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We’re thinking bigger to enhance the value of your marketing dollar. • BIGger Mobile: Your mobile reach expands with the most robust mobile, best-in-class mobile apps and

mobile sites, built to capture the 50% of renters who now search locally via mobile devices.

• BIGger Social: Your social reach improves with more consumer social activity than any other multifamily brand, building awareness and “community” more effectively with your prospects – 70% of whom are now active on social networking platforms.

• BIGger Innovation: Your conversion rates improve as we enhance consumer experience with HD images, industry-first Certified Resident Ratings & Reviews, and much more.

• BIGger Partnership: Your investment in us means we invest in you through R & D, continuous testing and extensive consumer research for the best-in-class tools and best-in-class solution set.

• BIGger Leadership: more tools. more reach. more solutions. more value.

Our commitment to maximizing customer value through innovative products and services, consumer research and cutting-edge digital platforms makes us

the most trusted marketing source in the multifamily industry. Strategically leveraging advanced technology and best-in-class solutions via web, mobile and

social, Apartment Guide connects qualified renters with their ideal apartment home... and connects our customers with results far beyond the lead.

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Albuquerque/Rio Rancho/Santa Fe

El Paso

Las Cruces

Tulsa

Oklahoma City

Dallas/Ft.Worth

Austin

St. Louis

Amarillo/Canyon Little Rock

Nashville

Louisville

Macon

Augusta

Savannah

Birmingham

Huntsville

Columbia

Shoals

Greenville

Charlotte

Richmond

Detroit

Phoenix

Tucson

Salt Lake City

Chicago

Triangle

Cleveland

Seattle/Tacoma

Reno/Carson City/Sparks

Charleston

Tidewater

Washington, DC

Northwest Florida

New Jersey

NewEngland

San Diego

Sacramento

San Francisco Bay

Orlando

Jacksonville

SoutheastFlorida

Brevard/Volusia

Bloomington

Connecticut

Lafayette

Indianapolis

Michiana

Memphis

Baltimore

Cincinnati

Lexington

Dayton Columbus

Portland

Atlanta

Triad

Toledo

Denver/Boulder

Colorado Springs

Southern California

Kansas City

Wichita

Omaha/Lincoln

LasVegas

TampaBay AreaSan Antonio

Houston

College Station

Corpus Christi

New York

New Orleans

Knoxville

Minneapolis

Milwaukee

Pittsburgh

Harrisburgh

Rochester

Fargo

Grand Rapids

Fresno

Tallahassee

Biloxi-GulfportMobile

Spokane

Des Moines

Boise

Ft. Myers

Evansville

Lubbock

Springfield

Auburn

Gainesville

Philadelphia

4655

8571

47

5954

5268

4543

554066

39

42

68

5159

66

51

53

39

56

5956

5673 79

62

92 46

72

57

61

68

5930

73

49

88

4952

5356

3461

5047

103

59

38

49

61

543958

7861

7253

48

45

4949

47

52

33

56

60

59

46

40

3945

31

45

36

29

3833

5729

29

49

40

41

22

24

24

33

43

39

40

23

We Delivered Over 1.1 Million Leads in November*

How many leads are YOU getting each month?

Current customers can log ontoMy.ApartmentGuide.com for detailed lead results.

*1,104,738 Total Leads Delivered for November 2012, Internal Data.

• Our goal is to provide you with the highest quantity and quality of leads, helping you fill vacancies faster than ever.

• What does Apartment Guide consider a lead? It’s simple...we only count a connected phone call or an email. Ask your other advertising sources what they count as a lead.

Average Leads Received Per PropertyNovember 2012

• Trulia has signed an exclusive agreement with PRIMEDIA to add Apartment Guide’s listings to Trulia.com • All Apartment Guide listings will be distributed to Trulia• Trulia-PRIMEDIA Network allows advertisers to reach more than 16 million unique monthly visitors across our Web and mobile platforms• Trulia users will now have access to photos and floor plans from more than 20,000 multi-family apartment

communities and approximately 5 million units from ApartmentGuide.com

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Exclusive Partnership

thebiggerpictureYour community is seen by more prospective residents, more often.

Reach more prospective residents via local mobile search... the consumer preference of today.

1Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight via Business Insider | 2comScore, 20123Localeze/15miles Fifth Annual comScore | Local Search Usage Study, February 2012

Mobile Stats And Facts• By 2014, mobile usage will take over desktop.1

• In 2011, the U.S. saw a 55% increase in smartphone usage to 98 million subscribers, representing nearly 42% of all US mobile users.2

• Half of all local searches are performed on mobile devices.3

Over 95% Of Our Leads Are Now Digital...Over 30% Delivered From Mobile Devices

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Any Time. Any Place.In addition to the web, residents can find the perfect apartment

on any web enabled phone or tablet. Scan these codes to download the latest versions of our mobile apps.

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newnew

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Enhancing The Consumer Experience

Photos

Enhanced Floor Plans

Videos

imagepack

Professionally Shot HD Photos

Photos will be featured on search results, photo carousel, and photo slideshow.

• Presents property in best light• Provides a better Consumer Experience• Photos Retouched In-House and loaded to MyAds• 10% more leads than those without

New & Improved Community Video

Updated online video options highlight a property’s most unique selling features which further entices prospective renters to choose a community above the rest.

• 28% more leads than those without• High Definition multimedia product• Professionally written script• Quick production turn-around time• NO production set-up fee

BEFORE AFTERProfessionally Floor Plan Renderings

• Listings with floor plans generate 8% more leads than those without floor plans

• After unit pricing, floor plans are the most requested information for potential renters

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Professionally Shot Panoramic Tour

• Professionally Shot, Full 360° Panoramic Tour for amenities and interiors• Allows consumer to experience a ‘live’ tour through a community• Panoramic Tours provide prospective renters a sneak peek of a community including floor plans,

key interior features and amenities

Panoramic Tour

newnew

Receive more-informed traffic for bigger lease conversion.7

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Our research shows that Certified Resident Reviews are:

• More positive • More accurate • More actionable

Expert third party Market Research firm is on board to administer the surveys and provide consulting on survey question best practices.

A new FREE! service from Apartment Guide to improve the quality of the site’s listings.

Our offering includes new MyAG features to help property managers respond to reviews and improve operations.

Our research shows that a negative experience that has been acted on creates a powerfully positive message that resonates with consumers.

Property provides list and independent party conducts free

resident survey

Customer ratings and reviews are made live on website

Survey results are compiled and posted on My.Ag.com

Only way to ensure that property will be rated by certified residents

Certified residents provide higher ratings

Must reach level of responses before data is available for public view

Helps property to understand residents needs

Certified Resident Ratings & Reviews

1 32

Receive more insight for enhanced operational excellence; and more balanced ratings & reviews for enhanced reputation.8

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Consumers Demand Ratings & Reviews

Ratings and Reviews are fast becoming the standard for consumers when searching for products and services. Apartments are no exception. 74% of Apartment Renters use Ratings & Reviews.

Certified Resident Ratings & Reviews

Research showed on Average “Certified Resident” will result in more positive and relevant reviews over ApartmentRatings.com and Apartments.com “Wild West” model. For example, 53% of ApartmentRatings.com reviews are negative.

Operational Excellence through Free Market Research

• Certified Resident Surveys will contribute to better understanding of property needs.

• Managers will have more information for meeting resident needs and taking constructive action.

• The opportunity to turn even negative reviews into a positive outcome elevates overall reputation.

thebiggerpictureReceive more insight for enhanced operational excellence; and more

balanced ratings & reviews for enhanced reputation.Receive more insight for enhanced operational excellence; and more

balanced ratings & reviews for enhanced reputation. 9

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Certified Resident Ratings and Reviews: Key Points

26%

74%

Looking for an exclusive opportunity to promote your community? Look to Diamond Max to deliver maximum exposure for your community through prominent web and mobile placement.

Maximize Your Leads With Diamond Max

Mobile Home Screen

Placement

Homepage Listing Top Diamond Tier Placement

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2 3

*Source: PRIMEDIA Internal Data. Individual results may vary.

Benefits

• Exclusive digital placement• Prominent branding exposure - both online

and mobile• 2,000 Ag Points

Features

• Homepage listing, Top Diamond Tier placement and mobile home screen placements

• Geo-targeted, exclusive homepage placement

• Detailed reporting through My.Ag.com

Receive more exposure...10

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Move to the top of local search results with our Apartment Guide Spotlight Trio package! Follow prospective residents throughout the search experience as your spotlight property remains at the top of the search results page.

Dominate Search Results With A Spotlight Trio Package

Mobile Spotlight

Apartment Guide SpotlightRentals Spotlight

1

2 3

Features

• Top placement and Spotlight Ad on Ag.com, Rentals.com and Ag Mobile Apps (iPhone, iPad, Android and Kindle Fire)

• Unlimited photos and floor plans• Link to your website and company logo displayed

Benefits

• Exclusive, limited inventory• 400 Ag Points• Package Discount: 25%

More lead volume, more opportunities to lease.11

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Targeting your prospects through email has never been easier. Our LeadMail program gives you the opportunity to tap into our database of millions of potential residents. Just provide us with your message, choose from our professionally designed templates and give us your targeted zip codes. We build your marketing email and deliver it promptly to the selected zip codes.

Target Prospects With LeadMail

Features

• Email marketing service• Database of millions of

prospective residents• Professionally designed templates

Benefits

• Turnkey marketing solution• Great opportunity to promote community events,

new construction, special offers or resident incentives

• Exclusive availability with a minimal investment

Generate additional, highly actionable, more targeted leads 12

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Did you ever wonder what people are saying about your community? Reputation Monitor™ allows you to view and track consumer reviews and comments from a variety of sources...all in one place. Knowing how your community stacks up against others in your area can be a definitive advantage in the competition for prospective renters.

Manage Your Brand With

Features

• Online dashboard to vew and track consumer comments and reviews in one place

• Monitors relevant conversations from search engines, directory sites, review sites and social networks

• Available with Gold package or higher

Benefits

• Learn how your community is perceived• Proactively resolve conflicts and

immediately address negative reviews• Reveals how often your property appears

in searches• Ensures fresh and relevent listing content

with the ability to update as needed

Life just got easier! View, track and protect your online reputation...all in one place. 13

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TWITTER

FACEBOOK

LINKEDIN

Accessed through Apartment Guide Reputation Monitor™, Apartment Guide SocialMedia Manager™ is a one-stop solution for all your social media needs that provides easy and hassle-free posting capabilities across Facebook®, Twitter© and LinkedIn©.

Build And Manage Your Social Media Presence

Benefits

• Increase brand awareness• Directly engage with residents and

prospective renters• Drive more traffic to your community

through ‘like’ management • Improve resident retention

Features

• Publishing tool across top social media outlets• Listing content is syndicated to your Facebook

page through the Facebook “Powered by Apartment Guide” application

• Option to “Like-Gate” your page to drive your number of Facebook “Likes”

• Available as upgrade w/Gold package or higher

Your social media efforts, simplified!14

thebiggerpicture

The MyAds landing page allows you to see all of your properties. Quickly view your current and archived ads.

With MyAds, editing your ApartmentGuide.com web listings is quick and easy. You can upload new photos, edit specials, coupons, web banners and spotlights anytime. Simple changes go live on ApartmentGuide.com within 30 minutes.

Update Your Listing With

Benefits

• Puts you in control of your advertising• Quickly adjust specials or coupons daily• Respond quickly to competitors or seasonal

changes

Features

• 24/7 password protected content management portal

• Tools to update content and images for your Internet listings

• Changes go live on ApartmentGuide.com in 30 minutes or less

More control over your online marketing...simple, fast, effective.15

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My.ApartmentGuide is a business intelligence tool for monitoring your listing performance, managing your incoming leads, listening to phone calls and viewing custom reports. Includes detailed business intelligence around online usage and listing content with custom report subscriptions available.

Track Leads Instantly With

Features

• Performance details• Dashboard reports• Email and phone lead details• Email lead response time• Leads by hour, day and type• Property & management company level reporting

Benefits

• Concise and easy-to-use tracking and reporting

• Track your leads and evaluate your ads performance

• Make sound decisions based on precise lead analysis

• Validate every dollar you spend

Never miss a lead with real-time access and a more comprehensive business intelligence tool.16

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BIGger LEADS. BIGger REPUTATION. BIGger RESULTS.

You deserve more from your marketing partner than great results...doing business with Apartment Guide should be easy and hassle free.

Ag Concierge takes great service to the next level by providing you with a dedicated support resource that is only an email or phone call away. Partnering with your Ag sales representative, your Ag Concierge manages your account to ensure every aspect goes smoothly.

Have a question? Contact Ag Concierge

Need a issue resolved? Contact Ag Concierge

Need something quickly? Contact Ag Concierge

Your Ag Concierge will also proactively reach out to you on a regular basis to ensure your satisfaction on every aspect of doing business with Apartment Guide.

Ag Concierge – More service, More peace of mind.

Making Life Easier For You By Bringing You More service

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VALUE OPTION

MIDDLE PLACEMENT

TOP PLACEMENT

EXCLUSIVE, PREMIUM PLACEMENTD I A M O N D P A C K A G E

P L A T I N U M P A C K A G E

G O L D P A C K A G E

S I LV E R P A C K A G E

The Diamond Package is our premium package, offering exclusive placement that

guarantees your community is one of the first to be seen by prospective residents. This

package competitively showcases your community and connects you with maximum traffic

and quality leads, delivering an incredible return on investment.

The Platinum Package is one of our most valuable package offerings, guaranteed to heighten

your community’s online presence and promote consumer engagement, resulting in a high

volume of quality leads. This package is packed with powerful enhancements that are

certain to connect you with future residents.

The Gold Package is designed to broaden your reach, engage prospects and provide your

community with the most quality leads possible. For a modest investment, this package is

loaded with enhancements designed to deliver a steady stream of qualified leads.

The Silver Package is our most budget-friendly offering, designed for those with high

occupancy levels that need a boost in traffic to maintain current levels, or for small

communities with fewer available units. The Silver Package is the most economical way to

generate a consistent flow of traffic to your leasing office.

Achieve Your Goals With Targeted Solutions

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Features Included With Each Package.

PRODUCT/FEATURE DIAMOND PLATINUM GOLD SILVER

Mobile Listing• Listing on Apartment Guide and Rentals Apps • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers

4 4 4 4

Rentals Listing • Placement varies by level 4Premier

4 Featured

4 Standard Plus

4 Standard

HD Floor Plans • Creates a consistent floor plan experience for the consumer 4 4 4 4

HD Photos

• Placement in Search Results, Photo Carousel and Photo Slideshow

• Photos Retouched In-House and loaded to MyAds with no hassle to customers

4 4 4

HD Videos

• High Definition multimedia product• Professionally written script • Quick production turn-around time• NO production set up fee

4 60 Sec.

4 30 Sec.

HD Panoramic Tours

• Full 360 Panoramic Tour for Amenities and Interiors• Professionally Shot • Allows consumer to experience a ‘live’ tour through a

community• Post Production done In-House

4

Ratings & Reviews

• Business Intelligence Tools for Management Companies• Ability to “flag” Abusive Content• Ability to Respond to Residents• No Additional Cost • Free Moderation for Inappropriate Content

4 4 4 4

Photo Plus • Photos scroll when user clicks the arrows • Check Availability button added to the photo gallery view 4 4

Reputation Monitor™

• Online dashboard that enables you to view and track consumer comments and reviews from a variety of sources

• Ensures accurate business listings• Monitors and tracks competitors

4 4 4

Social Media Manager • Easily manage your social media activities 4 4 4

Ad Creator • Enables you to easily post your listing on CRAIGSLIST®

• Up to 10 floor plans and 5 photos are displayed 4 4 4

For BIGGER results visit us at www.listonapartmentguide.com

Apartment Guide is a registered trademark of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2013