Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

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Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010

Transcript of Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Page 1: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Sales KitMSI DPS MarketingProduct Marketing

Alvin Kao

V1.0/June 22nd 2010

Page 2: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Media Recognition

“The Big Bang Fuzion is nearing perfection, an astonishing product series”

-- GURU3D

“The design and manufacturing of the mainboard is flawless. The use of 100 % Hi-C Caps, unique processor PWM and high quality cooling system describe the exclusivity of the mainboard”

-- PCTuning

Best Choice Award 2010 COMPUTEX

World’s 1st Fuzion Technology MainboardLeading technology – Leader in the industry

Page 3: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Continue The Glory

The award-winning Big Bang Fuzion is the world’s 1st mainboard equipped the Fuzion Technology. In order to offer the impressive Fuzion Technology to more gamers and emphasize MSI’s unique and originality, MSI decided to launch the world 1st Mainstream level Fuzion Series mainboards. Fuzion Series mainboards will cover both Intel and AMD platform that allow gamers to rid the restrictions of graphic card and chipset brands to make any combination to upgrade their systems.

Page 4: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Mainstream Fuzion Series

Extreme Power Design8 + 2 Phase DrMOS PWM

Extra 6pin VGA Power

Leading Design Fuzion Technology

(N Mode/A Mode/X Mode)Front USB 3.0 Port

Superior PerformanceOC Genie + Super Unlock True PCI-E Gen2 X16 Slots

USB 3.0 + SATA6Gb/s

Unbeatable StabilityMilitary Class Components(Hi-c Cap/Icy Choke/Solid Cap)

Page 5: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Mainstream Fuzion Series

Leading Design Fuzion Technology

(N Mode/A Mode/X Mode)Front USB 3.0 Port

Superior PerformanceOC Genie + Unlock CPU Core

True PCI-E Gen2 X16 SlotsUSB 3.0 + SATA6Gb/s

Unbeatable StabilityMilitary Class Components

(Hi-c Cap/Icy Choke/Solid Cap)Extra 6pin VGA Power

Page 6: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Selling Points Fuzion TechnologyN Mode/ A Mode/ X ModeUnlimited graphics card combinations(ANY level and brand graphics cards)Great performance boostIdeal upgrade solution

Military ClassHi-c Cap – 8x longer lifetime, lower ESR, higher efficiency Icy choke - 20℃ lower temperature, ideal for MB operation All solid cap – 10 years ultra long lifetime

OC GenieAutomatically set the optimal configurationOverclock in 1 secondCPU performance to 4GHz by OC Genie + Super unlock148% CPU performance up from OC Genie + Unlock CPU Core

Page 7: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Product Features Summary

Innovation & Performance Fuzion Technology

N Mode/A Mode/X Mode

Multi-Monitors - multitasking OC Genie + Super Unlock

CPU performance to 4 GHz

Stability & Reliability Military Class Component 8 + 2 Phase DrMOS PWM Extra 6-pin power connector for VGA Front USB3.0 port

Page 8: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Innovation & Performance Fuzion Technology

N Mode/A Mode/X Mode

Multi-Monitors - multitasking OC Genie + Unlock CPU Core

CPU performance 148% up

Stability & Reliability Military Class Component Extra 6-pin power connector for VGA Front USB3.0 port

Product Features Summary

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Fuzion Technology

World NO.1 Graphics Technology

• Powered by Lucid LT22102• Unlimited NVIDIA & ATI VGA combinations • Incomparable graphics performance • Ideal graphics card upgrading solution• Multi-Monitor Modes for multitasking

Non-Identical Multi-GPU ProcessingNon-Identical + Cross-Vender

Multi-GPU Processing

Page 10: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Non-Identical Multi-GPU Processing

ANY 2 different level of NVIDIA’s graphics cardsMore flexible than NVIDA SLI*Enjoy NVIDIA’s graphics technologies(NVIDIA Physx, CUDA, PureVideo)

*SLI requires 2 same GPUs

80% performance higher NVIDIA Graphics card support list

GeForce 9xxx SeriesGeForce 2xx SeriesGeForce 4xx Series

*Excluding dual GPU graphics card

GeForce 9600GT

GeForce 9600GT + GeForce GT 240

2070

3640

3DMark Vantage Scores

GeForce GT 240 2027

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N Mode also deliversSimulated SLI Processing on AMD Chipset PlatformMulti-GPU capability to non SLI-Ready graphics cards

GeForce GT240

Fuzion N Mode GT240 + GT240

Performance 88% Up

Performance 88% Up Non SLI-Ready BUT “N Mode” Ready

GeForce GT 240 GeForce GT 220 GeForce 210 GeForce 9400GT

1st AMD 870 chipset Platform supports NVIDIA + NVIDIANo more NVIDIA multi-GPU compatible issue Unleash the power of AMD platform

2895

5456

3DMark 06 Scores

Page 12: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Non-Identical Multi-GPU Processing

ANY 2 different level of ATI’s graphics cardsMore flexible than ATI CrossFire*Enjoy ATI’s graphics technologies(ATI Stream)

*CrossFire requires 2 same series GPUs

ATI Graphics card support list

Radeon 4xxx SeriesRadeon 5xxx Series

*Excluding dual GPU graphics card

76% performance higher

Radeon HD 4850

Radeon HD 4850+ Radeon HD 5770

7011

12370

3DMark 06 Scores

Radeon HD 5770 9246

Page 13: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Non-Identical + Cross-Vender Multi-GPU ProcessingANY 1 NVIDIA + ANY 1 ATI graphics cardSmoothest game-play from NVIDIA Superior image texture from ATI(NVIDIA PhysX & ATI Stream)

101% performance higher Unlimited VGA combination

N + A or A + NHigh-end + High-endHigh-end + mainstreamHigh-end + entryMainstream + mainstreamMainstream + entry ……etc

Choose your ideal combination

GeForce 9800GT

GeForce 9800GT+ Radeon HD 5770

5315

10714

3DMark 06 Scores

Radeon HD 5770 9246

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Smart solution

Traditionally, most of users will……

When you need to upgrade your VGA

Buy a new high-end VGA (ex. HD 5830)

If you got a Fuzion Series MB

Throw away the old one

Keep the old one(ex. 9800GT)

Buy a new mainstream VGA,

(ex. HD 5770)

Fuzion Series MB = Smart Investment

Save up to USD$90 Get EXTRA 15% performance up

Radeon HD 5830

GeForce 9800GT + Radeon HD 5770

USD $270

USD $180

Better Performance Less Money

Better Performance Less Money

3DMark 06 Scores

10714

9251

Page 15: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Smart solution

Keep the old GeForce 9600GT, and buy a GeForce GT 240

Keep the old Radeon HD 4850, and buy a Radeon HD 5770

GeForce GTS 250

GeForce 9600GT + GeForce GT 240

USD $140

USD $110

SAVE USD$40 EXTRA 25% performance up

SAVE USD$40 EXTRA 25% performance up

Radeon HD 5830

Radeon HD 4850+ Radeon HD 5770

USD $270

USD $180

N Mode solution

A Mode solution

SAVE USD$90 EXTRA 33% performance up

SAVE USD$90 EXTRA 33% performance up

2908

3640

9251

12370

3DMark Vantage Scores

3DMark 06 Scores

Page 16: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

*In 2-way multi-monitor, Fuzion modes will auto-adjust GPU performance based on tasks loading

Multi-Monitor

Gaming VideoGaming Video Gaming Video Video Video

Multi-Monitor Solution = Multi-Task CapabilityUse two or even more monitors in Fuzion modes Enjoy 3D gaming & movie playback at the same time

No Additional Settings Needed

No Additional Settings Needed

Page 17: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Multi-Monitors-Main card setting

In 2-way X modeThe main graphics card setting will determine whether you can apply NVIDIA or ATI’s technology

Add NVIDIA graphics card into the 1st PCI-E X16 slot

Enjoy PhysX & PhysX-Ready Game Titles

Go with NVIDIAAdd ATI graphics card into the 1st PCI-E X16 slot

Enjoy STREAM & Superior video quality & entertainment

Go with ATI

Page 18: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Top Quality & Stability Components on CPU PWM Performance = stable power supply + highest quality components + low operating temperature Military Class Components bring better stability and lifetime to the most power demanding area (PCU PWM) and whole system, especially boost performance while overclocking

Top Quality & Stability Components on CPU PWM Performance = stable power supply + highest quality components + low operating temperature Military Class Components bring better stability and lifetime to the most power demanding area (PCU PWM) and whole system, especially boost performance while overclocking

Military Class

Page 19: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Hi-c Cap (Highly-Conductive Capacitor)

Tantalum Core• 8x longer lifetime than traditional Solid CAP• Tantalum Core (Rare, highly stable material)• Low ESR and good performance at high frequency• Higher Thermal Stability• No mechanical issue

MSI’s Hi-c Cap solutionCompetitors’ Solution

Hi-c CAPHi-c CAP

Normal Solid Cap

Normal Solid Cap

Lifetime @85°C

8x Longer Lifetime

8x Longer Lifetime

World Top Component Exclusive on MSI MB

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Hi-c Cap (Highly-Conductive Capacitor)

Hi-c Cap in Notebookwork smoothly in high

temperature environmentHi-c Cap in Server

High reliability for long operation duration

Tantalum is rare, hard, highly stable, and highly conductive of heat and electricityThe chemical characteristics of tantalum make it a valuable substance.

Today, extensively used in space equipments and industry/consumer electronics

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Hi-c Cap (Highly-Conductive Capacitor)

Lower ESR: Lower waste heat + Higher Power Efficiency

• Ultra Low ESR • Less electronic Waste• Less Waste Heat• Higher reliability under hi-frequency operation environment

85

65

75

Traditional Solid CapTraditional Solid Cap

Lower is better

Lower ESR = Lower waste heat Lower ESR = Lower temperature Lower ESR = Higher efficiency

Lower ESR = Lower waste heat Lower ESR = Lower temperature Lower ESR = Higher efficiency

ESR

Lower ESRLower ESRLower ESRLower ESR

Lower ESRLower ESR

Lower waste heatLower waste heat

Lower temperatureLower temperature

Higher efficiencyHigher efficiency

Page 22: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Choke temperature determines MB performance

New Gen. Ferrite Core• 20°C Lower Temperature• Better power supply efficiency • Increase MB lifetime• Polished case for better heat

dissipation

20°CLower Temperature

20°CLower Temperature

Icy ChokeTraditional Ferrite Choke

Icy Choke

66°C 46°C

Icy ChokeTraditional Choke

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Solid Capacitor

Normal Solid CapNormal Solid Cap

Lifetime @70°C Higher is better

Normal Solid CapNormal Solid Cap

ESR (mohm)

Lower is better

30%30% Lower Lower

ESRESR30%30% Lower Lower

ESRESR

Aluminum Core 10 years ultra long lifetime No explosion Extreme low ESR Lower temperature

ESR Lower temperatureHigher efficiency

ESR Lower temperatureHigher efficiency

10 years lifetime under full load

10 years lifetime under full load

Made in Japan, highest quality in the industry

Page 24: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

OC GenieMSI OC Genie, 1 Second To Overclock

MSI Exclusive OC Genie detect hardware configurationAutomatically set clock/voltage of CPU and memoryInstantly boost overall performance in 1 second

Easy OC – OC Genie button

OC Genie button OC Genie button

Auto OC Genie

Phenom IIX2 26% Performance UP

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Super UnlockSuper Unlock= OC Genie + Intel Unlocked Ratio

Automatically Unlock CPU Ratio and overclock to 4GHz

Support Intel Unlocked CPU (Core i7-875K & Core i5-655K)

Super Unlock~4.0GHz

Turbo Boost3.2GHz

Default Setting2.93GHz

~4GHz*

*According to the different hardware conditions

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OC Genie + Unlock CPU Core

OC Genie auto-detect the best OCInstantly boost CPU performance

MSI Exclusive Powerful Combo on AMD Platform

Freely unlock hidden CPU coresUnlock CPU core from 2 cores to 4 cores, 4 cores to 6 cores

CPU Performance boost

148% up

104% up

OC Genie +Unlock CPU Core

Unlock CPU Core

Phenom II x2Default performance

148% CPU performance boost by the powerful combo

Auto OC Genie + Unlock CPU Core

Phenom IIX2

Page 27: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Extreme Power Design

8+2 Phase DrMOS PWM Extra 6-pin External Power Connector graphics card Military Class component

8+2 Phase DrMOS Sufficient CPU Power Supply

Extra 6-pinMaximum VGA Power input

VGA Input Power

Specially designed for CPU and Multi-GPU overclocking

CPU Output Power

Page 28: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

8+2 Phase DrMOS PWM8+2 Phase DrMOS PWM

Driver IC + MOSFET 1.75x higher current than traditional MOSFET (35A vs. 20A) 96% Power efficiency Multi-phase high-current capacity design for extreme overclocking

8+2 phase power design for overclocker

1 Phase support 45.5 (W) power8 Phase = 45.5 * 8 = 364 (Watt)

4x Power

Capacity

4x Power

Capacity875K CPU Default

Fuzion MB Power Capacity

95W

95W

364W

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Extra 6-pin for graphics card

GDDR3/GDDR5 Memory on most of graphics cards draws power from PCI-E Bus Extra 6-pin on board provide better memory overclocking capability of multi graphics cards

Other MB10A

17A

•Only use traditional 24pin for PCI-E

•Combine 24-pin and Extra 6-pin for PCI-E

70% Higher Power for VGA

70% Higher Power for VGA

Power current

Power current

Graphics card is also hunger for power! Give “them” MORE!

MSI MSI Exclusive!Exclusive!

MSI MSI Exclusive!Exclusive!

+

MSI Fuzion Series

Page 30: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

USB 3.0/SATA6Gb/s

Revolutionary Super-Speed Data Transmission Rate

USB 3.0 offers up to 5Gbps bandwidth and 10x faster than USB 2.0SATA 6Gb/s brings the 2X faster powerful transmission speed

0 2000 4000 6000

USB 2.0

USB 3.0

Transfer rate(Mbps) 10X Faster

SATA 3Gb/s

SATA 6Gb/s 2X speed

Data Transmission Rate

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Other featuresLosslessThe lossless content protection technology with full-rate audio

enjoyment from Full HD disc movie

Support for 24-bit/192kHz sample rate offer high quality digital

decoders and speakers

Easy Button 2 Electromagnetic touch button

Touch PCB directly to activate Power/Reset/Direct OC function

APS - Power Demand Controller Dynamically adjust power supply based on system loading

Save your bill for the electricity

M-Flash Repair the damaged BIOS

Standalone BIOS update from USB drive

Page 33: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Product Name 870A Fuzion P55A Fuzion

Fuzion Technology • •Military Class • •

OC Genie • •Super Unlock - - •

Unlock CPU Core • - -

DrMOS - - •

Extra 6pin VGA power • •USB 3.0 + SATA 6Gb/s • •

APS • •Lossless Audio • •USB Safeguard • •

M-Flash • •Easy Button 2 - - •

EuP2013 • •

Features Comparison

Page 34: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Spec. Comparison Model 870A Fuzion P55A Fuzion

Chipset 870 + SB710 P55

CPU Power Phase 4 + 1 8 + 2

Memory DDR3*4  Max.16GB DDR3*4  Max.16GB

Memory speed 1600(O.C.) 2133(O.C.)

LAN 10/100/1000Mb/s 10/100/1000Mb/s

Audio 8 ch(7.1) HD Audio 8 ch(7.1) HD Audio

PCIE X16 2 2

PCIE X1/ 2 2

PCI 1 2

SATA 6Gb/s 2 2

SATA 3Gb/s 6 6

USB 3.0 2 2

USB2.0 10 12

IEEE 1394 2 2

FF ATX ATX

Page 35: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Selling Points Fuzion TechnologyN Mode/ A Mode/ X ModeUnlimited graphics card combinations(ANY level and brand graphics cards)Great performance boostIdeal upgrade solution

Military ClassHi-c Cap – 8x longer lifetime, lower ESR, higher efficiency Icy choke - 20℃ lower temperature, ideal for MB operation All solid cap – 10 years ultra long lifetime

OC GenieAutomatically set the optimal configurationOverclock in 1 secondCPU performance to 4GHz by OC Genie + Super unlock148% CPU performance up from OC Genie + Unlock CPU Core

Page 36: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Product Features Summary

Innovation & Performance Fuzion Technology

N Mode/A Mode/X Mode

Multi-Monitors - multitasking OC Genie + Super Unlock

CPU performance to 4 GHz

Stability & Reliability Military Class Component 8 + 2 Phase DrMOS PWM Extra 6-pin power connector for VGA Front USB3.0 port

Page 37: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Innovation & Performance Fuzion Technology

N Mode/A Mode/X Mode

Multi-Monitors - multitasking OC Genie + Unlock CPU Core

CPU performance 148% up

Stability & Reliability Military Class Component Extra 6-pin power connector for VGA Front USB3.0 port

Product Features Summary

Page 38: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

Back Up

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N Mode Support List

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A Mode Support List

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X Mode Support List

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Hi-c Cap - Self-Recovery Function

Polymer LayerPolymer Layer

DielectricDielectric

Sintered TantalumSintered Tantalum

Charge +QCharge +Q

Charge -QCharge -Q

Due to the property of the polymer molecular, it has a Self-Recovery mechanism to protect itself from short circuit.

If some defects

Leakage currentLeakage current InsulatedInsulated

Page 43: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

LIAN LI PC-8NWX LIAN LI PC-A77F LIAN LI PC-7FNWX

Cases with Front USB3.0 Port

Page 44: Sales Kit MSI DPS Marketing Product Marketing Alvin Kao V1.0/June 22nd 2010.

THANK YOU