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Steel Industry and
Company Background
December 2013
Sahaviriya Steel Industries PLC
1
The information contained in this presentation is intended solely for your personal reference only. If you
are not an intended recipient, you must not read, disclose, copy, circulate, retain, distribute or take any
action in reliance upon this material.
This presentation is not intended to substitute your own analysis and investigation, and should not be
considered a recommendation to any recipient of this presentation. Some statements contained herein
are forward-looking statements identified by the use of forward-looking terminology such as “may”, “will”,
“expect”, “anticipate”, “intend”, “estimate”, “continue”, “plan” or other similar words, which are subject to
various risks and uncertainties. These statements include statements with respect to Sahaviriya Steel
Industries Public Company Limited (the “Company” or “SSI”)’s, Sahaviriya Steel Industries UK Limited
(“SSI UK”)’s and their subsidiaries (collectively referred to as “SSI Group”) corporate plans, strategies and
beliefs and other statements that are not historical facts.
This presentation is prepared based on the assumptions and beliefs of SSI Group’s management in light
of the information currently available to the Company involving risks and uncertainties which may cause
the actual results, performance or achievements to be materially different from any future results,
performance or achievements expressed or implied by such forward-looking statements. Nothing in this
presentation is, or shall be relied on as promise or representation of the Company as to the future.
Disclaimer
2
Steel Industry Overview & Production Process
ASEAN Steel Market & Key Growth Drivers
SSI Group Background
Performance & Financial Results
Agenda
3
SSI, GJS, GSTEL
*Other Listed Companies in Distribution, Processing, and Further Downstream Industries
AMC, CEN, CITY, CSP, INOX, LHK, MAX, MCS, PAP, PERM, RICH, SAM, SMIT, SSSC, TGPRO, TMT, TUCC, TWP, TYM
BSBM, MILL, TSTH, TYCN
Steel Industry Overview
SSI UK, GJS, GSTEL
SSI UK GJS, GSTEL
Note: SSI UK’s current facilities do not include pellets plant. Note: GJS’s and GSTEL’s current facilities do not
include pellets plant and direct reduction plant.
4
Commercial Grade
General steel pipes
General steel structure
General steel cut-to-sheet
Unique Products
Steel pipes
Steel cut-to-sheet
Floor plate steel
High Grade
Re-rolling (Cold-rolled Steel)
Gas cylinder & pressure vessels
Automotive OEM & auto parts
HA/EA parts
Shipbuilding & high strength
structure
Atmospheric resistant steel &
line pipe
Machinery &industrial tools
Sectors Products
HRC-P/O
HRC
Applications
SS
I T
H
Slab
Products
SS
I U
K
Pla
te M
ills
Billet*
Mills
*Currently not in operation by SSI UK.
Tube Round
Bars & Rods
Steel Plates Shipbuilding
Crude oil storage tanks
Bridge construction
Off-shore structures
Threaded bars for construction
Wire rods
Springs
Off-shore line pipes
Oil & gas casing & tubing line
pipes
SSI Group’s Steel Products and Applications
5
High-grade
Unique
IVPs
Premium Value Products (PVPs) are steel products with premium value added resulted from our
initiatives to innovate and develop higher-quality products and services to better serve customers’ need.
Our PVPs consist of High-grade Products, Unique Products and Innovated Value Products (IVPs).
Definitions Hot-rolled steel products with high quality
through various quality control processes
for specific qualifications i.e. chemical,
mechanical, surface, etc. Hot-rolled steels for re-rolling.
Hot-rolled steel products with specific
qualities uniquely designed by SSI.
For example, HRC Thin Gauge, specially
thin flat steels with thickness less than
1.2 mm used for small diameter pipes, and Checkered Plate.
Innovated steel products and services
specially developed and innovated to
deliver the value-added to customers
beyond customers’ expectation.
Gas cylinder
Chassis & Components
Applications
Compressor
Small Diameter pipe
Water Tube pipe
Checkered Plate
Roof Structure
SSI’s Premium Value Products (PVPs)
Steel Making Facilities D
Sinter Plant
Sinter plant transforms iron ore fines
into sinter to be used directly in the
blast furnace
The plant is 4.2m wide with a 336m²
suction area
Capacity of the plant is 4.1 mtpa
The facility also helps recycle waste
materials from the blast furnace
A
6
B
Bloom caster
(currently not operational)
Planned revamping as billet
caster with additional casting
capacity of 1.8 mtpa
A
C
Slabs
D
Slab casters (operational)
Capacity of 3.6 mtpa
1 2
RH degassing
3
One piece welded
vessel
Dehydrogenisation
Decarburisation
Alloying system
Tank degassing
Ladle metallurgy furnace
4
Dehydrogenisation
Decarburisation
Desulphurisation
Alloying system
Wire feeding
5
EMS or argon stirring
Powder injection
Wire feeding
Alloying system
7
6
Argon stirring/injection Finishing processes
8
Blast Furnace
SSI UK’s blast furnace is the second
largest in Europe, producing liquid iron
at 1,500°C, with a nameplate capacity of
4.2 mtpa when using PCI technology
The main fuel used is coke
70% comes from the coke ovens,
the rest is purchased from 3rd parties
With PCI technology, coke can be
partially replaced by PCI coal.
C
Coke Oven Facilities B
Coke oven facilities transforms coking
coal into coke to be used directly in the
blast furnace
SSI UK has two coke oven facilities
with a combined capacity of 1.8 mtpa
Redcar (1.2 mtpa)
South Bank (0.6 mtpa)
Iron Ore
Coking Coal
Top lance
Porous plug
Lime spar injection
Wire feeding
Casting Facilities
E
E
Slab casting
The casting facilities consist of 2
twin strand slab casters with a
combined capacity of ~3.6 mtpa.
Twin tundishes and 9.8m
radius
Liquid steel is delivered to cast
finish product (Slab)
Slab thickness of 225mm or
250mm and 1,000-2,030mm wide
Slow cooling (dehydrogenisation)
Longitudinal slab slitting
Sulphur printing/etching
Inspection
Androfer machine scarfing
Basic oxygen steel 2
3
Primary Steelmaking
Desulphurisation plant 1
3 x 250 tonne converters
Typical charge
225 tons liquid iron and 45 tons scrap
Secondary Steelmaking
4
5
6
7
8
Co-injection of manganese and calcium
oxyde using nitrogen
Slag coagulent
Mechanical slag skimming
Desulphurisation to 0.001%S
SSI UK’s Iron and Steel Making Process (Slabs)
7
3–4 hours of
continuous heating of
slabs to achieve a
rolling temperature of
ca.1,250-1,300°C
Process capacity of
275 tons per hour
Reheating
Furnace
High pressure water
spray de-scaling unit
removing oxide from
slab, formed during
reheating
High Pressure
De-Scaling Box
Temperature
reduction from
1,000°C to
approximately 650°C,
to maintain desired
uniform metallurgical
properties
Laminar Flow
(Cooling Bed)
Steel bar coiling at
nearly constant
temperature before
entering the finishing
mill
Coil Box and
Crop Shear
Reduction of bars’
thickness to meet
customer
specifications by 7
finishing stands
Finishing Mill Reversing
Roughing Mill
Slab machining by
roughing mill and
vertical edger to
obtain desired
thickness and width
Output then referred
as steel bar
The finished strip
is then coiled in a
down-coiler, bound
with a strapping
band, weighted,
and given a
product number
Quality control
Storage for cooling
Down-Coiler
Slab
Input HRC
Output
Skinpass Machine gives the product a
fine surface finish, using rollers to press
the strip as it passes. It is also used to
cut the sheet into sections according to
the customer's weight specifications.
Shearing Line Machine is designed
to cut large sections of steel into
smaller coils as specified by the
customer, or to reshape these coils.
SSI’s Hot Rolling Process (HRC)
8
Pickled & Oiled
HRC Packing
Steel Packing Hard Plastic Packing Paper Packing
HRC
Input HRC- P/O
Output
Side trimmer ensures the
exact width of steel strip as
required by customers. The
upper and lower sides of
the strip are then inspected
for quality.
Side Trimmer
Steel strip with a
thickness of 1.20- 4.00
mm must be smoothed
out with a tension leveler
before pickling.
Tension Leveller
Rust on steel strip is removed by
pickling in 4 tanks of hydrochloric
acid, from the weakest to the
strongest. Used acid is treated in
an acid regeneration plant; whilst,
the acidic fumes released from
the process are absorbed by
water in a scrubber.
Then, pickled steel strip is
washed in 5 rinsing tanks. The
water from the fifth tank is sent
back to be used in the first tank,
and is later treated and recycled.
Pickling & Rinsing Tank Flattener & Stitcher
Stitcher welds the steel
strip of one coil to the coil
following. The strip's edge
is sheared in a concave
pattern. Coiled steel of over
4 mm in thickness cannot
be stitched or notched, and
thus must be processed
one coil at a time.
Having been rinsed,
trimmed, and inspected,
the steel strip is then oiled
to guard against corrosion.
A film of oil with a negative
charge is sprayed over the
steel, which has a positive
charge. This electrostatic
method ensures firm
adhesion of the oil and a
complete, consistent
coating of the steel's
surface.
Electrostatic Oiler
SSI’s Pickling and Oiling Process (HRC-P/O)
9
HRC
Input CRC
Output
Entry looper
Cooler Oven Coater
Pre cleaning Welder Pay off
reel
Delivery looper
Delivery shear
Tension
reel
Pre treatment section
Cleaning Pickling Plating
section
Post treatment
section
Batch-type annealing
furnaces
Temper
mill
CPCM (Coupled Pickle
and Cold Mill) Electrolytic cleaning line
Cold Rolling Process
Electro-Galvanizing Process
CRC
Input
Electro-
galvanized
Steel Sheet
Output
TCRSS’s Cold Rolling Process (CRC) &
TCS’s Electro-Galvanizing Process (EG)
10
Steel Industry Overview & Production Process
ASEAN Steel Market & Key Growth Drivers
SSI Group Background
Performance & Financial Results
Agenda
11
ASEAN – GDP vs ASU per Capita (2012)
Source: SSI
kg/head USD/head
90 kg/head 3,697 USD/head
ASEAN – GDP (Trillion USD, Current Price)
Source: www.economywatch.com for 1995 – 2018, and SSI’s estimate for 2019 – 2030 based
on 2013 – 2018 forecasted by economy watch
According to World Bank, ASEAN population was
approx. 607 million in 2010; and expected to
increase to approx. 678 million in 2020 and approx.
740 million in 2030 respectively.
Economy watch estimated ASEAN GDP’s growth
from USD 2.3 trillion in 2012 to approx. USD 3.8
trillion in 2018, or 8.23% CAGR.
In year 2012, ASEAN’s GDP per capita was
approx. USD 3,697 per head with ASU per capita
approx. 90 kg per head.
Source : World Bank
ASEAN – Population (million)
529
607 678
740 12.0
10.0
8.0
6.0
4.0
2.0
ASEAN – GDP and ASU per Capita
12
Dynamic Relationship between GDP per Capita and
Steel Use per Capita Developed Countries vs ASEAN
The coming “Rapid Rise” of ASEAN Steel Consumption
Source : IMF, World Steel Association, Economic Watch
World Steel suggested the relationship between GDP per
capita and Steel Use per capita.
During phase 1 - 3, ASU per capita will rise gradually from
a low base when an economy begins to take off, and much
more rapidly when the economic growth gains momentum.
Then, after GDP per capita reach approx. USD 20,000 per
head, ASU per capita will start to decline in phase 4 - 5.
In 2012, according to GDP and ASU per capita, ASEAN and
Thailand still reside in the early stage of rapid rise (phase 2).
Assuming GDP growth following economy watch’s forecast
in previous slide; Thailand and ASEAN will still be in the
middle stage of rapid rise (phase 2) in year 2020 and 2030
respectively.
China
Japan
South Korea
India
Singapore
Malaysia
ThailandVietnam
Indonesia
Philippines
World
UK
Canada
United StateBRIC
Australia
Nigeria
Turkey
Mexico
Russia
Brazil
0
200
400
600
800
1000
1200
0 5 10 15 20 25 30 35 40 45 50
Ste
el co
nsu
mp
tio
n p
er
cap
ita
(kg
/cap
ita
)
GDP per capita (thousand USD)
ASEAN
Myanmar
Source: SSI’s calculation
Source: World Steel Association
Intensity of Steel Use
Target Customers
(Geographically)
Thailand Thailand Indonesia Malaysia Philippine
Key Products
Slab
HRC – Gen Use
HRC – P/O
CRC
Capacity (mtpa)
13
Remark : CRC capacity relates to SSI’s JV, Thai Cold Rolled Steel Sheet Plc.
Source : Company websites and Annual reports
Leading Market Position in ASEAN
1.2
4.0
3.6
Thailand
& Europe
Slab
HRC
CRC
Integration with UK operation provides SSI with a leading market position as an
integrated producer in ASEAN
1 2 3 4 5 6
1 2 3 4 5 6
1 2 3 4 5 6
14
Thailand Flat Steel Demand: the biggest and most sophisticated in ASEAN
Application Midstream & Downstream Upstream (Iron & Steel Making)
Checkered
4.4
6.2 0.8
0.4
HRC P/O
Hot Rolling
2.5 3.1
5.6 MT
Cold Rolling
CRC
1.2 MT
Coating
Coated
Local (MT)
Import (MT)
2012 Domestic
Demand
10.6 MT
Total Flat
Products
(excl.plate)
Slab
Thailand Flat Steel Consumption: largest and most sophisticated in ASEAN, approximately net 6.2 mtpa or 58% is served by import.
1.1 2.7
ASEAN’s industrialisation and urbanisation has driven and will drive consistent high growth.
LONG: CAGR 98-11
6.8%
FLAT: CAGR 98-11
9.2%
Apparent Steel Consumption High-grade Flat Steel Products Consumption
ASEAN Steel Consumption has grown constantly at 6.2% and is now at 58.8 million tons per annum.
0
20
40
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011E
0
10
20
30
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011E
47% 54%
53% 46%
1998 2011
Long
Flat
3.8 MT
High growth, but served by import due to lack of raw material availability regionally.
2012 consumption growth of 12% was fulfilled by imports
which recorded an all-time high of 41 million tons or
increase 20% YoY.
43.5 46.2 42.0 48.6 52.4 58.8
2007 2008 2009 2010 2011 2012
Million Tons
Source : WSA, ISIT, SEASI, Federation of Thai Industry
15
6.61 9.39 9.87 11.26
4.14
4.62 4.93 5.35
2009 2010 2011 2012
Long
Flat
14.01
10.75
Total Consumption
CAGR 2009-2012 = +15.6%
Unit: Million MT
Apparent Steel Consumption
Car and HA/EA Production (’000 units)
14.80 16.61
Apparent Flat Steel Consumption
Source : ISIT
0.35 0.52 0.54 0.60 3.30 4.32 4.53 5.12 1.03
1.69 1.65 1.93
1.96
2.96 3.12 3.49 6.61
9.39 9.87 11.26
2009 2010 2011 2012
Coated
CR Sheet
HR Sheet
HR Plate
Unit: Million MT
Source : ISIT
Total Steel Consumption
CAGR 2009-2012 = +19.4%
Source: Thailand Automotive Institute and Bank of Thailand
-
500
1,000
1,500
2,000
2,500
3,000
Car
Car
-
1,000
2,000
3,000
4,000
5,000
6,000
Fridge
Fridge
-
2,000
4,000
6,000
8,000
10,000
12,000
A/C
A/C
06 07 08 09 10 11 12 9M/13 06 07 08 09 10 11 12 9M/13 06 07 08 09 10 11 12 9M/13
CAGR 2006-2012 = +12.9% CAGR 2006-2012 = +7.7% CAGR 2006-2012 = +7.9%
Thailand Apparent Steel Consumption
Opportunities in Transportation Projects
1. BTS 10 Routes
2. High-speed Train & Double
Rail Tracks
3. Motorway Network
4. Water Transportation:
Laem Chabang Port
Pakbara Deep Sea Port
5. Dawei Deep Sea Port
6. Airport:
Suvarnabhumi
Don Muang
Road 19%
Water 2%
Air 0%
Railways 78%
Customs
1%
Breakdown of 2 Trillion Investment Project:
Source: Ministry of Transport via ISIT
16
Automotive 16%
Machinery & Industrial
13%
Appliance 12%
Packaging 5%
Construction
54%
Domestic Steel Demand Breakdown Opportunities in Construction Projects
Infrastructure
Development
Residential and
Commercial
Building
Industrial
Factories
• Mass Transit Development
• Irrigation Development
• New Condominium and Housing
along Subway and Skytrain Lines
• Urbanisation of cities other than
Bangkok
• New Investment from Machinery
and Appliance Sectors
• Factory Relocation from Japan
GDI/GDP Ratio
43.2%
20.4%
32.7%
27.1%
30.2%
22.0%
28.0%
Source: Fiscal Policy Office
Unit: % of GDP
Source: ISIT
Key Growth Driver 1: Construction & Infrastructure
17
Automotive & Parts
Electrical & Electronics
Food Production Hub
(Packing)
Machinery and Metal
Working Production
Base
Manufacturing &
Assembly Hub
Electrical & Electronics
Thailand is center of ASEAN production
hub in electrical appliances
Food Production Hub
(Packing)
Thailand is center of world food
factory. Canned food output has been
grown up slightly. Mechanisation of
agricultural process will increase more
output in canned food. Tourism Hub
Potential AEC-impacted sectors SSI targets high grade market, though impacted, growth is promising
Automotive & Parts
Thailand is center of ASEAN
production hub for automobiles.
Remark :* White goods include fan, rice cooker, refrigerator, air conditioner and compressor
Source : Thailand Automotive Institute , FTI, and ISIT
0
10
20
30
40
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
White goods (MillionUnits)
CAGR 02-12
5.1%
0
200
400
600
800
1000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Canned Seafood (Unit : '000 tons)
Canned fruit (Unit : '000 tons)
CAGR 02-12
4.9%
0
500
1000
1500
2000
2500
3000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Passenger car ('000 units)
Commercial car ('000 units)CAGR 02-12
15.4%
Key Growth Driver 2: Opportunities towards AEC
7,062 8,262
10,779
12,492 12,729 12,150 12,185
13,736 14,963
17,787 18,660
20,903
23,236
35.9%
38.6%
30.5%
49.9%
0%
10%
20%
30%
40%
50%
60%
1992 1994 1996 1998 1999 2000 2001 2002 2004 2006 2007 2009 2010
0
5,000
10,000
15,000
20,000
25,000
Avg Household Income
% of Households with Monthly Income >THB 15,000 THB/month
Source: National Statistical Office National Information Center
Proliferation of Thailand Middle-Income
3,592 5,678 10,304
51,162
2,614 1,528 835
41,703
934 1,446 3,745
5,569 9,284
14,567
57,134
4,191 2,474 1,218
43,537
1,583 2,354
5,593
2012 GDP per capita Estimates (USD) 2018 GDP per capita Estimates (USD)
Rising ASEAN GDP per Capita
Source: International Monetary Fund and Nikkei News
7.6% 8.5% 5.9% 1.9% 8.2% 8.4% 6.5% 0.7% 9.2% 8.5% 6.9% CAGR
12-18
Rapidly growing ASEAN’s middle-class population
is driving economic growth.
BCG predicts that Indonesia’s middle-class
population will roughly double from the current
level to 117.5 million people by 2020.
Euromonitor predicts that Vietnam’s middle-class
will account for nearly half of the population by
2020.
Increasing consumption among the middle class
will fuel sales of HA/EA and automobiles.
Average household income increased from
7,062 THB/month in 1992 to 23,236 THB/month
in 2010, or CAGR approx. 6.8%.
Households with monthly income above THB
15,000 has reached 49.9% in 2010.
18
Key Growth Driver 3: Rising GDP Driven by Middle-Income
20 11 9
7
33 17
16
20 44.8
54.5
60.9
65.5
26.4% 29.4% 31.1%
44.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1980 1990 2000 2010
0
10
20
30
40
50
60
70
Population Urbanisation Rate*
Source: National Statistical Office National Information Center
Population
(Million) % Urban
population
19
During 1980 – 2010, Thailand population grew approx. 1.3% from 44.8 million to 65.5 million; whilst the percentage of people living in
urban area has increased from 26.4% in 1980 to 44.1% in 2010.
Impressive expansion in regional branches has been clearly seen during 2008-2012 :
HomePro, the leader of Home Center has remarkably expanded its provincial branches at 16.2% CAGR.
Siam Global House, the second leader of Home Center, even expanded more aggressively than HomePro at 30.0% CAGR.
Robinson Department Store has consistently expanded its provincial branches at 14.6% CAGR.
Makro, recently acquired by CPALL, showed its regional expansion almost twice as much as Greater Bangkok.
Growing Urbanisation Expansion of Department Stores
20 HomePro
Siam
Global
House
Robinson
33 53
CAGR
5.1%
Greater
Bangkok
11 19 30
Numbers in circle show number of home centers/ department stores/ retail stores
CAGR = Compound Annual Growth Rate during 2008 - 2012
Regional TOTAL
CAGR
18.0%
CAGR
12.6%
7 20
CAGR
30.0%
CAGR
5.7%
CAGR
14.6%
CAGR
10.7%
CAGR
30.0%
* Urbanisation rate = Population in Urban Area / Total Population
44 34 10 13 Makro 56 69
CAGR
13.3% CAGR
11.9% CAGR
6.8%
Key Growth Driver 4: Opportunities in Thailand Urbanisation
20
Steel Industry Overview & Production Process
ASEAN Steel Market & Key Growth Drivers
SSI Group Background
Performance & Financial Results
Agenda
UK Thailand
21
1) dwt = Deadweight ton 2) mtpa = million tons per annum 3) 50% ownership by SSI UK 4) Exchange rate used for translation = 30 THB/USD and 1.55 USD/GBP
Slab
3.6 mtpa
N/A
Sahaviriya Steel
Industries UK Ltd.
100%
Cold-rolled steel
1.2 mtpa2)
43%
Thai Cold Rolled
Steel Sheet Plc.
35%
Electro-galvanized
0.24 mtpa2)
100%
Thai Coated Steel
Sheet Co., Ltd.
4%
Support:
deep-sea port
100,000 dwt1),
14 mt throughput
N/A
Prachuap Port
Co., Ltd.
51%
Hot-rolled steel
(pickled and oiled)
HotCoil
4 mtpa2)
55%
Sahaviriya Steel
Industries Plc.
CleanStrip®
1 mtpa2)
Parent company
63%
Finished products
out-bound
Raw materials
in-bound
Support:
deep-sea port
170,000 dwt1),
12 mt throughput
N/A
Redcar Bulk
Terminal Limited
50%3)
Capacity
Domestic capacity share
Product range
Legal entity
SSI Ownership
Total Revenue in 2012 29 MUSD4) 1,125 MUSD 12 MUSD4) 2,020 MUSD4) 489 MUSD4) 95 MUSD4)
Integrate World Class Steel Businesses
Innovate Premium Value Products
Long-term
Strategies
Coated
Steel Sheet
Cold Rolled
Coil
Hot Rolled
Coil
Deep-Sea
Port
Iron &Steel
Making
Deep-Sea
Port
100% 51% 3.7% 35.19%
99.99%
50%
Engineering & Maintenance Service
ASEAN’s Largest Flat Steel Producer
2013
22
• Started its operation with Slab
capacity of 3.6 mtpa
• First slab produced in April
• SSI was established by Sahaviriya Group, and
incorporated as a public company
• Became the first and only conventional
standalone Hot Strip Mill in Thailand
1990
• Invested in TCRSS
• Established PPC to operate deep sea
port in Prachuap Khirikhan
• Started its operation with HRC
capacity of 1.8 mmtpa
• Became a listed-company on the SET
1994 1995
• Expanded its HRC
capacity to 2.4 mtpa
1997
• Invested in TCS to extend
further downstream
• Set up WCE to provide engineering
& maintenance services among the
group of companies
1999
• Acquired TCP’s iron and steel making facilities
through its overseas subsidiary, SSI UK
• Began SSI UK restart project to refurbish its
facilities
2011
2012
• Installed two shore
cranes (100 tons each)
2004 2012
• Reached 28 mt of accumulative
HRC production, the first steel
producer in Thailand, in February
• Expanded its HRC capacity
to 4.0 mtpa, with P/O
capacity of 1.0 mtpa
1994
1994
2012
November
2013
“Coastal Mill” #1 SSI and
its downstream mills are
integrated with the deep
sea port
Perfect strategic location
for steel business
Bang Saphan 400 km
south of Bangkok
Upstream facility with the
deep sea port in Northeast
UK
Perfect strategic location
for steel business
Teesside 400 km north of
London
“Coastal Mill” #1
“Coastal Mill” #2
• Reached 2 mt of accumulative
Slab production in January
• Started up Pulverised Coal
Injection (PCI) project in July
SSI’s Key Milestones
Integrate World Class Steel Businesses
Iron and Steel Making Business in
Northeast UK
HRC Business and downstream
facilities in Thailand
Innovate Premium Value Products
Focus to innovate high value-added
products with higher margin – account
for 37% of total sales in year 2012
23
Strong Market Position
The largest flat steel producer in ASEAN
Location Competitive Advantage
UK Facilities:
Coastal integrated steel plant with largest deep-water terminal on east
coast UK
Ample high-quality raw material supply, shorter shipping distance and
delivery time = lower overall cost
Competitive distance to potential high-end markets
Thailand Facilities
High growth in ASEAN market, particularly for high-grade flat products
Coastal mill with its own deep-sea port, the best strategic location for fully-
integrated steel business
Shorter distance & lead-time to customers
Risk Diversifying
UK and Thailand operations are linked competitively by utilising large dry-
bulk vessels, but each serving its own natural market footprint – resulting
in geographical diversification for SSI Group as a whole
Synergies
Multiple synergy opportunities identified
Strategies Core Strengths
SSI’s Strategies and Core Strengths
SV Group**
36%
Vanomet
21%
Others 35%
JFE 4%
MISI 4%
0%
0%
Stock Code: SSI
1st Day Trading: 8 September 1994
No. of Listed Shares: 32,166,258,124 Shares
Registered Capital: THB 39,867,778,559
Paid-up Capital: THB 32,166,258,124
Par Value: THB 1.00
Foreign Limit: 49%
Foreign available: 18.36%
Market Cap: 11,579 MB or 373 MUSD***
Free Float: 48.45%
Share Information
*** Exchange rate used for translation = 31 THB/USD
24
Shareholding
Structure
(as of 22 Mar 13)
**SV Group includes Sahaviriya Group,
Sahaviriya Inter Steel Holdings, and
Viriyaprapaikit Family
Bang Saphan, Prachuap
Khirikhan Province,
Thailand
Sahaviriya Steel Industries Public Company Limited (SSI)
Since its establishment on 13 March 1990, SSI
has become Thailand’s first manufacturer of
hot-rolled steel sheet in coils (HRC) and
Southeast Asia’s largest fully-integrated flat
steel producer with a nominal production
capacity of HRC 4.0 mtpa and HRC pickled and
oiled 1.0 mpta.
SSI’s Thailand operations are all located in the
same industrial complex at Bangsaphan district,
Prachuap Khirikhan province in southwest
Thailand.
The whole complex is integrated with Thailand’s
deepest private sea port operated by 51%-
owned PPC giving the entire operation a
competitive advantage in transportation cost.
* mtpa = million tons per year
“SSI is South East Asia’s largest producer of HRC.”
HRC Business
25
Iron and Steel Making Business
Sahaviriya Steel Industries UK Limited (SSI UK)
On March 24, 2011, SSI signed a 469 MUSD agreement to purchase
the fully-integrated iron and steel making facility at Teesside in
northeast United Kingdom from Tata Steel Europe (asset deal). Since
then, SSI UK, a wholly-owned subsidiary of SSI, has undergone a
successful turnaround.
In April 2012, the blast furnace was relit after a 12 month re-vamp,
producing the first slab 3 days later.
In February 2013, SSI UK reached 2 million tons of cumulative
production volume.
On 9 July 2013, SSI UK successfully operated with Pulverised Coal
Injection (PCI) technology, after an investment of USD 65 million
(excluding VAT). Q3/13 average PCI injection rate was 66 kg/thm.
Redcar Bulk Terminal Limited (“RBT”), a 50%-owned subsidiary of SSI
UK, owns the deepest port on the east coast of UK with a 17 metre
draft capable of handling vessel up to 170,000 dwt and 12 million tons
throughput.
RBT manages and operates the port, handling raw material imports of
iron ore and coal from Australia, Brazil, South Africa, the US, etc.
RBT operates 24/7 all year round and is equipped with two wharf
unloaders fitted with large grabs:
The two unloaders have capacity of 2,000 ton/hour and 3,000
ton/hour respectively.
10 million tons (overall capacity of 12 million tons) ore equivalent
discharge per annum provide ample spare capacity even at 4
million tons of slab production
SSI UK’s Milestones
SSI UK’s Deep-sea Port Facilities
“The strong asset base with widely versatile equipment and a very
skilled workforce guarantee a superior product quality that is needed
for specialised end-markets i.e. automotive grade steel.”
B
B
A C
D
PD Ports
G
Redcar
Coke Oven
F
Southbank
Coke Oven
Blast
Furnace
Sinter
Plant
Rail Network
Basic Oxygen Steel (BOS) and
Continuous Casting Facilities
Redcar Bulk
Terminal
E
SSI UK
26
Deep-Sea Port Business
& Engineering and Maintenance Services Business
Prachuap Port Company Limited (PPC)
PPC, a 51%-owned subsidiary of SSI,
located ~410kms from Bangkok, operates
the deepest private sea port facilities in
Thailand.
The main berth started operations in
February 1994
Two additional berths have been added
to increase capacity
Its three berths serve to unload raw
materials and semi-finished steel products
and load finished steel products
manufactured in the district of Bangsaphan,
Prachuap Khirikhan Province
In April 2012, two 100-ton mobile shore
cranes were commissioned enabling to
handle Panamax-class vessels
WCE, a wholly-owned subsidiary of SSI, was
established in 1999 to provide services in:
Maintenance Management
Machinery Solution
Steel Structure and Fabrication
Engineering Procurement and
Construction (EPC) Project
4 Workshop Infrastructures: Total Area
12,500 m2
West Coast Engineering Company Limited (WCE)
TIS 14001 : ISO 14001
TIS 18001 : ISO 180001
National Skill Standards
ISO / IEC 17025 : 2005
ASME U, S, R, PP STAMP
SMEs Award
Labor Relations and Labor Welfare at
national level for 6 consecutive years
Achieved the award from launching Zero
Accident Campaign
Innovation Award of “CNC Engraving
Machine” from NRCT
Certificates & Awards Overview
Overview
C3-C5 Length 442 m
Draft 8 m
20,000 dwt A1-A2
Length 245 m
Draft 8-12 m
100,000 dwt
C1-C2 Length 450 m
Draft 14 m
80,000 dwt
D Length 250 m
Draft 8 m
2,200 dwt
Berth Site Overview
Bonded warehouse (112,000m2)
Transit Shed (20,800m2) with
warehouse of 1,000m2
Open storage yard for
General cargo (74,000 m2)
Bulk cargo (37,000 m2)
Container cargo (300 teus)
Marshalling Yard (~640,000 m2)
Custom office
Crane and forklift capacity
2 shore cranes of 100 tons capacity
2 gantry cranes of 20 tons capacity
2 gantry cranes of 30 tons capacity
3 tug boats of 3,100 BHP
Pilot and navigation signal aids
Storage & Handling Capacity
Han
dlin
g c
ap
acit
y
Sto
rag
e c
ap
acit
y B1-B2
Length 450 m
Draft 15 m
20,000 dwt
Thai Coated Steel Sheet Company Limited (TCS)
Thai Cold Rolled Steel Sheet Public Company Limited (TCRSS)
27
Cold Rolled Coil & Coated Steel Sheet Business
TCRSS is the first cold-rolled steel mill in Thailand.
The company is a joint venture between SSI, JFE
Steel (Japanese steel producer) and Marubeni-
Itochu (Japanese trading house)
Production started in June 1997
Capacity is 1.2 million tons with over 800
employees
TCRSS leverages on a combined pickling and
tandem cold mill, developed by NKK, including an
electrolytic cleaning process and hydrogen
annealing.
Current facilities provide a wide range of products,
from 0.18mm to 3.0mm in thickness and 600mm-
1,550mm in width.
TCS is the first company in Thailand to produce
electro-galvanized steel sheet in coils
Founded in 1992 as a joint venture between SSI
and three Japanese companies: NKK Corporation,
Marubeni Corporation and Itochu Corporation
TCS's plant began production in February 1994
Current capacity is 240,000 tons per year
The input material is CRC
SSI
35%
JFE Steel
Corporation
35%
Marubeni
Itoshu Steel
25%
Other
5%
Shareholding Structure
SSI 4%
Shareholding Structure
Marubeni
Itochu Steel
15%
JFE Steel
Corporation
81%
28
Steel Industry Overview & Production Process
ASEAN Steel Market & Key Growth Drivers
SSI Group Background
Performance & Financial Results
Agenda
+2,230
+220 +71 +86
-1,424
-2,500
-2,000
-1,500
-1,000
-500
-
500
1,000
1,500
2,000
2,500
-4,032
(5,166)
1,273 2,446
(981)
(15,903) (12,661)
(4,145)
(3,878)
3,026 4,097 1,405
(10,615) (8,586)
(1,424)
29
RE
VE
NU
E
EB
ITD
A
NE
T P
RO
FIT
% by Business unit in 9M/13
HRC Iron & Steel
Port Engineering
EBITDA
9M/13
Related
transaction
HRC
Port Engineering
Net loss
9M/13
Related
transaction
Non-controlling
interest
Unit: MB
Note: 1) EBITDA = Net Profit + Tax Expense + Depreciation & Amortisation + Interest Expenses
2) TCRSS is accounted for under Equity Method and not included in Group EBITDA
2008 2009 2010 2011 2012 9M12 9M13
Iron & Steel
27,757 33,416
48,090 47,975
60,604
43,005 49,287
2008 2009 2010 2011 2012 9M12 9M13
2008 2009 2010 2011 2012 9M12 9M13
HRC 74%
Iron & Steel 25%
Port 0.3%
Engineering 0.7%
+395
-4,533
+124 +37 +39 +52
-4,145
-5,000
-4,000
-3,000
-2,000
-1,000
-
1,000
Consolidated Performance
0.90 0.93
0.98
0.84
0.67
0.60
2008 2009 2010 2011 2012
1.41 1.17
0.95
1.82
3.81 4.15
2008 2009 2010 2011 2012
30
Current Ratio slightly dropped from 0.67x at year end 2012 to 0.60x mostly resulted from a decrease in inventories,
especially raw material and raw material-in-transit.
During 9M/13, the Company received proceeds of 2,397.1 MB from offering 3,525.1 million new shares, according to the
capital increase plan. However, due to losses from operations, mainly from SSI UK, Equity dropped by 10% comparing
to at year end 2012; whilst Interest-Bearing Debt/Equity increased to 4.15x comparing to 3.81x at year end 2012.
Consolidated Working Capital (MB) Total Assets and Liabilities (MB)
Interest-Bearing Debt/Equity (x) Current Ratio (x)
Sep-13
Sep-13
Sep-13
26,428 16,783
25,154 17,755
24,713 19,875
54,921
24,948
55,491
13,611
55,297
12,301
15,358 25,003
17,619 25,018
17,779 22,617
31,443
61,416
33,029
74,909
26,842
69,838
2008 2009 2010 2011 2012 Sep-13
Non Current Assets Current Assets Equities Total Liabilities
14,323 12,933 12,571
22,839
25,309
21,614
11,450
14,169 14,205
25,178
21,615
16,817
2008 2009 2010 2011 2012
S/T Loans Inventories
Consolidated Financial Position
31 Note: *PVPs stand for Premium Value Products
1,022
1,749
2,241
1,571
2,184
1,537 1,709
1,026
1,867
2,233
1,564
2,096
1,494
1,723
0.00
500.00
1,000.00
1,500.00
2,000.00
2,500.00
2008 2009 2010 2011 2012 9M12 9M13
Sale Volume (k tons) Production (k tons)
80.7
62.0 67.3
83.5 79.4 80.8 76.7
26%
47% 56%
39%
52% 50% 57%
-80%0
20
40
60
80
100
120
140
2008 2009 2010 2011 2012 9M12 9M13
Conversion Cost (USD/ton) Utilisation Rate (%)
800
551
663
769 716 726 697
17.1%
5.2%
17.8% 16.8%
13.0% 13.5%
17.5%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
200
400
600
800
1,000
2008 2009 2010 2011 2012 9M12 9M13
Avg. Selling Prices HRC Rolling Margin
1,022
1,749
2,241
1,571
2,184
1,537 1,709
38% 39% 39% 39% 37% 39%
34%
62%
61%
61%
61% 63%
61% 66%
0%
20%
40%
60%
80%
100%
120%
140%
160%
0
500
1000
1500
2000
2500
2008 2009 2010 2011 2012 9M12 9M13
PVPs Non-PVPs HRC Sales Volume (k tons)
HRC Business Performance
PVPs 52%
3-Year Plan
Commercial
Grade
48%
PVPs 34%
9M13
Commercial
Grade
66%
32
PVPs sales increased from 153 k tons in Q2/13 to 174 k tons, or grew by 14% QoQ. Whilst PVPs
proportion in total sales dropped from 38% in Q2/13 to 29% in Q3/13, as sales of commercial grade
increased in a larger proportion following a larger share in domestic HRC market in Q3/13.
In Q3/13, part of PVPs sales included commercial lot of HRC produced from SSI UK’s slabs to
customers in automotive industries, and expected to gradually increase in the future.
PVPs
(k tons) 116 211 167 221 203 246 153 174
PVPs
(%) 38% 43% 39% 36% 31% 35% 38% 29%
PVPs
(k tons) 599 573
PVPs
(%) 39% 34%
8% 10% 11% 7% 4% 8% 6% 6% 9% 7%
0% 7% 2% 7%
9% 6% 8% 4%
6% 6% 13%
11% 12% 11%
8% 9% 12%
6%
12% 9%
16% 15%
14% 10% 11%
11% 12%
13%
13% 12%
62% 57% 61% 64% 69% 65% 62%
71% 61%
66%
Q4/11 Q1/12 Q2/12 Q3/12 Q4/12 Q1/13 Q2/13 Q3/13 9M12 9M13
Commercial
Unique
High-Grade
IVP
IVP (High-Grade)
HRC Business: Premium Value Products Contribution
33
Shares of total import continuingly increased since 2009 onwards; however, other alloy steel import declined in 9M/13
as a result of AD & safeguard measures.
In Q3/13, Import of carbon steel share in Thai market was down from 40% to 21% mostly resulted from shrinking
domestic steel demand and Baht depreciation; whilst other alloy steel import remained at approx.15%.
In term of volume, carbon steel import sharply declined from 727 k tons in Q2/13 to 350 k tons in Q3/13 (-52% QoQ);
whilst other alloy steel import decreased from 282tons in Q2/13 to 255 k tons in Q3/13 (-10% QoQ).
Quarterly Yearly
53%
34% 44%
51% 60% 64%
20%
40%
37% 27%
32% 31%
27% 26% 19% 22%
8% 6%
2008 2009 2010 2011 2012 9M/13
Imports SSI Other Local Suppliers
20% 16%
30%
40%
21%
19% 19%
16%
17%
17%
22% 31%
19%
15%
15%
3% 0% 0.1%
6% 12%
37% 33% 35%
22%
35%
Q3/12 Q4/12 Q1/13 Q2/13 Q3/13
SSI
Other LocalSupplies
Import - Carbonsteels
Import - Carbonsteels P&O
Import - Other(Alloy steel)
HRC Domestic Market Share
Products Country of Origin Measures Duty Rate Status1)
Effective Period
HRC China, Malaysia Anti-dumping 30.91% - 42.51% Final 12 Aug 11 – 11 Aug 16
HRC Japan, South Africa,
Russia, Kazakhstan,
India, South Korea,
Taiwan, Venezuela,
Argentina, Ukraine,
Algeria, Indonesia,
Slovakia, Romania
Anti-dumping 0% - 128.11% Final 23 May 09 – 22 May 142)
HRC
(with Boron
added)
China Anti-dumping 14.28% - 19.47% Final 26 Dec 12 – 25 Dec 17
HRC (with other
elements added) All Safeguard 42.95% - 44.20% Final 15 Sep 13 – 26 Feb 16
CRC China, Vietnam, Taiwan Anti-dumping 8.76% - 11.76% Emergency3) 22 May 13 – 10 Dec 13
34
Note: 1) According to Thai regulations, there are two stages of AD and Safeguard measures, provisional and final. After the provisional
measure granted, the Committee will further collect and verify relevant data to determine the final measure, if applicable.
However, the Committee can also impose so-called “Emergency Measure” before provisional measure, if the Anti-dumping and
Safeguard Committee has reasons to believe that such AD or safeguard measure are likely to be imposed in its final
determination. 2) This AD measure will be expiring in May 2014; however, it is expected that the measure would likely be extended for another five
years expiring in 2019. 3) The emergency AD measure has been announced to collect collateral of import duty from importers in form of bank guarantee,
and now the Committee is collecting and verifying relevant data to conclude its final determination. The final measure is
expected to be concluded by February 2014.
Current Status of Anti-dumping & Safeguard Measures
35
Sahaviriya Steel Industries PLC
THANK YOU
28/1 Prapawit Bldg., 2nd - 3rd Floor, Surasak Road
Silom, Bangrak, Bangkok 10500 Thailand
Tel: +66 (0) 2238 3063-82
Fax: +66 (0) 2236 8892
Website: http://www.ssi-steel.com
Email: [email protected]
Corporate Finance and Investor Relations
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