SAIT-I (Knowledge Management & ERP)

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    STRATEGIC APPLICATION OF

    INFORMATION TECHNOLOGYUnit - I

    KNOWLEDGE MANAGEMENT :

    Building & knowledge Creating Company:- In an

    economy where the only certainty is uncertainty, the one

    sure source of competitive advantage is knowledgeWhen markets shift, competitors multiply, products

    become obsolete almost over night successful

    companies are those that consistently create new

    knowledge, disseminating it widely throughout theorganization & quickly embody it in new technologies &

    products these activities define the knowledge

    creating company, whose sloe business is continuous

    innovation. Knowledge creating companies.

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    Making personal knowledge available to others is the

    central activity of the knowledgecreating companies

    it takes place continuously & at all levels of the

    organization.Knowledge management has Become one of the major

    strategic uses of information technology.

    Many companies are building knowledge management

    systems (KMS) to manage organizational learning &business know how.

    The goal of such systems is to help knowledge workers

    create, organize & make available important business

    knowledge, wherever & whenever it is needed in an

    organization.

    This includes processes, procedures, patents, reference

    works, formulas, bestpractices, forecast & problemfixes.

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    Intranet / internet websites, data mining, knowledge data

    bases, on-line discussion groups are some of the key

    technologies that may be used by a KMS.

    Knowledge management systems facilitate organizationallearning & knowledge creation.

    They are designed to provide rapid feedback to

    knowledge workers, encourage behaviour changes by

    employees & significantly improve business performance.KMS helps to integrate the knowledge into organizations

    business process products & services.

    Knowledge management can be viewed as three levels of

    techniques, technologies & systems that promote the

    collection, organization, access, sharing & use of work

    place & enterprise knowledge.

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    Leverage organization know how

    Performance support

    Building expert networks

    Enterprise

    Intelligence

    Information

    creation,

    sharing & mgmt.

    Document Mgmt.

    Capturing & Distributing expert

    stories

    Communication & collaboration

    New content creation

    Access & Retrieval

    Documents stored on-line1

    2

    3

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    Knowledge management systems use information

    technology to help gather, organize, share business

    knowledge within organization.

    Corporate intranets have become the knowledge basesfor storage & dissemination.

    KNOWLEDGE MANAGEMENT DEFINITION:

    (KM)

    KM is a business activity with two primary aspects:-1. Treating the knowledge component of business activity

    as an explicit concern of business reflected in strategy,

    policy & practice at all levels of the organization.

    2. Making & direct connection between an organizationsintellectual assets both explicit (recorded) & tacit

    (personal know how)and positive business results.

    In practice, KM often encompasses identifying &

    mapping intellectual assets within the organization,

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    making vast amounts of corporate information

    accessible, sharing of best practices, & technology that

    enables all of the above including information

    communication technology (intra net etc.) & group ware(collaborative work groups using it).

    A significant element of business community also views

    knowledge management. As a natural extension of

    business process re-engg.) Knowledge is a fluid mix of framed experience, values,

    information, expert insight & intuition that provides an

    environment & framework for evaluating &

    incorporating new experience & information. Market valuation of a company largely depends on

    intangible asset like its knowledge base.

    Knowledge unlike any physical asset, delivers

    increasing returns.

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    KM helps avoid unnecessary work duplication,

    expensive reinvention & repeated mistakes.

    KM can save your company from knowledge

    walkouts. KM can compress delivery schedule & help you deliver

    ahead of time.

    KM mutually reinforces corporate agility. The ability of

    companies to react comes from their knowledge & thisagility reinforces their ability to apply such knowledge.

    Data Information Knowledge.

    KNOWLEDGE GIVES TODAYS COMPANIES THE

    EDGE TO COMPETE SUCCESSFULLY. Basic principles of knowledge management.

    1. Knowledge acquisition:- The process of development &

    creation of insights, skills & relationship

    Ex:- stock Broker can predict.

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    2. Knowledge Sharing:- Distributions & making available

    what is already known.

    Ex:- An expert system helps & technical call centre help

    desk.3. Knowledge Utilization:- Learning is integrated into the

    organization apply in new situations

    - sharing & utilizations take place same time.

    Data Base

    Capture Tools

    Acquisition Sharing

    Utilization

    Communication

    Network

    Basic Knowledge

    Management

    Technology

    Collaborative

    Tools

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    Basic elements of KM & typical technology tools that

    can be used.

    Concept of knowledge management

    Knowledge terms & definitions Information:- Relates to description, definition, or

    perspective (What, Who, When, Where)

    Knowledge:- Comprises strategy, Practice, Method, or

    Approach (How) Wisdom:- Embodies Principle, Insight, moral (Why).

    Business Intelligence:- Is the process by which

    businesses gather information specific to their use.

    Logic:- Is the sequential decision making process in an

    organizational context.

    Technology:- Particularly the information technology,

    aimed at information & knowledge.

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    1) Processed Data Actionable Information

    2) Gives facts only Allows Making

    predictions

    3) Clear, structured,

    simple can be

    expressed in written

    form

    Intuitive, hard to

    communicate, difficult to

    express in words

    10

    Strategy:- Business strategy which incorporates,

    information & knowledge.

    Knowledge Management:- Is about connecting people

    to people & people to information to create competitiveadvantage.

    COMPARING INFORMATION & KNOWLEDGE

    INFORMATION KNOWLEDGE

    4) Ob i d b Li i i

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    4) Obtained bycalculating data

    Lies in conversation,intuition, peoples

    5) Devoid of owner

    dependency

    Depends on the owner

    6) Handled well byinformation systems

    Also needs informalchannels

    7) Key Resource inmaking sense of data

    Key resource in intelligentdecision making /forecasting / intuitive

    judgment

    8) Formalized in database/ books / documents

    Evolved with experience /formed in & shared amongcollective minds.

    9) Can be packaged in

    reusable form

    Often emerges in minds of

    people thru theirexperience11

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    CLASSIFYING KNOWLEDGE

    Knowledge can be classified along four key dimensions:-

    Type Focus Complexity

    Perishability over time

    1 2 3

    4

    Knowledge

    Type

    Focus

    Complexity

    Perishability

    Technological

    Business

    Environmental

    Operational

    Strategic

    Explicit

    Tacit

    Low

    High

    CLASSIFICATIONDIMENSIONS

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    Characteristic Tacit Explicit

    1 Nature:- Personal Can be codified

    2 DevelopmentProcess-

    Difficult torecord

    Can be systematicallyrecorded

    3 Location:- Stored in the

    head of

    people

    Stored in documents /

    databases13

    Knowledge can be broadly classified into two

    categories:-

    1. Explicit:- Can be document or codified / E-mailed / web

    page etc.2. Tacit:- Personal, Context specific, stored in the head of

    people.

    COMPARING TACIT & EXPLICIT KNOWLEDGE

    Ch t i ti T it E li it

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    Characteristic Tacit Explicit

    4 IT Support:- Hard to

    manage,

    share orsupport with

    IT

    Well supported by

    existing IT

    5 MediumNeeded:- Needs &Rich

    Communicat

    ion Medium

    Can be transferredthru conventional

    electronic channel

    14

    COMPONENTS OF KNOWLEDGE A KM system & KM strategy must support:-

    Intuition Beliefs

    Ground Truth Intelligence

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    BUSINESS & KNOWLEDGE

    KMS for the Enterprise:-

    The value of a firms products & services is based not

    only on its physical resources but also on intangibleknowledge assets.

    Some firms can perform better than others because they

    have better knowledge about how to create, produce &

    deliver products & services

    Judgment

    Experience

    ValueAssumption

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    This firm knowledge is difficult to imitate & unique &

    can be leveraged into long term strategic benefit.

    KMS collect all relevant knowledge & experience in the

    firm & make it available wherever & whenever it isneeded to support business process & decisions.

    The KMS also links the firm to external sources of

    knowledge.

    KMS support processes for discovering & codifyingknowledge, sharing knowledge distributing knowledge as

    well as the processes for creating new knowledge &

    integrating it into the business organization.

    KMS applications help companies map sources of

    knowledge, create corporate knowledge directories of

    employees with special expertise, identify & share best

    practices & codify knowledge of experts so that it can be

    embedded in information s stems & available to others.

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    KMS also includes tools for knowledge discovery that

    enable the organization to recognize patterns & important

    relationships in large pools of data.

    ROLE OF KNOWLEDGE MANAGEMENTSYSTEMS IN BUSINESS ORGANIZATION

    1. Creating Knowledge KMS Provides knowledge

    workers with graphics, analytical, document mgmt. tools

    & also access to internal/external data to generate newideas.

    2. Discovering & codifying knowledge Artificial

    intelligence systems can elicit & incorporate expertise

    from human experts or find patterns or relationship from

    huge database.

    3. Sharing knowledge Group collaboration systems

    (Group ware), can help employees access & work

    simultaneousl on the same document from man

    OrganizationalProc

    ess

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    different locations & co-ordinate their activities.

    4. Distributing knowledge:- Office systems &

    communication tools can distribute documents & other

    forms of information among knowledge workers. Knowledge Management in the business organization

    Emergence of information & knowledge economy, core

    competencies (two or three things that an organization

    does best)are key organizational assets. Producing unique products or services or producing at

    lower cost than competitors is based on superior

    knowledge.

    Knowledge assets:- Organizational knowledge regarding

    how to efficiently & effectively perform business

    processes & create new products & services that enables

    the business to create value.

    Knowled e assets are as im ortant for com etitive

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    advantage & survival like financial & physical assets.

    Organizational Learning:-

    creation of new standard operating procedures &business

    processes that reflect organizations experience. KM increases the ability of the organization to learn from

    its environment & to incorporate knowledge into its

    business processes.

    KM refers to the set of processes developed in an

    organization to create, gather, store, transfer & apply

    knowledge.

    Information technology plays an important role in KMby supporting these processes for creating, identifying &

    leveraging knowledge across the organization.

    Business organizations have created explicit knowledge

    mgmt. programs for protecting & distributing knowledge

    th h id tifi d & f di i f

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    they have identified & for discovering new sources of

    knowledge.

    - these programs are headed by a chief knowledge

    officer (CKO)

    I- ALIGNING KNOWLEDGE MANAGEMENT WITH

    BUSINESS STRATEGY

    Knowledge Management A strategic perspective:- Inthe emerging economy, a firms only advantage is its

    ability to leverage & utilize its knowledge

    Industry environment is influenced by unexpected,

    multiple changes making competitive advantage notsustainable.

    Initiatives like TQM, BPR, SCM, CRM etc resulted in

    firms attaining some competitive advantage but are

    replicable & not sustainable over longer period of time.

    Hence organizations are now focusing on methods of

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    Hence organizations are now focusing on methods of

    creating new knowledge & harnessing existing

    knowledge to gain competitive advantage.

    Sustainable competitive advantage thru knowledgemgmt. - major focus for modern organizations.

    Strategy Concept & FrameworkStrategy is a method

    / plan by a firm to balance its external (OT) environment

    & the internal (SW) capabilities. Porters notion of competitive advantage says resources

    & capabilities of an organization can be a source of

    competitive advantage if they process certain

    characteristics of being rare, durable and difficult toimitate.

    If a firm have resources with these characteristics, they

    can position themselves strategically on the basis of these

    resources & capabilities.

    Tangible resources mostly will not have these

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    Tangible resources mostly will not have these

    characteristics & hence organizations focus should be on

    intangible knowledge assets.

    Resources & capabilities are easily replicable.

    Tacit knowledge gained thru years of experience are not

    easily replicable.

    Market is dynamic & going thru a string of realignment

    hence any strategy based on market & product mix orresources or capabilities may not provide a firm with

    sustainable competitive advantage

    Integration of knowledge or collective knowledge to be

    stressed. Creativity, Innovation & Knowledge Strategy

    Creativity & Innovation play a very important role in

    designing & driving the business strategy of any modern

    organization.

    Present industry scenario an organization does not enjoy

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    Present industry scenario, an organization does not enjoy

    sustainable competitive advantage merely by possessing

    resources & capabilities.

    These resources should be used & combined in new &different ways or develop new capabilities to gain

    sustainable competitive advantage .

    Experience &

    Knowledge

    Creativity &

    Innovation

    New ways of

    CombiningExisting Resources

    Develop New

    Capabilities

    Competitive

    Advantage

    Some of the innovations brought out by organizations are

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    Some of the innovations brought out by organizations are

    result of application of new knowledge & others are

    result of working with & recasting existing knowledge.

    Approach to competitive advantageCompetitive

    Advantage

    Align KnowledgeStrategy with

    Business Strategy

    FormulateKnowledge Strategy FormulateBusiness Strategy

    Identify

    Knowledge Gap

    In current dynamic industry scenario organizations

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    In current dynamic industry scenario, organizations

    cannot achieve sustainable competitive advantage, by

    pursuing just a product market based strategy.

    They need to appreciate the importance of the knowledgeexisting in the organization & harness the knowledge

    thru appropriate KM strategy & align this strategy with

    the business strategy.

    IIKNOWLEDGE MANAGEMENT TECHNOLOGY

    & THE LEARNING ORGANIZATION

    The technology perspective:- Some of the technologies

    associated with KM:-o Internet / Intranet

    o Data Warehousing

    o Data Mining

    o AI / Expert Systems

    o Information Retrieval

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    o Information Retrieval

    o Electronic Publishing Technology

    o Push Technology

    o Simulationo Document Management

    o Collaboration

    o Groupware

    o DBMSo Web Mapping Tools

    o Help Desk Technology

    KM like any other top management initiative may use

    technology as an important enabler. Systems Perspective Systems & Infrastructure for

    Knowledge Management

    Information systems can promote organizational learning

    by identifying, capturing, codifying & distributing both

    explicit & tacit knowledge

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    explicit & tacit knowledge.

    Once Information has been collected & organized in a

    system, it can be leveraged & reused many times.

    Companies can use information systems to codify theirbest practices & make knowledge of these practices more

    widely available to employees.

    Best Practices:- Are the most successful solutions or

    problem solving methods that have been developed by aspecific organization or industry.

    In addition to improving existing work practices, the

    knowledge can be preserved as organizational memory to

    train future employees or to help them with decisionmaking.

    Organizational memoryIs the stored learning from an

    organizations history that can be used for decision

    making & other purpose.

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    Information systems can also provide knowledge

    networks for linking people so that individuals with

    special areas of expertise can be easily identified & tacit

    knowledge can be shared. KM Requires:- An information technology

    infrastructure that facilitates the:-

    - Collection of knowledge

    - Sharing of knowledge.- Also requires software for distribution of information

    (knowledge) & make it more meaningful.

    It systems that are used:-

    1 Group Collaboration systems

    2 Office Systems

    3 Artificial Intelligence Systems

    4 Knowledge work systems

    IT INFRASTRUCTURE FOR KNOWLEDGE

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    1. Share knowledge

    Group Collaboration

    System

    Group Ware

    Intranets

    2. Distribute Knowledge

    Office Systems

    Word Processing

    Desk top data base

    DTP

    Imaging & Web Publishing

    3. Capture & Codify

    Knowledge

    Artificial intelligenceSystems

    Expert Systems

    Nevral Nets

    Fuzzy Logic

    4. Create Knowledge

    Knowledge Work Systems

    CAD Investment Work Stations

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    IT INFRASTRUCTURE FOR KNOWLEDGE

    MANAGEMENT

    IT i f f KM

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    Managing Documents Word Processing / DTP /

    Web Publishing / Work

    flow Managers.

    Scheduling Electronic Calendars /

    Groupware / Intranets 30

    IT infrastructure for KM:-

    Networks/Databases/Processors/Software/Internet/Tools

    etc. are used heavily for above systems

    Distributing Knowledge:- Office & DocumentManagement Systems

    Office Systems:- Are any application of information

    technology that increases productivity of information

    workers.

    OFFICE ACTIVITY TECHNOLOGY

    Communicating E-Mail / Voice Mail /

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    Communicating E-Mail / Voice Mail /

    Groupware / Intranets /

    Digital Answering System

    Managing Data Desktop Data Bases /Spread Sheets / User

    Friendly Interfaces to Main

    frame data bases

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    Knowledge Repository:- Collection of documentedinternal & external knowledge in a single location for

    more efficient management & utilization by the

    organization.

    In addition to streamlining workflow, web based &traditional document management systems provide tools

    for creating knowledge repositories to help organizations

    consolidate & leverage their knowledge.

    Creating Knowledge:- Knowledge work systems (KWS)

    KWS are information systems that aid knowledge

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    KWS are information systems that aid knowledge

    workers in the creation & integration of new knowledge

    in the organization.

    Knowledge work is that portion of information work thatcreates new knowledge & information

    Knowledge workers perform three key roles that are

    critical to the organization:-

    1) Keep the organization up to date in knowledge as itdevelops in the external world.

    2) Serving as internal consultants regarding the areas of

    their knowledge, the changes taking place & the

    opportunities.3) Acting as change agents evaluating, initiating &

    promoting change projects.

    Most knowledge workers rely on office systems such as

    word processors, voice mail & calendars but they also

    Require more specialized work systems

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    Require more specialized work systems

    Knowledge work systems are specifically designed to

    promote the creation of knowledge & to ensure that new

    knowledge & technical expertise are properly integratedinto the business.

    Requirements of Knowledge Work Systems:

    1) Must give knowledge workers the specialized tools they

    need such as powerful graphics, analytical tools,communication & document management systems.

    2) These systems require great computing power to rapidly

    handle the sophisticated graphics or complex calculations

    required by knowledge workers as scientific researchers,product designers & financial analysts.

    3) Knowledge workers are focused on knowledge in the

    external world, so system should give easy & fast access

    to external data base.

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    External

    knowledge

    Base

    Software

    Graphics Visualization

    Modeling Simulation Document Management

    Communication

    UserInterface

    Hardware Platform:- Knowledge Work Stations

    REQUIREMENTS OF KNOWLEDGE WORK SYSTEMS

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    REQUIREMENTS OF KNOWLEDGE WORK SYSTEMS

    Examples of Knowledge Work Systems

    1) Computer aided design (CAD):-

    - Information systems that automates the creation &revision of design using sophisticated graphics software.

    2) Virtual Reality Systems:-

    - Interactive Graphics software & hardware that create

    computer generated simulations that emulate real lifesituation

    Ex:- Aircraft designstress patterns.

    Virtual reality applications are being developed for the

    web using & standard called (VRML) or Virtual realityModeling Language.

    3) Investment Work Station:-

    Powerful desktop computer for financial specialists,

    which is optimized to access & manipulate massive

    amounts of financial data.

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    amounts of financial data.

    High end PCs used in financial sectors to analyze

    trading situations instantaneously & facilitate portfolio

    management.

    The financial industry is using specialized investment

    workstations to leverage the knowledge & time of

    brokers, trades, portfolio managers.

    Firms like DSP Merrill Lynch have installed investmentworkstations that integrate a wide range of data from

    both internal & external sources.

    Sharing knowledge:- Group Collaboration Systems &

    Enterprise knowledge environment (Intranets) Community of Practice:- Informal group of people that

    may live or work in many different locations but who

    share a common professional interest. An important

    source of expertise for organizations.

    Ex: Linux users group in a corporation that primarily

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    Ex:- Linux users group in a corporation that primarily

    uses windows operating system.

    - Group in an international bank with special interest in

    leading activities in south east Asia. Groupware & Web Collaboration Tools:-

    - Groupware is built around three key principles:-

    Communication

    Collaboration Co-ordination

    - It allows groups to work meetings, route electronic

    forms, access shared folders, participate in electronic

    discussions/conferencing, develop shared data base, e-mail.

    Information intensive companies such as consulting

    firms, law firms & financial management companies

    found rou ware an es eciall owerful tool for KM.

    Internet tools for e-mail news group discussion

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    Internet tools for e-mail, news group discussion,

    conferencing offer collaborative work.

    Proprietary groupware remains a key tool for application

    requiring extensive collaboration, document tracking &frequent updating.

    Lotus notes, open text live link & other groupware

    products are used for sharing knowledge.

    Knowledge Map:- Tool for identifying & locating theorganizations knowledge resource.

    Enterprise Information Portal:-

    - Software application that enables companies to provide

    users with a single gateway to internal & external sourcesof information.

    - Portals help individuals navigate through various

    knowledge resources also called knowledge portals

    - Portals provide single point access to the firms

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    - Portals provide single point access to the firms

    knowledge resources & helps the firm coordinate

    information / decision

    ENTERPRISE KNOWLEDGE PORTAL

    E-Mail Web Pages Best Practices

    Chat &

    Conferencing

    Document

    ManagementProjects

    GroupwareData Base &

    Ware House

    Research &

    Reference

    Search Tools

    & Directories

    Enterprise

    ApplicationsNews Feed

    Group sharing of knowledge requires team members to

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    Group sharing of knowledge requires team members to

    believe it is in their interest to share, especially in

    organizations that encourage competition among

    employees. Successful knowledge sharing requires an appropriate

    knowledge sharing environment.

    CAPTURE & CODIFY KNOWLEDGE

    Artificial Intelligence:- Organizations are using artificial intelligence technology

    to capture individual & collective knowledge & to codify

    & extend their knowledge base (AI).

    AI is the effort to develop computer based systems (bothhardware & software) that behave as humans.

    Such systems would exibit logic, reasoning, intuition &

    commonsense qualities that we associate with human

    bein s.

    The field of AI includes:-

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    The field of AI includes:

    Artificial

    Intelligence

    Natural

    LanguageRobotics

    Expert

    Systems

    Intelligent

    Machines

    Why business is interested in AI?

    To store information & preserve expertise.

    Create & mechanism that is not subject to human feeling

    fatigue etc.

    To eliminate routine jobs & unsatisfying jobs held bypeople

    Handle massive & complex problems

    Capturing KnowledgeExpert Systems:-

    Expert systems are knowledge intensive computer

    program that captures the expertise of a human in limited

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    p g p p

    domain of knowledge.

    Ex: Diagnosing a cars ignition system, rules of thumb

    used by real world experts can be understood, codified &

    kept in a machine.

    Expert systems lack the breadth of knowledge & the

    understanding of fundamental principles of an human

    expert. They are quite narrow. The model of human knowledge used by expert system is

    called the knowledge base. An expert.

    System contains a number of rules to be followed, when

    used. Organizational Intelligence Case-Based Reasoning

    (CBR)

    CBRs are AI technology that represents knowledge as a

    database of cases & solutions done in past.

    The system generates a six step process to find solutions

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    The system generates a six step process to find solutions

    to new problems encountered by user.

    How Case Based Reasoning Works

    o CBR represents knowledge as a database of past cases &their solutions.

    U D ib Th P bl1

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    User Describes The Problem

    System Searches Data Base

    System Asks User

    Additional Qs

    System Finds Closest Fit &Retrieves Solution

    System Modifies The Solution

    To Better Fit The Problem

    Case Database

    System Stores Problem

    & Successful Solutionto Database

    Successful

    ?

    1

    2

    3

    4

    5

    6

    YesNo

    In CBR, Descriptions of past cases of human specialists

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    In CBR, Descriptions of past cases of human specialists

    experience, represented as a case are stored in a database

    for later retrieval when user encounter a new case with

    similar parameter. OTHER INTELLIGENT TECHNIQUES FOR

    KNOWLEDGE CAPTURE & CODIFY

    Neural Networks:-

    o Neural Networks are designed to imitate the physicalthought process of the biological brain.

    o These are hardware or software that attempts to emulate

    the processing patterns of the biological brain.

    o A neural network uses rules it Learns from patterns indata to construct a hidden layer of logic.

    o The hidden layer then processes inputs, classifying them

    based on experience of the model.

    NEURAL NETWORK

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    NEURAL NETWORK

    Input Layer Hidden Layer Output Layer

    Income Good Credit

    Risks

    Debt

    Age

    Payment

    Record

    Bad Credit

    Risks

    Neural network applications are emerging for business,

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    pp g g ,

    science, medicine to address problems in financial

    analysis & control & optimization.

    Neural nets are used by finance industry to identify

    patterns in vast pools of data that help investment firms

    predict the performance of quity, corporate bond rating or

    corporate bankruptcies.

    Visa international is using a neural network to help directcredit card fraud by monitoring all visa transactions for

    sudden changes in the buying patterns of card holders.

    Unlike Expert System, which Provide Explanation for

    their solutions, neural networks cannot always explainwhy they arrived at a particular solution.

    Expert systems seek to emulate or model a human

    experts way of solving problems & highly specific to a

    given problem & cannot be easily retrained.

    KNOWLEDGE CREATION FRAME WORK

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    NONAKAS MODEL (SECI MOD)

    o According to Prof. Ikujiro Nonaka, knowledge creation

    is a spiral process of interaction between explicit & tacit

    knowledge.

    Socialization

    Empathizing

    Embodying

    Internalization

    Externalization

    Articulate

    Connecting

    Combination

    Taci

    t

    Tacit

    Tacit Tacit

    Explicit Explicit

    Nonacas Model (Seci Model)

    Explicit

    Explic

    it

    Interactions between the explicit & tacit knowledge lead

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    p gto the create of new knowledge.

    The four modes of knowledge conversion interact in the

    spiral of knowledge creation & the spiral becomes large

    in scale as it moves up through organization levels &

    trigger new creation.

    Socialization (Tacit to Tacit):-

    - Includes the shared formation & communication of tacitknowledge between people ie in meetings.

    - Knowledge sharing is often done without ever producing

    explicit knowledge & to be most effective, should take

    place between people having common culture.- So, tacit knowledge sharing is connected to ideas of

    communities & collaboration.

    Externalization (Tacit to Explicit):-

    - By its nature tacit knowledge is difficult to convert into

    explicit knowledge.

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    p g- Thru conceptualization, elicitation & ultimately

    articulation, some proportion of a persons tacit

    knowledge may be captured in explicit form.

    - Typical activities when conversion takes place are in

    dialog among team members, in response to Qs or thru

    the elicitation of stories.

    Combination (Explicit to explicit):-

    - Explicit knowledge can be shared in meetings via

    documents, e-mails etc. or thrus education & training.

    - Use of technology to manage & search collections of

    explicit knowledge is well established.- An ex: use text classification to assign documents

    automatically.

    - Put a document in a shared data base.

    Internalization (Explicit to Tacit):-

    - In order to act on information, individuals need to

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    understand & internalize it, which involves creating their

    own tacit knowledge.

    - By reading document they can to some extent, they can

    re experience what others previously learned.

    - Also, reading doc., they have opportunity to create

    knowledge by combining their existing tacit knowledge

    with knowledge of others.- A typical activity would be to read & study doc. From a

    number of data bases.

    - Knowledge creation results from interaction of persons

    & tacit & explicit knowledge.- Through interaction with others, tacit knowledge is

    externalized & shared with others.

    - Technologies that may be applied to facilitate knowledge

    conversation process:-

    Tacit to Tacit Tacit To Explicit

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    Tacit to Tacit Tacit To Explicit

    E-meetings Answering to Qs

    Chat (Synchronous

    Collaboration

    Annotations

    Explicit To Tacit Explicit To Explicit

    Visualization Text Search

    Browsable Video / Audio

    Presentation

    Document & Acquisition

    52

    Basic knowledge Processes Acquisition, Production &

    Integration of knowledge occur throughout theorganization to foster organizational learning.

    KNOWLEDGE LIFECYCLE MODEL

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    1. Outside World

    Step 1:-

    Acquire Information or knowledge

    Training

    Researching

    Browsing

    ReadingPublished or Printed Work

    2. Individual Team or Community

    Step 2:-Produce Knowledge

    3. Transfer Knowledge

    Step 3:-

    Integrate Knowledge

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    g g

    Expose Best Practices. (Redesign processes with embedded

    knowledge)

    Structure & store knowledge for instant access. Share knowledge.

    Instruct / Present knowledge.

    Knowledge Management Technologies:- Some Soft

    Ware Tools- Following s/w tools were evaluated for performance by a

    Chicago based product assessment firm & widely used in

    the industry:

    1. WINCITE 5.0:- Most mature KM productin use for more than 10 yrs.

    Used for competitive intelligence & few more areas.

    Designed to manage a shared data base & helps analysis.

    The ro ram is desi ned with resum tion that eo le

    will analyse & contribute value to what is stored.

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    y

    Uses a group model, where putting content into

    knowledge base is done by KM group but users can

    suggest additions. Users can add notes with proposed, suggestions, updates

    or new information.

    The KM group can see these notes & incorporate part or

    all of them. KM group & users can add information to the knowledge

    base by using forms.

    Each form contains a defined field / or fields & one can

    add information manually, add as an attachment, ordynamically link to documents outside wincite, in

    dedicated databases or internet.

    Wincite uses multidimensional data base model

    or anized into a relational database (RDBMS).

    2. INTRASPECT 1.5:-

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    It creates a group memory by storing information in

    maps customized to each end user & communicated thru

    intranet, e-mail networked file etc. The programme design assumes users will both

    contribute to groupmemory & consume information.

    The systems peer-to-peer model grants wide authority to

    contribute & inform. Every piece of knowledge information has an e-mail

    address.

    Information sent to the knowledge base can be

    supplemented by user.KM s/w tools.. (Contd.).

    3. CHANNEL MANAGER 2.0 :-

    It is a set of tools designed to gather information &

    content from internal & external sources.

    Uses push technology to send it to the users who need it.

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    System runs on windows NT server & can use any

    connectivity compliance data base.

    Channel manager does not hold any the actual files &other data any the actual files & other data but just the

    pointers to it & thus it is designed to be conservative with

    storage space.

    The strength of channel manager is its model for rapidproliferation of organized information & low cost of

    ownership.

    4. BACK WEB 4.0 :-

    This s/w tool can contribute to a range of KMapplications with its main area of strength being the

    ability to push channels of information to a wide range

    of desk top users.

    The s/w tool is desi ned to ather information from an

    source (internet news feed, internal users etc.) &

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    broadcast it to the users who need it.

    The s/w user push technology as the mechanism to

    deliver information in any file format. The goal of the product is not to store information in a

    central repository for archival recall, but to turn available

    sources into channels & disseminate information on a

    timely basis to users who need it. The end user interface includes embedded browser &

    windows explorer like navigation system.

    Back web has user s/w for most desk top users including

    windows & macintosh.5. KNOWLEDGE X 1.0 :-

    This KM s/w tool is designed to serve as a centralized

    repository of categorized information & then deliver it in

    forms that ease the work of anal sis.

    The KM s/w is most effective when its use is centralized

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    to a few experts who can master its concepts, then use its

    dissemination features to provide targeted, automated

    reports to a broader set of consumers. The application of this tool is mainly for competitive

    intelligence knowledge.

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    STRATEGIC APPLICATION OF IT I

    E. R. P

    BUSINESS MODULES IN ERP PACKAGE

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    Business Environment & Business

    Process

    Financial

    Management

    HR

    Management

    Manufacturing

    Quality

    Management

    Materials

    Management

    Production

    Planning

    Plant

    Maintenance

    Sales &

    Distribution

    ERP

    SYSTEM

    ERP SYSTEM

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    o Business can be defined as the activities of individuals or

    groups, involved in developing, producing & distributing

    the goods & services needed to satisfy other peoples

    needs.

    o Business used resources to produce & services. These

    resources are:-1) Infrastructure (Land/Plant etc.)

    2) Labour (Human Resource)

    3) Capital (Financial Resource)

    o Resources become productive when combined in arational way for some creative or gainful purpose (.) this

    is the function of the (4) th resource: Management

    o Management combines the resources in different ways to

    produce goods & services.

    o It is the function of management to plan the effective &

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    efficient use of the resources available to the enterprise.

    o The ERP systems help the management in making the

    planning process more productive & efficient

    Resources

    - Infrastructure

    Produced Goods

    - Human Resource

    - Financial Resource

    Management

    Production

    Process

    ERP

    Products &

    Services

    o ERP enables integration & automation of variousb i f i (R h h f i i i i l i )

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    business functions (Rather than functioning in isolation).

    o Different modules in ERP are integrated they send &

    receive data across departmental barriers.

    o Automation improves productivity & reduces response &

    reaction time.

    o A task which involved the co-ordination of two or three

    departments, would take days in a non-erp environment(.) with procedure integration & automation, the same

    task will be completed in minutes (.)

    o Single action may trigger lot of other processes in

    different modules.Ex:- Order Processing

    BUSINESS MODULES IN ERP PACKAGE

    A) FINANCE:- Finance module of most ERP systems will

    have the following sub systems:-1) Fi i l A i

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    1) Financial Accounting

    - General ledger

    - Accounts receivable/Payable

    - Special Ledger

    - Fixed Asset Accounting

    - Legal Consolidation

    2) Investment Management- Investment Planning / Budgeting / Controlling /

    Depreciation Forecast / Simulation / Consolidation.

    3) Controlling

    - Overhead Based Costing- Activity Based Costing

    - Product Cost Accounting

    - Profitability Analysis

    4) Treasury

    - Cash ManagementT M

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    - Treasury Management

    - Market Risk Management

    - Funds Management

    5) Enterprise Controlling

    - Executive Information System

    - Business Planning & Budgeting

    - Profit Centre AccountingB) MANUFACTURING (PRODUCTION)

    o The major subsystems of manufacturing ERP module

    are:-

    1. Material & capacity planning2. Shop floor control

    3. Quality management

    4. Jit/Repetitive Manufacturing

    5. Cost Management

    6. Engineering data mgmt.7 E i i h l

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    7. Engineering change control

    8. Configuration mgmt.

    9. Serialization / Lot control

    10.Tooling

    C) HUMAN RESOURCE

    o The major subsystems of HR module of ERP are:-

    1. Personnel Management

    - HR master data

    - Personnel Administration- Information systems

    - Recruitment

    - Benefits administration

    - Salary administration

    2. Organizational ManagementO i ti l t t

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    - Organizational structure

    - Staffing / job description

    3. Payrole Accounting

    4. Time Management

    - Shift Planning

    - Work schedule

    - Absence Record5. Personnel Development

    - Career / Succession Planning

    - Training Requirement

    - Skills / Qualification Assessment.

    D) PLANT MAINTENANCE

    o Major subsystems of plant maintenance ERP module

    are:-

    1. Preventive Maintenance control2 E i t t ki

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    2. Equipment tracking

    3. Component tracking

    4. Plant maintenance / warranty claim tracking

    5. Equipment calibration trackingISO 9000 requirement.

    E) MATERIALS MANAGEMENT

    o The major sub-modules are:-1. Purchasing

    2. Pre-purchase activities

    3. Vendor evaluation

    4. Inventory Management5. Invoice verification &

    6. Material inspection

    F) SALES & DISTRIBUTION

    o The major sub-modules are:-

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    j

    1. Master data management

    2. Order management

    3. Ware house management4. Shipping

    5. Billing

    6. Pricing

    7. Sales support8. Transportation

    9. Foreign trade

    ERP MARKET

    o ERP software market is very competitive & fast growing

    o Annual growth rate nearly 40%

    o ERP vendors are expanding market presence by offering

    new applications such as SCM, CRM, sales forcet ti t

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    automation etc.

    o Which ERP originated in the manufacturing market,

    usage now has spread to every type of enterprise

    including retail, utilities, public sector, healthcare etc.

    The top five ERP vendors:-

    SAP ag.36%

    Oracle applications10% People soft7%

    Baan6%

    J.D. Edwards7%

    Others (SSA, JBA, QAD etc.)34% Indian Scenario:-

    RAMCOs marshall is having 10% market share.

    Others are SAP R/3, QADs MFG / PRO, Oracle

    Financial, Baan etc.

    o Each vendor, due to historic reasons, has speciality inti l d l E SAP L i ti

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    particular module area, Ex:- SAP Logistics,

    Baan Manufacturing, People Soft HR,

    Oracle Financials

    o Also about 50 established vendor for SME sector.

    A) SAP AGFlagship product is SAP R/3 & my SAP.com.

    o Systems applications & products

    o Started by five Ex. IBM engineers for developingbusiness application softwares that were integrated.

    o First ERP product R/2 was launched in 1979 using

    centralized main frame system.

    o Redesigned as R/3 in 1992 on client-server architecture.o SAP AG is the largest ERP vendor cover 17000

    customers in over 100 countries.

    o My SAP.com is the internet enabled ERP product.

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    o Another significant feature of oracle is its OSBS (oracle

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    o Another significant feature of oracle is its OSBS (oracle

    small business suite) provided consistent financials,

    payroll, inventory control, order entry purchase order &

    CRM functionality delivered as web service.c) People Soft inc Flagship Product People Soft 8

    o ERP s/w firm started in 1987 specialization in HR mgmt.

    & financial services modules.

    o Enterprise solutions from people soft include modules

    for manufacturing, materials mgmt., distributions,

    finance, HR, SCM.

    o Main competitors:- SAP AG & oracle with longerexperience with customers & flexible attitude.

    o Flagship application people soft 8 is a pure internet based

    collaborative enterprise system.

    o People Soft 8 requires no client soft ware other than astandard web browser giving ability to run business any

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    standard web browser giving ability to run business any

    where, any time.

    D. The Baan Company Flagship Product Baan ERP

    o Founded in 1978 in the Netherlands, Baan Started with s/w

    expertise in manufacturing industry.

    o Baan ERP covers finance, procurement, manufacturing,

    integration & implementation, planning, sales, service &maintenance, collaborative commerce & business

    intelligence.

    E. J.D. Edwards & Co. Flagship Product OneWorld

    o J.D. Edwards was founded in 1977 in Denver (USA) withlong experience of supplying s/w for IBM as / 400 market.

    o One World is the ERP solution capable of running on

    multiple platforms & with multiple data base.

    o The product includes modules for finance, manufacturing,

    distribution, logistics, HR, quality mgmt., maintenancemgmt data warehousing customer support & after sales

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    mgmt., data warehousing, customer support, & after sales

    service.

    o OneWorld ERP package is more flexible & within reach

    of smaller enterprises.

    o J.D. Edwards internet enabled version launched is known

    as One World xe (xe stands for extended enterprise).

    o J.D.EdwardsWorld

    Software

    Provides necessaryfunctionality & buift in longevity reduces problem of

    obsolescence.

    o Different modules available in J.D. Edwards are:-

    Financial suite Logistics / Distribution

    Manufacturing Suite

    Engineering / Architecture / Construction / Real Estate

    Energy & chemical suite

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    deployment Lower entry price point of ERP s/w to make it financially

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    Lower entry price point of ERP s/w to make it financially

    viable.

    Convergence on windows NT growing popularity of

    windows NT forced ERP vendors to offer products on this

    platform.

    Web enablingMove from client server to web based ERP

    s/w. New business sectorsERP applications in service vertical

    markets such as government, healthcare, finance, customer

    service etc.

    ERP Implementation & Case Study ERP implementation can be a challenging task for first

    timers or veterens handling a migration.

    Implementation has t be done in a phased manner (step by

    step).

    Total implementations time may be 18-24 months. The normal steps involved are:-

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    The normal steps involved are:-

    Project Planning

    Business & Operation Analysis.

    Business Process Reengineering.

    Installation & Configuration.

    Project Team Training.

    Business Requirement Mapping. Module Configurations.

    System Interface.

    Data Conversion.

    Custom Documentation. End User Training.

    Acceptance Testing.

    Post Implementation audit.

    Above steps are grouped & subdivided into four major

    phasesnamely

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    p y

    1) Detailed Discussions.

    2) Design & Customisation

    3) Implementation4) Production

    ERP Case Studies

    The purpose of the case studies is to provide an idea of the

    situations where ERP projects are implemented & the

    benefits of these implementation with analysis of ERP

    success & failure in implementation.

    CASE:- ERP Implementation EDMAC Compressor

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    Company, Inc

    The case study (Distributed in the class) Highlights asuccess story of ERP implementation.

    Major factors for success:-

    1) Involvement of Mgmt. 2) Training. 3) Change Mgmt. 4)

    Plan Ahead. 5) Allow for Fail-Safe. 6) Reward Employees.