The decison making process ...

Problem Recognition(Why needs a course)

Information Search(How to search a course information)

Evaluation of Alternatives(How about the comparison factors)

Product Choice(How about the decision factors)

Outcomes(Why choose BC as a comp. course preferences)

Adapted from : Solomon 2007, Consumer Behavior 17th edition

This part will tell the consumer

insight about how the make a

decision when choosing a course

(computer-course).

Problem Recognition

Problem RecognitionProblem Recognition

Why they NEED Course???

Kondisi KESADARAN dimana terjadi perbedaan keadaan sekarang dengan keadaan yang diinginkan

Information ResearchInformation

ResearchInformation

Research

How to search a course information

Evaluation of Alternatives

How about the comparison factors

Konsumen akan lebih memperhatikan produk yang dapat memberikan keuntungan yang dicari atau diharapkan oleh konsumen

Product Choice

How about the decision factors

Outcomes

Why choose BC as a computer course preferences

Kondisi ini dimana pengaruh kita dalam AFTER SALES SERVICE

Marketing and sales is the delivery of experience

Authentic Marketing is no the art of selling what you make but knowing what to make

Today’s Smart marketers don’t sell product; they sell benefit packages (Value)”

Watch the product life cycle; but more important, watch the market life cycle.