SALA Wealth Summit 2012 - Tony Romer Lee
39
The Strength of the Niche Opportunities and challenges facing the hospitality sector P R E S E N T A T I O N B Y Tony Romer-Lee CEO, The Collection by Liz McGrath W E A L T H S U M M I T
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CEO, LIZ MCGRATH COLLECTION : The strength of the niche. Opportunities and challenges facing the hospitality sector.
Transcript of SALA Wealth Summit 2012 - Tony Romer Lee
The Strength of the Niche���Opportunities and challenges facing the hospitality sector
P R E S E N T A T I O N B Y
Tony Romer-Lee CEO, The Collection by Liz McGrath
W E A L T H S U M M I T
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Silvana BottegaGHIJKLM!"#"
is proudly supported by:
!
www.sa-la.org [email protected] +27 (0) 791787867
Positioning “Niche” Luxury brands������
Meaning of Niche: ���“A special area of demand for a product or service”
• Identifying your niche
• Positioning your brand
• Partnering with experts • Staying focused
Identify Your Niche
Position the Brand
Partnering with experts
Partnering with Experts
Grands Chefs Relais & Chateaux
• Annual Dinner
• 45 Grands Chefs working together
• Gotham Hall, NYC
• 15th April 2012 • US$1500 per seat
Stay focused
www.collec4onmcgrath.com
@McGrathHotels @GreenhouseCT
