Sassyliscious Brand Explosion

Sales Events & Giveaways

Sassyliscious Brand Explosion

Author Sales Events• Offer several related books on sale for a limited period

(Countdown Deals) "Black Friday Sale", etc.

• Partner with other authors and cross promote to each other's lists over a 3 day period (also Book Bundles) => OPA

• Create a Facebook Event with a number of authors. Each drop their book to 99c and participate in a 1 hour live chat where readers can ask questions. All promote to their lists => OPA

Sassyliscious Brand Explosion

Giveaways3 Options:

• Platform based: Goodreads, Amazon, Library Thing => downside: can't collect emails => upside: leverage large audience on these platforms

• Giveaway Softwares/Plugins: Rafflecopter, KingSumo, Gleam => downside: no pre-existing audience, all marketing on you => upside: GREAT for list building

• Hybrid: Instafreebie => collect emails & leverage large platform

Sassyliscious Brand Explosion

Giveaways - How to:• Pick a prize that's relevant only to your audience:

=> Kindle reader

=> supplementary items related to your topic

=> Skype call or coaching session with you

=> branded merchandise

=> book bundle (signed)

Sassyliscious Brand Explosion

Giveaways - How to:• set giveaway duration (e.g. 30 days)

• make Contest rules easily available

• create giveaway page, incl. attention grabbing headline and description (see book titles resources for tips)

• Promote, promote, promote

• Pick a winner & cultivate your new audience

Sassyliscious Brand Explosion

Sassyliscious Brand Explosion

Sassyliscious Brand Explosion

Sassyliscious Brand Explosion

Sassyliscious Brand Explosion

Sassyliscious Brand Explosion

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