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Client Case Study

Sales Force Automation SolutionThe Challenge

A global manufacturer of consumer and industri- al name-brand products, with over 5,700 employees spread across 50 facilities in the United States, was encountering a technological roadblock with their legacy sales application. This previous application, developed around Lotus Notes, no longer met the stringent needs for analysis of sales initiatives and thus needed to be re-developed and updated to meet the growing demands for accuracy and reporting.

The Solution

DATA Inc. analyzed the client requirements and developed the “Sales Force Automation Solution” – an Intranet application for analyzing and presenting sales data. Utilized by sales personnel, the solution pro-vided the full spectrum of information through standard and custom reports and graphs. Queries could also be imported into spreadsheet solutions such as Microsoft Excel for additional analysis.

DATA Inc. utilized its core IBM and Microsoft technology teams, allowing for fast development, implementa-tion and ongoing support and maintenance for the project which included the conversionof all sales data from an AS400 DB2 database to a MS SQL Server database.

The Result

The Sales Force Automation solution led to increased effi ciencies and allowed all sales personnel from the Vice President down to identify new opportunities and refi ne their sales tactics.

Technologies Used

• Microsoft Internet Information Server • Microsoft SQL Server • Microsoft Web Technologies along with COM components

Client: Global manufacturer of consumer and industrial name brand products. Location(s): Connecticut and New Jersey

Type of Project: On-Site at client and Off-Site in Montvale, NJ

Timeline: 12 person months

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