Sales Based Franchises - Cashing in On the B2B Sector
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Transcript of Sales Based Franchises - Cashing in On the B2B Sector
If you’re a disillusioned senior salesperson looking for a future that isn’t attached to a company whose success is beyond your control, you might think that your only option is a full career change...
Before you dust off your expired commercial driver’s license,
consider the potential of starting a Sales-Based Franchise...
Simply put, a sales-based franchise is the classy, corporate ideal of a business-to-business senior salesperson merged flawlessly with the 1950s ideal of the self-made door-to-door salesman through the magic of franchising.
In a sales-based franchise, you work for yourself, as owner and (often sole) employee of a franchise built around your ability to sell products to businesses.
Some sales-based franchises are attached to a particular product line; others offer products from several different manufacturers within the same industry.
This new brand of ‘hybrid sales’ has proven extremely effectivein a variety of markets, including:
> Telecommunications;> Financial products;> Cleaning services;> Executive consulting;> Senior care;> Sales training;
… and many others.
You might be looking at this and thinking,“Wait, doesn’t this just mean I’m a salesman for the company, but I’m not an employee in this scenario? How is this any different from being an independent contractor?”
It’s very different, and it’s very different almost entirely in your favor.
Here’s why:As a franchisee, you have a lot of benefits an independent contractor doesn’t, including…
* Independent Direction* Guaranteed Job* Ownership
Independent Direction
� Independent contractors are often micromanaged even more harshly than standard employees.
� As a franchisee, you’ll have a business plan to follow, but the day-to-day operations and your activity under them are entirely your own to decide.
A Guaranteed Job � An independent contractor can be severed at any time by the
parent company. � As a franchisee, you sign a contract that ensures you cannot
be ‘fired’ for the duration of the franchisor-franchisee relationship. This contract is typically renewed regularly as long as it is satisfactory to both parties.
Ownership
� If and when you do sever your relationship with your franchisor, you will have an asset you own, clientele you have built and the ability to potentially sell it for a large sum of cash.
� Unlike an independent contractor that generally walks away with nothing, you are able to enjoy the fruits of your labor even after you leave the company.
There absolutely are some businesses
out there that are using the ‘franchised
salesman’ model strictly to hire a sales
force that they don’t have to provide
with benefits, insurance, and other
perks of traditional employment.
Before you sign up to become a sales franchisee, you need to examine the franchising contract very carefully with two questions in mind:
1. Does my franchise exist apart from its relationship with the franchisor
(i.e. if the franchisor went out of business, could you continue operating
by, for example, finding another vendor to sell the product or service)?
2. Do I control what will be done and how it will be done, with the
franchisor only directing the result of what I’m doing?
If your franchise is 100% dependent on the existence of your franchisor,
or if the franchisor actively directs the daily activities of the business,
you’re not actually a franchise — no matter what the contract (and
royalty check stubs) say.
Not every sales-based franchise you can get into will fall into this
category, but we would be remiss to not mention that they exist.
Those few unscrupulous pseudo-franchisors aside, the
sales-based franchise sector is young, vibrant and
growing fast…
If you have the sales experience and the chops to
bring in the big bucks under no one’s supervision but
your own, this is one of the best franchise business
opportunities for the 21st Century.
Whether you’re searching for a sales-
based franchise or a franchise
opportunity in a different industry,
there are hundreds of brands and
business models to choose from...
Going directly through each company, you will end up
dealing with numerous franchise recruiters all trying
to sell you on the benefits of partnering with their
brand.
A better way to find your ideal business is
to work with a franchise broker.
At Franchise City, we provide:
> unlimited complimentary franchise consulting
> a unique, proven 20 step process to help clients find the
business that best fits their passion, skills and budget
> and the best part - the franchise fee is exactly the same
whether you work with a broker or go directly through the
company recruiter
For further information about sales-based franchise
opportunities, check out:
http://franchisecity.net