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SALES MADE EASY : CLOUD, MOBILE & SERVICES STARTUP

Customer is a 3 yrs old NASSCOM registered company with expertise in Cloud Computing, IT Staffing and Mobility domains. Employee strength is about 150.

Simplimetric Consulting LLP. All rights reserved

Who is the customer

What do they offer

• Salesforce.com – consulting, implementation and managed services

• Amazon Web Services – consulting, migration, development and managed services

• Mobile advertisement platform

• SMS gateway

• IT staffing

SALES MADE EASY : CLOUD, MOBILE & SERVICES STARTUP

• Customer had been in traditional IT staffing services business, but

wanted to expand into mobile and SMS based product solutions.

• Sales activities were adhoc as there was no professional sales

team in place

• No account management framework

• High dependence on a single customer

Simplimetric Consulting LLP. All rights reserved

SALES MADE EASY – CLOUD – MOBILE PRODUCT & SERVICES STARTUP

Simplimetric Consulting LLP. All rights reserved

• Go To Market strategy for product businesses

• Five year roadmap

• Sales process setup

• Sales team setup

• CRM identification and rollout

• Key Account Management rollout

• Alliances identification & signup

US$500K

• Sales effectiveness of IT staffing business improved by over

15%

• Acquired first two marquee customers for mobile

advertisement platform

• Sales pipeline expanded by over US$500K

• Salesforce.com & Amazon Web Services alliance signed up

and managed

• Recruited and inducted inside sales and field sales team

• Sales operations - for two quarters