How to Get Sales and Marketing to Tango

Together

Ever wondered why Sales and Marketing teams in your organization seem to be out of sync with each other?

Well, blame it on mis communication. Two teams can’t work together if they work towards different targets. Though both the teams want to achieve the ultimate business goal of increasing revenue, there are differences in the individual strategies and style of execution. Most often, individual teams take decisions based on just their domain, which hampers the performance of both the teams and creates a communication gap. This can be avoided, if managers of both teams take decisions based on the end-to-end process.

With the changing buying process cycle, there is a need for marketers to change the way they market their products/services. Marketers need to know more about their prospects and their needs. Based on these factors, organizations should align their Sales and Marketing teams.

Traditionally, Marketing team’s role was set to manage and develop the brand and induce interest. While the Sales team played a major role in educating

prospects about products and communicating with them. However, these days, customers tend to do a lot of research and bank on information provided by marketing team on websites, marketing collaterals, brochures, testimonials, etc. Prospects are already educated about services and products, well before they enter the sales funnel. This has completely changed the traditional processes followed by Sales and Marketing teams, as it demands for a better communication and coordination between them.

Here are few tips that can bridge the communication gap between the Sales and Marketing teams for better coordination

Modification of Revenue Cycle: Bring in a process, which defines steps right from meeting the prospect through closing the deal and continues on to building stronger relationships with customers. Both teams should have a clear understanding of the process in place, so that everyone knows what the other team is

doing.

Develop a Common Vocabulary: A common vocabulary makes communication between the teams easy. They should have common definitions for mandatory or commonly used terms.

Closed Loop Reporting System: This system can streamline lead-generation efforts, as well as filter sales qualified leads from others, provided an automated CRM system is in place. This system should be accessible to both the teams so that communication becomes easy; Marketing team can get information on quality of leads from sales team and the Sales can give scores to leads based on the quality.

Foster Respect and Trust: Inculcate the habit of celebrating small wins and working together to avoid losing deals. This can bring the teams closer and build confidence in one another. A sense of harmony, shared vision, common goals can bring two teams

together

Reap Benefits from Alignment of Marketing and Sales

With alignment of Sales and Marketing teams, the revenue pipeline can be systematized. Sales funnel can be bi-directional i.e. the leads can be sent back for nurturing if they are not sales-ready. This process ensures qualified leads at reduced costs and leads don’t slip away from the gap between the Sales and Marketing. With the alignment, businesses can measure results effectively throughout the revenue pipeline as they get a greater visibility range of the complete process.

Get Marketing Solution: from Pioneer Marketers

Pioneer Marketers can help you with the solution if you are not able to get out of this sump. Our Marketing experts provide with innovative tools and techniques with which you can get better ROI from the Sales and Marketing initiatives.

What does Pioneer Marketers offer?

·Plan for integrating Sales and Marketing ·Tailor-made training programs for your Sales and

Marketing teams

You can call us on 888-400-1602 or Sign Up here to avail this offer.You can also write to us at info@pioneermarketers.biz.