said.

Private banks, which had a special home loans scheme of 8.25 per cent, may continue for

a while as CEOs of all large banks agreed that raising lending rates is not immediate on

their agenda.

If banks keep their rates static, housing finance companies like HDFC and LIC Home

Finance will also follow suit to keep the rates at present levels.

Home loan rates will not be impacted immediately. Everything will depend on what

action banks take on the pricing of their retail loans. Our special schemes are on till the

end of August after which we will take a call depending on the interest rate situation at
http://www.mydigitalfc.com/reporter/Manju-ABhttp://www.mydigitalfc.com/reporter/Manju-AB


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that time, VS Rangan, executive director of HDFC, said.

HDFC has a fixed and floating rate product that keeps interest fixed at 8.25 per cent for

the first year and 9.25 per cent for the second year and from the third year onwards it

reverts back to the prevailing rates of interest.

Axis Bank, which is active in retail loans, is also unlikely to inflict any change in lending

rates. Shikha Sharma, chief executive officer and managing director of Axis Bank said

deposit rates would rise faster than lending rates.

Retail and corporate loans are expected to post robust growth in the coming quarters and

lending rates will rise but not immediately, said Aditya Puri, managing director of

HDFC Bank.

Personal loans, which include all retail loans like housing, consumer durable loans, credit

card loans, education and advances against fixed deposits, grew by 6.5 per cent or by Rs

36,032 crore during the period ended May 21, 2010 as against 4.5 per cent growth

reported in the year ago period.

Article 3: NCRs second international airport to come up in Javer

By Sanjay Gupta

5 August, 2005: A remote hamlet near Meerut has been chosen as the site for the second

international airport in the National Capital Region. The International airport will be

developed in Javer near Greater Meerut in Gautam Buddh Nagar district.

Javer was selected after parleys between Greater Meerut Industrial Development


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Authority officials and Union Civil Aviation Ministry.

Greater Meerut Industrial Development Authority (GNIDA) has already kick started the

process of developing the airport after the decision to develop the airport at Javer was

taken.

The GNIDA board will acquire land needed for the proposed airport in Javer and some

nearby villages in Greater Meerut.

About 1400 acres of land would be required for developing an airport in Javer, according

to media reports. The project is yet to get final nod from the Union Ministry.

The earlier plan to develop an airport at Greater Meerut fell flat due to shortage of land.

Thats how the Javer was selected as the site for the proposed airport.

Land prices in and around Javer has already shot up after it became known that it was

being considered as a site for the international airport. Prices have shot up 6 to 7 times

compared to last year.


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in whatever you see.


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MARKETING STRATGIES

The American Marketing Association (AMA ) as The process of

planning and executing the conception, pricing, promotion and

distribution of ideas, goods and services to create exchanges that satisfy

individual and Organizational goals.

Marketing deals with products. A product can be a good,

service or an idea. Marketers must adopt different marketing approaches

when selling intangible products (service and ideas) as they have no

physical form.

Needs and Wants

Needs consti tute the basic requirements for the existence of li fe,

such as food, clothing, shelter, and belongingness. A want arises when

the basic needs are satisfied. It is important for a marketer to understand

whether his product falls in the needs category or in the wants category

and devise his marketing strategies accordingly.

Marketing Strategies of Uniify Realestate PVRT LTD

Def: Communicating and sharing data between different

departments of an organization to collectively formulate future strategies

and implement them with maximum efficiency.

One always has to pay a price one always has to balance

conflicting objectives, conflicting opinions and conflicting priorities. The

best strategic decision is only an approximation and a risk.


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Marketing Strategies such as Market Leadership, Market

Challenger, Market Follower and Market Niche.

Competitive Strategies:

1. Cost Leadership strategy

2. Focus strategyKM,3. Generic strategy mix

Cost Leadership strategy :

A firm gains cost leadership in an industry when its cost of

production is lower than that of its competitors . It can gain cost

leadership by managing its process and costs in every aspect of the

business Cost can be controlled by developing efficient methods of

production, curbing over head and administrative costs, procuring

materials at low prices and monitoring costs of promotion, distribution

and service. By bringing down its operational costs, a organization can

offer its products and services at lower prices.

Differentiation strategy :

The Differentiation strategy adopted by the firms needs to

possess sufficient skills and abili ties to dif ferentiate the product from that


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of the competitors based on some attributes that allow the consumers to

perceive the products as different from that of the competi tion. A firm

may differentiate its products and services in various ways. It may

differentiate itself from others in terms of design or brand image,

features, technology, customer service or quality.

Focus Strategy :

A firm pursuing a focus strategy tends to serve a specific segment

instead of catering to the entire market. The segment may be special

group of customers, a specific geographic area, or a particular product or

service line. The customers will also be loyal to the company and

therefore, the entry of a new competitor into that area becomes difficult

Generic Strategy Mix :

These generic strategies are not necessarily compatible with one

another. If a firm attempts to achieve an advantage on all fronts, it may

achieve no advantage at all . For e.g.: if a firm differentiates itself by

supplying very high quality products it risks undermining that quality if it

seeks to become cost leader. Even if the quality did not suffer, the firm

would risk projecting a confusing image.

DESIGNING COMPETITIVE STRATEGIES

The competitive strategies for market leaders, market challenger, market

followers, and market nicher.

MARKET LEADER STRATEGIES:


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A market leader has a considerable market share, a significant

presence in the industry and is acknowledged as the leader by other firms

in the industry. A1 rise and jack t rout in their successful book marketing

warfare have said that marketing has to be considered as a war and forms

have to focus on competition rather than customers to sustain themselves

in the market. To strengthen their argument, they compared marketing to a

football match. If a team just identifies the goalpost and moves towards it

without considering the other team, they will easily be blocked by the

rival team in their pursuit of hitting a goal. The team must focus its

efforts on gaining an advantage over the rivals, if it wants to win the

game. Therefore, evaluating the competitors strategies is very important

for the firm.

MARKET CHALLENGER STRATEGIES:

Market challengers are those firms which occupy the second,

third or fourth positions in the market. The firm which is in the second

position can best adopt the strategy of offensive attack against the market

leader to grab a market share. This is especially the case when it does not

pay off to snatch the market share from the company in the third position,

which usually as much lower market share.

The challenger can attack firms of its own capacity; it can also

attack vulnerable areas of the leader, but it should have sufficient

resources to sustain the attack, or it can attack the leader in its weak spots

and try to leverage the maximum market share by such an attack. There is


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another strategy whereby the challenger can attack its competitors by

offering the market all the benefits and feature sand all other facilities

provided by its competitors .

MARKET FOLLOWER STRATEGIES:

Market followers prefer to follow the leader rather than attack it .

Most follower firms manufacture products leveraging on the product

innovations of the market leaders.

If the follower attacks a market leader with the same quality

offerings and at the same price, i t might have to face severe attacks from the

market leader. So, unless the follower firm has some strong point in its

armor, i t will not dare attack the market le ader.

MARKET NICHER STRATEGY:

Companies following niche strategies do not like to attack the market

leader and therefore, operate in a small segment of the market in which the

leader is not interested. a niche marketer usually focuses all his resources to

efficiently serve a small market segment and thus gains the loyalty of

customers in this segment.


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CHAPTER 4

RESEARCH METHODOLOGY:

OBJECTIVES:

The primary objective of the study was to find out the sales pattern

of real estate in Meerut region about the real estate and the services of

Uniify Realestate Company. The main objective of the management

thesis is to provide an opportunity to apply the concepts learnt in real life

situations and also to create awareness about strengths and weaknesses in

the work environment.

The main aim of the present study is to accomplish the following

objectives:

Proper understanding and analysis of the real estate products. To create awareness about Uniify Realestate products to the

customers.

To know the preferences of people in taking by conducting marketsurvey.

To know the risks and returns of the investment plans. To know the market position and growth rate of Uniify Realestate Comparative study of investment plans and to differentiate the

products compare to other products.

To identify the potential customers and process of approach to thatcustomers.


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L IM ITAT IONS :

Time to explain to the customer about the Uniify Realestate lTD /investments products is less.

Getting the prospective customers is very time consuming Language problem is also considered as a limitation. We may not be get good responses from the customers They may be partial or refuse to cooperate.

Most of the customers are not aware of the Uniify Realestate

company.

Season is also a limitation why because already March month was

completed .The people were already invested in other real estate

companies. So this is a limitation for me.

Research methodology is a way to systematically solve the research

problem. It has many dimensions and research methods do constitute a

part of the research methodology.

RESEARCH DESIGN

. Research design is the plan of structure and strategy of

investigation conceives so as to obtain answers to research questions and


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to control variance. The definition consists of the three important term

plans, structure and strategy. The plan is an outline of the research

scheme on which the researcher is to work..

The function of a research design is to provide for the collection

of relevant evidence with minimal expenditure of effort, t ime and money.

In fact, the research design is the capital structure with in which research

is conducted; it constitutes the blue print for the collection, measurement

and analysis of data.

Research design is needed because it facilitates the smooth sailing of

the various research operations there by making research as efficient as

possible. Therefore the question of a good design is related to the purpose

or objective of the research problem and also with the nature of the

problem to be studied.


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Research designs used in the study are:

Exploratory study

Descriptive studyExploratory study:

Exploratory study, which deals with the formulation of a more

precise research problem or developing a hyp othesis . it is fro m the

findings of these studies that new research problem may be formulated or

a new hypothesis developed. As such, formal design is absent in

exploratory studies, we can distinguish three separate stages that are

usually in exploratory studies and conducted in the sequence listed as

follows:

Study of secondary sources information Interviews with the person who are knowledgeable about the subject

areas being explored.

Analysis of selected cases.Descriptive study:

A study, which wants to portray the characteristics of a group or

individual or situation, is known as descriptive study. Descriptive

research includes surveys and fact finding inquiries of different kinds the

major purpose of this research is the description of the state of affairs, as


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it exists at present. For instance, the degree to which he product use

varies with the income, age, occupation or other characteristics is a

descriptive study. The main objective of descriptive study is to acquire

knowledge.

NATURE OF DATA

a) Primary data

b) Secondary data Pr i mar y sour ces

The primary data is collected with the direct interaction of

customers through questionnaire and personal interview. The

questionnaire consists of close- ended and open-ended questions regarding

their personal details, awareness about INDIA Uniify Realestate real

estate products.

E.g .: interviews, questionnaire etc .

Secondar y sou r ces:

Secondary data like graphs, company profile and industry profile are

collected from

Journals Newspapers Magazines Websites Report


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FORMULATION OF THE QUESTIONNAIRE

The required data was collected through well-structured

questionnaire,

Closed ended questionnaire Open-ended questionnaire Multiple-choice questionnaire Dichotomous questionnaire

Cl ose-ended quest i onn air e

They are those in which answers were arranged in a structured

pattern. Under this type of questions there are various subtyp es.

Open-ended quest i onn air e

In this type the questions are arranged in a structured form but the

Reponses are unstructured. The respondents are free to replay their own

attitude towards the questions.

M ul t i p le -cho ice quest ionna i r e

These types of question list a number of answers and permit the

respondent to select the answers.

Di chotomous quest i onnai r e

These questions allow only two possible answers. E.g. YES OR NO


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LEARNINGS IN THE MANAGEMENT THESIS

Management thesis is a platform to apply the concepts learnt in real

life situations:-

Those are:-

MANAGEMENT THESIS provides good scope for developingnecessary managerial skills and positive attitude.

During my SIP I understood the company culture and nature of thework also.

From the management thesis I have learnt about real estate field,its nature , benefits of the real estate , advantages and features also

and marketing strategies of the real estate product .

I have understood the needs of the customers and perception ofdifferent types of customers.

My strengths and weaknesses in the work environment, managinginterpersonal relationships and team work also I have learnt from

the management thesis.

I have learnt some managerial skills like discipline, dedication,commitment, time management, hard work, positive attitude.


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CHAPTER 5

DATA ANALYSIS:

Did you have any real estate product?

a) Yes b) NO

Real estate product Having real estate product

Yes 95

No 5

0

10

20

30

40

50

60

70

80

90

100

Having insurance policies

Yes No


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According to the above data out of 100 respondents 95

customers are having real estate product and the remaining 5

respondents are not having the real estate product. Because of they are

not aware of the real estate product.

If yes, which real estate product you are having?

a) Uniify Realestate b) other companiesName of the company No. of people having

Uniify Realestate 35

Other companies 65

0

10

20

30

40

50

60

70

No.of peop[le having

UNIIFY Other companies


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customers having the product in Uniify Realestate company and the

remaining 65 persons having the real estate product in other companies

like AJNARA, INVESTOR CLINIC ,BINIYAD etc,

If no, do you want to take the product in Uniify Realestate ?

a) Yes b) No

Real estate product About Uniify Realestate

Yes 70

No 30


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According to the above data out of 100 respondents 70 customers

are having the interest to take the product in Uniify Realestate and the

remaining persons not having the interest to take the product in

BUNIYAD,AJNARA,INVESTOR CLINIC.

0

10

20

30

40

50

60

70

UNIIFY

Yes No


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What is your opinion about the Uniify Realestate ?

a) Excellent b) Good c) Satisfactory d) Better e) Poor

Opinion Satisfaction level

Excellent 35

Very Good 28

Satisfactory 23

Better 20

Poor 4


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are said that it is excellent it gives us more information and some 28

customers are said that it is very good and some 23 customers said that it

is satisfactory and 20 customers are said that it is better than other real

estate companies and the remaining 4 customers said that it is a poor one

why because they dont know Uniify Realestate .

0

5

10

15

20

25

30

35

excellent

very good

satisfactory

better

poor


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Do you believe the product sold by Uniify Realestate ?

a) Yes b) No

Real estate product About Uniify Realestate

Yes 70

No 30


are said that Uniify Realestate product are better than the other real

estate companies and the remaining 30 respondents are said that they are

not feeling that Uniify Realestate is better one.

0

10

20

30

40

50

60

70

PRITHVEE PROP MART

Yes No


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65


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Which one do you find profitable whether Uniify Realestate or

other companies?

a) Uniify Realestate b) other companies

Name of the company Profitable in percentage


Other companies 45


customers said that Uniify Realestate products are profitable and the

remaining 35 customers are said that other companies are profitable.

0

10

20

30

40

50

60

Profitable in percentage

PRITHVEE

PROP MART

Other

companies


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Have you come across in any service problem in Uniify Realestate ?

a) Yes b) No

Real estate product Service problem

Yes 40

No 60

0

10

20

30

40

50

60

Service problem

Yes No


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said that they find a service problem in Uniify Realestate and the

remaining 60 customers said that no service problem in Uniify Realestate

.

Why do you prefer to have an real estate product? Is it your own

decision or advice by a third party?

a) Own decision b) third party

Opinion No. of persons

Own decision 40

Third party 60


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customers are taken their own decision and remaining 60 customers are

taken the product that the suggestion given by third party.

0

10

20

30

40

50

60

No. of persons

Own decision

Third party


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Do you feel the short-term product are beneficiary or long term?

a) Long term product b) short-term product

Real estate product No .of persons

Long term 80

Short-term 20


respondents are interested to take the long-term product and the

remaining 20 respondents are interested to take the product short-term

product .

0

10

20

30

40

50

60

70

80

No .of persons

Long term

Short-term


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Would you like to recommend the product of Uniify Realestate or

other companies to your friends or relatives?

a) RITHVEE b) other companies

Real estate product No. of persons


Other companies 30

0

10

20

30

40

50

60

70

No. of persons

UNIIFY

Other companies


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customers are said that they will suggest products to their friends and

their relatives and the remaining 30 persons are said that they will

suggest the other companies.


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Do you want any implementations in the real estate product?

a) Yes b) No

The 100 respondents said that they couldnt expect more

implementations in product.

80%

20%

Response

yes

No


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SUGGESTIONS

Conduct awareness campus in specific places where the UniifyRealestate real estate product has a prospect of getting more

customers

This should be creating awareness of the entire ran ge of servicesprovided by Uniify Realestate Real Estate Company.

Uniify Realestate Real Estate Company should be give the moreadvertisements to attract the customers.


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FINDINGS

Uniify Realestate Company is enjoying the goodwill in the market.Already the customers are attracted towards these product.


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This survey shows that this real estate company has get goodpotential to leave other competitors behind.

This can be achieved by capitalizing on the goodwill the customers

are having of the product and making mass of it .

This company has a good impression in the customers mind and itlacks is that the Uniify Realestate Company is not able to create

awareness of the latest facilities and services being provided as and

when they are launched.

This can be improved by implementing most of the suggestions /recommendations given in this report.

The perception of people about the real estate market is relatively

weak but they can be influenced by giving them appropriate information

about how to invest, when to invest, so that their confidence will build up.

There is a lot of scope for real estate companies in respect of

investment they get from their client, which can be improved by giving

them better service facilities, which will not only increase their

investment but also would result in their recommendation about investing

through their company in share market.

Those who are already buy the real state product but they do not

have complete information about the basic terms related to the market

which opens up the gate for the companies to increase their awareness by


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giving them full information about the market through seminars or

conference.

QUESTIONNAIRE

Name

Age

May I know your profession?

a) An employee b) Business c) Others1) Did you have any real estate product

o Yeso No

2) If yes, which real estate product you are having

o Uniify Realestateo Other companies

3) If no, do you want take the Uniify Realestate real estate product

o Yeso No

4) What is your opinion about the Uniify Realestate Company?

o Excellento Goodo Satisfactoryo Bettero Poor


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5) Do you believe the product sold by Uniify Realestate better or

not?

o Yeso No

6) Which do you find profitabl e whether Uniify Realestate or other

companies?

oUniify Realestate

o other companies7) Have you come across in any service problem in Uniify Realestate

?

o Yeso No

8) Why do you prefer to have an real estate product? Is it your own

decision or advise by third party?

o Own decisiono family memberso third party.

9) Do you feel the short-term product are beneficiary or long term?

o Long term producto Short term product


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10) Would you like to recommend the product of Uniify Realestate or

other companies to your friends or relatives?

o Uniify Realestateo other companies

11) Do you want any implementations in the real estate product in

future?

o Yeso No

If yes, any suggestions


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SWOT ANALYSIS

Strengths

.Uniify Realestate is a biggest Group Company.

1. Uniify Realestate provides multi-channel access to all itscustomers through a strong online presence Trade facility

2. Uniify Realestate has dedicated research teams for fundamental andtechnical research, Which constantly track the pulse of the market

and provide timely investment advice free of cost to its clients

which has a strike rate of 70-80%.


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Weakness

1. Localized presence due to insufficient investments for countrywideexpansion.

2. Lack of awareness among customers because of non-aggressivepromotional strategies (print media, newspapers, etc).

3. Lesser emphasis on customer retention.

.


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Threats

1. Aggressive promotional strategies by close competitors may hamperIndia infolines acceptance by new clients.

2. Lack of sufficient branch-offices for speedy delivery of services.3. More and more players are venturing into this domain, which can

further reduce the earnings of India infoline.


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BIBLOGRAPHY

BOOKS:-

1. Marketing Management by Phillip Kotler.2. Marketing Management by Peter F. Druker3. TASMAC AND Maverick School Books4. Brochures of Uniify RealestateWEBSITES: -

UNIIFY real estate company websites.

www.indiainfoline.com

www.google.com

www.prithvee.com
http://www.indiainfoline.com/http://www.indiainfoline.com/http://www.google.com/http://www.google.com/http://www.prithvee.com/http://www.prithvee.com/http://www.prithvee.com/http://www.google.com/http://www.indiainfoline.com/

Sales Pattern

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