Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1...

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Sales and Marketing Playbook

Transcript of Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1...

Page 1: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Sales and Marketing Playbook

Page 2: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Our Story _________________________________ 3

Health Benefits of Ginger _____________ 4

Top 10 Selling Items ___________________ 5

Product Ranking Per Category _______ 6

POS Materials ___________________________ 7

Beverages 99001 __________________________________ 9 99500 _________________________________ 10 99502 _________________________________ 11 99510 _________________________________ 12 99512 _________________________________ 13

Candy Arjuna®

90355 _________________________________ 15 Gin Gins®

90144 _________________________________ 16 90145 _________________________________ 17 90148 _________________________________ 18 90150 _________________________________ 19 90203 _________________________________ 20 90205 _________________________________ 21 90501 _________________________________ 22 90502 _________________________________ 23 90503 _________________________________ 24 90504 _________________________________ 25 90505 _________________________________ 26 90506 _________________________________ 27 90507 _________________________________ 28 90508 _________________________________ 29 90509 _________________________________ 30

Confections 91010 _________________________________ 32

Pantry Essentials 90270 _________________________________ 34 90141 _________________________________ 35 92001 _________________________________ 36 92002 _________________________________ 37 90160 _________________________________ 38 90401 _________________________________ 39 90402 _________________________________ 40 90403 _________________________________ 41 90404 _________________________________ 42

Sauces 90121 _________________________________ 44 90124 _________________________________ 45 90126 _________________________________ 46 90127 _________________________________ 47 90129 _________________________________ 48 90131 _________________________________ 49

Dietary Supplement 90901 _________________________________ 51 90902 _________________________________ 52

Food Service 50401 _________________________________ 54 50402 _________________________________ 55 50403 _________________________________ 56 50404 _________________________________ 57 50405 _________________________________ 58 50406 _________________________________ 59 50407 _________________________________ 60

Bulk 50120 _________________________________ 62 50135 _________________________________ 63 55145 _________________________________ 64 55245 _________________________________ 65 55345 _________________________________ 66 55545 _________________________________ 67 56135 _________________________________ 68 56235 _________________________________ 69 55508 _________________________________ 70

Distributor Product Codes West __________________________________ 72 East ___________________________________ 74 KEHE _________________________________ 76 Sysco __________________________________ 78

Case Stack Deals _______________________________ 79

Distributor Promotional Calendar __________________ 80

Table of Contents

TABLE OF CONTENTS

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Inaugural CelebrationArjuna Share - a revenue contribution

program with the organic gingerfarmers of East Java, Indonesia.

October 2015

Bruce and Abbie LeesonFOUNDERS OF THE GINGER PEOPLE2016 Organic Ginger Harvest, Viti Levu, Fiji

Our StoryNobody does ginger quite like The Ginger People. For

over 30 years, Bruce and Abbie Leeson have focused their

family business around their passion for ginger and created

a product range that honors the authentic, innovative and

values-driven fundamentals of their brand.

Responsibly sourcing their key ingredient directly from

farmers and producers from the best ginger growing

regions in the world, The Ginger People has over 80 ginger

products in its portfolio and exports to over 40 countries.

Today, The Ginger People is North America’s most award-

winning and top-selling ginger brand. With no GMOs,

nothing artificial and an expanding offering of organic

products, their line has a little ginger for every body.

TABLE OF CONTENTS

Page 4: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Anti-NauseaA 2009 study funded by the National Cancer Institute found patients who consumed ginger had significantly reduced nausea following chemotherapy. A separate study found ginger more effective than the anti-nausea drug Dramamine in blocking motion sickness.

Anti-CancerStudies at the University of Singapore have shown that ginger may be a cell modulator in cancer cells. Shogaols, a constituent found in ginger, exhibit potential in suppressing cancer cell invasion and inflammation in breast carcinoma cells.

Circulation StimulatorStudies at Cornell University revealed that gingerols, an active ingredient in ginger, prevent abnormal blood coagulation, which improves circulation and guards against heart attacks. While improving circulation, ginger reduces blood cholesterol levels by improving liver function.

DigestiveCalled “The Great Medicine” by ancient Indian vaids, ginger has been shown to improve gastric mobility (i.e. it helps push food and waste through the digestive system) and hinders the absorption of cholesterol.

Cold and Flu RemedyFresh ginger is known to have strong antiviral properties, which can help to tackle cold and flu viruses. The other properties ginger has for soothing the throat, relieving aches and pains and settling the stomach can help to lessen the symptoms of colds and flus.

Migraine RelieverA study published in Psychotherapy Research showed ginger to be equally as effective as prescription drug Sumatriptan at preventing the onset of migraines and reducing their severity. Ginger has the added benefit of having no serious or frequent side effects associated with its use medicinally.

Anti-InflammatoryGinger contains anti-inflammatory compounds believed to soothe joint and muscle pain and, according to research by the University of Maryland, evidence has shown that ginger may help reduce pain from osteoarthritis.

AphrodesiacGinger has been used in Eastern medicine as a libido stimulant for centuries. It is thought that libido is improved thanks to ginger’s effects on improving circulation and blood flow and increasing energy levels.

Anti-OxidantGinger has strong antioxidant properties, helping to promote longevity by protecting cells from damaging ‘free radicals’, which can cause disease.

Anti FlatulenceGinger has many digestive benefits and is used by many cultures for the relief of flatulence.

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Top 10 Health Benefits of Ginger

TABLE OF CONTENTS

Page 5: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Gin Gins® Original Chewy Ginger CandyAmerica’s #1 selling ginger candy. Delicious, spicy-sweet chewy ginger candies made with 10% fresh ginger.#90502 3 oz bag | #90205 1.6 oz travel pack | #90145 4.5 oz box

Bottoms Up Ginger BeerOur unfiltered, award-winning ginger beer has a hip, new look - Bottoms Up! Named “Best Beverage” by the NASFT in 2010.#99001 4 / 12 fl oz pack

Gin Gins® Double Strength Hard Ginger CandyWarm and soothing hard candies made with 16% fresh ginger.

Organic Pickled Sushi GingerThinly sliced pickled ginger to serve with sushi and Asian dishes and add an exotic twist to sandwiches and salads.#90403 6.7 oz jar

Organic Minced GingerTime-saving, recipe-ready minced ginger to use in place of raw ginger.#90401 6.7 oz jar

Organic Ginger JuiceTime-saving alternative to fresh or ground ginger.#90160 5 fl oz bottle

Ginger Soother®

A hot or cold drink to soothe your throat and settle your stomach.#99500 12 fl oz bottle | #99510 32 fl oz bottle

Gin Gins® Spicy Apple Chewy Ginger CandySpicy-sweet chewy candies made with the comforting flavors of apple, cinnamon and 10% fresh ginger.#90503 3.5 oz bag

Crystallized Ginger CandyGinger-infused syrup to drizzle over fruit salads, ice cream, or cakes. Swirl through a warm bowl of oatmeal or glaze chicken, roasted carrots or sweet potatoes.#90501 3.5 oz bag

Organic Crystallized GingerSucculent, tender chunks of premium organic crystallized ginger.#92001 4.5 oz box

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Top 10 Products

TABLE OF CONTENTS

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Rank Gin Gins® Barcode1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-32 Crystallized Ginger Candy 3.5 oz bag 7-34027-90501-63 Double Strength Ginger Hard Candy 3 oz bag 7-34027-90505-44 Original Chewy Ginger Candy 1.1 oz travel pack 7-34027-90205-35 Spicy Apple Chewy Ginger Candy 3 oz bag 7-34027-90503-06 Super Strength Ginger Candy 1.1 oz travel box 7-34027-90203-97 Peanut Chewy Ginger Candy 3 oz bag 7-34027-90504-78 Super Strength Ginger Candy 3 oz bag 7-34027-90507-89 Spice Drops 3.5 oz bag 7-34027-90508-510 Organic Arjuna Ginger Bar 1.25 oz 7-34027-90355-511 Hot Coffee Chewy Ginger Candy 3 oz bag 7-34027-90506-1- Rank Pantry Essentials Barcode

1 Organic Pickled Ginger 6.7 oz jar 7-34027-90403-32 Organic Minced Ginger 6.7 oz jar 7-34027-90401-93 Organic Ginger Juice 5 fl oz bottle 7-34027-90160-54 Organic Grated Ginger 6.7 oz jar 7-34027-90402-65 Organic Crystallized Ginger box 7-34027-92001-96 Organic Ginger Syrup 8 fl oz bottle 7-34027-90407-57 Crystallized Ginger Chips 7 oz bag 7-34027-90141-48 Organic Ginger Spread 6.7 oz jar 7-34027-90404-09 Crystallized Ginger Slices bag 7-34017-92002-6

Rank Bulk Barcode1 Gin Gins Original Chewy Ginger Candy 11 lbs bulk 7-34027-55145-92 Gin Gins Double Strength Ginger Hard Candy 11 lbs bulk 7-34027-56135-93 Crystallized Ginger Select Dice 11 lbs bulk 7-34027-50120-14 Gin Gins Super Strength Ginger Candy 7-34027-56235-65 Crystallized Ginger Slice 11 lbs bulk 7-34027-50135-56 Gin Gins Spicy Apple Chewy Ginger Candy 11 lbs bulk 7-34027-55245-67 Gin Gins Peanut Chewy Candy 11 lbs bulk 7-34027-55345-38 Gin Gins Hot Coffee Chewy Candy 11 lbs bulk 7-34027-55545-9

Rank Beverages Barcode1 Bottoms Up Ginger Beer 12 fl oz 7-34027-99001-22 Ginger Soother 12 fl oz 7-34027-99500-03 Ginger Soother 32 fl oz 7-34027-99510-94 Ginger EnerGizer 12 fl oz 7-34027-99502-45 Ginger EnerGizer 32 fl oz 7-34027-99512-3

Rank Sauces Barcode1 Sweet Ginger Chili 12.7 fl oz 7-34027-90127-82 Spicy Ginger Teriyaki 12.7 fl oz 7-34027-90129-13 Ginger Sesame 12.7 fl oz 7-34027-90126-24 Ginger Peanut 12.7 fl oz 7-34027-90124-75 Ginger Lime 12.7 fl oz 7-34027-90121-66 Hot Ginger Jalapeno 12.7 fl oz 7-34027-90131-5

Rank Dietary Supplements Barcode1 Ginger Rescue® Strong chewable tablets 7-34027-90901-42 Ginger Rescue® Mighty Mango chewable tablets 7-34027-90902-1

Product Ranking per Category

TABLE OF CONTENTS

Page 7: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Gin Gins® Candy SamplerFree sampling unit holds one pound bulk candy for passive tasting and active demos

I ginger people t-shirtLimited edition: Available upon request

Cooking with GingerFree recipe booklet featuring favorite

recipes from our Pantry Essential rangeBottoms UP Ginger Beer

Coasters and bottle openersArjuna® Sampler

Free sampling unit for passive tasting and active demos

Single Serve Ginger Rescue SachetsSampling Sachets for Ginger Rescue

tablets for free impluse-tasting

POS Materials

TABLE OF CONTENTS

Page 8: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

CONSUMER: Redeem only by purchasing the brand and size(s) indicated. May not be

reproduced. Void if transferred to any person, firm, or group prior to store redemption. Any other

use constitutes fraud. Consumer pays sales tax. Discount may not be combined with any other

offer. No cashback. LIMIT ONE COUPON PER PURCHASE. RETAILER: The Ginger People®

will reimburse you the face value of this coupon plus 8 cents handling in accordance with our

redemption policy (copy available upon request). Consumer must pay any sales tax. Send all

redeemed coupons to The Ginger People®, Mandlik & Rhodes, PO Box 490, Dept #1562,

Tecate, CA 91980. Failure to produce invoices on request providing purchase of stock covering

coupons may void all coupons submitted. Void if copied, reproduced, altered, transferred, sold

or exchanged. Cash value: 1/100¢. © 2016 The Ginger People®, All Rights Reserved.

gingerpeople.com | 800.551.5284 ext. 225 | [email protected] |

MANUFACTURERS COUPONEXPIRES 08/01/17

DO NOT DOUBLE

Easy Cheesy Ginger Enchiladas

12 corn tortillas1 small yellow onion2-3 tablespoons vegetable oil

1 - 12.7 oz bottle of �e Ginger People® Hot Ginger Jalapeño Sauce

1 tablespoons organic brown sugar

2 cups shredded organic cheese blend (e.g. Pepper Jack, Colby,

Cheddar)Instructions: Lightly coat each tortilla with oil. Place on cookie sheet

and bake at 350oF for about 5 minutes. Remove to cool until warm to

the touch. Sauté onion with remaining oil in a small pan until

translucent. Mix Hot Ginger Jalapeño Sauce and brown sugar,

warming on the stovetop until sugar dissolves. Pour just enough sauce

into 9 x 13 inch glass baking dish to cover bottom. Pour the rest of the

sauce in a large bowl. Dip tortillas, one at a time, in the bowl to coat

with sauce. Lay the tortilla in baking dish and sprinkle with cheese and

onions to �ll (2-3 tbsp). Fold one edge over the cheese, then the other

one. Flip with folded side down in baking dish. Repeat for each

tortilla. Sprinkle remaining sauce and cheese on top of enchiladas.

Bake for 20 minutes, or until cheese is melted and golden.

Available in six fiery-fresh flavors

75¢ OffPurchase of Any One 12.7 oz Bottle

5 34027 000755

0734027-006749

The go-to sauce for scrambled eggs & omelets

Spice up burgers & sandwiches

The secret sauce for a peppery-hot

Bloody Mary

Get hot, get healthyResearch suggests eating

spicy foods may elevate your mood, promote weightmanagement and boost

immunity.

Made with more ginger than

any other brand.

Gluten free!

Sauces75¢ Off

Bottoms UP$1 Off

REASONS WHY

CONSUMER: Redeem only by purchasing the brand and size(s) indicated. May not be reproduced. Void if transferred to any person, firm, or group prior

to store redemption. Any other use constitutes fraud. Consumer pays sales tax. Discount may not be combined with any other offer. No cashback.

LIMIT ONE COUPON PER PURCHASE. RETAILER: The Ginger People® will reimburse you the face value of this coupon plus 8 cents handling in

accordance with our redemption policy (copy available upon request). Consumer must pay any sales tax. Send all redeemed coupons to The Ginger

People®, Mandlik & Rhodes, PO Box 490, Dept #1562, Tecate, CA 91980. Failure to produce invoices on request providing purchase of stock covering

coupons may void all coupons submitted. Void if copied, reproduced, altered, transferred, sold or exchanged. Cash value: 1/100¢.

© 2016 The Ginger People®, All Rights Reserved.

50¢ OffPurchase of One (1) Arjuna Ginger Bar

gingerpeople.com | 800.551.5284 ext. 225 | [email protected] |

MANUFACTURER’S COUPON

EXPIRES 09/01/17

DO NOT DOUBLE

If you like adventurous �avors,

you’ll love this treat! A rich source of real organic gingerSweetened with Low GI coconut

sugar (Arjuna has a GI of 44, compared to a banana at 62)

With each purchase you make, a

percentage of revenue is returned

to the Arjuna ginger farmers of

East Java, IndonesiaGMO free | vegan | gluten free

5 34027 00050 2

0734027-006975

5YOU SHOULD REDEEM THIS COUPON

Look what consumers are saying about the Arjuna Ginger Bar...

“Oh My Lord - I just discovered this bar yesterday... I tried really hard not to eat it all - little piece by little piece it went... love the flavour. It’s almost like a cross between an old fashioned liquorice and something malty with the long lingering gingery finish -

and the coconut sugar! Divine! Top marks.” - J. Cook, Nelson, New Zealand

“Arjuna Ginger Bar is like ‘black gold’... The first bite awakes taste buds makingyou want more... After the one bite you just have eat the whole bar. The liquorice

ike combination from ginger and coconut sugar is addictive together with theright spiciness.” - Tiina Ryti, Vantaa, Finland

JOIN US FOR ATASTE ADVENTURE

Arjuna®

50¢ Off

Gin Gins®

$1 OffGinger Rescue™

$1 Off

REASONS WHY

gingerpeople.com | 800.551.5284 ext. 225 | [email protected] |

5YOU SHOULD REDEEM THIS COUPON

5 34027 00076 2

0734027-006945

CONSUMER: Redeem only by purchasing the brand and size(s) indicated. May not be

reproduced. Void if transferred to any person, firm, or group prior to store redemption. Any

other use constitutes fraud. Consumer pays sales tax. Discount may not be combined with

any other offer. No cashback. LIMIT ONE COUPON PER PURCHASE. RETAILER: The

Ginger People® will reimburse you the face value of this coupon plus 8 cents handling in

accordance with our redemption policy (copy available upon request). Consumer must pay

any sales tax. Send all redeemed coupons to The Ginger People®, Mandlik & Rhodes, PO

Box 490, Dept #1562, Tecate, CA 91980. Failure to produce invoices on request providing

purchase of stock covering coupons may void all coupons submitted. Void if copied,

reproduced, altered, transferred, sold or exchanged. Cash value: 1/100¢.

© 2016 The Ginger People®, All Rights Reserved.

MANUFACTURER’S COUPONEXPIRES 09/01/17

DO NOT DOUBLE

$1.00 O�Purchase of One (1) Ginger Rescue

Ginger Rescue is a drug free

chewable tablet to help ease

nausea - naturally!It’s also handy for relieving

indigestion and heartburn.It contains more active

ginger compounds that any

other competing brand.Ginger Rescue has a kid-

friendly mango flavor with

just enough spicy sweetness

for tender tummies.It’s convenient andcompact - easy to pop in

your pocket or purse.

TummyTrouble?

Ginger to the Rescue!If you or your little ones su�er from motion sickness,

nausea, gas or indigestion, we've got just the drug free

remedy for you - a tasty chewable ginger tablet that's

sure to ease your tummy troubles.

Coupons

TABLE OF CONTENTS

Page 9: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Beverages

Page 10: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Tasting Notes

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

WEST

EAST

[email protected]

Made with single origin ginger and one of the cleanest ingredient lists in its cate-gory, Bottoms Up targets ginger beer purists. By not filtering, blending, using ex-tracts or adding confusing fruits juices, Bottoms Up is a classic ginger beer option.

Winner: Most Outstanding Beverage, NAFST 2000

Cold case, sodas, sparkling juices, restaurants and bars, cafeterias, airlines.

N/A18 monthsShelf stable. Once opened, store in refrigerator

Unfiltered. Made with single-origin fresh ginger we juice ourselves Pry-off crown seal to maintain highest product quality Slightly lower sugar level and calories - 140 per bottle Bi-lingual label. US/French Canadian Boldly branded master case doubles as eye-catching in-store display

Gently rock bottle back and forth before opening to fully enjoy the ginger goodness that naturally settles to the bottom of each bottle. Serve chilled.

The Ginger People®/ Beverages#99001 - Bottoms Up Ginger Beer Carbonated water, cane sugar, ginger juice, citric acid.$8.35 / 12 fl oz (355 ml)/ 6x4pk2.38” x 2.38” x 9” / .89 / 10x7= 70cs/ palletUSA - Crafted in California

Click here for yourBottoms Up Sell Sheet

Page 11: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Beverages#99500 - Ginger Soother®

Filtered water, honey, ginger juice, lemon juice$2.19 / 12 fl oz (355 ml) / 242.5” x 2.5” x 6.5” / .58 / 12x7 = 84cs/palletUSA

Natural, uncarbonated tonic made with punchy Peruvian ginger to soothe the stomach and drive away chills.Drink this refreshing elixir to soothe your throat and settle your stomach. Can be enjoyed hot or cold and adds a fresh, warming twist to cocktails.

Sweetened with honey All natural Gluten free

Winner: sofi™ Silver Outstanding Cold Beverage, NAFST 2007 & 2012Non-GMO Project VerifiedKosher

Cold case, shelf stable, functional juices

N/A18 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Click here for yourGinger Soother Sell Sheet

Page 12: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Beverages#99502 - Ginger EnergizerFiltered water, honey, ginger juice, lemon juice, apple juice concentrate$2.19 / 12 fl oz (355 ml)/ 242.5” x 2.5” x 6.5” / .58 / 12x7 = 84cs/palletUSA

Natural, uncarbonated tonic made with punchy Peruvian ginger to energize the body and encourage circulation.Drink for a natural energy boost and enjoy hot or cold. Adds a fresh, warming twist to cocktails.

Sweetened with honey Natural energy boost Gluten free

Winner: Scovie - Beverages, Fiery Foods Association Awards 2008Non-GMO Project VerifiedKosher

Cold case, shelf stable, functional juices

N/A18 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Click here for yourGinger Soother Sell Sheet

Page 13: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Beverages#99510 - Ginger Soother®

Filtered water, honey, ginger juice, lemon juice$4.19 / 32 fl oz (946 ml)/ 123.75” x 3.75” x 8” / .78 / 10x5 = 50cs/palletUSA

Natural, uncarbonated tonic made with punchy Peruvian ginger to soothe the stomach and drive away chills.Drink this refreshing elixir to soothe your throat and settle your stomach. Can be enjoyed hot or cold and adds a fresh, warming twist to cocktails.

Sweetened with honey All natural Gluten free

Winner: sofi™ Silver Outstanding Cold Beverage, NAFST 2007 & 2012Non-GMO Project VerifiedKosher

Shelf stable, functional juices

N/A18 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Click here for yourGinger Soother Sell Sheet

Page 14: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Beverages#99512 - Ginger EnergizerFiltered water, honey, ginger juice, lemon juice, apple juice concentrate$4.19 / 32 fl oz (946 ml) / 123.75” x 3.75” x 8” / .78 / 10x5 = 50cs/palletUSA

Natural, uncarbonated tonic made with punchy Peruvian ginger to energize the body and encourage circulation.Drink for a natural energy boost and enjoy hot or cold. Adds a fresh, warming twist to cocktails.

Sweetened with honey Natural, caffeine-free energy boost Gluten free

Winner: Scovie - Beverages, Fiery Foods Association Awards 2008Non-GMO Project VerifiedKosher

Shelf stable, functional juices

N/A18 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Click here for yourGinger Soother Sell Sheet

Page 15: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Candy

Page 16: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Target Consumer

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The only confectionery bar made with fresh organic ginger and sweetened with low GI organic coconut sugar. Organic ginger grown by a small cooperative of farmers on Mount Arjuna, East Java.

For adventurous snackers who seek healthier indulgences

A better-for-you treat: energy-lifting, digestion-boosting, strong satiating effect. Low Glycemic Index (GI) Gluten free, vegan and a rich source of real ginger Arjuna Share: Revenue-contribution program to help build a sustainable farming community

USDA Organic: Certified by Control Union Certifications

Candy

Made in a facility that also processes peanuts24 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

The Ginger People®/ Arjuna®

#90355 - Arjuna Organic Ginger BarCoconut sugar*, ginger (21%), tapioca starch*, pectin. *Certified organic$2.89 / 1.23 oz (35 g) / 16 units - 19.7 oz6.24” x 1.73” x 0.39” / .08 / 30 x 14 = 420cs/palletIndonesia

Click here for theArjuna Ginger Story

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TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Gin Gins®

#90144 - Super Strength Ginger Candy (Box)Cane sugar, glucose syrup, ginger (30%), modified cassava starch, non-hydrogenated palm oil, salt, soy lecithin$4.69 / 4.5 oz (128 g) / 123.13” x 2” x 4.25” / .23 / 20x12 = 240cs/palletIndonesia

Super satisfying and easy to eat, these caramel-like candies are made with a whopping 30% fresh ginger - our most potent candy!Our “Little potion for the motion,” Super Strength Gin Gins are great for nauseated travelers seeking a natural alternative to anti-nausea medicine.

Highest ginger content of our range, and of any ginger candy in America Vegan and gluten free

Non-GMO Project Verified

Candy

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 18: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Gin Gins®

#90145 - Original Chewy Ginger Candy (Box)Cane sugar, ginger (10%), tapioca starch$4.69 / 4.5 oz (128 g)/ 123.13” x 2” x 4.25” / .23 / 20x12 = 240cs/palletIndonesia

Deliciously spicy-sweet chewy ginger candies made with 10% fresh ginger.

The ultimate ginger candy. Good for travel and great for getting that stimulating and delicious hit of fresh ginger in a chewy, natural candy.

America’s #1 selling ginger candy Vegan Gluten free

Non-GMO Project VerifiedWinner: ‘Best Candy’, Scovie Award, Fiery Foods Association, 1999

Candy

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 19: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Click here for yourGin Gins® Sell Sheet

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Ingredients

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Unit Dim/Case Cube/Pallet T/H

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Description

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Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

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Contact

The Ginger People®/ Gin Gins®

#90148 - Double Strength Hard Ginger Candy (Box)Cane sugar, glucose syrup, ginger (16%)$4.69 / 4.5 oz (128 g)/ 123.13” x 2” x 4.25” / .23 / 20x12 = 240cs/palletIndonesia

Warm and soothing hard candies made with 16% fresh ginger.

Potent candy for those who prefer a lozenge-like hard candy over chewy. Delicious treat and excellent remedy for nausea. Popular with singers.

Convenient throat soother and digestive aid Vegan Gluten free

Non-GMO Project Verified

Candy

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Page 20: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Click here for yourGin Gins® Sell Sheet

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Ingredients

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Description

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Key Selling Points

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Recommended Category/Set

Allergen Statement

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Contact

The Ginger People®/ Gin Gins®

#90150 - Coffee Chewy Ginger Candy (Box)Cane sugar, ginger (10%), tapioca starch, Arabica coffee, natural Robusta coffee extract$4.69 / 4.5 oz (128 g) / 123.13” x 2” x 4.25” / .23 / 20x12 = 240cs/palletIndonesia

Chewy coffee candies made with 10% fresh ginger and genuine Arabica coffee, inspired by traditional Indonesian drink Kopi Jahe.Naturally soothing and energy-lifting without the caffeine jitters. Great for coffee addicts, long-distance and late-night travelers.

A coffee candy pick-me-up made from fresh ginger and real coffee Vegan Gluten free`

Non-GMO Project Verified

Candy

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Page 21: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

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Product Information

Description

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Key Selling Points

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Recommended Category/Set

Allergen Statement

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Contact

The Ginger People®/ Gin Gins®

#90203 - Super Strength Ginger Candy (Travel Pack)Cane sugar, glucose syrup, ginger (30%), modified cassava starch, non-hydrogenated palm oil, salt, soy lecithin$1.59 / 1.1 oz (31 g) / 242.38” x 0.88” x 3.13” / .14 / 26x13 = 338 cs/palletIndonesia

Super satisfying and easy to eat, these caramel-like candies are made with a whopping 30% fresh ginger - our most potent candyOur “Little potion for the motion,” Super Strength Gin Gins are great for nauseated travelers seeking a natural alternative to anti-nausea medicine.

Highest ginger content of our range, and of any ginger candy in America Gluten free and vegan Small, on-the-go travel pack for purse or pocket

Non-GMO Project Verified

Candy, cash register

WEST

EAST

[email protected]

Made in a facility that also processes milk, soy & peanutsContains soy24 monthsShelf stable

Click here for yourGin Gins® Sell Sheet

Page 22: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

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Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

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Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Gin Gins®

#90205 - Original Chewy Ginger Candy (Travel Pack)Cane sugar, ginger (10%), tapioca starch$1.59 / 1.6 oz (45 g) / 242.38” x 0.88” x 3.13” / .14 / 26x13 = 338 cs/palletIndonesia

Deliciously spicy-sweet chewy ginger candies made with 10% fresh ginger.

The ultimate ginger candy. Good for travel and great for getting that stimulating and delicious hit of fresh ginger in a chewy, natural candy.

America’s #1 selling ginger candy Gluten free and vegan Small, on-the-go travel pack for purse or pocket

Non-GMO Project VerifiedWinner: ‘Best Candy’, Scovie Award, Fiery Foods Association, 1999

Candy, cash register

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 23: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

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Item/Name

Ingredients

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Unit Dim/Case Cube/Pallet T/H

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Recommended Category/Set

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Contact

The Ginger People®/ Gin Gins®

#90501 - Crystallized Ginger Candy (Bag)Ginger, cane sugar$2.89 / 3.5 oz (100 g) / 245” x 1.5” x 7” / .51/ 13x10 = 130cs/palletFiji

Succulent, tender chunks of extra-juicy crystallized baby ginger.

Enjoy as a snack or as a flavorful baking ingredient. Chop and toss into fruit salad, a warm bowl of oatmeal or your favorite cookie recipe.

Fiji ginger. Early harvest, virtually fibreless baby ginger Vegan Gluten free

Non-GMO Project VerifiedKosher

Candy, baking, snacking

N/A. Manufactured in a ginger-dedicated factory18 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 24: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

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Unit Dim/Case Cube/Pallet T/H

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Product Information

Description

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Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

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Contact

The Ginger People®/ Gin Gins®

#90502 - Original Chewy Ginger Candy (Bag)Cane sugar, ginger (10%), tapioca starch$2.89 / 3 oz (84 g) / 245” x 1.5” x 7” / .51/ 13x10 = 130cs/palletIndonesia

Deliciously spicy-sweet chewy ginger candies made with 10% fresh ginger.

The ultimate ginger candy. Good for travel and great for delivering a stimulating and delicious hit of fresh ginger in a chewy, natural candy.

America’s #1 selling ginger candy Vegan Gluten free

Non-GMO Project VerifiedWinner: ‘Best Candy’, Scovie Award, Fiery Foods Association, 1999

Candy

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 25: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

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Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

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Contact

The Ginger People®/ Gin Gins®

#90503 - Spicy Apple Chewy Ginger Candy (Bag)Cane sugar, ginger (10%), tapioca starch, natural apple flavor, cinnamon oil$2.89 / 3 oz (84 g) / 245” x 1.5” x 7” / .51/ 13x10 = 130cs/palletIndonesia

Spicy-sweet chewy candies made with the comforting flavors of apple, cinna-mon and 10% fresh ginger. A popular flavor for those seeking a naturally soothing and spicy treat. Good for all modes of travel and activity.

Fruity fresh and deliciously spicy, an excellent flavor combination Vegan Gluten free

Winner: ‘Best Candy’, Scovie Award, Fiery Foods Association, 2000Non-GMO Project Verified (in process)

Candy

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 26: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

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Product Information

Description

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Certifications & Awards

Recommended Category/Set

Allergen Statement

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Contact

The Ginger People®/ Gin Gins®

#90504 - Peanut Chewy Ginger Candy (Bag)Cane sugar, ginger (10%), ground peanuts, tapioca starch$2.89 / 3 oz (84 g) / 245” x 1.5” x 7” / .51/ 13x10 = 130cs/palletIndonesia

Nostalgic chewy candies made with real peanuts and 10% fresh ginger.

A classic Indonesian flavor combination, peanut softens the heat of ginger, making this candy a delicious and soothing treat for milder palates.

Made with fresh ginger and real peanuts Vegan Gluten free

Non-GMO Project Verified

Candy

WEST

EAST

[email protected]

Contains peanuts. Made in a facility that also processes milk and soy.24 monthsShelf stable

Click here for yourGin Gins® Sell Sheet

Page 27: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

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Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Gin Gins®

#90505 - Double Strength Hard Ginger Candy (Bag)Cane sugar, glucose syrup, ginger (16%)$2.89 / 3 oz (84 g) / 245” x 1.5” x 7” / .51/ 13x10 = 130cs/palletIndonesia

Warm and soothing hard candies made with 16% fresh ginger.

Potent candy for those who prefer a lozenge-like hard candy over chewy. Delicious treat and excellent remedy for nausea.

Convenient, portable throat soother and digestive aid Vegan Gluten free

Non-GMO Project Verified

Candy

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 28: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

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Unit Dim/Case Cube/Pallet T/H

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Product Information

Description

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Recommended Category/Set

Allergen Statement

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Storage

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Contact

The Ginger People®/ Gin Gins®

#90506 - Hot Coffee Chewy Ginger Candy (Bag) Cane sugar, ginger (10%), tapioca starch, Arabica coffee, natural Robusta coffee extract$2.89 / 3 oz (84 g) / 245” x 1.5” x 7” / .51/ 13x10 = 130cs/palletIndonesia

Chewy coffee candies made with 10% fresh ginger and genuine Arabica coffee, inspired by traditional Indonesian drink Kopi Jahe.Naturally soothing and energy-lifting without the caffeine jitters. Great for coffee addicts, long-distance and late-night travelers.

Portable, pick-me-up made with fresh ginger and real coffee Vegan Gluten free

Non-GMO Project Verified

Candy

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 29: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

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Product Information

Description

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Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

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Contact

The Ginger People®/ Gin Gins®

#90507 - Super Strength Ginger Candy (Bag)Cane sugar, glucose syrup, ginger (30%), modified cassava starch, non-hydrogenated palm oil, salt, soy lecithin$2.89 / 3 oz (84 g) / 245” x 1.5” x 7” / .51/ 13x10 = 130cs/palletIndonesia

Super satisfying and easy to eat, these caramel-like candies are made with a whopping 30% fresh ginger - our most potent candyOur “Little potion for the motion,” Super Strength Gin Gins are great for nauseated travelers seeking a natural alternative to anti-nausea medicine.

Highest ginger content of our range, and of any ginger candy in America Vegan and gluten free

Non-GMO Project Verified

Candy

WEST

EAST

[email protected]

Made in a facility that also processes milk, soy & peanutsContains soy24 monthsShelf stable

Click here for yourGin Gins® Sell Sheet

Page 30: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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The Ginger People®/ Gin Gins®

#90508 - Ginger Spice Drops Candy (Bag)Cane sugar, tapioca syrup, ginger juice (13%), pectin, citric acid, sodium citrate, color added (turmeric)$4.15 / 3.5 oz (100 g) / 245” x 1.5” x 7” / .51/ 13x10 = 130cs/palletUSA

Vegan and gluten free gummy candies, small-batch crafted with a soft, moreish texture. A whopping 13% ginger juice!For kids and adults alike, Gin Gins Spice Drops are an easy eating, clean gingery treat. They’re also a creative baking decoration and drink garnish.

Made with fresh ginger juice One of the few vegan gummies on the market Gluten and gelatin free

Non-GMO Project Verified (in process)

Candy

Made in a facility that also processes milk, soy, peanuts & tree nuts

18 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Click here for yourGin Gins® Spice Drops Sell Sheet

Page 31: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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Item/Name

Ingredients

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Product Information

Description

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Recommended Category/Set

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The Ginger People®/ Gin Gins®

#90509 - Uncrystallized Bare Ginger Candy (Bag)Ginger, 100% raw cane sugar$3.49 / 3.5 oz (100 g) / 125” x 1.5” x 7” / .51/ 26x10 = 260cs/palletFiji

Velvety smooth and virtually fibreless chunks of succulent baby ginger with no surface sugar.Enjoy straight from the bag or add to your favorite trail mix. A great alternative to crystallized ginger in your favorite baking recipe.

“Un”crystallized ginger - no surface sugar Fiji ginger. Early harvest, virtually fibreless baby ginger Vegan and gluten free

Kosher

Candy, baking, snacking

N/A. Manufactured in a ginger-dedicated factory18 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 32: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Confections

Page 33: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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Recommended Category/Set

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The Ginger People®/ Confections#91010 - Crystallized Ginger Dice (Jar)Ginger, 100% raw cane sugar$6.99 / 6.7 oz (190 g) / 123.75” x 3.25” x 4” / .36 / 11x12 = 99cs/palletFiji

Succulent, tender chunks of premium crystallized ginger.

Enjoy as a snack or as a flavorful baking ingredient. Chop and toss into fruit salad, a warm bowl of oatmeal or your favorite cookie recipe.

Fiji ginger. Early harvest, virtually fibreless baby ginger Made with 100% unrefined raw sugar Vegan and gluten free

Kosher

Condiments, specialty cheeses, fruit preserves, baking

N/A. Manufactured in a ginger-dedicated factory24 monthsShelf stable. Store in a cool, dry place

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Page 34: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Pantry Essentials

Page 35: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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The Ginger People®/ Pantry Essentials#90470 - Organic Ginger Syrup Organic cane sugar, organic ginger$4.69 / 8 fl oz (237 ml) / 123.75” x 3.25” x 4” / .36 / 11x9 = 99cs/palletFiji

Spicy-sweet ginger-infused syrup.

Pour on pancakes, waffles and ice cream. Add to hot tea and cocktails. Useas a glaze on everything from nuts and fruit to carrots and chicken.

One of the most versatile and creative ingredients in a pantry On-pack recipe hang tag Vegan and gluten free

Winner: sofi™ Silver ‘Outstanding Dessert Topping’, NAFST 2013Winner: VegNews ‘Best New Vegan Product, Natural Products Expo West 2011USDA organic certified

Syrups, baking, honeys, dessert toppings

N/A. Manufactured in a ginger-dedicated factory24 monthsShelf stable. Store in pantry

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Page 36: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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The Ginger People®/ Pantry Essentials#90141 - Crystallized Ginger ChipsGinger, cane sugar$6.59 / 7 oz (198 g) / 126” x 1.5” x 7.75” / .23 / 13x10 = 130cs/palletFiji

Small, recipe-ready chunks of crystallized ginger.

Great alternative or addition to chocolate chips, chopped nuts or dried fruit in cookie, cake and muffin recipes. Sprinkle into tea, trail mix, granola, salads, roasted vegetables, yogurt and ice cream. Fiji ginger. Early harvest, virtually fibreless baby ginger On-pack recipe: Ultimate Chewy Ginger Snaps Gusseted bag. Peg ready. Sulphur free, vegan and gluten freePantry Essentials = Winner: sofi™ Gold ‘Outstanding Product Line’, NAFST 2010Non-GMO Project VerifiedKosher

Baking, snacking, dessert toppings

N/A. Manufactured in a ginger-dedicated factory18 monthsShelf stable. Store in pantry

WEST

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Page 37: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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The Ginger People®/ Pantry Essentials#92001 - Organic Crystallized Ginger Dice (Box)Organic ginger, organic cane sugar$4.69 / 4 oz / 123.13” x 2” x 4.25” / .23 / 13x10 = 130cs/palletFiji

Succulent, crystallized chunks of young and tender organic Fiji ginger.

Enjoy as a snack or flavorful baking ingredient. Chop and toss into fruit salad, granola, oatmeal or your favorite cookie recipe.

Grown in one of the most pristine ecosystems in the world. Fiji ginger. Early harvest, virtually fibreless baby ginger. Sulphur free, vegan and gluten free.

Pantry Essentials = Winner: sofi™ Gold ‘Outstanding Product Line’, NAFST 2010USDA organic certifiedKosher

Baking, snacking

N/A. Manufactured in a ginger-dedicated factory24 monthsShelf stable. Store in pantry

WEST

EAST

[email protected]

Click here for yourPantry Essentials Sell Sheet

Page 38: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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The Ginger People®/ Pantry Essentials#92002 - Crystallized Ginger SlicesGinger, cane sugar$6.59 / 5.6 oz (159 g) / 126” x 1.5” x 7.75” / .23 / 13x10 = 130cs/palletFiji

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Succulent, crystallized slices of extra-juicy baby Fijian ginger.

Dip in chocolate, garnish cocktails, serve with aged cheese, decorate cakes.

Grown in one of the most pristine ecosystems in the world. Fiji ginger. Early harvest, virtually fibreless baby ginger. Sulphur free, vegan and gluten free.

Non-GMO Project VerifiedKosher

Baking, snacking

N/A. Manufactured in a ginger-dedicated factory24 monthsShelf stable. Store in pantry

Click here for yourPantry Essentials Sell Sheet

Page 39: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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The Ginger People®/ Pantry Essentials#90160 - Organic Ginger JuiceOrganic ginger, citric acid$5.29/ 5 fl oz (147 ml)/ 121.88” x 1.88” x 6.75” / .19 / 40x5 = 200cs/palletUSA

Time-saving alternative to fresh or ground ginger.

Splash into tea, fruit/vegetable juice, stir fries, soups, vinaigrettes, sauces, marinades and over fish. Adds an exotic twist to cocktails.

Recipe-ready with on-pack usage suggestions Sugar free Vegan and gluten free

Pantry Essentials = Winner: sofi™ Gold ‘Outstanding Product Line’, NAFST 2010 USDA organic certified

Asian, juices, condiments

N/A. Manufactured in a ginger-dedicated factory18 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Click here for yourPantry Essentials Sell Sheet

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TABLE OF CONTENTS

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Recommended Category/Set

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The Ginger People®/ Pantry Essentials#90401 - Organic Minced Ginger – #90411 - Made in FijiOrganic ginger, organic cane sugar, organic rice vinegar$3.29 / 6.7 oz (190 g) / 122.75” x 2.75” x 3.25” / .23 / 18x12 = 216cs/palletChina – Coming Soon: Fiji

Recipe-ready minced ginger to use in place of fresh ginger.

Use in place of fresh ginger in any recipe: curries, stir fries, marinades and dressings. Great alternative to horseradish.

Time-saving alternative to fresh ginger On-pack usage suggestions Vegan and gluten free

Pantry Essentials = Winner: sofi™ Gold ‘Outstanding Product Line’, NAFST 2010 USDA organic certifiedKosher

Asian, pickled vegetables, condiments

N/A. Manufactured in a ginger-dedicated factory24 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

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The Ginger People®/ Pantry Essentials#90402 - Organic Grated Ginger – #90412 - Made in FijiOrganic ginger, organic cane sugar, water, organic rice vinegar, citric acid$3.29 / 6.7 oz (190 g) / 122.75” x 2.75” x 3.25” / .23 / 18x12 = 216cs/palletChina – Coming Soon: Fiji

Crisp slivers of young ginger to use in place of fresh ginger.

Add texture and zing to coleslaw, Chinese chicken salad, tuna salad, stir fry, marmalade, marinade and dressing. Perfect with fish.

Time-saving alternative to fresh ginger On-pack usage suggestions Vegan and gluten free

Pantry Essentials - Winner: sofi™ Gold ‘Outstanding Product Line’, NAFST 2010 USDA organic certifiedKosher

Asian, pickled vegetables, condiments

N/A. Manufactured in a ginger-dedicated factory24 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Page 42: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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The Ginger People®/ Pantry Essentials#90403 - Organic Pickled Sushi Ginger – #90413 - Made in FijiOrganic ginger, organic cane sugar, organic rice vinegar, citric acid$3.29 / 6.7 oz (190 g) / 122.75” x 2.75” x 3.25” / .23 / 18x12 = 216cs/palletChina – Coming Soon: Fiji

Crisp, delicate slices of young, organic ginger pickled in rice vinegar.

Serve with sushi, spring rolls, add to gourmet sandwiches and coleslaw. Chop and add to salads, dressings, steamed vegetables and dips.

Colored only by nature: No artificial (pink) dyes Crunchy Japanese-style with on-pack usage suggestions Vegan and gluten free

Pantry Essentials - Winner: sofi™ Gold ‘Outstanding Product Line’, NAFST 2010 USDA organic certifiedKosher

Asian, pickled vegetables, condiments

N/A. Manufactured in a ginger-dedicated factory24 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Page 43: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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Click here for yourPantry Essentials Sell Sheet

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The Ginger People®/ Pantry Essentials#90414 - Organic Ginger Spread Organic ginger, organic cane sugar$3.69 / 8.5 oz (240 g) / 122.75” x 2.75” x 3.25” / .23 / 18x12 = 216cs/palletFiji

Ginger spread made from young stem ginger steeped in cane sugar syrup.

Pair with aged hard cheeses, swirl into yogurt, spread over toast, spoon into oatmeal, glaze vegetables and meats and use in baking.

Super versatile, great for the creative chef On-pack serving suggestions Vegan and gluten free

USDA organic certifiedKosher

Jams, baking, spreads, specialty cheeses, Asian

N/A. Manufactured in a ginger-dedicated factory24 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Page 44: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Sauces

Page 45: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Click here for yourGinger Sauce Sell Sheet

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The Ginger People®/ Sauces#90121 - Ginger Lime SauceWater, soy sauce, brown sugar, ginger, corn starch, distilled vinegar, ginger pulp, lime juice concentrate, dehydrated garlic, dried red chili pepper.

$5.99 / 12.7 fl oz (375.5 ml)/ 122.5” x 2.5” x 8” / .47 / 19x5 = 95cs/palletUSA

Versatile marinade, finishing sauce and salad dressing. Loaded with sweet heat and fresh ginger tang.Marinate poultry, fish and meat. Splash on stir fry. Use as a quick and easy dressing on salad greens.

No artificial colors, flavors or additives Made with more ginger than any other brand Vegan

Named ‘Best Ginger Sauce’, Real Simple MagazineNon-GMO Project Verified (in process)

Sauces, condiments, Asian

Contains wheat and soy24 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Page 46: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Click here for yourGinger Sauce Sell Sheet

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The Ginger People®/ Sauces#90124 - Ginger Peanut SauceWater, apple cider vinegar, soy sauce, roasted peanut flour, ginger, evaporated cane juice, modified corn starch, honey, red jalapeno pepper, sesame oil, roasted garlic, expeller pressed canola oil, spice, dehydrated onion, salt.

$5.99 / 12.7 fl oz (375.5 ml)/ 122.5” x 2.5” x 8” / .47 / 19x5 = 95cs/palletUSA

Deliciously rich and nutty, a healthier alternative to satay sauce.

Brings fast flavor to cooked noodles, rice and kabobs, great addition to coconut milk and stir fries.

No artificial colors, flavors or additives Rich and satisfying texture Made with more ginger than any other brand

Non-GMO Project Verified (in process)

Sauces, Asian, condiments

Contains soy, wheat and peanuts24 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Page 47: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Click here for yourGinger Sauce Sell Sheet

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The Ginger People®/ Sauces#90126 - Ginger Sesame SauceWater, soy sauce, expeller pressed canola oil, ginger, rice vinegar, sesame seed oil, evaporated cane juice, distilled vinegar, red jalapeno, gingerpulp, sesame seed, dried shallot, salt, dehydrated garlic, xanthan gum (natural stabilizer)

$5.99 / 12.7 fl oz (375.5 ml) / 122.5” x 2.5” x 8” / .47 / 19x5 = 95cs/palletUSA

Earthy marinade and zesty sauce with big slivers of ginger and toasted sesame seeds. Marinate poultry, fish or meat with the sweet heat of ginger and the toasty richness of sesame, splash into stir fries and salads.

No artificial colors, flavors or additives Natural meat tenderizer Made with more ginger than any other brand

Named ‘Best Bite’, Nutrition Action HealthletterNon-GMO Project Verified (in process)

Sauces, condiments, Asian

Contains wheat and soy24 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Page 48: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Click here for yourGinger Sauce Sell Sheet

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The Ginger People®/ Sauces#90127 - Sweet Ginger Chili SauceEvaporated cane juice, water, corn starch, distilled vinegar, roasted red bell pepper, ginger, ginger pulp, dehydrated garlic, dried red chili pepper, paprika extractives

$5.99 / 12.7 fl oz (375.5 ml) / 122.5” x 2.5” x 8” / .47 / 19x5 = 95cs/palletUSA

Sweet and spicy dip and cooking sauce.

A healthy drizzle over crab cakes, spring rolls, grilled prawns and kabobs. Enliven your meals and awaken your senses.

Top selling sauce. More ginger than any other brand

No artificial colors, flavors or additives Gluten free

Finalist: sofi™, NAFST 2013Non-GMO Project Verified (in process)

Sauces, Asian, condiments

N/A 24 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Page 49: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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The Ginger People®/ Sauces#90129 - Spicy Ginger Teriyaki SauceBrown sugar, soy sauce, water, cane sugar, distilled vinegar, dried ginger, jalapeno peppers, dried garlic, roasted red bell peppers, dried red chili pepper ginger, xanthan gum (natural stabilizer) paprika (spice and natural color), salt

$5.99 / 12.7 fl oz (375.5 ml) / 122.5” x 2.5” x 8” / .47 / 19x5 = 95cs/palletUSA

Classic teriyaki sauce with a healthy punch of ginger.

Marinate and grill rib eye, chicken and fish. Cook down to intensify flavor, pour over rice, noodles and grains.

No artificial colors, flavors or additives. Made with more ginger than any other brand Quick meat tenderizer (Ginger contains a proteolytic enzyme that breaks down protein naturally)

Non-GMO Project Verified (in process)

Sauces, Asian, condiments

Contains wheat and soy24 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

[email protected]

Page 50: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

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The Ginger People®/ Sauces#90131 - Ginger Jalapeno SauceWater, jalapeno peppers, distilled vinegar, cane sugar, dried red chili pepper, dried ginger, xanthan gum (natural stabilizer), salt, dried onion,dried garlic, spice

$5.99 / 12.7 fl oz (375.5 ml) / 122.5” x 2.5” x 8” / .47 / 19x5 = 95cs/palletUSA

Voted best all-purpose hot sauce on the market* The Ginger People*

Drizzle over egg dishes, burgers, sandwiches, enchiladas. The secret sauce for a delicious, peppery-hot Bloody Mary.

No artificial colors, flavors or additives Full-flavored, non-vinegary. Made with more ginger than any other brand. Gluten free

Non-GMO Project Verified (in process)

Sauces, condiments, hot sauces, Asian

N/A 24 monthsShelf stable. Once opened, store in refrigerator

WEST

EAST

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Page 51: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Dietary Supplements

Page 52: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Click here for yourGinger Rescue Sell Sheet

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The Ginger People®/ Ginger Rescue®#90901 / Strong - Chewable Ginger TabletsFreeze dried ginger powder, spray dried ginger powder, cane sugar, maltodextrin, calcium stearate$5.99 / 15.6 g per unit, 2 blister packs per unit, unit = 24 tablets / 10 packs per caddy2.25” x 0.625” x 2.75” / .51 / 16 x 8 = 128cs/pallet Canada

A convenient, tasty and more potent chewable tablet with greater ginger actives to help soothe the stomach. Promote digestive health, relieve motion sickness and nausea and ease gas and indigestion.

Drug-free Highest active ginger compounds of any brand - 6/6 on Ginger Actives Scale Kosher, gluten free, vegan and GMO free

Digestive Aid, Anti-Nausea, Gas Relief, Travel, Pharmacy, HBC

Paperboard - Forest Stewardship Council (FSC) certified, Non-GMO Project Verified

36 months

Shelf stable

Select Nutrition: 171858-4

[email protected] / To learn more about Active Ginger Power visit gingerpeople.com/actives

Page 53: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

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The Ginger People®/ Ginger Rescue®#90902 / Mighty Mango - Chewable Ginger TabletsFreeze dried ginger powder, cane sugar, maltodextrin, mango flavor, calcium stearate$5.99 / 15.6 g per unit, 2 blister packs per unit, unit = 24 tablets / 10 packs per caddy2.25” x 0.625” x 2.75” / .51 / 16 x 8 = 128cs/pallet Canada

A kid friendly, yummy fruit flavor chewable tablet with just enough active ginger spice to warm tender tummies. “The Tingling Tummy Tamer.”

Promote digestive health, relieve motion sickness and nausea and ease gas and indigestion.

Drug-free Highest active ginger compounds of any brand - 5/6 on Ginger Actives Scale Kosher, gluten free, vegan and GMO free

Paperboard - Forest Stewardship Council (FSC) certified, Non-GMO Project Verified

Digestive Aid, Anti-Nausea, Gas Relief, Travel, Pharmacy, HBC

36 months

Shelf stable

Select Nutrition: 171859-2

[email protected] / To learn more about Active Ginger Power visit gingerpeople.com/actives

Page 54: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Food Service

Page 55: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Servs Per Container: about 25

Click here for yourFood Service Brochure

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The Ginger People®/ Food Service#50401 - Organic Minced GingerOrganic ginger, organic cane sugar, organic rice vinegar.$5.80 / 25 oz (700 g) / 610.5” x 7” x 8”/ .39 / 20x5= 110cs/ palletChina

Finely minced ginger to use in place of fresh ginger. Labor-saving format without compromising freshness. Use in place of fresh ginger to boost flavor in sauces, stir fry, curries, grilled vegetables, marinades, dressings, Creative alternative or addition to horseradish.

Time-saving alternative to fresh ginger On-pack usage suggestions Vegan and gluten free

USDA organic certifiedKosher

Deli, sandwich bar

N/A. Manufactured in a ginger-dedicated factory

24 months

Store at ambient temperature. Once opened, store in refrigerator

WEST

SYSCO

[email protected]

Page 56: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Servs Per Container: about 26

Click here for yourFood Service Brochure

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Ingredients

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The Ginger People®/ Food Service#50402 - Organic Grated GingerOrganic ginger, organic cane sugar, organic rice vinegar, water, salt, citric acid.$5.80 / 26.5 oz (750 g) / 610.5” x 7” x 8”/ .39 / 20x5= 110cs/ palletChina

Crisp slivers of young ginger. Use in place of fresh ginger.

Add texture and zing to coleslaw, Chinese chicken salad, tuna salad, stir fry, marmalade, marinade and dressing. Perfect with fish.

Time-saving alternative to fresh ginger On-pack usage suggestions Vegan and gluten free

USDA organic certifiedKosher

Deli, sandwich bar

N/A. Manufactured in a ginger-dedicated factory

24 months

Store at ambient temperature. Once opened, store in refrigerator

WEST

SYSCO

[email protected]

Page 57: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Servs Per Container: about 26

Click here for yourFood Service Brochure

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Ingredients

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The Ginger People®/ Food Service#50403 - Organic Pickled Sushi Ginger Organic ginger, organic cane sugar, organic rice vinegar, water, salt, citric acid. $5.80 / 26.5 oz (750 g) / 610.5” x 7” x 8”/ .39 / 20x5= 110cs/ palletChina

Pickled ginger colored only by nature. Free of artificial dyes, sweeteners, preservatives. 2 ingredients in 1: ginger and ginger-spiked vinegar brine. Tone down raw taste of fish. Cleanses the palate. Adds texture and zesty flavor to salads. Puree ginger and vinegar brine to create a flavoring slurry. Serve with sushi, spring rolls, add to gourmet sandwiches and coleslaw.

Crunchy Japanese style sushi ginger On-pack usage suggestions Vegan and gluten free

USDA organic certifiedKosher

Deli, sushi bar, sandwich bar, cocktail bar

N/A. Manufactured in a ginger-dedicated factory

24 months

Store at ambient temperature. Once opened, store in refrigerator

WEST

SYSCO

[email protected]

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TABLE OF CONTENTS

Servs Per Container: about 176

Click here for yourFood Service Brochure

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Ingredients

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The Ginger People®/ Food Service#50404 - Organic Crystallized Ginger Mini ChipsOrganic ginger, organic cane sugar.$7.20/ 11 lbs (5 kg)/ 610” x 6.5” x 7”/ .39 / 20x5= 120cs/ palletChina

Young, tender, virtually fibreless bits of spicy-sweet crystallized ginger.

Great alternative or addition to chocolate chips, chopped nuts or dried fruit in cookies, cakes and muffins. Sprinkle into tea, trail mix, granola, salads, roasted vegetables, yogurt and ice cream. Dry, free-flowing, recipe ready, labor saving Adds body and piece identity Boosts flavor profile to both savory and sweet recipes

USDA organic certifiedKosher

Bakery, deli, juice/smoothie bar

N/A. Manufactured in a ginger-dedicated factory

24 months

Store at ambient temperature

WEST

SYSCO

[email protected]

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TABLE OF CONTENTS

Servs Per Container: about 176

Click here for yourFood Service Brochure

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Ingredients

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The Ginger People®/ Food Service#50405 - Organic Sweet Ginger GlazeOrganic ginger, organic cane sugar.$3.16/ 11 lbs (5 kg) / 610” x 6.5” x 7”/ .39 / 20x5= 120cs/ palletChina

A spicy-sweet glaze made from young stem ginger steeped in cane sugar syrup.

Pair with aged hard cheeses, swirl into yogurt, spread over baked goods, oatmeal. Glaze vegetables, nuts and meats. Mix with base liquids and blend. Sweet, spicy, warm, and mellow ginger flavor. Adds body to formula. Limitless applications, fun for the creative chef On-pack usage suggestions Vegan and gluten free

USDA organic certifiedKosher

Bakery, bar, deli, juice/smoothie bar

N/A. Manufactured in a ginger-dedicated factory

24 months

Store at ambient temperature

WEST

SYSCO

[email protected]

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TABLE OF CONTENTS

Servs Per Container: about 16

Click here for yourFood Service Brochure

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Ingredients

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The Ginger People®/ Food Service#50406 - Organic Ginger SyrupOrganic cane sugar, organic ginger.$5.80 / 17.5 fl oz (520 ml) / 129” x 6.5” x 11.5”/ .39 / 20x5= 100cs/ palletChina

Spicy-sweet, ginger-infused syrup. A creative alternative to simple syrup.

Use in fruit juice, chai, cocktails. Boost cheesecake, flan, crème brulee. Add gentle spice to ice cream, chocolate cake, pastries. Glaze everything, from nuts to vegetables. Extremely versatile On-pack recipe and serving suggestions Vegan and gluten free

USDA organic certifiedKosher

Bakery, cocktail bar, deli, coffee bar, juice/smoothie bar

N/A. Manufactured in a ginger-dedicated factory

24 monthsStore at ambient temperature. Refrigeration not required

WEST

SYSCO

[email protected]

Page 61: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Servs Per Container: about 16

Brand/Range

Item/Name

Ingredients

WP/Net Wt/Case Pack

Case Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Food Service#50407 - Organic Ginger JuiceOrganic ginger, citric acid.$15.44 / 32 fl oz (946 ml) / 1211.25” x 15” x 8”/ .39 / 20x5= 50cs/ palletUSA (Made in USA - Ginger grown in China)

Time-saving alternative to fresh or ground ginger. Proprietary process retains valuable ginger actives and amplifies other flavors. Flash pasteurization maintains accurate flavor and heat.

Ginger beer, hard ciders, chai, fruit juice blends. Use in poaching liquid, flavor rice water. Splash into tea, stir fry, soups, vinaigrettes, sauces, marinades and over fish. Add an exotic twist to cocktails. Healthy alternative to other flavor options Recipe-ready with on-pack usage suggestions Vegan, sugar and gluten free

USDA organic certifiedKosher

Deli, coffee/chai bar, juice/smoothie bar, cocktail bar

N/A.

18 months

Store at ambient temperature, refrigerate after opening

WEST

SYSCO

[email protected]

Click here for yourFood Service Brochure

Page 62: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Bulk

Page 63: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Bulk#50120 - Crystallized Ginger Select DiceGinger, cane sugarN/A / 11 lbs / 1Case Dim: 10.5” x 7” x 6.75” / 0.26 / 22x5 = 110cs/palletFiji

Succulent chunks of young and tender crystallized Fiji ginger.

Enjoy as a snack or as a flavorful baking ingredient. Chop and toss into fruit salad, a warm bowl of oatmeal or your favorite cookie recipe.

Grown in one of the most pristine ecosystems in the world. Early harvest, virtually fibreless Fiji ginger Sulphur and gluten free

Non-GMO Project Verified Kosher

Bulk bins, repackaging

N/A. Manufactured in a ginger-dedicated factory24 monthsShelf stable

WEST

EAST

[email protected]

Click here for yourBulk Sell Sheet

Page 64: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Bulk#50135 - Crystallized Ginger Select SliceGinger, cane sugarN/A / 11 lbs (5 kg) / 1Case Dim: 10.5” x 7” x 6.75” / 0.26 / 22x5 = 110cs/palletFiji

Succulent slices of young and tender crystallized Fiji ginger.

Dip in dark chocolate, garnish cocktails, serve with gourmet cheeses, decorate cakes, pies and cookies.

Grown in one of the most pristine ecosystems in the world Early harvest, virtually fiberless Fiji ginger Sulphur and gluten free

Non-GMO Project Verified Kosher

Bulk bins, repackaging

N/A. Manufactured in a ginger-dedicated factory24 monthsShelf stable

WEST

EAST

[email protected]

Click here for yourBulk Sell Sheet

Page 65: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Bulk#55145 - Gin Gins® Original Chewy Ginger CandyCane sugar, ginger (10%), tapioca starchN/A / 11 lbs / 1N/A / 0.42 / 8x12 = 96cs/palletIndonesia

Deliciously spicy-sweet chewy ginger candies made with 10% fresh ginger.

The ultimate ginger candy. Good for travel and great for delivering a stimulating and delicious hit of fresh ginger in a chewy, natural candy.

America’s #1 selling ginger candy Vegan Gluten free

Non-GMO Project VerifiedWinner: ‘Best Candy’, Scovie Award, Fiery Foods Association, 1999

Bulk bins, repackaging

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 66: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Bulk#55245 - Gin Gins® Spicy Apple Chewy Ginger CandyCane sugar, ginger (10%), tapioca starch, natural apple flavor, cinnamon oilN/A / 11 lbs (5kg) / 1N/A / 0.42 / 8x12 = 96cs/palletIndonesia

Full-flavored chewy candies with the comforting flavors of apple pie and 10% fresh ginger.A popular flavor for those seeking a naturally soothing and spicy treat. A tasty treat and stomach soother for all modes of travel and activity.

Fruity fresh and delicously spicy, an excellent flavor combination Vegan Gluten free

Winner: ‘Best Candy’, Scovie Award, Fiery Foods Association, 2000Non-GMO Project Verified (in process)

Bulk bins, repackaging

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 67: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Bulk#55345 - Gin Gins® Peanut Chewy Ginger CandyCane sugar, ginger (10%), ground peanuts, tapioca starchN/A / 11 lbs (5 kg)/ 1N/A / 0.42 / 8x12 = 96cs/palletIndonesia

Nostalgic chewy candies made with real peanuts and 10% fresh ginger.

A classic Indonesian flavor combination, peanut softens the heat of ginger, making this candy a delicious and soothing treat for milder palates.

Made with fresh ginger and real peanuts Vegan Gluten free

Non-GMO Project Verified

Bulk bins, repackaging

WEST

EAST

[email protected]

Made in a facility that also processes milk, soy & peanutsContains peanuts24 monthsShelf stable

Click here for yourGin Gins® Sell Sheet

Page 68: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Bulk#55545 - Gin Gins® Hot Coffee Chewy Ginger CandyCane sugar, ginger (10%), tapioca starch, Arabica coffee, natural Robusta coffee extractN/A / 11 lbs (5 kg)/ 1N/A / 0.42 / 8x12 = 96cs/palletIndonesia

Chewy coffee candies made with 10% fresh ginger and genuine Arabica coffee, inspired by traditionlal Indonesian drink Kopi Jahe.Naturally soothing and energy lifting without the caffeine jitters. Good forlong-distance and late-night travelers.

Portable pick-me-up made from fresh ginger and real coffee Vegan Gluten free

Non-GMO Project Verified

Bulk bins, repackaing

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable. Store in a cool, dry place

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 69: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Bulk#56135 - Gin Gins® Double Strength Hard Ginger CandyCane sugar, glucose syrup, ginger (16%)N/A / 11 lbs (5 kg)/ 1N/A / 0.42 / 8x12 = 96cs/palletIndonesia

Warm and soothing hard candies made with 16% fresh ginger.

Potent candy for those who prefer a lozenge-like hard candy over chewy. Delicious treat and excellent rememdy to nausea.

Convenient, portable throat soother and digestive aid Vegan Gluten free

Non-GMO Project Verified

Bulk bins, repackaging

Made in a facility that also processes milk, soy & peanuts

24 monthsShelf stable

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 70: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Bulk#56235 - Gin Gins® Super Strength Ginger CandyCane sugar, glucose syrup, ginger (30%), modified cassava starch, non-hydrogenated palm kernel oil, salt, soy lecithinN/A / 11 lbs (5 kg) / 1N/A / 0.42 / 8x12 = 96cs/palletIndonesia

Super-satisfying, caramel-like candies made with a whopping 30% fresh ginger - our most potent candy!Our little potion for the motion, the ultimate ‘bon voyage’ candy. Great for the nauseated traveler seeking a natural alternative to anti-nausea medicine.

Highest ginger content of our range, and of any ginger candy in America Vegan Gluten free

Non-GMO Project Verified

Bulk bins, repackaging

Made in a facility that also processes milk, soy & peanutsContains soy24 monthsShelf stable

WEST

EAST

[email protected]

Click here for yourGin Gins® Sell Sheet

Page 71: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

TABLE OF CONTENTS

Brand/Range

Item/Name

Ingredients

SRP/Net Wt/Case Pack

Unit Dim/Case Cube/Pallet T/H

Country of Origin

Product Information

Description

Suggestion Uses

Key Selling Points

Certifications & Awards

Recommended Category/Set

Allergen Statement

Shelf Life

Storage

Distributor Product Codes

Contact

The Ginger People®/ Bulk#55508 - Gin Gins® Ginger Spice DropsCane sugar, tapioca syrup, ginger juice (13%), pectin, citric acid, freeze-dried ginger, sodium citrate, color added (turmeric)

N/A / 11 lbs (5 kg) / 1N/A / 0.42 / 8x12 = 96cs/palletUSA

Vegan and gluten free gummy candies, small-batch crafted with a soft, moreish texture. Made with 13% ginger juice.For kids and adults alike, Gin Gins Spice Drops are an easy eating, clean gingery treat. They’re also a creative baking decoration and drink garnish.

Made with fresh ginger juice One of the few vegan gummies on the market Gluten and gelatin free

Bulk bins, repackaging

Made in a facility that also processes milk, soy, peanuts & tree nuts

18 monthsShelf stable

WEST

EAST

[email protected]

Click here for yourGin Gins® Spice Drops Sell Sheet

Page 72: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

DistributorInformation

Page 73: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

DPI - National Dale Cox Unified Grocers KeHE Select Nutrition UNFI West

Contact phone number (707) 778.7898 (800) 724.7762 (800) 995.5343 (516) 357.0041 (800) 679.8735

Item # Product Description Distributor CodesBeverages

99001 Original Ginger Beer 6/4x12oz 21453

99500 Ginger Soother 24/12floz 45572 068171-8 21470

99502 Ginger Energizer 24/12floz 73402799502 017468-0 21583

99510 Ginger Soother 12/32floz 45779 017464-9 21585

99512 Ginger Energizer 12/32floz 017466-4 21584

Candies90144 Gin Gins Super Strength Ginger Candy Box 12/4.5oz 091237 34783

90145 Gin Gins Original Chewy Ginger Candy Box 12/4.5oz 73402790145 091236-0 21456

90148 Gin Gins Double Strength Hard Ginger Candy Box 12/4.5oz 34785

90150 Gin Gins Hot Coffee Chewy Ginger Candy Box 12/4.5oz 34786

90205 Gin Gins Original Ginger Chewy Candy Travel Pack 24/1.6oz 187225 18522 118936-4 34793

90203 Gin Gins Super Strength Ginger Candy Travel Pack 24/1.1oz 73402790203 069394-5 21681

90501 Crystallized Ginger Candy Bag 24/3.5oz 187226 73402790501 015921-0 21462

90502 Gin Gins Original Chewy Ginger Candy Bag 24/3oz 187227 73402790502 45759 012151-7 21460

90503 Gin Gins Spicy Apple Chewy Ginger Candy Bag 24/3oz 187228 73402790503 012153-3 21461

90504 Gin Gins Peanut Chewy Ginger Candy Bag 24/3oz 187229 73402790504 012155-8 21459

90505 Gin Gins Double Strength Hard Ginger Candy Bag 24/3oz 187230 73402790505 020085-7 21448

90506 Hot Coffee Chewy Ginger Candy Bag 24/3oz 73402790506 047735-6 61519

90507 Gin Gins Super Strength Ginger Candy Bag 24/3oz 73402790507 047739-8 61520

90508 Gin Gins Sprice Drops 24/3.5oz 73402790508 116711-3 24447

90509 Gin Gins Uncrystallized Bare Ginger Candy 12/3.5oz

90355 Organic Arjuna Ginger Bar 73402790355 17066-5 84714

Confections91010 Organic Crystallized Ginger Dice Jar 12/6.7oz 73402791010

Pantry Essentials90270 Organic Ginger Syrup 12/8oz 73402790270 21587

90141 Crystallized Ginger Chips 12/7oz 73402790141 45767 091237-8 21455

92001 Organic Crystallized Ginger Dice Box 12/4oz 73402792001 077449-7 21471

90160 Organic Ginger Juice 12/5oz 187224 73402790160 45765 013413-0 21450

90401 Organic Minced Ginger 12/6.7oz 73402790401 45766 21472

West Coast Distribution

see KeH

E code page

TABLE OF CONTENTS

Page 74: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

DPI - National Dale Cox Unified Grocers KeHE Select Nutrition UNFI West

Contact phone number (707) 778.7898 (800) 724.7762 (800) 995.5343 (516) 357.0041 (800) 679.8735

Item # Product Description Distributor CodesPantry Essentials

90403 Organic Natural Pickled Sushi Ginger 12/6.7oz 212652 73402790403 45781 21473

90404 Organic Ginger Spread 12/8.oz 73402790404 47855

Sauces90121 Ginger Lime Sauce 12/12.7oz 73402790121 45774 21463

90124 Ginger Peanut Sauce 12/12.7oz 73402790124 45775 21466

90126 Ginger Sesame Sauce 12/12.7oz 73402790126 21452

90127 Sweet Ginger Chili Sauce 12/12.7oz 73402790127 21446

90129 Spicy Ginger Teriyaki Sauce 12/12.7oz 73402790129 22232

90131 Hot Ginger Jalapeno Sauce 12/12.7oz 73402790131 22233

Bulk 50120 Crystallized Ginger Select Dice (Fiji) Bulk 11lb 1274

50135 Crystallized Ginger Select Slices (Fiji) Bulk 11lb

51120 Organic Ginger Chunks Bulk (China) Bulk 11 lb 059325-1 48261

51220 Organic Uncrystallized Bare Ginger (China) Bulk 11lb

55145 Gin Gins Original Chewy Ginger Candy Bulk 11 lb 027793-9 00704 bulk

55245 Gin Gins Spicy Apple Chewy Ginger Candy Bulk 11 lb 00703 bulk

55345 Gin Gins Peanut Ginger Chewy Candy Bulk 11 lb 00705 bulk

56135 Gin Gins Double Strength Ginger Hard Candy Bulk 11 lb 027794-7 00709 bulk

56235 Gin Gins Super Strength Ginger Candy Bulk 11 lb

55508 Gin Gins Spice Drops Bulk 10 lb

Food Service50401 Organic Minced Ginger (puree) 6 x 25 oz glass bottle 88619

50402 Organic Grated (shredded) Pickled Ginger 6 x 26.5 oz glass bottle

88621

50403 Organic Pickled Sushi Ginger 6 x 26.5 oz glass bottle 88622

50404 Organic Crystallized Ginger Mini Chips 11 lbs case 88623

50405 Organic Sweet Ginger Glaze (pulp) 11 lbs case 54963

50406 Organic Ginger Syrup 6 x 17.5 fl oz glass bottle 88625

50407 Organic Ginger Juice with citric acid 12 x 32 fl oz plastic bottle 88626

West Coast Distribution - cont’d

see KeH

E code page

TABLE OF CONTENTS

Page 75: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Associated Buyers UNFI East/Select Nutrition

Nassau Candy First Source KeHE DPINational

Contact phone number (603) 664.5656 (800) 877.8898 (516) 433.7100 (800) 296.0273 (800) 995.5343

Item # Product Description Distributor Codes

Beverages99001 Original Ginger Beer 6/4x12oz 022437-8 965153

99500 Ginger Soother 24/12floz 068171-8 43874

99502 Ginger Energizer 24/12floz 017468-0 43878

99510 Ginger Soother 12/32floz 017464-9

99512 Ginger Energizer 12/32floz 017466-4

Candies90144 Gin Gins Super Strength Ginger Candy Box 12/4.5oz

90145 Gin Gins Original Chewy Ginger Candy Box 12/4.5oz 1807 091236-0

90148 Gin Gins Double Strength Hard Ginger Candy Box 12/4.5oz 33210

90150 Gin Gins Hot Coffee Chewy Ginger Candy Box 12/4.5oz 33205

90205 Gin Gins Original Ginger Chewy Candy Travel Pack 24/1.6oz 1825 118936-4 965154 44469 187225

90203 Gin Gins Super Strength Ginger Candy Travel Pack 24/1.1oz 069394-5 965155 44468

90501 Crystallized Ginger Candy Bag 24/3.5oz 1812 015921-0 965156 43884 187226

90502 Gin Gins Original Chewy Ginger Candy Bag 24/3oz 1813 012151-7 5157 44462 187227

90503 Gin Gins Spicy Apple Chewy Ginger Candy Bag 24/3oz 1814 012153-3 44461 187228

90504 Gin Gins Peanut Chewy Ginger Candy Bag 24/3oz 1819 012155-8 43883 187229

90505 Gin Gins Double Strength Hard Ginger Candy Bag 24/3oz 1822 020085-7 965158 44463 187230

90506 Hot Coffee Chewy Ginger Candy Bag 24/3oz 047735-6

90507 Gin Gins Super Strength Ginger Candy Bag 24/3oz 047739-8 44460

90508 Gin Gins Sprice Drops 24/3.5oz 116711-3 43670

90509 Gin Gins Uncrystallized Bare Ginger Candy 12/3.5oz 1820 54875

90355 Organic Arjuna Ginger Bar 17066-5

Confections91010 Organic Crystallized Ginger Dice Jar 12/6.7oz

Pantry Essentials90270 Organic Ginger Syrup 12/8oz 80208 017013-4 43885

90141 Crystallized Ginger Chips 12/7oz 1805 091237-8 965159 43887

92001 Organic Crystallized Ginger Dice Box 12/4oz 33048 077449-7 44464

90160 Organic Ginger Juice 12/5oz 1798 013413-0 43871 187224

90401 Organic Minced Ginger 12/6.7oz 1843 020798-5 965150 43872

90402 Organic Grated Ginger 12/6.7oz 020799-3 965161

East Coast Distributionsee K

eHE

code page

TABLE OF CONTENTS

Page 76: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

East Coast Distribution - cont’dAssociated Buyers UNFI East/Select

NutritionNassau Candy First Source KeHE DPI

National

Contact phone number (603) 664.5656 (800) 877.8898 (516) 433.7100 (800) 296.0273 (800) 995.5343

Item # Product Description Distributor CodesPantry Essentials

90403 Organic Pickled Sushi Ginger 12/6.7oz 30493 020801-7 43873 212652

90404 Organic Ginger Spread 12/8.5oz 30280

Sauces90121 Ginger Lime Marinade 12/12.7oz 1794 092449-8 43875

90124 Ginger Peanut Sauce 12/12.7oz 1797 091235-2 43879

90126 Ginger Sesame Vinaigrette 12/12.7oz 1811 096838-8 43876

90127 Sweet Ginger Chili 12/12.7oz 1847 024657-9 43877

90129 Spicy Ginger Teriyaki 12/12.7oz 1799 066101-7 43881

90131 Hot Ginger Jalapeno 12/12.7oz 1801 066102-5 43882

Bulk 50120 Crystallized Ginger Select Dice (Fiji) Bulk 11lb 1344

50135 Crystallized Ginger Select Slices (Fiji) Bulk 11lb

51120 Organic Ginger Chunks Bulk (China) Bulk 11 lb 1848 48261

51220 Organic Uncrystallized Bare Ginger (China) Bulk 11lb

55145 Gin Gins Original Chewy Ginger Candy Bulk 11 lb 1815 027793-9

55245 Gin Gins Spicy Apple Chewy Ginger Candy Bulk 11 lb 1817 163764

55345 Gin Gins Peanut Ginger Chewy Candy Bulk 11 lb 1818 163765

56135 Gin Gins Double Strength Ginger Hard Candy Bulk 11 lb 1824 027794-7

56235 Gin Gins Super Strength Ginger Candy Bulk 11 lb 163767

55545 Gin Gins Hot Coffee Chewy Ginger Candy Bulk 11 lb 1448 163766

55508 Gin Gins Spice Drops Bulk 10 lb

Food Service 50401 Organic Minced Ginger (puree) 6 x 25 oz glass bottle Ask UNFI rep

50402 Organic Grated (shredded) Pickled Ginger 6 x 26.5 oz glass bottle Ask UNFI rep

50403 Organic Pickled Sushi Ginger 6 x 26.5 oz glass bottle Ask UNFI rep

50404 Organic Crystallized Ginger Mini Chips 11 lbs case Ask UNFI rep

50405 Organic Sweet Ginger Glaze (pulp) 11 lbs case Ask UNFI rep

50406 Organic Ginger Syrup 6 x 17.5 fl oz glass bottle Ask UNFI rep

50407 Organic Ginger Juice with citric acid 12 x 32 fl oz plastic bottle Ask UNFI rep

see KeH

E code page

TABLE OF CONTENTS

Page 77: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Item# Product Description

Dallas DC 22

Romeoville DC 18

Bloomington DC 16

Lehigh Valley DC 15

Portland DC 25

Stockton DC 33

Chino DC 41

Flower Mount DC 42

Atlanta DC 32

Ft. Lauderdale

DC 31

St. Augustine DC 01

Beverages99001 Original Ginger Beer 6/4x12oz 61385 423541 34761 20082 34761 134205

99004 Original Ginger Beer Single 12oz 34761 597050 34761

99500 Ginger Soother 24/12floz 1288158 214018 1288158 1288158 1288158 1288158

99502 Ginger Energizer 24/12floz 224273 1534130 1534130 1534130 1534130 1534130

99510 Ginger Soother 12/32floz 112968 112968 112968 134585

99512 Ginger Energizer 12/32floz 112969 112969 134577

Candies90144 Gin Gins Super Strength Ginger Candy Box 12/4.5oz

90145 Gin Gins Original Chewy Ginger Candy Box 12/4.5oz 22629 597145 678961 22629 26200 22629

90148 Gin Gins Double Strength Hard Ginger Candy Box 12/4.5oz 144339 144339

90150 Gin Gins Hot Coffee Chewy Ginger Candy Box 12/4.5oz 200816 200816

90205 Gin Gins Original Ginger Chewy Candy Travel Pack 24/1.6oz 92955 92955 92955 92955 92955

90203 Gin Gins Super Strength Ginger Candy Travel Pack 24/1.1oz 1731777 597203 1731777 1731777

90501 Crystallized Ginger Candy Bag 24/3.5oz 538199 69655 20438 20438 39114 134239 20438

90502 Gin Gins Original Chewy Ginger Candy Bag 24/3oz 538173 69657 20439 538173 20439 87469 87469 134213 20439 20439 20439

90503 Gin Gins Spicy Apple Chewy Ginger Candy Bag 24/3oz 538181 228782 20440 538181 20440 87470 87470 134221 20440

90504 Gin Gins Peanut Chewy Ginger Candy Bag 24/3oz 16969 69656 83444 16969 87471 16969

90505 Gin Gins Double Strength Hard Ginger Candy Bag 24/3oz 143351 228783 143351 218438 143351 143351 143351 134379 143351

90506 Hot Coffee Chewy Ginger Candy Bag 24/3oz 597506 34706 34706 34706

90507 Gin Gins Super Strength Ginger Candy Bag 24/3oz 201111

90508 Gin Gins Sprice Drops 24/3.5oz 80425 80425 80425 80425 80425 80425

90509 Gin Gins Uncrystallized Bare Ginger Candy 12/3.5oz

Confections91010 Organic Crystallized Ginger Dice Jar 12/6.7oz 597065 1395797 1395797

KeHE Distribution

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Page 78: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Item# Product Description

Dallas DC 22

Romeoville DC 18

Bloomington DC 16

Lehigh Valley DC 15

Portland DC 25

Stockton DC 33

Chino DC 41

Flower Mount DC 42

Atlanta DC 32

Ft. Lauderdale

DC 31

St. Augustine DC 01

Pantry Essentials90270 Organic Ginger Syrup 12/8 fl oz 34662 597270 151392 151392 151392 151392 151392

90141 Crystallized Ginger Chips 12/7 oz 597141 678953 156235 135672 26201 22628 156235

92001 Organic Crystallized Ginger Dice Box 12/4 oz 34747 34747 34747 34747

90160 Organic Ginger Juice 12/5 fl oz 22630 63617 678979 22630 22630 26209 22630

90401 Organic Minced Ginger 12/6.7 oz 597401 1731801 1731801 1731801 134395 1731801

90402 Organic Grated Ginger 12/6.7 oz 1731819 597402 1731819 1731819 1731819 1731819 1731819

90403 Organic Pickled Sushi Ginger 12/6.7 oz 34701 597403 34701 34701 34701 134403

90404 Organic Ginger Spread 12/8.5 oz 200881 660027

Sauces90121 Ginger Lime Marinade 12/12.7 fl oz 63619 678904

90124 Ginger Peanut Sauce 12/12.7 fl oz 63618 22626 135668 22626

90126 Ginger Sesame Vinaigrette 12/12.7 fl oz 467746 63621 467746 20437

90127 Sweet Ginger Chili 12/12.7 fl oz 597127 135929 249338 249338 135929

90129 Spicy Ginger Teriyaki 12/12.7 fl oz 54878 54878 54878 54878 54878 54878

90131 Hot Ginger Jalapeno 12/12.7 fl oz

Bulk 50120 Crystallized Ginger Select Dice (Fiji) 11 lb

50135 Crystallized Ginger Select Slices (Fiji) 11 lb 200683

51120 Organic Ginger Chunks Bulk (China) 11 lb

51220 Organic Uncrystallized Bare Ginger (China) 11 lb

55145 Gin Gins Original Chewy Ginger Candy 11 lb 142199 480525

55245 Gin Gins Spicy Apple Chewy Ginger Candy 11 lb

55345 Gin Gins Peanut Ginger Chewy Candy 11 lb

56135 Gin Gins Double Strength Ginger Hard Candy 11 lb

56235 Gin Gins Super Strength Ginger Candy 11 lb

55508 Gin Gins Spice Drops 10 lb

Supplements 90901 Ginger Rescue Strong 15.6 g 0027229

90902 Ginger Rescue Mighty Mango 15.6 g 00272306

KeHE Distribution - cont’d

TABLE OF CONTENTS

Page 79: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Sysco Product ListSUPC Ginger People Item Brand Pack Size SYSCO Description

5010285 50120 GINGERP 1 11 LB Ginger Crystallized Chunk 4926853 50135 GINGERP 1 11 LB Ginger Crystallized Premium Slice9513763 50401 GINGERP 6 25 OZ Ginger Minced Jars Organic9513979 50402 GINGERP 6 26.5 OZ Ginger Grated Jars Organic9513771 50403 GINGERP 6 26.5 OZ Ginger Pickled Sushi Jars Organic2807909 50404 GINGERP 1 11 LB Organic Crystallized Ginger Chips2825259 50405 GINGERP 1 11 LB Organic Sweet Ginger Glaze2907929 50406 GINGERP 6 17.5 OZ Organic Ginger Syrup1951120 50407 GINGERP 12 32 OZ Organic Ginger Juice5210760 40346s GINGERP 1 11 LB Ginger Candied Minced3872645 55145 GINGERP 1 11 LB Candy Ginger Chews5009295 55245 GINGERP 1 11 LB Ginger Candied Chew Apple Spicy5009303 55345 GINGERP 1 11 LB Ginger Candied Chews Peanut 9005281 56135 GINGERP 1 11 LB Candy Hard Gin Gins4030334 90121 GINGERP 12 12.7 OZ Sauce Marinade Lime4031001 90124 GINGERP 12 12.7 OZ Sauce Ginger Peanut4031068 90126 GINGERP 12 12.7OZ Sauce Ginger Sesame9846114 90127 GINGERP 12 12.7OZ Sauce Ginger Sweet Chili5200167 90141 GINGERP 12 7 OZ Ginger Candied Bakers Chips5200209 90145 GINGERP 12 4.5 OZ Ginger Candied Chews9695545 90205 GINGERP 24 1.6 OZ Candy Ginger Chew Travel Pack9695560 90401 GINGERP 12 6.7 OZ Ginger Minced Jars9513755 90402 GINGERP 12 6.7 OZ Ginger Grated Jars9695594 90403 GINGERP 12 6.7 OZ Ginger Pickled Sushi Jars5200332 90501 GINGERP 24 3.5 OZ Ginger Crystallized Chunks5200878 90502 GINGERP 24 3 OZ Ginger Candied Chews Original5200886 90503 GINGERP 24 3 OZ Ginger Candied Spicy Apple Chew5201876 90504 GINGERP 24 3 OZ Ginger Candied Peanut Chews Bag9005315 90505 GINGERP 24 3 OZ Candy Hard Gin Gins4030680 99001 GINGERP 6 4x12 OZ Original Ginger Beer

Click here forSYSCO web site

EFFECTIVE 2/1/2015

TABLE OF CONTENTS

Page 80: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Item # Product SKU# Case Stack Discount During OI promotions Case Stack Discount Outside OI Promotions

99001 Ginger Beer 7-34027-99001-299500 Ginger Soother 12oz 7-34027-99500-0 15 - 29 Cases - 5% MCB 15 - 29 Cases - 5% MCB99502 Ginger enerGizer 12oz 7-34027-99502-4 30 + Cases - 10% MCB 30 - 49 Cases - 10% MCB99510 Ginger Soother 32oz 7-34027-99512-3 50 + Cases - 15% MCB99512 Ginger enerGizer 32oz 7-34027-99512-3

90144 Gin Gins Super Strength Caramel Ginger Candy Box 7-34027-90144-590145 Gin Gins Original Chewy Ginger Candy Box 7-34027-90145-290148 Gin Gins Double Strength Ginger Hard Candy Box 7-34027-90148-3 90150 Gin Gins Hot Coffee Chewy Ginger Candy Box 7-34027-90150-690205 Gin Gins Original Chewy Ginger Candy Travel Pack 7-34027-90205-390203 Gin Gins Super Strength Caramel Ginger Candy Travel Pack 7-34027-90203-990501 Crystallized Ginger Candy 7-34027-90501-690502 Gin Gins Original Chewy Ginger Candy 7-34027-90502-3 15 - 29 Cases - 5% MCB 15 - 29 Cases - 5% MCB90503 Gin Gins Spicy Apple Chewy Ginger Candy 7-34027-90503-0 30 + Cases - 10% MCB 30 - 49 Cases - 10% MCB90504 Gin Gins Peanut Chewy Ginger Candy 7-34027-90504-7 50 + Cases - 15% MCB90505 Gin Gins Double Strength Ginger Hard Candy 7-34027-90505-490506 Gin Gins Hot Coffee Chewy Ginger Candy 7-34027-90506-190507 Gin Gins Super Strength Caramel Ginger Candy 7-34027-90507-890508 Gin Gins Ginger Spice Drops 7-34027-90508-590509 Organic Uncrystallized Bare Ginger Candy 7-34027-90509-290355 Organic Arjuna Ginger Bar 7-34027-90355-5

90160 Organic Ginger Juice 7-34027-90160-590401 Organic Minced Ginger 7-34027-90401-990402 Organic Grated Ginger 7-34027-90402-6 15 - 29 Cases - 5% MCB 15 - 29 Cases - 5% MCB90403 Organic Pickled Sushi Ginger 7-34027-90403-3 30 + Cases - 10% MCB 30 - 49 Cases - 10% MCB90404 Organic Ginger Spread 7-34027-90404-0 50 + Cases - 15% MCB90141 Baker's Cryst. Ginger Chips 7-34027-90141-492001 Organic Crystallized Ginger 7-34027-92001-990270 Organic Ginger Syrup 7-34027-90270-1

90121 Ginger Lime Sauce 7-34027-90121-690124 Ginger Peanut Sauce 7-34027-90124-7 15 - 29 Cases - 5% MCB 15 - 29 Cases - 5% MCB90126 Ginger Sesame Sauce 7-34027-90126-1 30 + Cases - 10% MCB 30 - 49 Cases - 10% MCB90127 Sweet Ginger Chili Sauce 7-34027-90127-8 50 + Cases - 15% MCB90129 Spicy Ginger Teriyaki Sauce 7-34027-90129-290131 Hot Ginger Jalapeno Sauce 7-34027-90131-5*Case stack allowances may be combined with off invoice promotions**Deals are mix 'n' match within the same category, all products needs to be pulled at one time

Sauces& Marinades

2017 The Ginger People Case Stack Discount per Categories

Beverages

Candy

Pantry Essentials

TABLE OF CONTENTS

Page 81: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5

Item # Product SKU# Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecBeverages

99001 Ginger Beer 7-34027-99001-2 15% 15% 15%99500 Ginger Soother 12oz 7-34027-99500-0 15% 15% 15%99502 Ginger enerGizer 12oz 7-34027-99502-4 15% 15% 15%99510 Ginger Soother 32oz 7-34027-99510-9 15% 15% 15%99512 Ginger enerGizer 32oz 7-34027-99512-3 15% 15% 15%

Candy90144 Gin Gins Super Strength Caramel Ginger Candy Box 7-34027-90144-5 15% 15% 15%90145 Gin Gins Original Chewy Ginger Candy Box 7-34027-90145-2 15% 15% 15%90148 Gin Gins Double Strength Ginger Hard Candy Box 7-34027-90148-3 15% 15% 15%90150 Gin Gins Hot Coffee Chewy Ginger Candy Box 7-34027-90150-6 15% 15% 15%90205 Gin Gins Original Chewy Ginger Candy Travel Pack 7-34027-90205-3 15% 15% 15%90203 Gin Gins Super Strength Caramel Ginger Candy Travel Pack 7-34027-90203-9 15% 15% 15%90501 Crystallized Ginger Candy 7-34027-90501-6 15% 15% 15%90502 Gin Gins Original Chewy Ginger Candy 7-34027-90502-3 15% 15% 15%90503 Gin Gins Spicy Apple Chewy Ginger Candy 7-34027-90503-0 15% 15% 15%90504 Gin Gins Peanut Chewy Ginger Candy 7-34027-90504-7 15% 15% 15%90505 Gin Gins Double Strength Ginger Hard Candy 7-34027-90505-4 15% 15% 15%90506 Gin Gins Hot Coffee Chewy Ginger Candy 7-34027-90506-1 15% 15% 15%90507 Gin Gins Super Strength Caramel Ginger Candy 7-34027-90507-8 15% 15% 15%90508 Gin Gins Ginger Spice Drops 7-34027-90508-5 15% 15% 15%90509 Organic Uncrystallized Bare Ginger Candy 7-34027-90509-2 15% 15% 15%90355 Gin Gins Organic Arjuna Ginger Bar 7-34027-90355-5 15% 15% 15%

Pantry Essentials90470 Organic Ginger Syrup 7-34027-90470-5 15% 15% 15%90141 Crystallized Ginger Chips 7-34027-90141-4 15% 15% 15%92001 Organic Crystallized Ginger 7-34027-92001-9 15% 15% 15%92002 Crystallized Ginger Slices 7-34027-92002-6 15% 15% 15%90160 Organic Ginger Juice 7-34027-90160-5 15% 15% 15%90401 Organic Minced Ginger 7-34027-90401-9 15% 15% 15%90402 Organic Grated Ginger 7-34027-90402-6 15% 15% 15%90403 Organic Pickled Sushi Ginger 7-34027-90403-3 15% 15% 15%90404 Organic Ginger Spread 7-34027-90404-0 15% 15% 15%

Sauces90121 Ginger Lime Sauce 7-34027-90121-6 15% 15% 15%90124 Ginger Peanut Sauce 7-34027-90124-7 15% 15% 15%90126 Ginger Sesame Sauce 7-34027-90126-1 15% 15% 15%90127 Sweet Ginger Chili Sauce 7-34027-90127-8 15% 15% 15%90129 Spicy Ginger Teriyaki Sauce 7-34027-90129-2 15% 15% 15%90131 Hot Ginger Jalapeno Sauce 7-34027-90131-5 15% 15% 15%

Bulk Crystallized Ginger and Ginger Candies50120 Crystallized Ginger Select Dice (Fiji) 7-34027-50120-1 10% 10% 10%50135 Crystallized Ginger Select Slice (Fiji) 7-34027-50135-5 10% 10% 10%51120 Organic Crystallized Ginger Dice (China) 7-34027-51120-0 10% 10% 10%51220 Organic Uncrystallized Bare Ginger (China) 7-34027-51220-7 10% 10% 10%55145 Gin Gins Original Chewy Ginger Candy 7-34027-55145-9 10% 10% 10%55245 Gin Gins Spicy Apple Chewy Ginger Candy 7-34027-55245-6 10% 10% 10%55345 Gin Gins Peanut Chewy Ginger Candy 7-34027-55345-3 10% 10% 10%55545 Gin Gins Hot Coffee Chewy Ginger Candy 7-34027-55545-7 10% 10% 10%56135 Gin Gins Double Strength Hard Ginger Candy 7-34027-56135-9 10% 10% 10%56235 Gin Gins Super Strength Ginger Caramel Candy 7-34027-56235-6 10% 10% 10%55508 Gin Gins Ginger Spice Drops 7-34027-55508-2 10% 10% 10%Effective January 1, 2017Buy in dates run 20 days prior and 10 days into promotional month. Written approval is required 60 days in advance for any adjustments. Individual purchase orders may not apply promotions for multiple months.

2017 Off Invoice Promotional Calendar

TABLE OF CONTENTS

Page 82: Sales and Marketing Playbook - US The Ginger People · 2017-10-20 · Rank Gin Gins® Barcode 1 Original Chewy Ginger Candy 3 oz bag 7-34027-90502-3 2 Crystallized Ginger Candy 3.5