Sales and Marketing Playbook - US The Ginger People...All Product Brochure Brochure describing...

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Sales and Marketing Playbook

Transcript of Sales and Marketing Playbook - US The Ginger People...All Product Brochure Brochure describing...

Page 1: Sales and Marketing Playbook - US The Ginger People...All Product Brochure Brochure describing complete product range Bio Brochure Brochure describing bio product range. POS Materials

Sales and Marketing Playbook

Page 2: Sales and Marketing Playbook - US The Ginger People...All Product Brochure Brochure describing complete product range Bio Brochure Brochure describing bio product range. POS Materials

Table of ContentsOur Story _________________________________ 3

Health Benefits of Ginger _____________ 4

POS Materials ___________________________ 5

Beverages 99003 __________________________________ 8 97501 __________________________________ 9 97503 _________________________________ 10

Candy 97101 _________________________________ 12 97103 _________________________________ 13 97106 _________________________________ 14 97412 _________________________________ 15 97112 _________________________________ 16 97415 _________________________________ 17 97420 _________________________________ 18

GingerPantry 97410 _________________________________ 20 97160 _________________________________ 21 97401 _________________________________ 22 97403 _________________________________ 23 97404 _________________________________ 24 97270 _________________________________ 25

Chewable Ginger Tablets 97901 _________________________________ 27 97902 _________________________________ 28

Page 3: Sales and Marketing Playbook - US The Ginger People...All Product Brochure Brochure describing complete product range Bio Brochure Brochure describing bio product range. POS Materials

Our StoryNobody does ginger quite like The Ginger People. For

over 30 years, Bruce and Abbie Leeson have focused their

family business around their passion for ginger and created

a product range that honours the authentic, innovative and

values-driven fundamentals of their brand.

Responsibly sourcing their key ingredient directly from

farmers and producers from the best ginger growing

regions in the world, The Ginger People has over 80 ginger

products in its portfolio and exports to over 40 countries.

Today, The Ginger People is the most award-winning

and top-selling ginger brand. With no GMOs, nothing

artificial and an expanding offering of organic products,

their line has a little ginger for every body.

Our Story

Inaugural CelebrationArjuna Share - a revenue contribution

program with the organic gingerfarmers of East Java, Indonesia.

October 2015

Bruce and Abbie LeesonFOUNDERS OF THE GINGER PEOPLE2016 Organic Ginger Harvest, Viti Levu, Fiji

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Top 10 Health Benefits of GingerAnti-NauseaA 2009 study funded by the National Cancer Institute found patients who consumed ginger had significantly reduced nausea following chemotherapy. A separate study found ginger more effective than the anti-nausea drug Dramamine in blocking motion sickness.

Anti-CancerStudies at the University of Singapore have shown that ginger may help fight cancer. Shogaols, constituents found in ginger, exhibit potential in suppressing cancer cell invasion and inflammation in breast carcinoma cells.

Circulation StimulatorStudies at Cornell University revealed that gingerols, active ingredients in ginger, prevent abnormal blood coagulation, which improves circulation and guards against heart attacks. While improving circulation, ginger also reduces blood cholesterol levels by improving liver function.

DigestiveCalled “The Great Medicine” by ancient Indian healers, ginger has been shown to improve gastric mobility (i.e. it helps push food and waste through the digestive system) and hinders the absorption of cholesterol.

Cold and Flu RemedyFresh ginger is known to have strong antiviral properties, which can help to tackle cold and flu viruses. Other properties ginger has for soothing the throat, relieving aches and pains and settling the stomach can help to lessen the symptoms of colds and flus.

Migraine RelieverA study published in Psychotherapy Research showed ginger to be equally as effective as prescription drug Sumatriptan at preventing the onset of migraines and reducing their severity. Ginger has the added benefit of having no serious or frequent side effects associated with its use medicinally.

Anti-InflammatoryGinger contains anti-inflammatory compounds believed to soothe joint and muscle pain and, according to research by the University of Maryand, evidence has shown that ginger may help reduce pain from osteoarthritis.

AphrodesiacGinger has been used in Eastern medicine as a libido stimulant for centuries. It is thought that libido is enhanced thanks to ginger’s effects on improving circulation and blood flow and increasing energy levels.

Anti-OxidantGinger has strong antioxidant properties, helping to promote longevity by protecting cells from damaging ‘free radicals’, which can cause disease.

Anti FlatulenceGinger has many digestive benefits and is used by many cultures for the relief of flatulence.

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Page 5: Sales and Marketing Playbook - US The Ginger People...All Product Brochure Brochure describing complete product range Bio Brochure Brochure describing bio product range. POS Materials

POS Materials

Candy SamplerPassive sampling unit holds 500g bulk

candy for free impulse-tasting

Ginger Rescue Sell sheet featuring the health benefits

of Ginger Rescue tablets

All Product BrochureBrochure describing complete product range

Ginger Rescue SachetsSample packets of our Ginger Rescue tablets

Arjuna® Sampler Free sampling unit for passive

tasting and active demos

All Product BrochureBrochure describing complete product range

All Product BrochureBrochure describing complete product range

Bio Brochure Brochure describing bio product range

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POS Materials

Ginger Rescue Shelf TalkersPromotional signage for Ginger Rescue

Gin Gins® Shipper Gin Gins Shipper Unit for candies

Ginger Rescue Samplers Passive sampling units of our Ginger Rescue sachets

Bottoms Up Case Stake Sign For promotion of Bottoms Up ginger beer

Ginger Rescue Pop Banner Promotional Signage banners

Ginger and Your HealthEducational postcard about health

benefits of ginger.

Page 7: Sales and Marketing Playbook - US The Ginger People...All Product Brochure Brochure describing complete product range Bio Brochure Brochure describing bio product range. POS Materials

Beverages

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Brand/Range

Item/Name

Ingredients

RRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Tasting Notes

Key Selling Points

Certifications and AwardsRecommended Category

Allergen Statement

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The Ginger People® / Beverages#99003 - Bottoms Up Ginger Beer (Glass Bottle)Carbonated water, cane sugar, ginger juice, citric acid.€2.69 / 355 ml / 24 - 10.4 kg5.8 cm x 5.8 cm x 23 cm / 6x8 = 48 cs/pallet

USA

Made with single-origin ginger and one of the cleanest ingredient lists in its category, Bottoms Up targets ginger beer purists. By not filtering, blending, using extracts or adding confusing fruit juices, Bottoms Up is a classic ginger beer option.Gently rock bottle back and forth before opening to fully enjoy the gingergoodness that naturally settles to the bottom of each bottle. Serve chilled.

Winner: Most Outstanding Beverage, NAFST 2000

Cold case, sodas, sparkling juices, restaurants and bars, cafeterias, airlines.

N/A18 monthsShelf stable. Once opened, store in refrigerator

[email protected]

Unfiltered. Made with single-origin fresh ginger we juice ourselves Pry-off crown seal to maintain highest product quality Slightly lower sugar level and calories - 140 per bottle Bi-lingual label. US/French Canadian Boldly branded master case doubles as eye-catching in-store display

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The Ginger People®/ Ginger Tonics

#97501 - Organic Ginger Soother® Lemon (Glass Bottle)Water, ginger juice* (7.0%), honey*, lemon juice* (2.6%), *Certified organic

€2.50 / 250 ml / 8

6.25 cm x 6.25 cm x 14 cm / 18x6 = 108 cs/pallet

Italy

Natural, uncarbonated tonic made with punchy Peruvian ginger to soothe the stomach and drive away chills.

Drink this refreshing elixir to soothe your throat and settle your stomach. Can be enjoyed hot or cold and adds a fresh, warming twist to cocktails.

Sweetened with honey Short, clean ingredient list Gluten free Pop top lid

Winner: sofi™ Silver Outstanding Cold Beverage, NAFST 2007 and 2012

Noncarbonated, nonalcoholic beverages, shelf stable and grab-and-go cold case, juice

N/A

18 months

Shelf stable. Once opened, store in refrigerator

[email protected]

New Top

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Brand/Range

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The Ginger People®/ Ginger Tonics

#97503 - Ginger Soother® Apple (Glass Bottle)Water, apple juice from concentrate* 22.3%, ginger juice* 7%, honey*, lemon juice*. *Certified organic

€2.50 / 250 ml / 8

6.25 cm x 6.25 cm x 14 cm / 18x6 = 108 cs/pallet

Italy

Natural, uncarbonated tonic made with punchy Peruvian ginger to energize the body and encourage circulation.Drink for a natural energy boost and enjoy hot or cold. Adds a fresh, warming twist to cocktails.

Sweetened with honey Natural energy boost Gluten free Pop top lid Ginger Tonics: “Outstanding Product Line” sofiTM Gold - NASFT, 2010Winner: Scovie - Beverages, Fiery Foods Association Awards 2008

Noncarbonated, nonalcoholic beverages, shelf stable and grab-and-go cold case, juice

N/A

18 months

Shelf stable. Once opened, store in refrigerator

[email protected]

New Top

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Candy

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The Ginger People®/ Gin Gins®

#97101 - Original Chewy Ginger Candy (Box)Cane sugar, ginger (10%), tapioca starch

€2.95 / 84 g / 12

8 cm x 3.8 cm x 11.8 cm / 21x10 = 210 cs/pallet

Indonesia

Deliciously spicy-sweet chewy ginger candies made with 10% fresh ginger.

The ultimate ginger candy. Good for travel and great for getting thatstimulating and delicious hit of fresh ginger in a chewy, natural candy.

America’s #1 selling ginger candy Vegan Gluten free

Non-GMO Project VerifiedWinner: ‘Best Candy’, Scovie Award

Confectionery

Made in a facility that also processes milk, soy and peanuts

24 months

Shelf stable. Store in a cool, dry place

[email protected]

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The Ginger People®/ Gin Gins®

#97103 - Double Strength Hard Ginger Candy (Box)Cane sugar, glucose syrup, ginger (16%)

€2.95 / 84 g / 12

8 cm x 3.8 cm x 11.8 cm / 21x10 = 210 cs/pallet

Indonesia

Warm and soothing hard candies made with 16% fresh ginger.

Potent candy for those who prefer a lozenge-like hard candy over chewy. Delicious treat and excellent rememdy to nausea.

Convenient, portable throat soother and digestive aid Vegan Gluten free

Non-GMO Project Verified

Confectionery

[email protected]

Made in a facility that also processes milk, soy and peanuts

24 months

Shelf stable. Store in a cool, dry place

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The Ginger People® / Gin Gins®#97106 - Spicy Apple Chewy Ginger Candy (Box)Cane sugar, ginger (10%), tapioca starch, natural apple flavour, cinnamon oil, allspice oil€2.95 / 84 g / 128 cm x 3.8 cm x 11.8 cm / 21x10 = 210 cs/pallet

Indonesia

Rich chewy candies with the comforting flavours of apple pie with a touch of cinnamon and 10% fresh ginger.A popular and vibrant apple flavour for those seeking a fruity and spicy treat. Good for settling the stomach during all modes of travel and activity.

Fruity fresh and delicously spicy - an excellent flavour combination Gluten free and vegan

Winner: ‘Best Candy’, Scovie Award, Fiery Foods Association, 2000

Confectionery

[email protected]

Made in a facility that also processes milk, soy and peanuts

24 months

Shelf stable. Store in a cool, dry place

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The Ginger People®/ Gin Gins®

#97412 - Original Chewy Ginger Candy (Box)Cane sugar, ginger (10%), tapioca starch

€1.59 / 42 g / 24

5.72 cm x 2.54 cm x 7.62 cm / 19x15 = 285 cs/pallet

Indonesia

Deliciously spicy-sweet chewy ginger candies made with 10% fresh ginger.

The ultimate ginger candy. Good for travel and great for getting thatstimulating and delicious hit of fresh ginger in a chewy, natural candy.

America’s #1 selling ginger candy Perfect on-the-go travel pack for putting in purse/pocket Gluten free and vegan

Non-GMO Project VerifiedWinner: ‘Best Candy’, Scovie Award

Confectionery, cash register, travel section

[email protected]

Made in a facility that also processes milk, soy and peanuts

24 months

Shelf stable. Store in a cool, dry place

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Ingredients

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The Ginger People®/ Gin Gins®

#97112 - Super Ginger Caramel Candy (Box)Cane sugar, glucose syrup, ginger (30%), modified cassava starch, non-hydrogenated palm kernel oil, salt, soy lecithin

€1.59 / 31 g / 24

5.72 cm x 2.54 cm x 7.62 cm / 19x15 = 285 cs/pallet

Indonesia

Super-satisfying, caramel-like candies made with a whopping 30% fresh ginger - our most potent candy!Our “little potion for the motion,” the ultimate ‘bon voyage’ candy. Great for the nauseated traveller seeking a natural alternative to anti-nausea medicine.

Highest ginger content of our range, and of any ginger candy in America Perfect on-the-go travel pack for putting in purse/pocket Gluten free and vegan

Non-GMO Project Verified

Confectionery, cash register, travel section

[email protected]

Made in a facility that also processes milk, soy and peanuts

24 months

Shelf stable. Store in a cool, dry place

Page 17: Sales and Marketing Playbook - US The Ginger People...All Product Brochure Brochure describing complete product range Bio Brochure Brochure describing bio product range. POS Materials

Brand/Range

Item/Name

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The Ginger People®/ Gin Gins®

#97415 - Coffee Chewy Ginger Candy (Box)Cane sugar, ginger (10%), tapioca starch, Arabica coffee, natural Robusta coffee extract

€1.59 / 42 g / 24

5.72 cm x 2.54 cm x 7.62 cm / 19x15 = 285 cs/pallet

Indonesia

Chewy coffee candies made with 10% fresh ginger and genuine Arabica coffee, inspired by traditionlal Indonesian drink Kopi Jahe. Naturally soothing and energy lifting without the caffeine jitters. Good for long-distance and late-night travellers.

Pick-me-up made from fresh ginger and real coffee Perfect on-the-go travel pack for putting in purse/pocket Gluten free and vegan

Non-GMO Project Verified

Confectionery, cash register, travel section

[email protected]

Made in a facility that also processes milk, soy and peanuts

24 months

Shelf stable. Store in a cool, dry place

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The Ginger People®/ Arjuna®

#97420 - Organic Arjuna Ginger Bar

Coconut sugar*, ginger* (21%), tapioca starch*, pectin. *Certified organic

€2.79 / 35 g / 16 units - 560 g

15.9 cm x 4.5 cm x 1 cm / 18.42 cm x 5.72 cm x 19.05 cm / 30x14 = 420 cs/pallet

Indonesia

The only confectionery bar made with organic ginger and sweetened with low GI organic coconut sugar. Ginger grown by the farmers of Arjuna, East Java.

Low Glycemic Index (GI) steadies blood sugar levels to stay satisfied longer Gluten free, vegan and a rich source of ginger Revenue sharing program supports sustainable farming Sustainable packaging. Compostable foil. 100% FSCBio Non EU Agriculture ID-BIO-149

Confectionery, cash register, travel section

Made in a facility that also processes peanuts24 monthsShelf stable. Store in a cool, dry place

Energy-lifting, digestion-boosting healthy indulgence

[email protected]

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Coming Soon Gin Gins® Line Expansion

Gin Gins® Original Chewy Ginger Candy 150g bag

Gin Gins® Double Strength Hard Ginger 150g bag

Page 20: Sales and Marketing Playbook - US The Ginger People...All Product Brochure Brochure describing complete product range Bio Brochure Brochure describing bio product range. POS Materials

Ginger Pantry

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The Ginger People®/ Ginger Pantry

#97410 - Organic Crystallised Ginger (Box)Ginger*, cane sugar*. *Certified organic

€2.59 / 84 g / 12

7.95 cm x 3.81 cm x 10.8 cm / 19x13 = 247 cs/pallet

China - where ginger began

Succulent chunks of young, tender crystallised ginger.

Enjoy as a snack or as a flavourful baking ingredient. Chop and toss into fruit salad, a warm bowl of porridge or your favourite cookie recipe.

Virtually fibreless baby ginger Vegan Gluten free

Baking, snacking

N/A

24 months

Shelf stable. Store in pantry

[email protected]

Winner: sofi™ Gold ‘Outstanding Product Line’, NAFST 2010Bio BCS Öko-Garantie GmbH CN-BIO-141Kosher

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The Ginger People®/ Ginger Pantry

#97160 - Organic Ginger Juice (Glass Bottle)Ginger*, citric acid* (acidity regulator). *Certified organic

€5.99 / 147 ml / 12

17 cm x 4.5 cm x 4.5 cm / 40x6 = 240 cs/pallet

USA

Time-saving alternative to fresh or ground ginger.

Splash into tea, fruit/vegtable juice, stir fries, soups, vinaigrettes, sauces, marinandes and over fish. Adds an exotic twist to cocktails.

Recipe-ready and time-saving alternative to fresh ginger Sugar free Vegan and gluten free

Winner: sofi™ Gold ‘Outstanding Product Line’, NAFST 2010Bio - QAI US-BIO-668

Asian, juices, condiments

N/A. Manufactured in a ginger-dedicated factory

18 months

Shelf stable. Once opened, store in refrigerator

[email protected]

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The Ginger People®/ Ginger Pantry

#97401 - Organic Minced Ginger (Glass Jar)Ginger*, cane sugar*, rice vinegar*. *Certified organic

€3.25 / 190 g / 12

6.99 cm x 6.99 cm x 8.26 cm / 13x10 = 130 cs/pallet

China - where ginger began

Recipe-ready minced ginger to use in place of raw ginger.

Use in place of fresh ginger in recipes: curries, stir fries, marinades and dressings. Great alternative to horseradish.

Time-saving alternative to fresh ginger Vegan Gluten free

Winner: sofi™ Gold ‘Outstanding Product Line’, NAFST 2010Bio - BCS Öko-Garantie GmbH CN-BIO-141Kosher

Asian, pickled vegetables, condiments

N/A. Manufactured in a ginger-dedicated factory

24 months

Shelf stable. Once opened, store in refrigerator

[email protected]

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The Ginger People®/ Ginger Pantry

#97403 - Organic Pickled Sushi Ginger (Glass Jar)Ginger*, cane sugar*, rice vinegar*, citric acid*. *Certified organic

€3.25 / 190 g / 12

6.99 cm x 6.99 cm x 8.26 cm / 13x10 = 130 cs/pallet

China - where ginger began

Crisp, delicate slices of young, organic ginger pickled in rice vinegar.

Serve with sushi, spring rolls, add to gourmet sandwiches and coleslaw. Chop and add to salads, dressings, steamed vegetables and dips.

Coloured only by nature: No artificial (pink) dyes Crunchy Japanese style Gluten free

Winner: sofi™ Gold ‘Outstanding Product Line’, NAFST 2010Bio - BCS Öko-Garantie GmbH CN-BIO-141Kosher

Asian, pickled vegetables, condiments

N/A. Manufactured in a ginger-dedicated factory

24 months

Shelf stable. Once opened, store in refrigerator

[email protected]

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The Ginger People®/ Ginger Pantry

#97404 - Organic Ginger Spread (Glass Jar)Ginger*, cane sugar*. *Certified organic

€3.25 / 240 g / 12

6.99 cm x 6.99 cm x 8.26 cm / 13x10 = 130 cs/pallet

China - where ginger began

Ginger spread made from young stem ginger steeped in cane sugar syrup.

Pair with aged hard cheeses, swirl into yoghurt, spread over toast, spoon into oatmeal, use in baking and glaze vegetables and meats.

Limitless applications, great for the creative chef Vegan Gluten free

Winner: sofi™ Gold ‘Outstanding Product Line’, NAFST 2010Bio - BCS Öko-Garantie GmbH CN-BIO-141Kosher

Jams, baking, spreads, specialty cheeses

N/A. Manufactured in a ginger-dedicated factory

24 months

Shelf stable. Once opened, store in refrigerator

[email protected]

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The Ginger People®/ Ginger Pantry

#97270 - Organic Ginger Syrup (Glass Bottle)Cane sugar*, ginger*. *Certified organic

€4.35 / 237 ml / 12

9.53 cm x 4.45 cm x 18.42 cm / 12x6 = 72 cs/pallet

China - where ginger began

Spicy-sweet ginger-infused syrup.

Pour on pancakes, waffles and ice cream. Add to hot tea and cocktails. Use it in marinades and much more.

One of the most versatile and creative ingredients in a pantry Vegan Gluten free

Winner: sofi™ Silver ‘Outstanding Dessert Topping’, NAFST 2013Winner: VegNews ‘Best New Vegan Product’, Natural Products Expo West 2011Bio - BCS Öko-Garantie GmbH CN-BIO-141

Syrups, baking, honeys, dessert toppings

N/A. Manufactured in a ginger-dedicated factory

24 months

Shelf stable. Store in pantry

[email protected]

1289 kJ308 kcal

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Chewable Ginger Tablets

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The Ginger People®/ Ginger Rescue®#97901 / Original - Chewable Ginger TabletsFreeze dried ginger powder, spray dried ginger powder, cane sugar, maltodextrin, calcium stearate€6.99 / 15.6 g per unit, 2 blister packs per unit, unit = 24 tablets / 10 packs per caddy6.99 cm x 5.72 cm x 0.158 cm / 1.29 / 16 x 8 = 128cs/palletCanada

A convenient, tasty and more potent chewable tablet with greater ginger actives to help soothe the stomach.

Drug-free Kosher, gluten free, vegan and GMO free

Digestive Aid, Anti-Nausea, Gas Relief, Travel, Pharmacy, HBC

Non-GMO Project Verified

36 months

Shelf stable

[email protected]

Promote digestive health, relieve motion sickness and nausea and ease gas and indigestion.

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Unit Dim/Case Cube/Pallet T/H

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Product Information

Description

Suggestion Uses

Key Selling Points

Certifications and Awards

Recommended Category

Allergen Statement

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The Ginger People®/ Ginger Rescue®#97902 / Mango - Chewable Ginger TabletsFreeze dried ginger powder, cane sugar, maltodextrin, mango flavor, calcium stearate€6.99 / 15.6 g per unit, 2 blister packs per unit, unit = 24 tablets / 10 packs per caddy 6.99 cm x 5.72 cm x 0.158 cm / 1.29 / 16 x 8 = 128cs/palletCanada

A kid friendly, yummy fruit flavor chewable tablet with just enough active ginger spice to warm tender tummies.

Promote digestive health, relieve motion sickness and nausea and ease gas and indigestion.

Drug-free Kosher, gluten free, vegan and GMO free

Digestive Aid, Anti-Nausea, Gas Relief, Travel, Pharmacy, HBC

36 months

Shelf stable

[email protected]

Non-GMO Project Verified

Page 30: Sales and Marketing Playbook - US The Ginger People...All Product Brochure Brochure describing complete product range Bio Brochure Brochure describing bio product range. POS Materials