Maria G. PerezManager Week 2Team members: Keely Burke, Paul Williams, & Chase Barlow

OBJECTIVES

0Get Android adoptions for the app, “Fox Raffle”, located in Google play in the following territories :0 North Carolina0 South England

0Project main objective (personal opinion): develop better networking, communication, marketing & selling skills.

Low-Touch Techniques0E-mailed Universities (professors, alumni &/

organizations).0Calling/ Texting/ E-mail Family Members & Friends.0Facebook post North Carolina State University. 0Twitter random people from England & North

Carolina.

Rethinking Sales Management- Beth Rogers

0 “A high volume cooperative relationship deserves some “high-touch” overlays, such as face-to-face contact with an experienced account manager.”-Pg. 349

0 This territory project is evidently not a “high volume cooperative relationship” since it is based off of low-touch.

Market Segmentation

0 Keely was assigned to e-mail universities and their organizations from North Carolina.

0 Paul assigned to e-mail universities residing in South England.

0 Chase assigned to e-mail/call family & friends from North Carolina.

0 Maria assigned to e-mail universities in North Carolina & South England.

Group Discussion

MESSAGE:0 Background Info

0 About us0 University we attend

0 Reason for the e-mail0 Class / project

0 Include Incentive

0 Give thanks.

Message Example:

I am a student at Texas Tech University. My Sales Management class is working on a Android application adoption.

The objective of this project is to see how well we can reach outside markets and get people to adopt our app. The name of the app is Fox Raffle and it is located on Google Play. An incentive for downloading this app is that once you download it, you are automatically entered into a raffle. If you keep the app until December & you remember to check, you may win a $100.

I would really appreciate it if you could help me spread the word and get students or faculty to download this android app.

Thank you for your time and consideration.

Keely Burke

0Goal: Acquire at least one adoption.

0Focus: universities in North Carolina 0 e-mailed Dr. Jan-Benedict Steenkamp at the University of

North Carolina, along with other departments within the university & has not received a response.

0 Facebook: North Carolina State University

Paul Williams

0Goal: Reach at least one adoption.

0Main Focus: universities residing in South England.0 Sent e-mails to universities such as; London College of

Communication & University of Bolton.

0Sent e-mail to professor Scott Dellana of East Carolina University.

Chase Barlow

0Goal: Attain at least one adoption.

0Assigned to e-mail/call family & friends from North Carolina.

0Customers (family & friends) were skeptical. Said they would download but didn’t actually do it. Others simply didn’t respond.

Maria Perez

0 Goal: Reach at least one adoption.

0 Contacted a friend from North Carolina.

0 e-mailed The University of North Carolina at Chapel Hill & University of North Carolina Wilmington.

0 e-mailed Royal Holloway University of London & University of Plymouth.

0 Twitter: random people from North England.

Challenges:

0Hard to communicate with people from different territories.

0Cannot pick up the phone & talk.0 Expenses phone plan

0Difficulty getting a response from Universities &/ individuals.

0No response.

Challenges:

0Consumers worry about virus, do not know much about the credibility of the source or object.

0Some response from family & friends, say they’ll do it but don’t actually do it.

0Others try, but app doesn’t function on their phone.

Teamwork

Communication:0Texting0 Information sharing

0 Tactics0 Tools & networks: Facebook, Twitter.

*TEAM WORK MAKES THE DREAM WORK.

Possible Solutions:

0Keep trying to communicate with Universities, Marketing departments: e-mail

0Continue to post on Facebook sites.

0Continue to tweet organizations/ people from our designated territories.

0Get family &/ friends that live in North Carolina to spread the word.

Possible Solutions:

0Talk to other team members who have had success with their targets & compare/ contrast strategies.

0Find a better, more efficient way to communicate with people abroad.

0Really highlight the positives; such as connecting with people around the world & networking.

0Maybe create more incentives.

Resources for Solutions:

0Skype or Oovoo0Facetime0Vonage cheaper international calling charges: Opens

the door for communication with Universities abroad.

0Speak to more people at Tech who might have family members in our specified territories.

OUTCOMES

0Keely: achieved her goal-home country download.0Paul: achieved his goal- home country.0 Chase: 2 downloads- home country.0Maria: 2 downloads- home & North Carolina.

ATTITUDES

0 Initially: kind of fun & interesting.

0 Essentially: time consuming & sometimes overwhelming.0Feeling that sometimes it doesn’t matter how persistent

you are, some people won’t answer/respond.

0 Overall: Valuable experience, useful in the work environment; Sales Team or Manager.

CONCLUSION

0 MANAGER ROLE IS CHALLENGING

0 OUTSOURCING WITHOUT REALLY KNOWING THE TARGET MARKET IS DIFFICULT.

0 FAMILY & FRIENDS DON’T ALWAYS HELP.

0 TEAM COMMUNICATION IS KEY ELEMENT TO SUCCESS.

0 POSITIVE ATTITUDE HELPS