Sales and Distribution of tea from Dibrugargh Tea Estates

ByAbhinav, Anita, Dimasa, Nilim &

Siddhi

Introduction

• Tea is an aromatic beverage commonly prepared by pouring hot or boiling water over cured leaves of the Camellia sinensis, an evergreen shrub native to Asia

• The tea industry is one of the oldest organized firm sectors with a large network of tea producers, retailers, distributors, auctioneers, exporters and employers

2

Objective

• The objective of the project is an attempt to know the supply, distribution and sales management of tea from tea estates of Dibrugarh

3

Methodology

• Based on the schedules prepared to know about the various practices followed by tea manufacturers in Dibrugarh. Tea garden managers, tea store owners, salesman, retailers have been interviewed based on the schedule prepared

4

Common modes for disposal of tea

• Through Auction• Ex-factory or ex-garden sale and• Forward contract

5

Types of distribution process of tea

• Primary marketing channels– For small tea growers (Three stage model)– For Big Tea Estate

• Secondary marketing channel

6

For small tea growers (3 stage model)

Small tea growers & agent

Tea factory

Auction house

7

For Big Tea Estate (Primary Sales & Distribution)

Tea garden

Auction house

Tea factory

warehouseEx-factory buyers

Registered buyers

Small tea growers

8

User interface of e-auction

Courtesy: www.teaauction.gov.in9

Secondary marketing channel

DealerDealer

Tea Blenders

International buyers

Packagers

Agents

Retailers and tea traders

End Customers & Users10

QUESTIONS (if any)

THANK YOU