Sales Enablement Group Backgrounder for Partners

SEG and Sales Enablement System Maturity Workshop Introduction

We partner with the Sales Enablement Group, a leader in sales enablement advisory

services, to help customers evolve from random acts of sales enablement to a repeatable

Sales Enablement (SE) System using a proven approach and model called the Sales

Enablement Maturity Model™. To give organizations a jump start on how they deliver sales

enablement today, we adapt our proven SE System using a two-day workshop to meet the

unique needs of the customer.

Customers who take the SEG Sales Enablement Maturity workshop can see a 20-40%

reduction in new sales staff ramp-up time, 20% increased pipeline for new product, and

increased win rate and average deal size – all while reducing costs associated with enabling

and supporting sales.

Why Sales Enablement Group?

As sales enablement market pioneers, the Sales Enablement Group has first-hand

experience in more than 100 sales enablement deployments – ranging from emerging

companies to global leaders.

What is a Sales Enablement System?

A Sales Enablement System is a disciplined approach to deliver sales enablement in an

effective, repeatable, and measurable fashion. Further, it’s about ensuring that the cross-

functional group that provides enablement is aligned on what is required for each of the four

elements that make up Sales Enablement: people, process, content, and technology.

Why Systemize Sales Enablement using the SEG Sales Enablement Workshop?

Customers who take our workshop achieve stronger alignment between marketing, sales,

and other departments that enable sales, realize faster sales enablement maturity, and put

in place a foundation for scaling the business in a profitable way.

What is the Sales Enablement Maturity Model™?

The Sales Enablement Maturity Model™ serves as a framework to evolve the maturity of

how enablement is delivered. With the SE maturity model in place, customers have a

detailed roadmap to gain organization alignment and focus, deliver results, and promote

continued improvements of SE initiatives.

What Makes SEG Unique?

Only the Sales Enablement Group offers the Sales Enablement Maturity Model™ as a way to

mature and move away from delivering random acts of sales enablement.