4WhatI N T E R A C T I V E

®

SALES AND MARKETING CASE STUDY

®

Situation

Citrix is an international software company whose products are "show me" products. They were

challenged to find a way to deliver their message to a wide audience that would provide "demo-

like" capability and would be cost effective, innovative and compelling. Although they have been

rolling out effective email campaigns, with the overuse of this medium and recipients being

selective as to what they view, it was important that Citrix identify a technology that would provide

a "wow" factor.

4What Solution

4What reviewed the current email campaigns that had been utilized and determined that a more

interactive campaign would be most effective for the client. 4What utilized their unique Wideo

technology to create short online demonstrations using video and animation together, creating a

more humanized approach. The campaigns were done both via email and CD mailings. The

interactive aspect created a tool that gets used far more often. 4What also initiated a complete

tracking system in this campaign to be able to determine accurate ROI.

Results

Utilizing the 4What technology, Citrix has been able to achieve their goals by delivering both a high-

level message from their Citrix Executives and combining it with a "walk-through" demo of their

products. Through these innovative technologies, Citrix was able to almost triple the amount of

highly qualified leads generated in their marketing campaigns. This is now being utilized in other

departments of Citrix for corporate communications as well as training.

,,Lois MessnerDirector of Americas Marketing Citrix Systems

We launched several

programs with 4What

and have generated

some of our highest

campaign response

rates and best quality

lead generating

programs, while

achieving a low cost

per lead.

For more information or a free Case Study CD call today 1-888-Go4What

,,

Increased Campaign Sales of over $1 Million

*Sales estimate is based on the use of direct mail CD media in addition to the existing email campaign program.

4What Interactive 1040 Collier Center Way #15, Naples FL 34110 (239) 495-3010 www.4what.com