SAIC: Putting Military Research Front and Center
1
THE SITUATION Breast cancer is the most well‐known and feared disease among women. Breast cancer prevention, diagnosis and treatment research is one of the hallmarks of The Congressionally Directed Medical Research Programs (CDMRP), and this important work is the focus of the Era of Hope scientific meeting. CDMRP funds “high risk, high reward” research, some of which has ultimately led to significant discoveries and improved care for breast cancer patients. Science Applications International Corporation (SAIC) facilitates the conference, and engaged Spectrum to develop a robust press program and encourage media participation, manage data promotion and garner attention from traditional and digital media and other critical audiences. OUR THINKING OUR STRATEGY RESULTS Spectrum secured coverage in an array of health and cancer trade publications, including the International Federation of Gynecology and Obstetrician website, Oncology Times and HemOnc Today. Coverage around the meeting was also seen in top-tier outlets such as Health Day and Scientific American online. Additionally, the team secured interviews with U.S. Medicine, DailyRx, The Orlando Times, SiriusXM, Future Science and others. Era of Hope press releases were posted on health and science outlets like MedIndia, Medical News Today and NewsRx. Overall, over 65 original articles were published in print, online and blog media outlets. SAIC: 2011 Era of Hope Conference To foster new interested in your story, sometimes you have to start by talking to the people who are already interested and encourage them to begin a conversation with others. With this in mind, Spectrum decided to involve the breast cancer community, advocacy groups and related trade publications to grow media interest in the Era of Hope meeting. To stand apart from the cluttered landscape of a highly saturated media market, we built an online press room to encourage online conversations about Era of Hope and establish a strong social media presence. Patient advocacy organizations have been highly effective in increasing awareness of this disease and funding of breast cancer research, so we engaged them to help spread the word about EOH. Breast cancer and pan-cancer trade outlets were the focus of our early outreach, to start the buzz about the meeting several weeks in advance. We partnered with public information offices from investigators’ institutions to broaden our reach. As original articles and press releases were captured in print media and online, we also focused on securing interviews for CDMRP leaders and primary investigators. We conducted a pre-meeting media briefing and an onsite press conference that was shared via webcast. Where health science and communications meet.
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The Military Health Research Forum (MHRF) is a scientific conference highlighting research studies funded by the Department of Defense Congressionally Directed Medical Research Programs (CDMRP), Peer Reviewed Medical, Gulf War Illness, Psychological Health and Traumatic Brain Injury Research Programs. Research supported by these programs addresses the healthcare needs of the Armed Forces and their families, veterans and the American public.
Transcript of SAIC: Putting Military Research Front and Center
THE SITUATION
Breast cancer is the most well‐known and
feared disease among women. Breast cancer
prevention, diagnosis and treatment research
is one of the hallmarks of The
Congressionally Directed Medical Research
Programs (CDMRP), and this important work
is the focus of the Era of Hope scientific
meeting. CDMRP funds “high risk, high
reward” research, some of which has
ultimately led to significant discoveries and
improved care for breast cancer patients.
Science Applications International
Corporation (SAIC) facilitates the conference,
and engaged Spectrum to develop a robust
press program and encourage media
participation, manage data promotion and
garner attention from traditional and digital
media and other critical audiences.
OUR THINKING
OUR STRATEGY
RESULTS
Spectrum secured coverage in an array of health
and cancer trade publications, including the
International Federation of Gynecology and
Obstetrician website, Oncology Times and
HemOnc Today. Coverage around the meeting
was also seen in top-tier outlets such as Health
Day and Scientific American online.
Additionally, the team secured interviews with
U.S. Medicine, DailyRx, The Orlando Times,
SiriusXM, Future Science and others. Era of Hope
press releases were posted on health and
science outlets like MedIndia, Medical News
Today and NewsRx.
Overall, over 65 original articles were published
in print, online and blog media outlets.
SAIC: 2011 Era of Hope Conference
To foster new interested in your story, sometimes
you have to start by talking to the people who are
already interested and encourage them to begin
a conversation with others. With this in mind,
Spectrum decided to involve the breast cancer
community, advocacy groups and related trade
publications to grow media interest in the Era of
Hope meeting.
To stand apart from the cluttered landscape
of a highly saturated media market, we built
an online press room to encourage online
conversations about Era of Hope and
establish a strong social media presence.
Patient advocacy organizations have been
highly effective in increasing awareness of
this disease and funding of breast cancer
research, so we engaged them to help spread
the word about EOH.
Breast cancer and pan-cancer trade outlets
were the focus of our early outreach, to start
the buzz about the meeting several weeks in
advance. We partnered with public
information offices from investigators’
institutions to broaden our reach. As original
articles and press releases were captured in
print media and online, we also focused on
securing interviews for CDMRP leaders and
primary investigators.
We conducted a pre-meeting media briefing
and an onsite press conference that was
shared via webcast.
Where health science and communications meet.
